Hope College Hope College Digital Commons The Anchor: 2011 The Anchor: 2010-2019 11-9-2011 The Anchor, Volume 125.09: November 9, 2011 Hope College Follow this and additional works at: https://digitalcommons.hope.edu/anchor_2011 Part of the Library and Information Science Commons Recommended Citation Repository citation: Hope College, "The Anchor, Volume 125.09: November 9, 2011" (2011). The Anchor: 2011. Paper 21. https://digitalcommons.hope.edu/anchor_2011/21 Published in: The Anchor, Volume 125, Issue 9, November 9, 2011. Copyright © 2011 Hope College, Holland, Michigan. This News Article is brought to you for free and open access by the The Anchor: 2010-2019 at Hope College Digital Commons. It has been accepted for inclusion in The Anchor: 2011 by an authorized administrator of Hope College Digital Commons. For more information, please contact [email protected]. Vol. 125 No. 9 November 9, 2011 w Since 1887 “Spera In Deo” Hope College w Holland, Michigan ARTS FEATURES SPORTS Jazz legend performs Greek is good Dutch tackle bulldogs HCCS presents Kenny Barron Sorority and fraternity members tell the other side of Hope Flying Dutchmen football beat Adrian in over- and his band. the Greek story. time this Saturday with a final score of 24-21. Page 9 Page 5 Page 12 Odd year takes Nykerk Cup Competition Rachel Lundstrom they told us the theme because I GUEST WRITER felt like it was a medley that a lot Following in the footsteps of the audience would be able to of 76 years of tradition, this relate to and enjoy. I was really year’s Nykerk performance excited to see how our coaches was another great showcase of would write it,” Julie Brdicka vocals, acting and speaking. (’14) said. Professor John Nykerk, Following the 2011 theme of whom the music building was “Eyes Open,” freshman Claire named after, organized the first Tally and sophomore Alyssa ever Nykerk Cup Competition Drew performed their speeches in March of 1936. Now, there to impress the judges. They are more than 200 students talked about friendships, living involved. days to the fullest and even just This year, the freshman class the chance to live with eyes open, of ’15 had one of the largest seeing the world in a new light. song groups with 151 girls. “It Complete with hand motions is one of the largest song groups reminiscent of Greek theater, on record,” Elly VanderZouwen the orators used the entire stage (’15) said. and their entire bodies to convey The girls have been practicing their message. at least two hours a night in order After weeks of rehearsal, to prepare for the big day. Their script writing, and getting fun song, “Eye of the Tiger,” was the messages from morale boys, opening to the show. Using hand PHOTO BY CAITLIN KLASK both the freshman play, “One for motions, paper airplanes and FREShmeN upSet EVEN YeaR — Song coaches Mara McMurray (’13) and Alicia Curtis the Books,” and the sophomore even kazoos, the girls were able (’13) lead the song girls of the class of 2015, who took the cup at the end of the night. play “Peter Pan” combined a to bring their song to life. spirit of Hope with characters The sophomore song, entitled of Michael Jackson tunes. They light-up gloves and banners to greatest hits. from the past or the imaginary. “Thriller Night,” was a medley combined thriller dance moves, put together some of Jackson’s “I was really excited when While sophomores imagined SEE NYKERK, PAGE 10 New marketing strategy is ‘fully alive’ Monica Hanna education that is life-changing.” students, prospective students caring, Christian community,” events section. There has been GUEST WRITER “The concept came from and faculty/staff. With more than Vanderbilt said. no set date for Phase II but is the idea that Hope inspires 2,100 responses the team started The team’s first project was projected to take from three to An extensive integrated students to be fully alive in to outline Hope’s strengths. completed a month ago with six weeks to complete. marketing effort is underway at mind, body and spirit through Based on this information, the the new admissions website Richele Ehardt (’13), a tour Hope, including updating of the guide at admissions said, “The college’s brand or image along previous image was much with a revised design of Hope’s simpler. There was not anything website and publications. creative and exciting that would Hope’s website has sported make Hope stand out from the same look since 2006; other colleges. The new image students and staff felt it was time and website give the impression for a facelift. Hope’s integrated that Hope is not old school but marketing team joined with instead the school actually cares EM2, an education marketing about the image it gives off.” firm based in Atlanta to develop Ehardt said the new look the new marketing effort which gives current students “…a sense has a theme of “Fully Alive.” of Hope pride in knowing that Bill Vanderbilt, vice president their school is trying to stay new of admissions, is the chair of and improved.” the new marketing project with Vanderbilt gave special thanks a committee of nine members. to the Hope community for all Hope’s committee and EM2 of the material the committee is are in the process of promoting able to work with. Hope’s “Fully Alive” image. “Hope is blessed with “The ‘Fully Alive’ concept tremendous students, faculty for Hope College came out of and staff, and it is exciting to review of the mission, surveys UPDATED IMAGE— Hope’s new admissions website is “fully alive,” soon to be followed be part of the team working to and brand workshops as a by the website home page. tell the Hope story in a more way to express the mission of consistent and compelling way,” Hope, the experience of Hope an exceptional liberal arts “fully alive” theme developed. redesigned to incorporate the Vanderbilt said. students and the aspiration for education and a community “Our desire is to have concept of being fully alive. To keep updated on all of its alumni,” Vanderbilt said. “The grounded in a vibrant Christian the integrated marketing Phase II is to apply the new Hope’s changes, follow the college’s national reputation faith,” Vanderbilt said. effort further strengthen the theme to Hope’s home page, team’s blog: http://hopebrand. for academic excellence and its In February 2011, an online distinctives of Hope: A rigorous hope.edu, with each of the front tumblr.com/. vibrant Christian community survey was sent to current academic curriculum in a pages and installing news and attracts students who want an WHAT’S INSIDE WORLD 3 FEATURES 5 ARTS 8 VOICES 10 SPORTS 12 Got a story idea? Let us know at [email protected], or call us at 395-7877. 2 THE ANCHOR CAMPUS NOVEMBER 9, 2011 THIS WEEK AT HOPE Thursday Nov. 10 Students balance school and fun Jillian Haverkate In-person registration “Students just need to know in what order. Being organized said. GUEST WRITER 8 a.m. - 5 p.m. Maas Auditorium themselves and make sure and using spare minutes to study Geoff Ludema (’13) agrees. “I Taste of Hope Entertainment “College is a full-time job,” academics stay the priority, will help studying become less believe that my best performance 9:00 P.M. - 10:00 P.M. the Kletz English Professor David James but also make time to build stressful. in school is during swim season,” says. “Forty hours of a student’s relationships, enjoy their college Also, everyone has a time of he said. When Ludema is in swim week should be spent focusing years and the breadth of activities day they are most productive. season, he gets his homework Friday Nov. 11 on school. When most freshmen they can take advantage of,” By studying during this time and done during the day because he Relay for Life begin college, their reaction to Vande Hoef said. not procrastinating students get knows he has to get up for early 7 p.m. Dow Center the expected amount of studying The Academic Support Center schoolwork done faster. morning practice. is, ‘are you kidding me? That offers many tools to help students Studying comes first, but it is By managing his time, Chemistry Department Semi- nar: Molecular Recognition much?’” James said. also beneficial to get involved. Ludema balances swimming 4:00 P.M. Science Center 1000 If that much time needs to Activities help students structure with his education. He is be dedicated to studying, how their time and those that involve currently working toward majors much time should be left for fun? “Forty hours of a exercise increase brain function,” in management and chemistry. Monday Nov. 14 Students struggle with finding a James said. With about 15 hours a week Visiting Writers’ Series student’s week should healthy balance between studies “ Studies show participation spent practicing swimming, he 7 p.m. Knickerbocker Theatre “be spent focusing on and extracurricular activities. school.” in extracurricular activities can has no time to procrastinate. James, director of writing and have a positive impact on one’s Get in touch with the Tuesday Nov. 15 study skills tutoring at Hope’s — DAVID JAMES education. Academic Support Center if you OPE ROFESSOR Hip Hop Club Academic Support Center, helps H P In the study “Relationships need advice to become more 9 p.m. - 10 p.m. Dow students achieve this healthy between five after-school balanced. Contact information balance. Time management activities and academic and a complete list of resources is the key to having a fun and organize their time.