23th International Conference on IT Applications and Management Theme: Future of Work in a Hyper-Connected World February 5 ~ 7, 2020 Host and venue: Rajagiri Business School, Kerala, India Supported by Korea Data Strategy Society Editorial Board Jeong Hoon Lee (Hansung U., Korea) Sateesh Kumar Ojha (Tribhuvan U., Nepal) Rofin T.M.(National Institute of Technology, Karnataka, Surathkal, India) Published by Korea Database Strategy Society (KDSS) Printed at Nepal Printing Support, Anamnagar, Kathmandu-29, T: +977 1 5706821 Preface The theme of the 23rd ITAM International Conference is “Future of Work in a Hyper-Connected World”. We believe that there are ample reasons for massive changes in the nature of work, the working environment, the medium of work, the management and coordination of work, and the space and place of working. Technological changes are the major drivers of these changes. However, the changes in digital technology will juxtapose with the changes in generation, social roles and aging of society, global influence of employment, cultural changes, and changes in the view of the world and global environment. Researchers and students will need to develop sufficient diversity in knowledge and perspective to make an advancement on such complex and critical phenomena. We hope ITAM 23 be an open field of discourse on this issue. Researchers from different fields and different countres will be able to enjoy the discussion and develop useful perspectives and insights on this critical issue. The 23rd ITAM International Conference is hosted by Rajagiri Business School located in Cochin, the beautiful city of Kerala, India. I appreciate hosting members of RBS, most of all the organizing chairs Prof. Mani Sam and Prof. Santosh Rangnekar. I also express my thanks to the people who prepared all the details of the event. To name a few, Prof. Jaedong Kang who is in charge of local arrangements, Professor Sateesh Kumar Ojha who prepared proceeding books as he always did. My appreciation also extends to organizations including Korea Data Strategy Society and ISTD India for their generous supports. The success of the series of congress relies on the active participants of all the members of ITAM international committee and delegates who contributed their research. I appreciate all the delegates and researchers participating in ITAM-23. I wish all the delegates enjoy this wonderful academic gathering. We will all cherish this wonderful memory of meaningful interaction among professors, researchers and emerging generation of scholars and managers. Namjae Cho Chairman, International ITAM Society Professor, School of Business, Hanyang University, Korea Conference Management Team Chairman of International ITAM Society International Organizing Committee Namjae Cho (Hanyang U., Korea) Ali Abdulbaqi Ameen (Lincoln U. College, Malaysia) Anirut Asawasakulsorn (Naresuan U., Thailand) Advisory Board Patrick Bouchet (Bourgogne U., France) Sung Kun Kim (Chung Ang U., Korea) Ahmed Bounfour (U. De Paris Sud, France) Saji Mathew (IIT Madras, India) Wei Hui Dai (Fudan U., China) Kanes Rajah (CEPD London, UK) Elena García de Soto (Huelva U., Spain) Uthai Tanlamai (Chulalongkorn. U., Thailand) Neetha Eappen(Rajagiri Business School, India) Oliver H. M. Yau (Open U. of Hong Kong) Andre M. Everett (Ottago U., New Zealand) Haluk Gorgun (YTU, Turkey) Conference General Chair Tej Bahadur Gurung (Tribhuvan U., Nepal) Myeong Gil Choi (Chung Ang U., Korea) Yanki Hartijasti (U. of Indonesia, Indonesia) Joseph Injodey (Rajagiri Business School, India) Kyeong Kang (U. Of Technology, Sydney, Australia) Ajay Khadka (Tribhuvan U., Nepal) Co-chairs of Organizing Committee Gyeung Min Kim (Ewha W. U., Korea) Santosh Rangnekar (IIT Roorkee, India) Ji-Hee Kim (Canisius College, U.S.A.) Mani P. Sam (Rajagiri Business School, India) Jinsoo Kim (Chung-Ang U., Korea) Program Chairs Kijoo Kim (Konyang U., Korea) Jung Seung Lee (Hoseo U., Korea) Sang-Jun Kim (Kindai U., Japan) Soo Kyung Kim (Dankuk U., Korea) Jaedong Kang (Rajagiri Business School, India) Seokha Koh (Chungbuk Nat’l U., Korea) Publication Chairs Jitsama Kurusakdapong, (Chulalongkorn U., Thailand) Jeong Hoon Lee (Hansung U., Korea) Anne-Marie Lebrun (Bourgogne U., France) Sateesh Kumar Ojha (Tribhuvan U., Nepal) Bernard Lee (Hong Kong Shue Yan U., Hong Kong) Rofin T.M.(National Institute of Technology, Karnataka) Jeong Hyun Lee (Korea Data Agency, Korea) Gyoo Gun Lim (Hanyang U., Korea) Registration Chairs Iraj Mahdavi (President, Mazandaran U. of S&T, Iran) Chien-Chang Chen (Tamkang U., Taiwan) Masayuki Maruyama (Kansai Int’l U., Japan) Sreejith R. (Rajagiri Business School, India) Kakutani Naohisa (Meio U., Japan) Hue Mi Um (Bucheon U., Korea) Pratima Pradhan (Singhania U., India) Stella So, Lai Man (The Chinese U. of Hong Kong) Local Arrangement Chairs Do Van Tuan (Dong-A U., Vietnam) Deepak Babu (Rajagiri Business School, India) Alfonso Vargas-Sánchez (Huelva U., Spain) Minsun Kim (Hyupsung U., Korea) Chi-Chien Wang (NTPU, Taiwan) Pooja Garg (IIT Roorkee, India) Sean Watts (American U. of Vietnam) Jaehoon Whang (Yonsei U., Korea) Table of Contents 1. Qualitative and Quantitative Data Analysis Approaches in Management Research: How and What to Choose? 1 Sateesh Kumar Ojha and Jagadish Chandra Wagle 2. Identification of Factors of Hard and Soft Human Resource Management Practices 7 Charu Goyal 3. Linking Green Human Resource Management and Job Pursuit Intentions: Modeling Organizational Prestige as Mediator 15 Richa Chaudhary 4. Employees Engagement in Nepalese Banking Sector 20 Ram Hari Silwal 5. Factors Affecting Employee Motivation of Banking Sectors in Nepal 27 Narayan Prasad Aryal, Aaditya Acharya & Ashim Hang Limbu 6. Comparion of Employee Motivation of Private and Government Owned Banks of Nepal 35 Narayan Prasad Aryal, Aaditya Acharya & Ashim Hang Limbu 7. Acceptance of Health Monitoring Technology by Independently Living Elderly 40 Uthai Tanlamai, Aim-Orn Jaikengkit and Trirat Jarutach 8. Patent Trend Analysis of Eastern Asian Countries between 2000 and 2019: Taiwan, China, Japan, South Korea, and Singapore 46 Yann-Jy Yang and Chih-Chien Wang 9. Role of ICT in the Development and Management of Smart Cities 53 Milan Patna and Sateesh Kumar Ojha 10. Imperious Staple : Individual Values & Knowledge Worker Productivity 59 Abhay D Joshi and Rajesh Jain 11. The Risks of Human Factors in Cloud Computing 61 Myeonggil Choi and Hyemi Um 12. A Theoretical Model for Psychological Empowerment of Telecentre Users Using ICT 64 Jyoti Arya and Santosh Rangnekar 13. Impact of Advance Digital & Mobile Technology on Work Culture 65 Amit Singh Rathore, Chetan Sharma and Anita Chauhan 14. A Study of Vlog that Analyze Variables Affecting an Entertainment Effect: Using Social Communication as a Control Variable 73 Yu Gisoeb, Lim Jeong Hun and Cho Namjae 15. Role of Social Media Marketing on Consumer Buying Behavior on Alcoholic Product Inside Kathmandu Valley 81 Yeak Narayan Sharma 16. Building Green Entrepreneurship: A Journey of Environmental Awareness to Green Entrepreneurs in Thailand 91 Kornthong Tesprasit, Pakatip Aksharanandana and Athikom Kanchanavibhu 17. A Study of the Priority that Affect Succession in Family Business: Comparing an Incumbent’s View and a Successor’s View 99 Yunseok Lee, Gisoeb Yu, Ji-Hee Kim and Namjae Cho 18. Study on the Factors Influencing Entrepreneurial Intentions among University Students 108 Gopal Bahadur Bhandari 19. Managerial Effectiveness: An Indian Manufacturing Sector Experience 120 Shruti Sarkar and S. Rangnekar 20. Role of Socio-Demographic Variables on Adaptive Performance 122 Aditi Bisht and S. Rangnekar 21. The Use of Social Media among Multi-Generational Tourists 124 Yanki Hartijasti and Namjae Cho 22. A Study of Destination Brand Personality of the World Heritage Site of Ellora Caves 130 Nagarjun Ragde 23. Homestay Tourism in Barpak: an Experience on its Challenges after Gorakha Earthquake 138 Sujan Lamichhane and Sateesh Kumar Ojha 24. Analyzing the Potentiality & Necessity of Developing the Eastern Part of Nepal as one of the Unique Natural Touristic Destination 142 Surya Bahadur Ghimire 25. Governance Implications of Using Software Platform 150 Gyeung-min Kim 26. A Scientometric Analysis: Block Chain Applications In Vehicular Adhoc Network 152 Shivangi Chaudhary and Santosh Rangnekar 27. Is a General Quality Model of Software Possible: Playability versus Usability? 158 Seokha Koh and Jialei Jiang 28. Decision Support System for Prognosis and Treatment of Lung Cancer Based on Big Data 167 Jiaying Cheng, Wenbo Xu, Fang Xie, Shuangshuang Dai and Weihui Dai 29. E-service Quality for Sustainable Competitive Advantage 175 Dwarika Upreti 30. Assessing Municipal Ward Service Quality and Citizen Satisfaction: the Case of Parbat District, Nepal 183 Dinesh Sharma, Heesun Kim and Jaehoon Whang 31. Consumer Perceptions and Importance of Service Quality in Customer Satisfaction on Fast Food Restaurants: A Study of Kathmandu Valley 187 Sateesh Kumar Ojha, Roopesh Shrestha and Yeak Narayan Sharma 32. Effects of Job Elements on Turnover and Retention of Employees- A Case from Micro Finance Institutions in Nepal 192 Rabin Subedi, Surendra Neupane and Raju Ram Adhikari 33. Urban Waste Water Management Infrastructure Analysis- Case Study of Guheshwori (Wwtp) 199 Ashish Ghimire, Sateesh Kumar Ojha and Raman Badaila 34. Application of Waste Water in the Desert for its Treatment and Reclamation of Desert 204 Rajan Raj Pandey 35. Causes of Delay of Construction of Design and Build of Various