Export and Regional Wine Support Package Enduring benefits The $50m Export and Regional Wine Support Package The Export and Regional Wine Support Package (the $50m Package) was a one-off $50 million investment by the Australian Government designed to facilitate the growth of the Australian grape and wine sector by increasing demand for Australian wine exports and international wine tourism. Wine Australia developed and implemented the following programs to target growth in export and tourism sales in the Australian wine sector through various channels. Programs included: • Program 1 – Accelerating growth in international demand in China and the USA • Program 2a – Capability development programs; and • Program 2b and 3 – Grants. The $50m Package was originally to be delivered from July 2017 to June 2020. However, it was extended to June 2021 with the postponement and cancellation of planned in-market activities due to international travel restrictions imposed in 2020. Programs, tools and resources were developed during the delivery of the $50m Package to benefit the Australian wine sector for many years to come. Enduring benefits include: Australian Wine Made Our Way, a bold brand platform that the Australian grape and wine community and its partners can use to target wine trade and influencers. Our brand messaging pillars – diverse, creative, authentic and premium – encapsulate what makes Australian wine unique and how our community of growers, winemakers, viticulturists and vignerons create some of the most thrilling wines in the world. Australian Wine Connect, a dynamic, interactive, virtual platform that creates a bold new world of opportunities for Australian wineries to promote their products across the UK, Europe, USA, Canada and Asian markets. It allows buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It also offers ongoing live thought leadership sessions, tasting sessions, variety and regional explorations to showcase the people, places and processes that make Australian wine unique. Australian Wine Discovered, boasting a suite of freely available and customisable promotional and educational materials that wine businesses, trade and educators can utilise to promote Australian wine. There are 27 modules and over 200 resources, many of which have been translated into Simplified Chinese, Japanese and Korean. Wine Australia 2 Export and Regional Wine Support Package enduring benefits Digital assets gallery Export Label Image Search System Market Explorer Australian Tourism Data Warehouse Wine Australia’s Digital Assets Gallery, a central depositary for visual assets capturing Australian wine regions and producers developed by Wine Australia. Images are available for wine businesses to incorporate into their marketing and promotional material free of charge. Over 100 stories of Australian wine producers are available to view on the Wine Australia You Tube Channel. Market Explorer, accessible via Wine Australia’s Interactive Insights platform, allows rich export, production, inventory, demand, supply and consumption data to be mined via the online tool enabling in depth analysis of market trends to inform strategic decision making by Australian grape and wine businesses. Export and Tourism Capability programs with tools and resources to help wine businesses grow exports and attract more tourists to their wine regions. Enhancements to the Australian Tourism Data Warehouse (ATDW), Australia’s national platform for digital tourism information, incorporating wine-related features, Google My Business integration and improved analytics to promote cellar door experiences and online sales across a wide digital distribution network. The Export Label Image Search System, a library of wine labels approved for export by Wine Australia, to ensure long-lasting protection of the reputation of Australian wine by allowing brand owners to identify potential breaches of intellectual property rights and provide a platform for consumers to verify whether a label has originated in Australia. Export and Regional Wine Support Package enduring benefits Wine Australia 3 Export performance $50m Export and Regional Wine Support Package HeadlineHeadline figuresfi gures Cost-benefi t analysis of the $50m Package $381m Benchmarked benefi ts BCR 7.62 $172m Estimated benefi ts BCR 2.39–3.44 $50m Package Estimated Benefi t-cost ratios (BCR) provided by Deloitte Access Economics in its Performance Evaluation of the Export and Regional Wine Support Package Report. The Benchmarked benefi ts BCR represents an estimate of potential returns from export promotion and tourism marketing expenditure in the absence of the external developments observed in the reference period. Australian bottled wine exports, Grape purchase price, average price per litre average per tonne $8.00 $800 $7.00 $700 $ per litre $ per litre $6.00 $600 $5.00 $500 Jun ’21 Jun ’18 Dec ’17 Jun ’18 Dec ’18 Jun ’19 Dec ’19 Jun ’20 Dec ’20 Jun ’18Sep ’18Dec ’18Mar ’19Jun ’19Sep ’19Dec ’19Mar ’20Jun ’20Sep ’20Dec ’20Mar ’21Jun ’21 Wine Australia 4 Export and Regional Wine Support Package enduring benefits Export value ExportExport valuevalue Total export value Total export value Total3.0 export value 3.0 3.0 2.5 2.5 2.5 AU$ billions AU$ AU$ billions AU$ 2.0 2.0 AU$ billions AU$ 2.0 1.5 1.5 1.5 Jun ’17 Sep ’17 Dec ’17 Mar ’18 Jun ’18 Sep ’18 Dec ’18 Mar ’19 Jun ’19 Sep ’19 Dec ’19 Mar ’20 Jun ’20 Sep ’20 Jun ’17 Sep ’17 Dec ’17 Mar ’18 Jun ’18 Sep ’18 Dec ’18 Mar ’19 Jun ’19 Sep ’19 Dec ’19 Mar ’20 Jun ’20 Sep ’20 The above graph represents the total value of exports, during delivery of the $50m Package Jun ’17 Sep ’17 Dec ’17 Mar ’18 Jun ’18 Sep ’18 Dec ’18 Mar ’19 Jun ’19 Sep ’19 Dec ’19 Mar ’20 Jun ’20 Sep ’20 andThe aboveup to thegraph imposition represents of punitive the total tariff value s ofon exports,Australian during wine deliveryexports inof theChina. $50m Package and up to the imposition of punitive tariff s on Australian wine exports in China. The above graph represents the total value of exports, during delivery of the $50m Package and up to the imposition of punitive tariff s on Australian wine exports in China. Value of exports to China Value of exports to the USA Value of exports to China Value of exports to the USA incl. Hong Kong and Macau Average value per litre incl.Value Hong of exports Kong andto China Macau AverageValue of valueexports per to litre the USA incl.1.4 Hong Kong and Macau Average3.4 value per litre 1.4 3.4 1.41.2 3.2 1.2 3.43.2 1.01.2 3.0 1.0 3.03.2 0.81.0 2.8 0.8 3.02.8 0.80.6 2.6 0.6 2.82.6 AU$ billions AU$ 0.4 0.6 2.62.4 AU$ billions AU$ 0.4 2.4 AU$ per litre FOB per litre AU$ 0.2 FOB per litre AU$ 2.2 AU$ billions AU$ 0.4 0.2 2.42.2 AU$ per litre FOB per litre AU$ 0.00.2 2.0 0.0 2.02.2 0.0Jun ’17Sep ’17Dec ’17 Jun ’21 Mar ’18Jun ’18Sep ’18Dec ’18Mar ’19Jun ’19Sep ’19Dec ’19Mar ’20Jun ’20Sep ’20 2.0Jun ’17 Dec ’17 Jun ’18 Dec ’18 Jun ’19 Dec ’19 Jun ’20 Dec ’20 Jun ’17Sep ’17Dec ’17 Jun ’21 Mar ’18Jun ’18Sep ’18Dec ’18Mar ’19Jun ’19Sep ’19Dec ’19Mar ’20Jun ’20Sep ’20 Jun ’17 Dec ’17 Jun ’18 Dec ’18 Jun ’19 Dec ’19 Jun ’20 Dec ’20 Jun ’17Sep ’17Dec ’17 Jun ’21 Mar ’18Jun ’18Sep ’18Dec ’18Mar ’19Jun ’19Sep ’19Dec ’19Mar ’20Jun ’20Sep ’20 Jun ’17 Dec ’17 Jun ’18 Dec ’18 Jun ’19 Dec ’19 Jun ’20 Dec ’20 Engagement Engagement Australian wine media Social Media AWD downloads Australian wine media Social Media AWD downloads tone, positive or neutral engagement wineaustralia.com Australiantone, positive wine or media neutral Socialengagement Media AWDwineaustralia.com downloads tone, positive or neutral engagement wineaustralia.com 89% 31% 47,818 89% 31% 47,818 Capability development development Capability development Number of workshop/ Participants using Producers commence Australian Tourism Number of workshop/ Participants using Producers commence Australian Tourism webinar participants new capabilities exporting to new markets Data Warehouse listings Numberwebinar ofparticipants workshop/ Participantsnew capabilities using Producersexporting to commence new markets AustralianData Warehouse Tourism listings webinar participants new capabilities exporting to new markets Data Warehouse listings 1255 74% 50 1485 1255 74% 50 1485 Export and Regional Wine Support Package enduring benefits Wine Australia 5 01 Jul 2019 Article type: Publication Page: 46 Login WBM – Australia's Wine Business Magazine Readership: 10200 Circulation: 3000 Our Services have Nationwide Coverage This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be search site go licensed: www.rightsportal.com.au Home Who We Are POLITICSWhaPOLLSt WPROPERTYe Do MORE Members P artners Contact Book & Pay page 1 of 2 LOW HIGH 10° 24° Home > daily drinks Ormiston Share this page Custom Search NEWS BEEF SHEEP CROPPING MULTIMEDIA WEATHER 17/09/2019 Wine Australia launches biggest-ever Australian wine promotion in US THE KNOWLEDGE BANK AGRIBUSINESS EVENTS LIFE & STYLE POLITICS POLLS 10/10/2018 CLASSIFIEDS SEND US YOUR NEWSMudgeeRECOMMENDED Region launches new marketing campaign ·ETB Travel News Europe 21 Jul 2018 Author: Genevieve Alison PROPERTY SPORT MORE Wednesday, 10th October 2018 News Articleheadlines type: Publication for the $50m Package funded programs Page: 22 Login Herald Sun, The World Australia Asia New Zealand Americas Europe India Middle East Africa Readership: 1261000 AVE: $2907.49 News Circulation: 330766 Our Services have Nationwide Coverage search site go This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be Wine tourism gets top- licensed: www.rightsportal.com.au Home Who We Are What We Do Members Partners Contact Book & Pay up page 1 of 1 2 days, 10 hours ago Home > daily drinks Share this page Wine tourisSearchm gets a top-up with TOP STORIESFedINDUSTRYera lNEWS graOTHERnt NEWS INDUSTRY FOCUS FEATURES DIRECTORY EVENTS CALENDAR ETB Travel News8 >S eAfricap 201 >8 ,Mudgee 4 a.m.