N° and issue date : 228 - 01/07/2014 Circulation : 21209 Page : 94 Frequency : Monthly Size : 80.53 % ComputerArtsUK_228_94_5.pdf 1598 cm2 Website: http://www.computerarts.co.uk MakerBat' s 2014 releases include the Replicator Mini ( centre ) , which at £1.140 or $1 ,375 is much more accessible than the 5th Gen ( left. £2 right , ,340 / $2 ,899 ) or Z18 ( £5.14846.499 ) NEED TO KNOW WHY DON' TDESIGNERS CARE ABOUT 3D PRINTING? The potential of 3D printing for the creative industries is massive but, graphic designers are unusually slow on the uptake . Wolff Olins' Franc Falco explains why it' s time to take advantage of the opportunities on offer . icture this scenario You' ve , just minutes renegotiate the aforementioned level is, that it will have a massive amount returned home after a four-hour ring road and complete the table build more impact than just providing the ability round and a meatball lunch . trip before your guests arrive And so , the to print missing brackets for flat-pack with your flat-pack side table in the boot , question is , as Keanu said to the baddie furniture ( although that will definitely and in " you have a few hours to construct classic film Speed , What do you do? make the world a better place ). said table before Well " your dinner guests what, do you do? My introduction to the wonders of arrive . , re whizz It' s . No problem you' a with a no-brainer This is 2016-ish , 3D printing came about a couple of years an Allen and I key screwdriver and even you only need to fire up your laptop or ago when the company work for , Wolff the most complex construction is cornea-implanted interface , get onto the Olins invested, in a desktop 3D printer. simplicity personified thanks to the Swedish store' s interweb site , navigate to In the 35 years I' ve beeninvolved in the wordless line-drawn, I instructions. the ' missing bits' link window , download graphic design industry can honestly Three hours later , after some slight the .stl file for the missing bracket and say that my introduction to this new-ish knuckle , last scraping the page of the print it out on your MakerBot 7G desktop technology ( it' s actually 20years old ) and build instructions is almost in 3D 30. later sight. printer minutes the table is its potential , has been the most exciting Except , irritatingly , the fourth little white complete and the first dinner guests are discovery I have made since Photoshop 3 plastic bracket thingy that should be knocking on your door. and transparent layers . It really changed in the bag along with the other three That little near-future scenario or, my world and blew my mind. little t white bracket things isn' there. something along those lines , is one My role as a creative specialist means An ' extensive search under the sofa , in I often recite to my designer buddies I am often asked to create something' who " pockets and an accusing eye at the dog ask me , What' s so special about usually a brand visualisation concept that " only confirms the suspicion - the fourth 3D printing? But it always feels slightly will illustrate an idea to a client . Mostly t ' o' bracket wasn' in the bag bits! pointless to reference that story because , Photoshop visualisation - a storefront , a A glance at your watch only confirms firstly , it has nothing to connect it with concept applied to a piece of packaging , the fact that even the I a though Swedish the industry work in - graphic design product design , brand application and , t and t store is open until midnight you just don' secondly , it doesn' really explain 3D so on . Coupled with the amazing ability of have time to negotiate the city ring road , printing in today' sworld . The reality of 3D 3D modelling and rendering software to stand in the ' missing bits' queue for 30 printing , especially at a consumer desktop complement Photoshop that, visualisation 1 / 3 Copyright (Computer Arts UK) SCULPTEO UK No reproduction without authorisation N° and issue date : 228 - 01/07/2014 Circulation : 21209 Page : 95 Frequency : Monthly Size : 80.53 % ComputerArtsUK_228_94_5.pdf 1598 cm2 Website: http://www.computerarts.co.uk WolffOlins' MakerBot Replicator 2 , printing the studio' s self-promo project Higby 3DPRINTING IN PI-OTOSI-1OP CC Adobe has recently built 3D printing s capacity into Photoshop , so there' really no excuse not to give it a try Following a major Creative Cloud update in January 2014 , it' s now possible to build , tweak , preview , prepare and print 3D models straight from Photoshop CC. " The new tools for 3D printing give designers a way to create models from scratch , as well as " importing them from almost anywhere , says s Richard Curtis , Adobe' photography and imagery " consultant . Photoshop CC takes the hard work out of repairing , fixing and creating support scaffolding on 3D models , to create and ensure a fully watertight 3D printable object . Prints can also be reviewed before printing takes place. " can . " often look pretty real However , Designs can either be printed to a locally no matter how good those images or IT' SBEEN THE MOST connected 3D printer such as a MakerBot or animations on screen are appear they Ultimaker , or via built-in access to online 3D print ' never really ' real - they' ve always just EXCITING DISCOVERY services such as Shapeways or Sculpteo . You' re been pixels stored on a hard drive. not restricted to plastic , either - Photoshop CC But with the access to a 3D printer , I' VEMADE SINCE supports the full range of printing materials , nowI have the ability to make those including ceramic , metal and coloured sandstone. , real images really really Tangible objects PHOTOSHOP 3 AND When completed models, can also be shared can " you hold in your hand , stand on a online easily through the Sketchfab 3D publishing . desk or give to a client Hand someone a TRANSPARENT LAYERS service which, is fully supported through Behance. 3D-printed object and there is a reaction of wonder and excitement I have never achieved with a finely worded strategy have to print are 3D models designed deck or a new business document. by other people ( don' t even think about But having waxed lyrical about the 3D-scanning objects - unless you invest t wonders of fused filament fabrication , thousands on a scanner , it doesn' work ) there has been , slightly surprisingly for and of course , what designer-wants to be me , a fairly slow uptake of the technology limited by other people' s ideas? the I among design community work with. Paradoxically , with that limitation From the first day the printer arrived at comes a massive opportunity . Any the office , I' ve been printing , designing , designer in any discipline looking at commenting and generally banging on the quality of objects to be found on 14 ab about how great 3D printing is . Never most 3D model library websites would a day goes by when the printer isn' t be totally uninspired by what they' d . s printing something and for me the novelty find there But that' hardly surprising , Properties hasn' t worn off - in fact my interest is because it' s not designers that are 30 Print Settings . only increasing However , the design creating the objects that supply the t Print Try Loci team here wasn' really that fussed , and desktop 3D printing revolution at the . t . that did perplex me Why aren' they moment but, hobbyists Admittedly , there interested in this great technology and are lots of individuals ( usually jewellery designing ) things to print? designers who are creating some Detail Level Hgh 0.08mn For me , 3D is , , wonderful , printing inspiring things but on the whole there Show Printer Volume Overlay isn' t s empowering and just bloody great , but much out there - and that' where rial=r1211 I have recently realised a potential issue the exciting opportunities and potential with the technology - specifically in a lies , especially if you' re a designer. Scene Volume design environment - that I think needs to Graphic designers will need to learn 5 22 26 Y 20 56 15.1 . t =Mr= be addressed Namely if, you can' create how to access that third dimension - or 3D forms , or if you can' t use 3D modelling Z-axis as most 3D-ers call it . It is very I software , the only source of models you telling that most 2D designers work ) 2 / 3 Copyright (Computer Arts UK) SCULPTEO UK No reproduction without authorisation N° and issue date : 228 - 01/07/2014 Circulation : 21209 Page : 96 Frequency : Monthly Size : 80.53 % ComputerArtsUK_228_94_5.pdf 1598 cm2 Website: http://www.computerarts.co.uk Left : Due for release Far left and below : in summer 2014 the, Morag Myerscough Ultimaker 2 will have a 3D-printed the coral larger capacity than the at the base of On MakerBot Mini and, at a Giant Coral Far ir.a1=-117" £1 ,980 it sits in between Away - created with that and the 5th Gen Luke - with 111timaker2 Morgan an Ultimaker Original , which comes as a DIY kit for £1 ,245 Ultimaker mow...4( GL II " had the ability to 3D print wouldn' t have THEPOTENTIAL TO USE RECYCLED even been considered solvable. Of course , we' ve all read articles PLASTIC BOTTLES AS RAW MATERIAL commenting on how 3D printing will " , revolutionise the medical , manufacturing FOR 3D PRINTERS IS INCREDIBLY EXCITING house building and fashion design industries , and help people in developing countries become more self-sufficient with for . will , for instance kern, a piece of in their design teams will be the ability and empowered The potential to use .