Internationalization Strategy For the community of Horsens Municipality (2015-2020) Udkast DIREKTIONENS STABE Contents Regulation .....................................................................................................................................3 The vision of the international community .....................................................................................4 Purpose and activities ...................................................................................................................4 Target Audiences ...........................................................................................................................5 FOCUS AREA 1: Education ........................................................................................................6 Objective 1: Internationalization of education in Horsens municipality .........................................6 Objective 2: Good internships and student opportunities ..............................................................7 Goal 3: Maintain the international students ...................................................................................9 Goal 4: International student integration into civil society.............................................................10 FOCUS AREA 2: Business Life .................................................................................................11 Goal 5: International Business Service.........................................................................................11 Goal 6: Horsens in more languages .............................................................................................12 Goal 7: Creating the optimal framework for settling .....................................................................12 Goal 8: Promoting international entrepreneurship ........................................................................13 Goal 9: Promote the internationalizationUdkast of our business life .......................................................13 FOCUS AREA 3: Events and Tourism .......................................................................................14 Goal 10: Creating an attractive international tourist destination ...................................................14 Goal 11: International events on a world-scale .............................................................................15 2 Regulation .....................................................................................................................................3 The vision of the international community .....................................................................................4 Regulation Purpose and activities ...................................................................................................................4 Target Audiences ...........................................................................................................................5 FOCUS AREA 1: Education ........................................................................................................6 Horsens Municipality is becoming an increasing- Simultaneously, the demographic of the city is con- ly international community. More international stu- stantly becoming more diverse and internationali- Objective 1: Internationalization of education in Horsens municipality .........................................6 dents and fellow citizens choose to move here. A zed. Horsens Municipality has a large number of more globalized world places new demands on our international citizens and is one of Denmark's most Objective 2: Good internships and student opportunities ..............................................................7 public school pupils and on secondary education successful residential communities - a status that students, but it also opens up new export opportu- we must use to retain and attract more internatio- Goal 3: Maintain the international students ...................................................................................9 nities for the companies in the municipality. We host nal citizens. large conferences and international events, as well Goal 4: International student integration into civil society............................................................. 10 as receive foreign tourists on a regular basis. Final- The community of Horsens also has many interna- ly, we are looking for inspiration and economic co- tional relations – of which we are proud. This ap- FOCUS AREA 2: Business Life ................................................................................................. 11 operation with the outside world increasingly. plies to everything from strategic and sister-city partnerships with Chengdu (China), with several Goal 5: International Business Service......................................................................................... 11 This development presents us with some challen- Nordic cultural cities and to all the different interna- ges, but simultaneously provides some unique op- tional partnerships that our educational institutions Goal 6: Horsens in more languages ............................................................................................. 12 portunities that cannot be solved or exploited by and businesses have - a potential still to be develo- the municipality alone. If the community of Horsens ped and utilized. Goal 7: Creating the optimal framework for settling ..................................................................... 12 Municipality is to take full advantage of the globa- lization opportunities for growth creation, jobs and Overall, we have the unique opportunity to enhan- Goal 8: Promoting international entrepreneurship ........................................................................ 13 prosperity – it is required that our companies and ce the internationalization. The Internationalization public institutions are able to engage with a global Committee has already set internationalization on Goal 9: Promote the internationalization of our business life ....................................................... 13 perspective and insight – i.e. our studentsUdkast and staff the agenda in Horsens Municipality, and this 5-year having international qualifications. internationalization strategy represents taking the FOCUS AREA 3: Events and Tourism ....................................................................................... 14 Horsens already is an international student city with next step towards a more effective process. The more than 2,000 international students. It creates mission is to create growth and development in the Goal 10: Creating an attractive international tourist destination ................................................... 14 growth and dynamics in society when the students community of Horsens’ municipality by promoting find jobs after graduation, establish businesses in the internationalization of our education, business Goal 11: International events on a world-scale ............................................................................. 15 the municipality or decide to settle here. Analy- and civil society. ses show that the majority of international students (88%) want to stay in Denmark and begin their ca- reers here after graduation, but that in the period 2007-2011, only 21% managed to do so. 3 THE VISION OF THE INTERNATIONAL COMMUNITY The vision of the international community The purpose of the vision is to set the direction for the in- ternationalizationThe purpose process of the of vision our communities, is to set andthe help direction for the internationalization process of our to communities,highlight the opportunities and help offeredto highlight by globalization. the opportunities offered by globalization. Focus area 2: International business development Focus area 1: Focus area 3: Education Tourism and Experiences Vision: Horsens is an international community where education, business life and civil society is known for a global vision and insight, as well as students and staff with international skills Purpose and activities PURPOSE AND ACTIVITIES The aim of the international strategy is to make Horsens known as a city and community with an Theinternational aim of the international vision and strategy insight. is to We make must Horsens be pr eparedThe internationalto exploit the strategy potential focuses of globalization on three ob- and knowntake as an a cityactive and partcommunity in their with development. an international In vi -addition,jectives: it will be used to collect information on the sionint andernationalization insight. We must trends be prepared of our to citizens, exploit the international po- students, businesses, visitors and tourists. tentialThe of international globalization and strategy take an runsactive over part infive their years de- and establish• EDUCAesTION annual - We willspecific be an actionattractive plans uni- and velopment. In addition, it will be used to collect information versity town that attracts international stu- milestones for each of the strategy'sUdkast performance. The Department of Commerce and Economic on the internationalization trends of our citizens, interna- dents from around the world and known Affairs will conduct an annual evaluation of the Strategy’s performance. tional students, businesses, visitors and tourists. for its strong internationalization of our education from primary school to higher The international strategy focuses on three objectives: