THE TOP 100 BEAUTY’S ULTIMATE POWER LIST THE NEWS ON NATURALS GEARING UP FOR A MAKE-OR-BREAK SCENT SEASON COOL AND THE GANG POPPY DELEVINGNE AND SUMMER’S HOTTEST SCENEMAKERSWWD BEAUTY BIZ 1 Have you seen Sally? ® NEW! A technology breakthrough for unbelievably vibrant color and shine! Lacquer Shine™ Lip Color Real Pearl creates instant drama and deep shine Ginseng & Black Tea smooth and revitalize lips Lacquer Shine™ Nail Color Vibrant Color, Extraordinary Shine Patented formula with real silk fortifies and protects nails Last seen living the drama... ©2008 Del Laboratories, Inc. Nicole Muirbrook, Honolulu, Hawaii Beauty that Works Model is wearing Poppy lip color and Dazzling nail www.haveuseenSALLY.com WWDBEAUTYBIZ CONTENTS 52 58 62 THIS MONTH: THE BEAUTY TOP 100, POPPY DELEVINGNE AND SUMMER’S HOTTEST SCENEMAKERS AND GEARING UP FOR THE BIGGEST FALL FRAGRANCE SEASON EVER. 9 PEOPLE, PLACES, & LIPSTICKS 16 A CLOSER LOOK: 58 RAISING THE STAKES Female-targeted video games are packing a well- NATURAL PRODUCTS This fall’s new fragrance launches are mega, with placed punch for beauty marketers, curious noses ’Tis the green season, where brands old and new are huge sales goals and promotional budgets to match. find satisfaction on walking fragrance tours of Paris turning over a natural (and organic) leaf with their But will all the hoopla be enough to energize a and London and a new New York salon that deftly upcoming launches. sagging category and reignite retailers’ affection for melds retro and modern. the fragrance business? 21 BEAUTY’S TOP 100 12 WHAT’S IN STORE Find out who’s on top—and who’s not—in our 62 SCARPE DIEM This month: A slew of nighttime skin and hair annual ranking of the world’s biggest beauty Cartoonist Marisa Acocella Marchetto dishes on boosters, plus an array of antioxidants that pack a companies. her collaboration with C.O. Bigelow, the story powerful punch. behind her gripping graphic novel Cancer Vixen and how being a breast cancer survivor has changed 52 LA DOLCE VITA her perspective on beauty. Brit “It” girl Poppy Delevingne is making an effervescent splash in the social scene and causing quite a stir among luxury brands hoping to catch her while they can. Here, meet Delevingne and her sister scenemakers. WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT 800-289-0273, or visit www.subnow.com/wd. Please give both new and old addresses as printed on most ON THE COVER: ©2008 FAIRCHILD FASHION GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. VOLUME 196, recent label. First copy of new subscription will be mailed within four weeks after receipt of order. Address all Poppy Delevingne at Elite + NO. 29, Aug. 8, 2008, WWD (ISSN 0149–5380) is published daily (except Saturdays, Sundays and editorial, business, and production correspondence to WOMEN’S WEAR DAILY, 750 Third Avenue, New York, photographed for WWD Beauty holidays, with one additional issue in January, October and December, two additional issues NY 10017. For permissions and reprint requests, please call 212-630-4274 or fax requests to 212-630-4280. Biz by Guy Aroch. Hair by in March, April, May, June, August and November, and three additional issues in February and Visit us online at www.wwd.com. To subscribe to other Fairchild magazines on the World Wide Web, visit Wesley O’Meara at The Wall September) by Fairchild Fashion Group, which is a division of Advance Magazine Publishers www.fairchildpub.com. Occasionally, we make our subscriber list available to carefully screened companies Group; makeup by Katey Denno Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. 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PHOTOS BY GUY AROCH, MITCHELL FEINBERG AND TALAYA CENTENO WWD BEAUTY BIZ 3 MASTHEAD FIRMER eyes A FAIRCHILD PUBLICATION FOR A YOUNGER OUTLOOK. Discover a younger-looking you with an eye cream clinically shown to lift and firm the eye areas. This exclusive formula contains shiitake and wheat protein and in a clinical study 100% of women showed improvements in the look of dark circles, puffiness or eyelid PETE BORN EXECUTIVE EDITOR, BEAUTY RON TROXELL WEST COAST DIRECTOR droopiness. JENNY B. FINE EDITOR KAREN MARTIN MIDWEST DIRECTOR ODILE EDA-PIERRE ACCOUNT MANAGER, PARIS MICHELE SUTTON EXECUTIVE BEAUTY ASSISTANT It’s this powerful combination of JENNIFER WEIL EUROPEAN EDITOR ANDREA NAGEL MASS MARKET BEAUTY EDITOR RICHARD CHERICHELLA BUSINESS DIRECTOR, the best of nature and the proof JULIE NAUGHTON SENIOR PRESTIGE MARKET FAIRCHILD FASHION GROUP BEAUTY EDITOR KAREN CHIU BUSINESS MANAGER, of science that we call ACTIVE MOLLY PRIOR BEAUTY FINANCIAL EDITOR FAIRCHILD FASHION GROUP MATTHEW W. EVANS BEAUTY NEWS EDITOR JANET JANOFF GENERAL MANAGER, WWD NATURALS®. Only from the brand MICHELLE EDGAR ASSOCIATE BEAUTY COLLEEN COMPSTON EXECUTIVE ASSISTANT TO FEATURES EDITOR THE PRESIDENT trusted most by dermatologists FAYE BROOKMAN CONTRIBUTING EDITOR ELIZABETH BICKNELL EDITORIAL ASSISTANT MARKETING/PROMOTION for the use of natural ingredients. CARLYE WISEL EDITORIAL INTERN JODI MARCHISOTTA ASSOCIATE PUBLISHER, MARKETING DEBORAH BOYLAN COPY EDITOR DANIELLE MCMURRAY CREATIVE SERVICES DIRECTOR Visit aveeno.com to discover more. EVENTS MANAGER CONTRIBUTORS JAIME HOLLANDER SENIOR MARKETING MANAGER SAMANTHA CONTI, BRID COSTELLO AND NINA KATHLEEN CALLAHAN CLASSIFIED MARKETING MANAGER JONES (LONDON), STEPHANIE EPIRO (MILAN), MILES TING WANG PROMOTION MANAGER SOCHA (PARIS), MARCY MEDINA AND RACHEL BROWN BENJAMIN GELINAS DESIGN DIRECTOR (LOS ANGELES), KATHERINE BOWERS (BOSTON), MARK RAMEL DESIGN MANAGER MELISSA DRIER (BERLIN), GEORGIA LEE (ATLANTA), DIANE HUNTLEY COPY DIRECTOR HOLLY HABER AND RUSTY WILLIAMSON (DALLAS), CARA CLINTON PROMOTIONS EDITOR KOJI HIRANO (TOKYO) JULIE GU MARKETING COORDINATOR STEPHANIE BROWN PROMOTIONS ASSISTANT ART DANILO MATZ ART DIRECTOR PRODUCTION ISABEL VILLAFUERTE CONTRIBUTING DESIGNER GENA KELLY EXECUTIVE DIRECTOR, ANITA BETHEL PHOTO AND IMAGING DIRECTOR MANUFACTURING AND DISTRIBUTION CARRIE PROVENZANO PHOTO EDITOR CHRIS WENGIEL GROUP PRODUCTION DIRECTOR JOHN RICOTTA PRODUCTION DIRECTOR PHOTOGRAPHERS JILL BREINER ASSOCIATE PRODUCTION MANAGER PASHA ANTONOV, JOHN AQUINO, TALAYA CENTENO, AHMED PRUITT PRODUCTION COORDINATOR GEORGE CHINSEE, STEVE EICHNER, KYLE ERICKSEN, THOMAS IANNACCONE, ROBERT MITRA CIRCULATION AP DUFFY CIRCULATION MARKETING DIRECTOR ADVERTISING RICHARD FRANZ CIRCULATION/SALES DIRECTOR CHRISTINE GUILFOYLE PUBLISHER JOHN CROSS FULFILLMENT DIRECTOR TRACEY RIVERA-PRICE ASSOCIATE PUBLISHER JAMES ROSSI MARKETING DIRECTOR DEBRA GOLDBERG ASSOCIATE PUBLISHER, BEAUTY ELIZABETH DETMER BEAUTY DIRECTOR DANIEL LAGANI PRESIDENT, FAIRCHILD FASHION GROUP © Johnson & Johnson Consumer Companies, Inc. 2008 Inc. © Johnson & Consumer Companies, Discover a night cream that self-adjusts to your unique skin. This exclusive formula, with natural shiitake complex, is designed to reveal healthy, younger-looking skin while you sleep. In fact, in a clinical study 94% of women showed improvement in the look of fine lines or wrinkles. Learn more about the beauty of nature and science at aveeno.com. before after 94% of women showed improvement in the look of fi ne lines or wrinkles ageless.NATURAL BEAUTY IS DISCOVER NATURE’S SECRET © Johnson & Johnson Consumer Companies, Inc. 2008 Inc. © Johnson & Consumer Companies, EDITOR’S LETTER Numbers never lie. And the fi gures in this year’s beauty editor Jennifer Weil, is a behemoth: In Beauty Top 100 for 2007 are especially revealing. total, beauty’s top 100 companies rang up a Our annual compendium of the world’s biggest combined $154.07 billion in 2007, about $14 THE SUM beauty manufacturers, the list is a landscape of billion more than in 2006. As we endure one of the state of the industry. The giants increased the the most economically unstable periods in the past distance between themselves and everyone else: two decades, that’s good news for a beauty industry Number one L’Oréal posted 2007 sales of $23.39 grappling with how to achieve growth. TOTAL billion, number two Procter & Gamble rang in Come fall, fragrance marketers are looking to with an estimated $17.8 billion and number three global blockbuster launches to spur gains in this Unilever registered $14.28 billion, almost double stubbornly stagnant category. Whereas the past few the estimated sales of the number four company years have been dominated by fl ankers, this season on the list, The Estée Lauder Cos. at $7.47 billion.