TOYOTA ATLANTIC TOYOTA 2005 Toyota Atlantic Championship Presented by Yokohama Sponsors Report® Published by Joyce Julius and Associates, Inc. Year-End Report www.joycejulius.com Series Coordinator: Stephanie Fordyce 2005 Toyota Atlantic Championship Year-End Report This report documents the amount of exposure Running order (3:51:03/$878,700) and series title time, mentions and comparable value earned by (1:10:04/$266,600) graphics, as well as vehicle sponsors during the 12-event 2005 TOYOTA identity in view of an on-board camera (OBC) Atlantic Championship Presented by YOKOHAMA (1:14:50/$247,800), mentions ($171,000) and car season, beginning with the TOYOTA Grand Prix of identity (25:23/$99,400), supplied the bulk of the Long Beach and ending with the Grand Prix of the exposure for TOYOTA. Montreal. Yokohama In all, a total of 19 telecasts--airing on Speed Channel--chronicled the series when taking replays Runner-up year-end AS&E sponsor chart accolades into consideration. During each telecast, all clear, were bestowed upon YOKOHAMA, which nabbed in-focus exposure was monitored and tabulated by 4:47:25, 100 mentions and $1,089,900 of compara- the Sponsors Report. In addition, mentions of a ble value. sponsor’s name or product(s) were counted and valued at :10 each. Running order graphics (2:12:41/$475,600), vehicle identity in view of an OBC (1:29:48/$304,900), To determine a dollar value for each sponsor’s driver uniforms (21:23/$79,800), verbal references exposure, on-screen time and mentions were ($65,000) and presented by graphics (17:15/ compared to Speed Channel’s non-discounted $60,800) led the exposure source contingent for cost per :30 commercial rate of $3,000 for each tele- YOKOHAMA. cast. Advan (Yokohama) Throughout the 2005 broadcast season, 273 spon- sors combined to gather 24 hours, 53 minutes, 37 Powered primarily by vehicle identity in view of an seconds (24:53:37) of clear, in-focus exposure time, OBC (1:29:24/$310,100), highlight footage (3:01/ 735 mentions and $6,041,900. $11,300), car identity (1:40/$6,700), tires (1:04/ $4,500) and verbal references (two/$1,000), A collection of 231 associate, series and event ADVAN (YOKOHAMA) deposited $334,000 into its (AS&E) sponsors obtained 21:26:03, 629 verbal ref- year-end comparable value vault complements of erences and $5,204,300, while 42 team sponsors 1:35:17 and the mentions. secured 3:27:34, 106 mentions and $837,600 of comparable value. TRD A 25:37, $98,500 year-end performance was turned Top AS&E Sponsors in by TRD as the entity made its way to the fourth rung of the AS&E sponsor chart ladder. Toyota Driver (20:49/$80,800) and crew member (1:36/ Sitting at the head of the year-end AS&E sponsor $6,400) uniforms, along with highlight footage chart class, series backer TOYOTA reeled in 7:49:10 (1:46/$5,800), associate sponsorship decals (0:59/ of on-screen time, 270 verbal references and $3,800) and shirts (0:24/$1,400), spearheaded the $1,924,800. exposure campaign for TRD. Sparco MK Driver uniforms (22:02/$86,200), highlight footage Enjoying a year-end exposure payout of 20:29, one (1:02/$3,100), shirts (0:22/$2,200) and car identity mention and $70,100 was MK. Accounting for the (0:08/$600) joined forces to clear 23:34 and majority of the entity’s proceeds were vehicle $92,100 of comparable earnings at year-end for identity in view of an OBC (18:40/$61,300), car SPARCO. identity (0:53/$3,500), driver uniforms (0:38/ $3,300), verbal recognition ($1,000) and highlight footage (0:12/$700) Top Team Sponsors TMI Flexovit Abrasives TMI occupied the sixth locale on the year-end team Sponsoring the ride of Tonis Kasemets helped lift sponsor chart with 19:42, one mention and $65,900 FLEXOVIT ABRASIVES to the top of the year-end thanks entirely to vehicle identity in view of an team sponsor chart podium with 1:05:22, 14 men- OBC (18:59/$62,000), car identity (0:27/$2,000), tions and $236,400. verbal recognition ($1,000), highlight footage (0:10/ $600) and driver identification graphics (0:06/$300). Vehicle identity in view of an OBC (41:01/ $138,300), car identity (8:42/$33,600), helmet identity in view of an OBC (7:17/$23,000), driver 2005 Toyota Atlantic uniforms (5:46/$21,600) and verbal references Championship Year-End ($10,000) proved to be the most potent exposure sources utilized by FLEXOVIT ABRASIVES. Top-10 Sponsor Summary Exp. Spon. CP:30 Roshfrans AS&E Sponsors Time Ment. Value Car identity (7:23/$30,800), banners (2:01/ TOYOTA 7:49:10 270 $1,924,800 $12,100), mentions (14/$9,000), driver (1:27/ YOKOHAMA 4:47:25 100 1,089,900 ADVAN (YOKOHAMA) 1:35:17 2 334,000 $7,700) and crew member (1:22) uniforms, as well TRD 25:37 0 98,500 as highlight footage (2:11/$6,800 each), shouldered SPARCO 23:34 0 92,100 the value burden for ROSHFRANS. TECATE 16:24 0 77,200 FORD 20:02 0 76,700 At year-end, ROSHFRANS enjoyed a bottom line BRIDGESTONE 20:59 0 72,800 TELMEX 9:44 0 57,100 tally of $132,600 via 24:29 and the verbal refer- BBS 15:15 0 56,500 ences. Team Sponsors BOSPoker.net FLEXOVIT ABRASIVES 1:05:22 14 $236,400 ROSHFRANS 24:29 14 132,600 Climbing to the third step on the year-end team BOSPOKER.NET 21:20 14 97,500 sponsor chart podium was BOSPOKER.NET after UNIK AUTO DESIGN 17:47 15 71,000 blending 21:20 with 14 mentions for $97,500. MK 20:29 1 70,100 TMI 19:42 1 65,900 Vehicle identity in view of an OBC (16:48/$72,600), UPR 11:55 0 41,900 THETFORD 7:28 2 25,200 verbal references ($9,000), car identity (2:23/ RLM INVESTMENTS 1:27 4 10,400 $8,700), driver uniforms (0:51/$2,700) and high- CONTINENTAL CARTG. 2:50 2 9,800 light footage (0:43/$2,500) keyed the exposure offense for BOSPOKER.NET. Unik Auto Design THE SPONSORS REPORT IS PUBLISHED BY JOYCE JULIUS AND ASSOCIATES, INC., 1050 HIGHLAND DR., SUITE E, ANN ARBOR, MICHIGAN, 48108; By endearing itself mainly to car identity (11:56/ PHONE: (734) 971-1900, FAX: (734) 971-2059, WWW.JOYCEJULIUS.COM. PRESIDENT.................................................................JOYCE JULIUS COTMAN $42,200), verbal references (15/$10,000), vehicle MANAGING EDITOR SPECIAL PROJECTS..............RAYMOND B. HOWLAND identity in view of an OBC (3:06/$9,300), highlight MANAGING EDITOR SERIES REPORTS..................................DAVID D. YOTT REPRODUCTION WITHOUT WRITTEN AUTHORIZATION IS STRICTLY PRO- footage (0:51/$2,900) and driver uniforms (0:56/ HIBITED BY LAW. PERMISSION TO QUOTE FROM THIS PUBLICATION $2,800), UNIK AUTO DESIGN pocketed $71,000 by MUST BE OBTAINED IN WRITING FROM THE PUBLISHER. THE SPONSORS REPORT IS AN ACCURATE DOCUMENTATION OF THE AMOUNT OF CLEAR, way of 17:47 and the mentions. When all was said IN-FOCUS EXPOSURE RECEIVED DURING NATIONAL SPORTS TELECASTS. THE ASSESSED VALUE FOR THIS TIME IS RELATED TO THE NON-DIS- and done, the entity captured the fourth spot in COUNTED COMMERCIAL RATE FOR THE DESIGNATED BROADCAST FOR the year-end team sponsor chart hierarchy. COMPARISON PURPOSES ONLY. © 2005 JOYCE JULIUS AND ASSOCIATES Associate, Series and Event Sponsors SPONSOR IN-FOCUS EXPOSURE TIME SPONSOR MENTIONS $ VALUE BASED ON COST PER :30 SPONSOR IN-FOCUS EXPOSURE TIME SPONSOR MENTIONS $ VALUE BASED ON COST PER :30 SPONSOR IN-FOCUS EXPOSURE TIME SPONSOR MENTIONS $ VALUE BASED ON COST PER :30 ACDELCO 0:33 0 3,300 FORD 20:02 0 76,700 "PINKS" 2:07 45 36,200 ADVAN (YOKOHM.) 1:35:17 2 334,000 FORSYTHERAC.COM 0:09 0 900 PKVRACING.COM 7:24 0 22,200 ALSTOM 0:04 0 400 FUSION (FORD) 6:40 0 22,800 PLAIN DEALER, THE 0:10 1 2,000 "AMERICAN THUND." 0:30 4 3,500 G.I. JOE'S 6:14 0 19,100 PLAYER'S 0:10 0 700 AMERICAN RED CRSS. 0:15 0 1,500 GAZETTE, THE 0:24 0 1,200 PLAYSTATION (SONY) 0:08 0 800 ANDRS.-WRTH.COM 0:59 0 3,100 GEHL 7:42 2 40,800 PORSCHE 0:00 2 1,000 ARAI 0:25 0 1,900 GHYCOMAX 0:02 0 200 PPG 0:03 0 200 ARGENT MORT. CO. 0:16 0 900 GLOBAL 0:32 0 3,200 PRESS-TELEGRAM 1:24 0 4,200 ATTO 0:37 0 3,700 GLOBAL NEWS 0:28 0 1,400 PRINTLINE.INFO 1:04 0 3,200 AUTO. CL. OF S. CAL. 5:40 0 17,100 GLYCOMAX 2:25 0 8,100 PRO WORKS 0:16 0 800 AUTOBAHN MOTORS 0:41 0 4,100 GOKATHERINE.COM 8:23 0 28,000 PRODIGY 1:02 0 6,200 BACARDI 0:00 1 1,000 GOOD NEIGH. PHRM. 1:50 0 5,600 PUMA 7:13 0 25,400 BANAMEX 2:02 0 10,900 GOODYEAR 0:18 0 1,500 PURITY FARMS 0:02 0 200 BBR 0:30 0 1,500 GOULDS PUMPS 0:43 0 2,900 QUEBEC 0:16 0 800 BBS 15:15 0 56,500 H&R 0:12 0 1,200 RACE2EDMNTN.COM 3:22 0 10,100 BELL 0:15 1 2,100 HANKOOK TIRES 0:53 0 5,300 RACER SHOP, THE 0:00 1 1,000 BELL MICRO 0:03 0 300 HANS 0:12 0 600 RACING RADIOS 0:04 0 200 BENETTON 0:00 1 1,000 HASSELGREN 0:09 0 600 RDS 0:32 0 1,600 BESSETTERAC.COM 0:03 0 300 ICE MOUNTAIN 0:01 0 100 RED BARON PIZZA 0:04 0 200 BG PRODUCTS 0:54 0 3,300 IMPACT! 2:26 0 11,800 RED BULL 0:03 0 300 BIENVENUE AU QUB.