9L AMERICAN FOREIGN SERVICE VOL. 17, NO. 10 JOURNAL OCTOBER, 1940 RCA VICTOR "BROADWAY” MODEL Q44 Tunes everyJ continent clearly! l)e Luxe RCA Victor Record Player with exclusive NEWS FROM HOME . honest, straightforward, un¬ censored news ... as clearly as though you were Gentle-Action Record Changer listening back in the States! For distance is no obstacle to the superb RCA Victor-engineered circuits of the magnificent RCA Victor “Broadway” Model Q44, the finest table receiver you can buy at any price anywhere! The capitals of Europe, too, are within arm’s reach for the owners of the Q44. Music majestically vibrant and alive is yours to enjoy whenever you wish—with a tonal perfection unattainable in ordinary table model receivers. And the Q44 is breathtaking in sheer beauty of cabinet ... a magnificent concept of sweeping proscenium arch motif, grille and dial treatment of the utmost beauty and artistry, delightfully illuminated by an entirely new in¬ direct lighting system radiant on etched glass thermo¬ meter-type dial plates. Spread-band performance makes crowded short-wave Plays records automatically through any stations actually 20 times farther apart—minimizes over¬ radio. Completely automatic operation. lapping and interference. For a new conception of superb Continuousconcertsfromyour favorite rec¬ radio quality, see and hear the Q44! ords, without your lifting a hand. Beauti¬ VICTOR RECORDS fully designed and finished cabinet • • • of selected walnut veneers. For greater radio pleasure, listen to RCA Victor- More than 880 million RCA Radio Tubes have NBC International Stations WRCA and WNBI, been purchased by radio users New York, U. S. A. Tt>« mviic you wont 6100 kc., 9670 kc., 17,780 kc. and 11,890 kc. when you wool il INTERNATIONAL DIVISION RCA Manufacturing Company, Inc., Camden, New Jersey, U. S. A. — A Service of the Radio Corporation of America CONTENTS OCTOBER, 1940 For Prize Contest Notice See Page 569 Cover Picture Antenna of WJSV of the National Broadcasting Company A WORLD-WIDE See page 569 Beamed Programs Over Short Wave SELLING ORGANIZATION By Philip L. Barbour 541 Early Japanese Misconceptions of Americans Wards Products are in steady demand By Carl H. Boehringer 547 the world over. And no wonder! Dourado Advanced engineering and painstak¬ By A. W. Childs 550 ing research insure products of un¬ Spanish Prisoner Swindle usual quality. Mass production and By Jane Wilson 552 mass distribution assure the mainte¬ nance of prices that are highly com¬ Oslo Episode petitive. By Ivan Jacobsen 556 Hence Wards leadership in the auto¬ Editors’ Column Association scholarships 558 motive, electrical and mechanical specialty fields. Users of Wards Air¬ News from the Department line Radios are now running into the By Reginald P. Mitchell 559 second million. Sales of Wards River¬ News from the Field 562 side Tires have now exceeded the 35,000,000 mark. The demand for The Bookshelf Wards refrigerators, washers, vacu¬ J. Rives Childs, Review Editor 564 um cleaners, power plants, paints, tools and automotive equipment is Diplomatic Dilemma By Dudley Harmon 566 steady and consistent. The Consular Racket—1835 Distributors interested in securing From “Brooks’ Letters” 568 exclusive franchise for the distribu¬ tion of Wards Products should write Marriage 569 immediately to the Factory Export Foreign Service Changes 570 Division. Franchises are still avail¬ able in a number of territories. Service Glimpses 571 Wards Specialties are sold abroad Promotions 572 through Distributors and Dealers ONLY Bir,hs 591 In Memoriam 591 Visi *ors 596 MONTGOMERY WARD Established 1872 FACTORY EXPORT DIVISION Issued monthly by the American Foreign Service Associa¬ 618 W. Chicago Ave., Chicago, U. S. A. tion, Department of State, Washington, D. C. Entered as 'v“'' Cables — Thornward second-class matter at the Post Office in Washington, D. C., Visitors from abroad cordially invited to Chicago Headquarters under the act of March 3, 1879. OCTOBER, 1940 537 For fast, accurate and reliable telegraph service to Central and South America and to the West Indies, send your messages — via Cltt (America ttlackay Commercial Radio Cables Todtal Telegraph THE INTERNATIONAL SYSTEM Cablegrams “via All America” may be sent from any Postal Telegraph Office ALL AMERICA CABLES AND RADIO, INC. Main Office: 67 Broad Street, New York 538 THE AMERICAN FOREIGN SERVICE JOURNAL INDEX TO ADVERTISERS Allies’ Inn, The 593 American Export Lines * 1 581 American Security and Trust Company 573 Bacardi, Santiago de Cuba 595 j>ren?ier Cathay Hotel—Shanghai . 595 * FOOD Chase National Bank 577 Chrysler Corporation III COVER PRODUCTS Fairfax Hotel 591 Federal Storage Company 594 Firestone Tire & Rubber Co 540 w HEREVER you go through¬ General Motors Overseas Operations . 586 out the world you can enjoy Goodyear Tire & Rubber Export Co 582 Grace Line 574 PREMIER FOOD PRODUCTS. Gude Bros. Co 591 Let them follow you by availing International Telephone & Telegraph Co. 538 yourself of Francis H. Leggett & Leggett, Francis H. & Co 539 Company’s PERSONALIZED Mayflower Hotel 583 EXPORT SERVICE developed Metropole Hotel—Shanghai 595 solely for the convenience of for¬ Montgomery Ward 537 Moore-McCormack Lines 584 eign service officers and their National City Bank 587 families. National Geographic Magazine 577 New England Mutual Life Insurance Co 591 Not only will you enjoy the finest Pacific Fisheries, Assn, of 593 of American foods, selected and Pan-American Airways, Inc 589 Park Hotel—Shanghai 595 prepared according to most rigid Plaza Hotel 592 standards, but you will be assured R. C. A. Mfg. Co., Inc. II COVER of efficient service down to the mi¬ Royal Typewriter Co., Inc 579 nutest details of packing and ship¬ Sapp, Earle W., C.L.U 591 ping. Savoy-Plaza Hotel 577 Schenley Products 585 Sea Captains’ Shop, The—Shanghai.... 595 Many foreign service families have Security Storage Company of Washington 573 for years enjoyed the convenience Socony-Vacuum Oil Co., Inc. .... 581 Southern Engraving Company 590 of this service. We invite your correspondence with reference to it. Turner’s Diplomatic School 593 Tyner, Miss E. J 591 Underwood Elliott Fisher Company 575 United Fruit Company 596 Address: EXPORT DIVISION United States Fidelity and Guaranty Company 596 U. S. Lines 589 University of Nebraska Extension Division 592 Walcott-Taylor Co., Inc 592 Waldorf-Astoria Hotel IV COVER •RANCIS [|. LEGGETT & (OM PANY Westinghouse Electric International Company 578 Woodward & Lothrop . 588 HUDSON RIVER, 27TH TO 28TII STREETS NEW YORK CITY, N. Y., U. S. A. Please mention THE AMERICAN FOREIGN SERVICE JOURNAL when writing to Advertisers. OCTOBER, 1940 539 *lre$tone CHAMPION TIRES FOR 21 CONSECUTIVE YEARS FIRESTONE TIRES NAVE SEEN ON ALL THE WINNING CARS IN THE 500 ‘MILE INDIANAPOLIS RACE ■ FLASHING down the straight¬ aways at speeds as high as 160 miles an hour, Wilbur Shaw streaked to victory in this great race to become a three-time winner and the only man ever to win two consecutive victories at Indianapolis. 500 miles of grinding, pounding, torturing speed — and not one tire failed! Here’s proof of Safety, backed by performance! Patented construction features in the Firestone Tires used by these great drivers on the speedway are incorporated in the Firestone Champion Tires you buy for the highway. For greater safety, economy and dependability, equip your car with a set of these wonderful tires today. WILBUR SHAW Copyright, 1940, The Firestone Tire & Rubber Co. 1940 Winner Indianapolis 500-Mile Race Three-time winner and . , only driver to win two consecutive victories in this great race. THE ONLY TIRES MADE THAT ARE SAFETY-PROVED ON THE SPEEDWAY FOR YOUR PROTECTION ON THE HIGHWAY THE FOREIGN JOURNAL dJ PUBLISHED MONTHLY BY THE AMERICAN FOREIGN SERVICE ASSOCIATION m VOL. 17, No. 10 WASHINGTON, D. C. OCTOBER, 1940 Keanied Pi'o^nim§ iU er Short-H7 ave By PHILIP L. BARBOUR, Director, Foreign Press and Station Relations, International Division, National Broadcasting Company TO WRITE of current short-wave broadcasts is one country. It is hoped that it may throw some at this moment to lay oneself open to endless light on the “short-wave situation” in the world contradiction, and to endless citations—not for mili¬ in general, and in the three Americas in more tary valor—but for error. This is a period of tran¬ detail. sition, a period of unrest, a period of almost uni¬ About two hundred years ago there flourished in versal war. War is all around us, threatening us, Vienna, at the Imperial Court of Maria Theresa and in the field of sociology, of economics, of ideology, Francis I, an Italian poet called Metastasio. Meta- on a world-wide scale. I nrest stasio was a name given the poet has long been with us in a simi¬ by way of a free translation into lar. but more restricted, sense. Greek of his Italian name, Tra- To talk of the transitional period passi. Both words mean “Tran¬ through which radio is now sition” in English—or something passing seems almost irreverent, very close to that. Perhaps a trivial. quotation from the innumerable Yet the rapidly increasing in¬ works of a writer so appropriate¬ terest in this phase of interna¬ ly named may not be beside the tional communication, this me¬ point. dium for international under¬ In one of the long lists of standing, may perhaps justify works written at the request of this study of radio programs, the Court, Metastasio puts into beamed or directed especially to¬ the mouth of the Archduchess ward other countries from anv Philip I., Barbour Marianna the words: 541 M in it ** ill ii »*III M ii' ij-i II HI M ii in i« Sill if IM M 1 *i HI pi II HI if %H If 1! ill ii I* ill Ii ■ Mil If M Ml it MI! *»tiili i a 1111 if I iU i»* 111 * II is§ ii Kl 111 It ifi • ■ in i •2mr*.