THE INTERNATIONAL CRICKET OPPORTUNITY FOR CHRISTCHURCH This document is the property of NZC. The information contained in this document is subject to change, and may not be republished or reproduced in any circumstances whatsoever without NZC’s prior express permission. Any reliance placed on the information contained herein is not the responsibility of NZC or any associated entity. New Zealand Cricket The International Cricket Opportunity for Christchurch 3 A game for all New Zealanders; a game for life ................................................................................................................................4 A clear picture of success .................................................................................................................................................................................6 Cricket brings cultures together ....................................................................................................................................................................8 Cities which are able to host teams draw eyeballs, passion and tourists ..........................................................................10 Burger King Super Smash & Domestic Cricket .....................................................................................................................................11 The ICC Women's World Cup .........................................................................................................................................................................12 We extend well beyond our backyard and traditional channels. ........................................................................................... 14 Our virtual stadium is both sizable and diverse. ................................................................................................................................ 15 A new breed of hero .......................................................................................................................................................................................... 16 The opportunity for Christchurch ............................................................................................................................................................... 17 The cricket economy: Realising Christchurch's potential .............................................................................................................. 18 The Future Tours Programme ....................................................................................................................................................................... 20 Celebrating our heritage and building tomorrow ........................................................................................................................... 22 4 New Zealand Cricket The International Cricket Opportunity for Christchurch A GAME FOR ALL NEW ZEALANDERS; A GAME FOR LIFE. OUR GAME Cricket is a forward thinking, innovative global game that is always evolving to bring people together. Cricket has been an integral part of New Zealand, helping define our inclusive, competitive yet laid- back Kiwi spirit, from the big stage to the backyard. OUR PURPOSE To connect New Zealand through our spirit of cricket. New Zealand Cricket The International Cricket Opportunity for Christchurch 5 CRICKET IS THE #1 SUMMER GAME AND REMAINS THE SECOND MOST CONSUMED SPORT IN NEW ZEALAND. Source: Gemba 2017 - New Zealand Cricket - Twelve Month Cricket Insights Report 6 New Zealand Cricket The International Cricket Opportunity for Christchurch We’ve set down a clear picture of success — Our partners are We span the globe investing in the future More cricket America — 2.69m • Multi-year venue • 115 days of international partnerships UK — 3.28m cricket over the next three South Africa — 3.2m seasons. • National Footprint Australia — 13.3m • Cricket has risen in rank to the • Venue upgrades second most attended sport around New Zealand India — 709.3m behind Rugby Union. The Brand extends beyond our backyard Our virtual stadium is Sports passion both sizable and diverse • Passion for Cricket remains the highest of all summer 1,793,600+ sports. • Cricket is the highest 389,300+ consumed summer sport and NZC second most consumed sport behind Rugby Union. SCORECARD 297,000+ More eyes on us ICC rankings • Cricket is the only sport 2018 BC 2018 WF growing in New Zealand. T20 5th 2nd • 2018 saw a 23% increase in the highest rating bilateral match ODI 3rd 4th in New Zealand, third year in a row this has increased. Test 4th Fans & fanatics Participation is growing • 1.5 million people identify • Over 223,106 New Zealand as fans or fanatics of adults (16-64 yr. olds) have cricket in New Zealand. participated in Cricket in the last 12 months. This is a 33% • We are seeing growth in increase since 2015-16. the 18-24 yr. old group. • The nature of cricket participation is diverse. New Zealand Cricket The International Cricket Opportunity for Christchurch 7 And it’s working. OUR CONNECTION WITH FANS CONTINUES TO 16% INCREASE, WITH 23% AN EVEN SPREAD ACROSS AGE 19% GROUPS* 21% 20% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64 44% 19% IN NEW ZEALAND, 44% OF THE INDIAN POPULATION IN NEW ZEALAND CRICKET FANS ARE FEMALE ARE 19% MORE LIKELY TO BECOME NEW ZEALAND CRICKET FANS * Source: Gemba 2017 - New Zealand Cricket - Fan Demographic Dashboards 8 New Zealand Cricket The International Cricket Opportunity for Christchurch CRICKET BRINGS CULTURES TOGETHER Christchurch is the gateway to the South Island and all its unparalleled beauty, providing international cricket lovers the opportunity to watch the game in one of the world’s most beautiful settings and explore the surrounding spectacular Canterbury landscape. New Zealand Cricket The International Cricket Opportunity for Christchurch 9 CANTERBURY’S VIBRANT CRICKET NETWORK BRINGS CULTURES AND COMMUNITIES TOGETHER. The diversity within cricket in the city and region is reflected in the rich blend of ethnicities that come together each week, with almost 1 in 5 male cricketers identifying as Indian or Asian. Cricket is an important part of Kiwi culture, as demonstrated by the inclusion of a cricket programme in the Kiwi Lifestyle induction course for new immigrants. The Christchurch Ethnic Council, working with the Christchurch cricket family, now run an annual 4 week Ethnic Cricket Festival each summer that celebrates the diversity of the city and brings people together around a common passion. Together Canterbury University and Ara connect international students from around New Zealand with cricket clubs. NZC and Canterbury Cricket are committed to working with all our partners, to further grow this diversity to other groups in our community. 10 New Zealand Cricket The International Cricket Opportunity for Christchurch Cities which are able to host teams draw eyeballs, passion and tourists India 96m 12m 10m VIEWERS OF INDIA’S VIEWERS PER MATCH FOR VIEWERS IN INDIA OF BURGER NEXT TOUR BLACKCAPS V INDIA KING SUPER SMASH 2017-18 England 3.3m 300k VIEWERS OF ENGLAND’S VIEWERS PER MATCH FOR NEXT TOUR BLACKCAPS V ENGLAND Australia 1.7m 250k VIEWERS OF VIEWERS OF THE NEW ZEALAND 2017-18 BLACKCAPS V AUSTRALIA T20 SEASON, INCLUDING NON AUSTRALIA MATCHES. New Zealand Cricket The International Cricket Opportunity for Christchurch 11 Burger King Super Smash A pressure-cooker environment pushing domestic players to the edge of their ability, and in turn pushing cricket to the edge of what’s possible. The league is an area of significant development and new investment by NZC, and the introduction of the women’s Burger King Super Smash this year will further enhance this. Like domestic T20 leagues around the world, there is significant growth in interest and engagement and NZC is looking to work closely with our partners to maximise this. A major part of the importance lies with our future broadcast strategy. The last season of Burger King Super Smash season had 10 million viewers in India via Star Sports. In order to meet the needs of our overseas Broadcast Partners, key international matches of the 2018-19 Summer of Cricket season have been moved to a later start time, to ensure our fans in India can tune in to the excitement. To build upon our strong overseas viewership, we need to accommodate a similar degree of flexibility for domestic matches. Domestic Cricket In the 2016/17 season Christchurch's men's and women's teams demonstrated CRICKET HAS BEEN PART their prowess winning three of the OF THE VERY FABRIC OF five major domestic trophies. CHRISTCHURCH SINCE THE Women's cricket continues to flourish FORMATION OF THE CRICKET with the Magicians winning the Domestic CLUB IN 1851. TODAY TEAMS One Day Competition in 2016/17. PLAY ACROSS ALL FORMATS FROM TEST, ONE DAY AND An established player development TWENTY20. programme continues to result in call ups to the BLACKCAPS and WHITE FERNS for several Christchurch players. 12 New Zealand Cricket The International Cricket Opportunity for Christchurch NEW ZEALAND WILL BE HOSTING THE ICC WOMEN'S WORLD CUP IN 2021, THE PINNACLE EVENT IN WOMEN'S CRICKET. GROWTH OF WOMEN'S CRICKET WORLDWIDE IS DRIVING CHANGE IN OUR GAME. 7x THE ICC WOMEN'S WORLD CUP IS SEVEN TIMES BIGGER THAN THE WOMEN'S RUGBY WORLD CUP IN TERMS OF BROADCAST EXPOSURE. New Zealand Cricket The International Cricket Opportunity for Christchurch 13 The ICC WWC 2017 final was the most watched women's sporting event ever in India 180mGLOBAL AUDIENCE 222mVIEWING HOURS 189BROADCAST