Media Kit 2016

Media Kit 2016

eal Dr., #213 881 Almaalisades, R CA 90272 Pacific P (310) 454-1321 Fax: (310) 454-1078 aliPost.com www.P 2016 MEDIA KIT $69.00 ONE-YEAR SUBSCRIPTION Reach the PRIME Pacific Palisades market and surrounding areas with the Palisadian-Post Newspaper. SUBSCRIPTION, CIRCULATION & DISTRIBUTION WS: 4,900+ Subscribers BREAKING NE The PALISADIAN-POST and THE SHOPPER are the only two weekly newspapers that assure complete ollowers saturation of the HIGH income households in Pacific Palisades, Santa Monica Canyon and adjoining areas.Palisadian-Post Serving the Community Since 1928 FACEBOOK: 4,000+ F 22 Pages Thursday, January 7, 2016 ◆ Pacific Palisades, California $1.50 Newspapers are delivered weekly by the U.S. Postal Service to every household along with distribution in This Week in ‘Star Wars’ Character Based on PALI LIFE ONLINE Farewell to Mayor Jake Late Pali High English Teacher By FRANCES SHARPE news racks placed near high traffic areas such as restaurants, businesses and markets in The Palisades. Editor-in-Chief irector J.J. Abrams, a Pacific Palisades resident and graduate of Palisades DCharter High School, revealed to his hometown newspaper the Palisadian-Post that he based one of the characters in his box-office record-breaking “Star Wars: The Force Awakens” on his late high school English teacher. “Yes, the character of Maz 5,500+/Weekly was originally based on the great Rose Gilbert,” Abrams told the Post. “We really wanted the story Rich Schmitt/Staff Photographer to feel authentic, despite being a Pacific Palisades Honorary Mayor Jake Steinfeld announced wild fantasy. I mentioned Rose in last month that he is ready to pass the torch to a new mayor. In this an early story meeting as a sort of “Star Wars” director J.J. Abrams (far right in his high school yearbook) based the character Maz (left) on week’s Pali Life section, Mayor Jake takes a look back at some of timeless, wise figure that I’d actu- his high school English teacher, the late Rose Gilbert (center). his most memorable moments in his own words. Story on page 15. ally known in my life.” Photo collage courtesy of Karyn Newbill-Helmig. Photo of Rose Gilbert courtesy of Jeanette Mills. Photo of J.J. Abrams from Pali High yearbook. Gilbert, who was known to her students as ‘“Mama G,” even larger personality. been a student of Ms. Gilbert, 15 force and infinite spirit.” taught at Pali High since it opened The no-nonsense teacher, who years before me,” Abrams said. Gilbert was 95 when she died CIRCULATION Caruso Updates Plans in 1961. When she announced loved poetry and James Joyce, “While we experimented with at a local hospital on Dec. 16, her retirement in 2013 at the age spoke loudly to emphasize a point many looks and styles before 2013. At a service at Pali High of 94, Gilbert was the oldest full- and kept students in line. settling on the character’s final in January 2014, Principal Pam Based on Community Input time teacher in the Los Angeles “There was no talking in her design, Rose was always at the Magee called Gilbert their “most Unified School District and one of classroom,” said one former stu- center of the inspiration for Maz,” treasured teacher.” By FRANCES SHARPE the oldest in the country. dent. Abrams said. “Rick and I had Thanks to Abrams, Gilbert’s Editor-in-Chief Caruso DRB Meeting At the time, she was still Abrams wasn’t the only one hoped to contact Rose and show legacy will live on as will the Pal- teaching three AP English classes working on the blockbuster film her what we were doing, but she isades connection to what could Rick Caruso is listening to WHEN in the same classroom she had for who had taken English classes sadly passed away while we were turn out to be the biggest film in the Palisades community. Wednesday, Jan. 13 at 7 p.m. 51 years. with Gilbert. in prep on the film. Rick and I at- history. The developer has announced The pint-sized Mama G was “Turns out the production tended her service and sat togeth- Chuck Larsen and Jacqueline that in response to community in- known for her big glasses and designer, Rick Carter, had also er, once again amazed by her life Primo contributed to this article. WHERE put, he has updated the plans for $93,473 his Palisades Village project. Mercer Hall, Pali High Since submitting the appli- The public is invited. READERSHIP cation for the project to the City Post’s ‘Deck Your Halls’ of Los Angeles, Caruso and his the Pacific Palisades Commercial & team have been meeting with Pal- Village and Neighborhoods Specif- isades residents, business owners ic Plan’s requirement for two-foot and community organizations in a setbacks from sidewalks and has re- Contest Winners Announced variety of settings to listen to sug- moved its request for zero setbacks gestions and address concerns. from its application to the city. $168,008 “There is a tremendous amount HEIGHT: Caruso Affiliated of community support for this is amending its definition in terms project, and I personally take the of the way it measures building community outreach very serious- height. This update comes in re- ly. It has been my pleasure to work sponse to community feedback as closely with thousands of residents it will reduce the height of some at town hall meetings, living room buildings and will clarify how meetings, individual coffees and building heights will be measured. setting up a booth at the weekly Caruso’s proposed definition farmers market where I get to listen will limit the height of all building $56,266 to their ideas,” Caruso told the Pal- facades to 30' 0" or less as mea- isadian-Post. sured from adjacent grade. It will DEMOGRAPHICS “After we submitted our appli- allow for architectural features cation, my team and I continued the and/or the high point of sloped roof outreach and listened to input, and elements for all building facades to after many conversations with resi- be limited to 34' 0" or less. dents, I have decided to update the PROGRAM: The developer application in response to commu- is updating the program of uses Deck Your Halls Originality/DIY winners George “Ray” and Judith Deck Your Halls Best Decked Hall winners Susan and Scott Corwin nity input,” he said. in response to community con- Wiley with Gibson International Realty’s Pat Heller (left) and Post with Gibson International Realty’s Pat Heller (left) and Post editor-in- The updates to Caruso Affili- cerns. For example, Caruso Affili- editor-in-chief Frances Sharpe (right). See entry photo of the house chief Frances Sharpe (right). See entry photo of the house on page 9. $2,115,800 ated’s application are in four areas. ated has eliminated the exercise use on page 9. Rich Schmitt/Staff Photographer Rich Schmitt/Staff Photographer SETBACKS: After various (this means there will be no gym, meetings with residents, Caruso yoga or Pilates in the project) and By JACQUELINE PRIMO On Saturday, Jan. 2, Post ed- ua) at 332 Las Casas (House #2) home—decked out in white ici- Affiliated has decided to adhere to reduced the restaurant floor area. Assistant Managing Editor itor-in-chief Frances Sharpe and in the Lower Las Casas neigh- cles and blue lights strung along The developer is replacing that Gibson Vice President Pat Heller borhood won in the Best Decked the home’s border, up the trees ECONOMIC PROFILE floor area with retail and office. early 50 homes, decked presented prizes to the winners in Out category. The Corwins were and lining the windows—is all it An analysis of this revised pro- out in hanging icicle lights, two categories: Best Decked Out thrilled to win and to receive all takes to see why it was a winner. gram by Caruso Affiliated’s traffic Ntwinkling wreaths, glistening and Originality/DIY. Winners the prizes. “It took four guys seven days engineer shows it results in a 30 Christmas trees and sparkly were determined by the commu- “This is so beautiful,” said and 10 to 12 hours a day to do it,” percent reduction in vehicle trips snowmen entered the Palisa- nity via online voting at palipost. Susan of the giant gold star cov- Scott told the Post, adding that $1,342,920 and has no traffic impacts at any dian-Post’s annual “Deck Your com throughout the month of De- ered in gift certificates that was the family hired Joe’s Lights to of the studied intersections. Caruso Halls” holiday home decorating cember. presented to the family. “We amp up the home’s holiday spir- indicated these revised plans still contest presented by Gibson In- Scott and Susan Corwin can’t thank you enough.” it after seeing a friend’s home meet with all parking requirements ternational Realty. (and their 22-year-old son Josh- Just one glance at the (Continued on page 9) according to LA City Code. PARKING: The developer is removing a request for a Shared Parking Demand Study. According Per Capita Income in the Palisades to Caruso, the plan fully complies Palisades Crime Stats 2015 vs. 2014 with code parking requirements. $198,147,000 Caruso will present his updat- By FRANCES SHARPE vehicles (BTFV) in 2015 com- percent. The number of vehi- one robbery and 11 incidents of ed plans to the Pacific Palisades Editor-in-Chief pared with 2014, according to cles reported stolen (grand theft aggravated assault reported each Design Review Board (DRB) on annual crime statistics provided auto) went down from nine in year.

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