REVERSE POP-BY THANKSGIVING PIE PARTY A STEP-BY-STEP GUIDE FROM THE DAILEY GROUP EVENT TIME/DATE: Tuesday before Thanksgiving from 3-8pm TIMELINE 4-6 WEEKS BEFORE PARTY: MORNING OF PARTY: • Determine location (office/home/restaurant/other) • Pick up pies if not previously done • Compose guest list • Separate pies based on type and label accordingly • Decide where to purchase pies and how much lead time is • Set up food and treats required (Costco and BJ’s offer great options) • Design email invitation (pingg.com or paperless post) DURING PARTY: • Have festive music playing in the background 3-4 WEEKS BEFORE PARTY: • Assign someone to write up name tags as soon as people • Send out invitations asking guests to RSVP with preferred walk in the door pie choice (pumpkin, apple, sweet potato, etc.) • Assign a photographer to take pictures of you and your clients 2 WEEKS BEFORE PARTY: • Half way through the event, text clients who have not yet • Call and text those who haven’t yet replied as a reminder come as a reminder 1 WEEK BEFORE PARTY: DAY AFTER PARTY: • Text/call and email the “Yes” clients a reminder about pick • Deliver pies to A+ clients who were unable to pick up due to up time, date and location traffic, etc. • Print stickers to attach to the pies with your branding and • Call those who were unable to pick up and offer to keep the personal Thanksgiving message pie for them to come pick up at office • Purchase name tags and sharpie markers • Post pictures to social media and tag your clients DAY BEFORE PARTY: WEEK AFTER THANKSGIVING: • Send out final email reminder to “Yes” clients about pick up • Send a personal note to everyone who attended time, date and location • Pick up pies at supplier and affix the stickers to each pie OPTIONAL: (If you are unable to refrigerate the pies, you may prefer to • Obtain a vendor partner for the event Print out hard copies pick the pies up on the day of the party) of the pictures of your clients and hand deliver or mail • Purchase food and treats to serve during the event Leverage contact with your clients through video emails • Print a checklist with names of clients & type of pie they as reminders have ordered Remember, this is a highly cost effective event as the cost is per FAMILY, not per person. This event can easily be adapted for Christmas, Pie Day (March 14), Easter or July 4. I would recommend only hosting this event once per year however. Seth & Alyce Dailey Founders, Realtors 8015 Corporate Drive, Suite C, Baltimore, MD 21236 800.214.1245 [email protected] MOVE WITH CONFIDENCE ® TheDaileyGroup.com.