01/10/2018 Marketing & Communications So what’s happening at HO? LOTS! • Social Media • Influencers, Bloggers and Vloggers We are working with Influencers, • Beauty Writers • Search Engine Optimisation Bloggers & Vloggers • Spreading the Word with something that will be with huge Social Media reach launched today! Jamie Windust A Day in the Life of Jamie • Prolific user of Cosmetics - goes to press events to be the first to try out new products. • Creates and writes for Fruitcake Magazine - now in its second edition. 14.1k followers • Public Speaker for the LGBTQIA+ Community - supporting 8k followers students at University. Editor-in-chief of award winning Fruitcake Magazine • Contributor to ELLE Magazine. Attended London Fashion week on behalf of Fruitcake. Attended London Fashion Week for Fruitcake Magazine 1 01/10/2018 Clara George is a model, currently Miss Devon and also competed most recently in the finals of Miss Great Britain. Jamie’s first 164k followers try-on of 80.5k followers LipSense® Blu-Red 2k subscribers Clara’s Lifestyle • Travels extensively around the UK • Guest Speaker on Local and BBC Radio • Highly Active on YouTube -‘How to gain 100,000 Instagram Followers’ & ‘My Everyday Makeup Routine’ • Promotes companies that fit in with her values and beliefs. • Competed in the Miss Great Britain Finals in September • Constantly receives invites to restaurant openings and product launches throughout the UK Reaching Out To Influencers From All Walks of Life Beauty Writers with Huge Social Media Coverage: Gena-mour Barrett @poutgena Amber Hill @amberjohill Alyson Walsh Ryan Payne @ryanmarcpayne Lipstick reviewer 1.5k followers Team GB Olympian Shooter Fashion Journalist/Author MUA 42.1k followers 71.7k followers 35.6k followers Over 2.2 Million Facebook Followers Over 4 Million Instagram Likes Over 1 Million YouTube Channel Subscribers 2 01/10/2018 We are investing in our social media presence for the SheerSense-LipSense page: International Make-up Artist and Actor Goldie Hawn- actress and philanthropist Michelle Keegan- actress Lesley Garrett- singer •Style Magazine Sophie Anderton- model •Asiana Wedding Magazine •You and Your Wedding Angela Griffin- actress and presenter •Hello Magazine Natasha Hamilton- singer and actress •Fabulous Shobna Gulati- actress •Grazia Catherine Tyldsley- actress and singer •Cheshire Life (monthly column) Gok Wan- presenter and stylist •Deskmonsters (online quarterly Myleene Klass- musician and presenter column) Kym Marsh- actress and singer Helen Flanagan- actress and model So Far This has Resulted in: What can you do to help us to help you? Tell the world about the SheerSense-LipSense UK Facebook page. 71% increase in audience reach New follows and likes EVERY day The more you engage, the more you will benefit! NO. 1 ON GOOGLE LISTING! Supporting new website launch with lots of SEO activity! What does SEO mean? Top of Google SEARCH ENGINE OPTIMIZATION (aka get higher up on Google) The techie bits that help us improve our reach that no-one else sees! 3 01/10/2018 So, what else is new? #BITLIPPY BLOG Launching Today! This will be the platform to mix our stunning products with the best in fashion, entertainment, arts, music and whatever else takes our fancy! We can reach out to a bigger audience, promote our products and turn these viewers into customers for YOU. So…. How does all this help you? • Building a social frenzy around SheerSense® and the SeneGence® products • Finding the best influencers, brand ambassadors, bloggers and vloggers • Taking SheerSense® to top spot on Google • Launching the new #BIT LIPPY blog – reaching out to more people It Takes Team Work to Make the Dream Work xx 4.