Contents 1.On the Announcement of the Electronic Design and Solution Fair 2007 1 2.Greeting from the EDSFair2007 Executive Committee Chairman 1 3.Exhibition Outline 2 4.Opening Ceremony 2 5.Ribbon Cutters' Exhibition tour 2 6.Exhibitors 3 7.Applicable Products 4～7 8.Emerging Company Area 8 9.Suite 8 10.University Plaza 8 11.Keynote Speech 8 12.Exhibitor Seminars 8 13.Special Lecture 9 14.SPIRIT Lecture 9 15.Special Presentation Stage 9 16.EDAC Seminar and Party 9 17.Jointly held event 9 18.Concurrently held conference 9 19.PR Activities 10 20.Number and Date of Vistors 11 1.On the Announcement of the Electronic Design and Solution Fair 2007 The Japan Electronics and Information Technology Industries industry’s human resources – particularly the engineers needed to Association (JEITA) will be hosting the Electronic Design and realize these innovations. Solution Fair 2008 at the Pacifico Yokohama on January 24 & 25, 2008. This will be the 15th time that this event has been held, “World-Leading Technologies – Yours to Discover” is the theme of including EDSFair’s predecessor, the EDA TechnoFair. this Electronic Design and Solution Fair 2008. You will find on display world-class, cutting-edge technologies tailored for an age The goal of EDSFair is to introduce and disseminate information that demands new solutions. There are a variety of seminars and a about the latest design solutions, design technologies, and EDA conference offering a wide range of up-to-date information. There technologies required to produce the semiconductors and electronic are open sessions catering to young engineers, new zones that bring systems for the IT applications that will form the foundation of the together both Japanese and foreign venture businesses, as well as future information society, whose citizens will enjoy a ubiquitous initiatives for promoting substantive technical exchanges between computing environment. The fair thus contributes to the industry, academia and government. development of electronics and other IT-related industries. It is the fervent desire of all of us in JEITA that EDSFair will From the second half of last year there have been signs of recovery contribute to enhancing the design technologies available to Japan's in Japan's electronics industry, with both production and exports on electronic and IT industries, and also that both visitors and the rise, and this recovery has been gathering momentum this year. exhibitors will be able to make the best use of the opportunities This is especially noticeable in the fields of semiconductors and afforded by this event for conducting effective and fruitful displays, where a growing number of companies are increasing their exchanges of information, and for generating new business. capital investment. We greatly look forward to the participation of many companies JEITA forecasts that this year Japan's electronics industry will and professionals in this upcoming trade show. achieve a 2.3% increase over last year in its domestic production. Depending on business conditions in the second half, it is possible that the final figure may even exceed ¥20 trillion. Furthermore, this upturn is not limited in scope: everything from components and semiconductors to home IT appliances and mobile phones are expected to benefit from growing demand. Japan Electronic and Information Technology Nevertheless, facing increased competition in the international Industries Association (JEITA) arena, Japan’s industries as a whole need to enhance their Chairman Naoyuki Akikusa competitive power, and this requires innovations on many different (also Chairman and Representative Director, levels. It is therefore of critical importance that we foster the Fujitsu Limited) 2.Greeting from the EDSFair2007 Executive Committee Chairman The Electronic Design and Solution Fair 2007 (EDSFair2007)-held Venture Company Pavilion and various seminars at a Special Event for two days from Thursday, January 25, 2007-ended without Stage, which were well-received. The EDSFair Executive incident, with a record 154 companies exhibiting in 348 booths to Committee will examine and implement a variety of measures to 11,136 visitors. increase visitor and exhibitor satisfaction for the continued advancement of the Electronic Design and Solution Fair. I would like to extend my cordial gratitude to the exhibitors, our supporters and assisting organizations, and our other backers, as We are scheduling the upcoming Electronic Design and Solution well as those associated with the Executive Committee, our Fair 2008 (EDSFair2008) for Thursday, January 24 and Friday, management staff, and many others whose cooperation made the January 25, 2008 (two days), at Pacifico Yokohama. event a success. I request your continued support and cooperation in these efforts. In hosting EDSFair2007 we succeeded in introducing into the whole industry the latest solutions for hardware and software design required for ever more sophisticated electronic systems and semiconductors. We believe this enabled attendees to gather valuable information and disseminate information on the latest trends, as well as providing a venue for fruitful industry communication. In response to visitor requests to hear more about Japanese and overseas venture companies and about the industry and technology EDSFair2007 Executive Committee trends expected at an industry-wide event such as this, we set up a Chairman Mitsuru Nadaoka 1 3.Exhibition Outline qExhibition Outline Name Electronic Design and Solution Fair 2007 (EDSFair2007) Duration . Thursday, January 25 and Friday, January 26, 2006 (2 days) 10:00 a.m. to 6:00 p.m. Location . Pacifico Yokohama (Exhibition Hall and Annex Hall) 1-1-1 Minato Mirai, Nishi-ku, Yokohama 220-0012, Japan Admission. Exhibition: Free (registration required at show entrance) Conference: Fees charged for some sessions Sponsorship . Japan Electronics and Information Technology Industries Association (JEITA) Cooperation . Electronic Design Automation Consortium (EDAC) Support . Ministry of the Economy, Trade and Industry, Japan (METI) Embassy of the United States of America in Japan Distributors Association of Foreign Semiconductors (DAFS) City of Yokohama Assistance . The Institute of Electronics, Information and Communication Engineers (IEICE) Information Processing Society of Japan (IPSJ) Japan Printed Circuit Association (JPCA) Spacial Assistance. Hewlett-Packard Japan, Ltd. Sun Microsystems K.K Management . Japan Electronics Show Association (JESA) wOverview EDSFair2007 welcomed a host of booth exhibitors in such fields as LSI At the Special Event Stage in the Exhibition Hall there was also a design related tools, PCB related tools, embedded software, embedded session entitled “Understand What It's Too Late to Ask!” catering to processor development environments, IP and all manner of design young engineers and designers, as well as a special display exhibition, services, as well as those from FPGA vendors, EDA vendors and design called University Plaza, for promoting technical exchange among service companies. Both the number of booth spaces and the number of industry, academia and government. exhibitors topped those of last year's fair, with exhibitors in particular We additionally held conferences to which we invited leading industry totaling a record 154 companies-a 9.6% increase over last year-due in figures to give keynote speeches and special lectures, an exhibitors' part to campaigns inviting Japanese and overseas venture companies to seminar put on by exhibiting companies and a co-sponsored conference, participate. for a total of 11,136 visitors, exceeding last year's attendance. ■Companies ■Booth spaces ■No.of Visitors 160 350 11,500 300 130 11,000 250 100 200 10,500 148 154 336 343 348 11,153 11,003 11,136 70 150 306 10,787 105 119 100 10,000 40 50 000 2004 2005 2006 2007 2004 2005 2006 2007 2004 2005 2006 2007 4.Opening Ceremony The Opening Ceremony was held at the gate of the Exhibition Hall at 9:50a.m. on Thursday, January 25. The ceremony opened with congratulatory remarks from Hidehiro Yokoo, Director of the Information Communication Equipment Department, Commerce and Information Policy Bureau of the Ministry of Economy, Trade and Industry, and Toshiharu Nagashima, Policy Planning Director for Life Science and New Business Attraction, City of Yokohama Economic and Tourism Bureau. Masashi Muromachi, Chairman of the JEITA Semiconductor Board then gave his greetings on behalf of the sponsor, and the aforementioned people, along with JEITA Managing Director Kazuo Kaneko, conducted the ribbon cutting. 5.Ribbon Cutters' Exhibition Tour After the Opening Ceremony, the aforementioned guests and other people concerned toured the following six booths, listening to presentations on new technologies and R&D achievements on display: Denali Software K.K., University Plaza, Nihon Synopsys Co., Ltd., Venture Company Pavilion, NEC System Technologies, Ltd., and the Semiconductor Technology Academic Research Center. 2 6.Exhibitors 304 AET, Inc. 604 KANEMATSU ELECTRONICS LTD. 306 Agilent Technologies Japan, Ltd. 502 KeyBridge, Inc. 108 Altera Japan, LTD. 702 Magma Design Automation Co., Ltd. 608 Ansoft Japan K.K. 209 Marubeni Solutions Corp. 514 APACHE DESIGN SOLUTIONS, K.K. 701 MENTOR GRAPHICS JAPAN CO., LTD. 208 Applied Simulation Technology, LTD. 501 MENTOR GRAPHICS JAPAN CO., LTD. 101 Applistar Corp. 206 MISH International Co., Ltd. 603 ARM K.K. 303 MITSUBISHI ELECTRIC ENGINEERING COMPANY LIMITED 503 ASIP Solutions, Inc. 302 MITSUBISHI ELECTRIC MICRO-COMPUTER