50 Cents of 3b55:t DaY -;itie lniversitY No A lt?p Agric i Applied Sarience 2992 BRC Library ANC FargoFá No Denk NEWSPAPER THE BUSINE. ) RADIO DECEMBER 2, 1963 Schwerin Research unveils its crystal ball No changes are likely at FCC, though Henry for advertising 29 has offered to resign 72 Radio -TV's record of foLjr tr.IrliEdUi tl et 4KpiIAi Oakland, tangled in fairness doctrine, A SPECIAL REPORT...;.. STATE LIN-19ERSITif th'eatened with suit 84 COMPLETE INDEX PAGE 7 Selling cold remedies? Be there via Radio when colds strike, Keep close to your customers when she runs out of your remedy ... even in the car on the way to the drug store. Put Spot Radio to work for you on these outstanding stations. with --Spot Radio KOB Albuquerque WTAR ... Norfolk- Newport News WSB Atlanta KFAB Omaha WGR Buffalo KPOJ Portland WGN Chicago WRNL Richmond WLW Cincinnati WROC Rochester WDOK Cleveland KCRA Sacramento EDWARD PETRY INC. WFAA Dallas -Ft. Worth & CO- KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL Duluth.Superior KFMB San Diego KPRC Houston THE ORIGINAL STATION REPRESENTAT WDAF Kansas City KYA San Francisco KARK Little Rock KMA Shenandoah WINZ Miami WGTO. TampaLakeland.Orlando EW YORK CHICAGO ATLANTA BOSTON DALLAS KSTP Minneapolis -St. Paul KVOO Tulsa ETROIT LOS ANGELES SAN FRANCISCO ST. LOUI Intermountain Network Radio New York Worldwide TV&RADIO ATW DSM DULUTH- SUPERIOR ENLARGED STUDIOS AND OFFICES ;PLUS THESE PRODUCTION FACILITIES 1. Two studios 25x60 & 24x60 2. Rear screen projection 3. Panorama & pedestal dollies LIVE STUDIO COLOR 4. Special TV audio studio and cart- ridge tope facilities 5. 3 -V color projection camera, syn- chronized 35 mm slide projectors, 16 mm SLIDE AND FILM COLOR 2 film projectors Monochrome & color studio (INSTALLED IN 1962) cameras WDSM -TV is the first and only complete color TV channel in Northern Minnesota, Northern Wisconsin and Upper Michigan. The market area of 281,000 TV homes is fully covered by our high tower and 100,000 watt signal in the SECOND LARGEST market in Minnesota and Wis. PETERS, GRIFFIN AND WOODWARD NATIONAL TV&RADIO REPRESENTATIVES; BILL HURLEY MINNEAPOLIS, REGIONAL REPRESENTATIVES; TV REPRESENT- WDSM DULUTH- SUPERIOR ATIVES LTD., CANADIAN REPRESENTATIVES .T()R ;13() OFno N, R[RNIRO Ott(ON' ANTHONY NEWLEY SToP THE WoRt°- I WANT ToGET off ANNA OOAYLE Int. SIB vfiat a_SL INfNUIIN WALLY ILIVT.Y,TJbtiP' (9rr1R ves PHILIPS SPECIALIST IN ADULT MUSIC Good music ... the kind preferred by most local and regional reported in depth by WCBM's adults ... is a specialty at WCBM Radio. Care- top news staff -plus reports from national and fully selected music ... popular, show tunes, semi- international news services ... all combine to classical and classical ... plays a vital part in reach the adult audience -the buying audience in WCBM's adult -level programming policy ... at- Baltimore! tracting the adult listeners you want to reach. Reach the adults with the station they prefer! Adult music ... likeable personalities ... CBS To sell your products or services schedule Balti- features ... and 32 hours of news each week- more's best radio "buy " -WCBM! National Sales Representative 1Vletl.r ac' .Sales A SERVICE OF METROPOLITAN BROADCASTING A CBS RADIO AFFILIATE 10,000 Watts on 68 KC & 106.5 FM Baltimore 13, Maryland BROADCASTING, December 2, 1963 3 retail dealer sign /locksmith /circa 1870 The Bettmann Archive SUPERIOR. DEALER SUPPORT MULTI -CITY TV MARKET Channel 8 delivers it! Your advertising message telecast on WGAL -TV does an outstanding job at winning dealer enthu- siasm for you, because of its potential capacity to stimulate consumers to buy. Whatever your product, WGAL -TV increases dealer- support, sales, and profits. WGA L-TV Channel 8 Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, December 2, 1963 FCC takes pause Elevation of Lyndon B. Johnson to CLOSED CIRCUIT® Presidency already has had sobering effect on FCC. Disposition to ignore as anybody could be and still have policies to be decided. Similarly, it congressional attitudes on assumption worked smoothly with Kennedy ad- isn't yet known whether he will throw there would be administration backing ministration, as they did. Senator his news conferences open to live TV- evaporated to some degree at last Warren G. Magnuson (D-Wash.) was radio coverage following precedent week's FCC sessions. For example, Mr. Johnson's campaign manager on established by President Kennedy, staff proposal to assume absolute West Coast in 1960. Representative although Pierre Salinger thinks he will. jurisdiction over community antenna Oren Harris (D -Ark.) was firm sup- Mr. Johnson is at home with press operations was side- tracked when porter who helped put Arkansas in and is adept in parrying questions. wiser heads recalled that last Congress Johnson column on first ballot at voted down such legislation. Democratic convention in 1960, feels Tie -in Mr. Johnson will work What will FCC do on commercial effectively Format of annual Advertising Fed- with time limitations, filing fees, and fair- Congress and has great respect eration of America government con- of many who know ness issues on which it has defied there him from ference in Washington (Feb. 4 -5) will House members? These matters haven't more than 30 years service in both be changed in effort to get more ac- come up again, but more conciliatory houses. tive participation by federal officials attitude is expected, although oral ar- Tithe from SESAC and members of Congress. To be guments on commercial rulemaking dropped is annual congressional re- Something tangible is are still set for Dec. 9 (with TV cov- being added ception in evening. Conference high- erage) and filing fees are still sched- to praises given broadcasters for their light is to be breakfast session during monumental coverage of events sur- uled to take effect next Jan. 1. Similar- which top industry official will pre- rounding death of President Kennedy. ly slow -down is forecast on network sent advertising's side to congressmen. No announcement has been made, but regulations to limit program ownerships U. S. Chamber of Commerce will be SESAC, music licensing organization, and business relations with affiliates. host at conference on public affairs is reported to have notified all its Feb. 5 -6, and AFA will unofficially Griffin expands broadcast licensees, that in recogni- embrace chamber's congressional re- tion of their "epochal service" and In unusual ception. transaction, John Griffin "selfless efforts" they are to deduct interests, which own 50% of ch. 9 10% from their SESAC license fee Florida outlook KWTV Oklahoma will acquire City, oth- payments for December. Notion that LeRoy Collins, presi- er half for $3.2 million from former dent of National Association of Broad- Governor Roy Turner and Luther T. Know how, not know who? casters, might run for Senate seat held Dulaney, each with 25% of voting Democratic party source doubts by Spessard Holland (D-Fla.) has stock. Acquisition, subject to FCC ap- seriously that President Johnson will been all but dispelled. Although Sen- proval, is by KATV Inc., Griffin corpo- accept resignation of J. Leonard ator Holland has not formally an- ration which operates KATV Little - Rock Reinsch as executive director for nounced his candidacy (to do so would Pine Bluff, and Tulsa Broadcasting Co., party's 1964 national convention end free time he receives for his re- which owns Griffin's KTUL -TV, with all (CLOSED CIRCUIT, Nov. 25). Mr. ports to constituents on radio and TV) three stations to be merged in KATV Reinsch probably knows more about it can be said authoritatively that he Inc. No change in management is con- running conventions -especially radio - does intend to run for fourth term. templated, with Edgar T. Bell, who TV aspects -than anybody in either Governor Collins repeatedly has owns 10% interest, non -voting, in party, it was said. Executive director KWTV, to continue as executive vice said he has no immediate aspirations of Cox stations and figure in Demo- to return to public life but he's not president -general manager. John T. cratic politics since Roosevelt days, Griffin, board chairman of Griffin been unequivocal. If 71- year -old Mr. Reinsch directed 1960 Los An- not to Stores, holds in excess of 50% of KATY Senator Holland had decided geles convention at which John Ken- run for health reasons, It was generally Inc., with balance held by his brother - nedy won nomination in contest with expected he would endorse Governor in -law and sister, Mr. and Mrs. James Mr. Johnson. C. Leake. Collins as his successor, but senator Now it can be told is in good health and expects to an- Second phase of transaction involves nounce candidacy early next year. sale of title to equipment of all three Plans for second luncheon with stations for $3 million to two execu- station executives were in final stages Johnson aides tives of First National Bank of Okla- few days before President John F. Although formal appointments to homa City. This return, coupled with Kennedy's death. Pierre Salinger, President Lyndon B. Johnson's White $200,000 advanced by Griffin, will news secretary, had asked J. Leonard House staff haven't yet been made, it's constitute $3.2 million to be paid Reinsch, executive director of Cox sta- regarded as good bet that Walter Jen- Messrs. Turner and Dulaney for re- tions and communications consultant kins, Mr. Johnson's administrative as- demption of their stock. Bankers, in to White House, to assist in drafting sistant for nearly quarter -century, and turn, will lease back equipment to sur- list of 20 -30 broadcasters who would William D.