GUIDE TO THE BEST DESTINATION WEDDING COMPANIES IN ITALY guide to the best destination wedding companies in italy companies wedding destination the best to guide bwi www.buyweddinginitaly.com Agent for Piemonte: is it a registered trademark ® di Valerio Schönfeld Corso Moncalieri, 506/28 - 10133 Torino t. +39 011 66 10 636 - 626 - f. +39 011 66 15 298 Via Tosarelli, 284 Marco Gasperini 40055 Villanova di Castenaso - Bologna - Italy m. +39 339 57 08 671 - [email protected] Beppe Mincica t. +39 051 60 53 705 m. +39 338 26 91 635 - [email protected] f. +39 051 78 25 32 m. +39 328 53 53 069 www.buyweddinginitaly.it Agent for Toscana: [email protected] Wedding Tourism or Destination out that this market is not neces- Wedding was defined for the first sarily linked to luxury and aimed at time in 2007 by Maggie Daniels and couples with high spending power. Director: Carrie Loveless as “a wedding that There is, in fact, also a “medium” Valerio Schönfeld Via Nottolini, 119/C - 55100 Lucca takes place in a location that is not level market segment whose ex- [email protected] t. +39 0583 31 10 89 - f. +39 0583 31 10 96 [email protected] the residence of the groom or bride pectations can be met by offering a Administration, logistic and equipment: www.imprendi.it and which typically is a popular unique travel experience. Italy is a Karin Rondinaud tourist destination”. This practice recognized love destination: full of [email protected] is not new and saw an incremental exclusive resorts, setting of novels Communication and promotion: Agent for Sicilia: peak back in 1978 following airlines and love movies and primary choice Sara Barbi liberalization and the decrease of of many celebrities as the location [email protected] transport costs. Although media for their dream weddings, Italy re- Sales and customer care: tend to only cover VIP weddings, ceives free and relevant promotion Carla Matis nowadays over six thousand “ordi- from the bridal market. [email protected] nary people” a year choose Italy as Quite often, however, the offer is not Project management consultant: the place to tie the knot. structured enough or in line with Massimo Ambrogi Via Gabriele D’Annunzio, 52 - 90144 Palermo The tourist flow created by wed- international market and customer [email protected] Antonio Brusca dings - and all celebrations related demand cannot be satisfied. This is t. +39 345.8655988 - [email protected] to love - is constantly increasing and why Bussoleventi is pleased to offer Secretariat of the conference area: www.weddingtourismsicily.it NOVIA WEDDINGS does not seem to be at all affected a new edition of Buy Wedding edi- Viale Monteverdi 67/A - 41049 Sassuolo (MO) Italy by the economic crisis. For these tion in Italy, a platform of services t. +39 348 05 72 364 /+39 335 56 11 612 reasons the Destination Wedding aimed at the business community of [email protected] Agent for Puglia: [email protected] phenomenon is of great interest the Destination Wedding industry. www.noviaweddings.com and value for all entrepreneurs or The aim of the project is to assume Sara Tosi and Roberta Ferocino professionals who work within the a leading role, becoming a national wedding industry. Indeed, these standing appointment and point of Graphic design: G+Spot Labs Daruma srl ceremonies bring significant eco- reference within the business com- Bologna - Italy via Napoli km 5,800 nomic contributions to the desti- munity active in Destination Wed- SS90 for Segezia - 71122 Foggia nation and are often celebrated in ding in the short / medium term, t. 0881.684699 www.darumastudio.it an atmosphere of luxury and exclu- and becoming an internationally Facebook Darumastudio sivity. This said, it must be pointed recognized event in the long run. The format of the event, which takes (location, hotels, restaurants, cas- PROGRAMME OF THE CONFERENCES place from 14th to 16th October 2016 tles, wedding fashion and technical at the tradeshow center of Bologna, services) participating with an ex- FIRST SESSION - Saturday 15th October 2016 abides to the formula of exhibition hibition space as well as wedding 10:30 - 11:45 Opening conference - Destination Wedding,a territorial and entrepreneurial areas and areas dedicated to confer- planners and tour operators attend- opportunities ences and seminars. Furthermore, it ing as a buyer guests of the organiz- 11:45 - 12:15 Coffee break - Vip Lounge offers online and offline commu- ers. In addition, the package of on- 12:15 - 13:30 Bianca Trusiani - Destination wedding tour operator nication tools targeted at both ex- line and offline services offers: Destination Wedding supply chain. Opening new markets: necessary parame- hibiting companies and Italian and • the portal www.buyweddinginit- ters to create packages for each market. international visiting professionals, aly.it, a search engine dedicated How to attract foreign spouses in Italy providing an opportunity to: to the easy identification of oper- 13:10 - 14:30 Light lunch – Vip Lounge • develop new business ators by potential customers (fu- 14:30 - 15:30 Joy Weston - Communications Expert in Business & Personal Relationships • receive updates on trends within ture spouses and other operators) The Art of the Positive Communication national and international mar- • a monthly newsletter 15:30 - 16:30 Elisa Mocci - International Wedding Planner, Italy kets • an agenda of B2B meetings, de- Destination Wedding and territory Reception and dedicated scenography • make the most of training oppor- fined by the organizers across a 16:30 - 17:00 Federica Ambrosini - Flower designer tunities three-days event that will enable The approach of the Italian supplier to the foreign customer. How to handle the buyers to meet companies (loca- preparations These include the Buy Wedding tions, hotels, restaurants, castles, 17:00 Closing session in Italy 2016 Guide, which you are services) reading right now, containing all in- • a seminar program. SECOND SESSION - Sunday 16th October 2016 formation needed to discover and 10:30 - 11:15 Debora Vedovi - Regency San Marino Srl - Weddings in Italy, Repubblica di San contact operators and companies Marino The customer and his national, cultural, religious and characterial peculiarities 11:15 - 11:45 Milena Santoro - Founder MS Productions The foreign market: how to face it and what requires 11:45 - 12:15 Coffee break – Vip Lounge 12:15 - 13:30 Mirko Pallera - CEO Ninja Marketing, Digital Branding Strategist “Secret Techniques” of marketing. Web marketing 13:30 - 14:30 Light lunch Vip Lounge 14:30 - 15:00 Carmelo Spina - Hair and face stylist Hair stylist and make a perfect party for the needs of foreign brides. 15:00 - 15:30 Clarissa Botsford - Civil celebrantFrom Civil Unions to the Wedding of your Dreams: the role of the civil celebrant in THE TECHNICAL COMMITTEE same sex weddings. 15:30 - 16:30 Case histories of International Wedding Planner The Technical Committee coordinates and defines the Conference Sessions: 16:30 - 17:00 Suita Carrano - Destination wedding and event planner - Sposa Mediterranea • Gianluca Tedesco - Chairman of the consortium ChianciaSì The importance of creating a system, weddings on the territories • Simona Polli - Editor of White Bride magazine 17:00 Closing session and Frequency Certificate Issue • Bianca Trusiani - Destination wedding tour operator - Coordinator of the Committee • Carmelo Spina - Hair Stylist and Artistic Director of Lugano Sposi The Conference - Buy Wedding in Italy Conference Hall - Pavilion 19 Buy Wedding in Italy also includes the organization of a conference programme that will consist in seminars, business presentations and workshops that will attract a qualified and targeted audience to the event. Topics of the conferences programme will include strate- gies, best practices, market analysis, territorial marketing actions, the certification of the Wedding Planner figure and case histories. Alphabetic index Alphabetic Bologna Welcome .............................................................................. p. 16 UMBRIA Destination Wedding ....................................................................... p. 03 Abbazia di San Faustino .............................................................. p. 82-83 Princess for a Day .............................................................................. p. 61 PHOTO & VIDEO Scuba Wedding in Italy ..................................................................... p. 42 Alessandro Gauci Fotografo ...................................................... p. 86-87 Taylor-made Italy for the future Groom ....................................... p. 62 Eugenio Greco ............................................................................... p. 90 The Technical Commitee - The Event Programme .................... p. 08 Galante Studio ............................................................................... p. 88-89 When weddings meet Italian folklore ........................................... p. 60 Iso 100 Studio Fotografico ......................................................... p. 91 Ivano di Maria Photographer ..................................................... p. 100 CALABRIA Kyo Life di Barbara Iemma ......................................................... p. 92-93 Caposperone Resort .................................................................... p. 10-11 Marcella Fava ................................................................................