Steven Powell CHIEF COMMERCIAL OFFICER OVERVIEW PRESENTATION Office: 213.542.3005 Cell: 713.724.5023 [email protected] CPartnerfidential MESSAGE FROM THE MAYOR OF LOS ANGELES 2 Los Angeles Mayor Eric Garcetti told KTLA TV (3.18.18) at the Marathon’s opening that he views the turnout of participants and spectators as “a reflection of L.A.” Garcetti said he strives for Los Angeles to become the healthiest city in the U.S., pointing to Sunday’s gathering as the most vivid example of his aspiration. Los Angeles is the third largest metropolitan economy in the world, with a population of over 18 million and a GDP of over $700 billion. The state of California's economy is now the 5th biggest in the world. CPartnerfidential We design, market and execute extraordinary endurance experiences that reflect the vibrancy of Los Angeles. CPartnerfidential CPartnerfidential 2019 CHARITABLE IMPACT $3,300,000 raised by our 70 charity partners The Los Angeles Marathon is CONQUR donated $900,000+ th the 4 largest in the country in goods & services to SRLA and 26th Mile school programs and 9th largest in the world. Marathon Week includes the 2,430 lbs of Clothing Donated LA Big 5K and the 26th Mile both staged at Dodger Stadium. CONQUR delivers the Marathon 7,502 lbs of Food Donated for the City of Los Angeles with the cooperation of the cities of West Hollywood, Beverly Hills Diverted almost 70% of our waste to landfill and Santa Monica. 1,000+ Heatsheets Donated $13,700 All beer sale proceeds donated to charity $52,500,000+ in the history of the program CPartnerfidential PARTICIPANTS AND SPECTATORS 6 30,000+ Participants in Race Week Events 6,000+ Volunteers 21,000 Marathon Finishers 400,000+ Spectators on course. CPartnerfidential ICONIC RACE COURSE CPartnerfidential CORE CONSUMER PROFILE 8 MARITAL AVERAGE AGE INDIVIDUAL GEOGRAPHIC GENDER STATUS 39 INCOME LOCATION 53% Single 56% Male 70% 35-49 26% Individual 86% USA 47% Married 44% Female Income over 62 Countries $100K Represented HIGHER PROFESSIONAL ROLE ETHNICITY EDUCATION Professional Role Professional Role Executive 24% Caucasian or White 39% Hispanic or Latino 38% Director 13% Asian 15% Senior Manager 25% African-American 3% 76% Mid-Management 28% Native American Undergraduate 1% Entry Level or post-grad 10% Other 5% degree CPartnerfidential CHARITY PROGRAM OVERVIEW 9 Over 70 charities team participated in the 2019 Skechers Performance Los Angeles Marathon The average charity team featured 52 participants. Charity participants were from 4 countries and 33 states. The average runner raised $916.00 for their charity. The average charity raised over $56,000 TEAM WORLD VISION raised over $1,000,000. CPartnerfidential RUN OF FAME / CHARITY PROGRAM 10 The Justin Turner Foundation was an official charity for the 2019 Skechers Performance Los Angeles Marathon. Dodgers 3rd baseman, Justin Turner, congratulates his wife, Kourtney, at the finish line. Pasadena Police Officer Donald Sevesind ran his 101st Marathon dressed fully in his “Class A” uniform, including police cover, Sam Browne belt, all of his police equipment, vest, and work boots. Pasadena Police Officer Donald Sevesind CPartnerfidential EARNED MEDIA 11 Media / Public Coverage by Media Type Relations efforts garnered over 90% Digital 1.5 billion 5% Television 3% Print impressions. 2% Radio A total of Coverage by Timeframe 2,055 placements netted a calculated 43% Race Week & Race Day media value of over 33% Pre-Race $10.1 million. 24% Post Race CPartnerfidential LOCAL / NATIONAL REACH LOCAL TV BROADCAST According Nielsen research, The 2019 Los Angeles Marathon on KTLA posted top demo rankings for the highly competitive Los Angeles market on Sunday, March 24th for 7-10a daypart. NIELSEN RANKINGS #1 tie with Women 18-34. #2 tie with Adults 18-34, Adults 25-54, Men 18-49, Women 25-54 and Men 25-54. #3 tie with Women 18-49. NATIONAL TV BROADCAST The event is seen live across the USA by a potential viewing audience of over 75M on WGN. CPartnerfidential LOCAL / NATIONAL / GLOBAL REACH 13 The 2020 Los Angeles Marathon’s local and national broadcasts have been expanded to include: Two (2) global broadcast platforms listed below: OTT/Streaming broadcast of Marathon. The 2019 race was fully distributed globally by Facebook. Facebook promoted the race on its “Sport on Facebook” page which has over 15m followers. The broadcast reached over 425,000 people and was viewed over 100,000 times. One-Hour Highlight Post-Race Documentary is currently airing on FOX Sports Asia which has over 450m potential viewers throughout Asia. CPartnerfidential SOCIAL MEDIA COMMUNITY 14 88,721 Friends 23,400 Followers 28,500 Followers CPartnerfidential HEALTH & FITNESS EXPO 15 The 2019 Skechers Performance Los Angeles Marathon Health & Fitness Expo drew over 40,000 visitors over 2 days. The Festival SOLD OUT the LACC’s West Hall and included 130 exhibitors. CPartnerfidential PREMIER PARTNER - VIP HOSPITALITY 3/08/20 • • The“The Bungalow Sagely is Essentialsa VIP area at GLOBAL the prestigious Club” Fairmount will be aHotel VIP areaand Bungalows at the on Ocean Ave in Santa Monica. prestigious Fairmount Hotel and Bungalows on Santa Monica Boulevard • Upnext to Two to- Hundredthe Pacific (200) Ocean. VIP “invite only” guests have access to the “Bungalow”. • InvitationUp to Two list include (200) VIPcelebrities, “invite influential only” guests political will figures, have includingaccess to Los the Angeles Mayor“Sagely Eric GarcettiEssentials and GLOBAlsenior executivesClub”. fromInvitation other corporatelist include partners. celebrities, influential political figures, including Los Angeles Mayor Eric Garcetti • Yourand company senior willexecutives receive up from to Six other (6) VIP corporate invitations partners. to extend to executives and employees. • Sagely Essentials Airlines will receive invitations to extend to top • Ancorporate exclusive VIP clients viewing area located adjacent to the finish line will be available for all • guests.An exclusive VIP viewing area located adjacent to the finish line will CPartnerfidentialbe available for all “Turkish Airlines Corporate Club” guests. PREMIER PARTNER - ON COURSE BRANDING / SIGNAGE 17 Your Logo may be featured on the truss of the start and finish structures. CPartnerfidential PREMIER PARTNER - ON COURSE BRANDING / AWARDS STAGE • Your logo may be featured on the step and repeat media backdrop of the main award stage of the Los Angeles Marathon. CPartnerfidential PREMIER PARTNER - ON COURSE BRANDING / TRACK BOARDS19 Track Board Signs are located near the start and finish lines of the Los Angeles Marathon. CPartnerfidential PREMIER PARTNER - ON COURSE BRANDING / SIGNAGE 20 A-Frame signs are strategically placed at the finish line of the Los Angeles Marathon. CPartnerfidential PREMIER PARTNER - ON COURSE BRANDING / SIGNAGE 21 Branded miles offer exclusive messaging opportunities and are 144’ in length. Signage may reflect your company’s brand colors. CPartnerfidential ON COURSE BRANDING / MILE MARKER 22 Exclusive branding on Large Mile Marker structures on the Marathon race course. CPartnerfidential HEALTH & FITNESS EXPO 23 EXPO - BOOTH • Expo booth spaces range in size from a 10’ x 10’ to a 30’x 50’. The Health and Fitness Expo is held two (days) prior to the Los Angeles Marathon at the Los Angeles Convention Center. CPartnerfidential CONSUMER ENGAGEMENT PROMOTIONAL LITERATURE • Conqur may insert a sample product or promotional literature describing your company’s products and/or services. VIRTUAL GOODIE BAG • Your company may receive right to include One (1) offer in virtual goodie bag provided to all runners. Virtual goodie bag is sent three times to almost 30,000 email addresses and is open for 90 days. CPartnerfidential OTHER KEY PROPERTIES CPartnerfidential SANTA MONICA CLASSIC 5K & 10K 26 The Santa Monica Classic 5K/10K is open to runners and walkers of all ages. The picturesque course has ocean views and a finish line just steps away from the famous Santa Monica pier. Over 6,300 runners participated in the 2018 Santa Monica Classic. + High School Challenge, Surfer Shuffle (Kid’s Race), Finish Festival. Confidential PASADENA HALF MARATHON & 5K 27 The Pasadena Half Marathon & 5K at the Rose Bowl is a truly unforgettable race experience held in January each year In 2019, over 12,000 runners ran a picturesque course through beautiful Pasadena, passing landmarks like the Colorado Street Bridge, Old Town Pasadena and Cal Tech University before a majestic finish on the field at the world- famous Rose Bowl. Confidential Over 5,500 athletes registered for the 2019 LA BIG 5 1,324 charity participants representing 38 charities ran this years race, a 9.9% increase. Over 350 participants completed the final leg of the 2nd Annual Triple 5K Tour of LA at the LA BIG 5K ending at Dodger Stadium Nearly 200 children ages 3-8 participated in the 3rd Annual LA 1/2K CPartnerfidential LA ROAD RUNNERS (LARR) 29 LARR’s mission is to unite the running community in the Greater Los Angeles area. The LA Road Runners is a proven training program that has helped over 35,000 people finish the Marathon since 1991. There are currently over 1,000 members in the LA Road Runners. For the first time the LARR expanded beyond its Venice training location to forge relationships with popular regional running clubs including Pasadena Pacers, AREC, South Bay Run Club and Blacklist LA. Confidential STUDENTS RUN LA 30 Over 3,400 at-risk students & leaders participated in this year’s marathon as part of this after-school mentoring and physical fitness program for high school students in the Greater Los Angeles area. Conqur Endurance Group’s annual contribution to the SRLA program exceeds $900,000, including free Marathon entries. 2019 Race will represent the 30th year of the Marathon’s support for this incredible cause. Over 60,000 children have participated in the SRLA since its formation. Confidential TH 26 MILE / SCHOOL PROGRAM 31 This 8-week after-school program teaches kids the value of a healthy lifestyle through running reached over 20,000 participating students in 145 area primary schools.