` 25 only Guru Talk : Sajan Pillai, UST Global VC Talk: Bejul Somaia, Lightspeed Ventures Most Promising Mobile App Companies EMPOWERING TECHNOLOGY LEADERS OF TOMORROW January 2011 thesmarttechie.com Sunil Rao Head, Forum Nokia India EMPOWERING TECHNOLOGY LEADERS OF TOMORROW Vol 7 Issue 1 January 2011 NEXT ISSUE Publisher Alok Chaturvedi February 2011 Editor-in-Chief Pradeep Shankar Deputy Editors Christo Jacob Jaya Smitha Menon Editorial Staff Eureka Bharali Hari Anil Vimali Swamy Copy Desk Michael Paulraj Sr. Visualiser Raghu Koppal Circulation Manager Magendran Perumal Advertising Virupakshi Pattar Shakuntala Vikram Tel: 080 43402003 [email protected] Editorial queries [email protected] Office SEMICONDUCTOR SiliconMedia Technologies Pvt Ltd. No.124, 2nd Floor, South Block, Surya Chambers, Airport Main Road Bangalore 560017 SPECIAL Tel: 080.43402003 Fax: 080.43402010 Silicon Valley 44790 S. 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Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. www.thesmarttechie.com Contents - January 2011 20 COVER STORY Forum Nokia Enabling Smart DBy Veimalvi Sweamylopers Sunil Rao Head, Forum Nokia India [Guru Talk] 8 [Technology 38 50 Evolution of Mobile Devices and Future of Test Automation Tools & In - Services frastructure By Arun Samudrala, By Anand Bagmar, ThoughtWorks United Mobile Apps [Buyers Perspective] 54 By Sajan Pillai [Technology] 40 Mobile Data Growth in India an [Events] 56 Beyond the Metros: Bringing IT Opportunity and a Challenge siliconindia MentorGraphics Leadership Opportunities to Tier II and III Cities By Anjan Ghosal, awards for the Embedded/VLSI Industry By Sajan Pillai, UST Global IntelliNet Technologies By Eureka Bharali [In Focus] 10 42 Security Challenges in Using Social 59 [Tech Buzz] 14 Media Bug- Experts Throw Solutions for Bud - By Gary Bahadur, KRAA Security ding Testers [VC Talk ] 16 By Shwetha Raghavan Financial Services & Education Potential 44 [Tech Products ] 60 Areas for Startups “3G & speech” reconnecting India By Bejul Somaia, Lightspeed Venture Partners By Sunny Rao, Nuance Communications [Leadership ] 62 [Venture Beat ] 18 Move Beyond Logic 46 By Binu T Paul Enterprise Level SAN Features and So - [Business ] 19 ost Promissing lutions at SMB Prices Indian Startup Founders Are They Serious obile App By Tad Lebeck, Huawei Symantec M Companies on Sales? Wirkle 27 By Eurekha Bharali 48 Interworld Commnet 28 [Technology] 36 Nonlinearity Initiatives in Software Dot Com Infoway 29 HiddenBrains.com 30 Enhancing through Learning Collabora - Testing Services Business tive Technology By Ajikumar TN, Robosoft 32 By Minhaj Zia, Cisco Wipro Technologies o2s360 33 Nex-G Exuberant Solutions 34 The Smart Techie |6|January 2011 GURU TALK By Sajan Pillai Author is CEO, UST Global displacement—the need for people to For sustained commercialization skills right from that level. If the ba - immigrate to find work. The Tier I and confident investment, we need an sics are in place, the skills and con - cities were becoming saturated with amalgamation of four fundamental cepts required in professional life can Beyond the Metros: Bringing IT people and were nearing the limits of aspects: government support, re - be learned from the employer organ - their infrastructures. It became very sources, quality talent input, and fa - izations. We at UST Global have spe - apparent that these limits would have cilities. There is no substitute for any cial career development programs, Opportunities to Tier II and III Cities an adverse impact on our ability to re - many of which focus on the new gen - duce costs while operating in these Traditionally, businesses eration. We believe in giving our as - locations. sociates the gift of lifetime Tier II and III cities were a re - have tried to speak the employability. freshing alternative, once the model language of “employee The government, for its part, was seen to work. Suddenly, there satisfaction,” which is now should ensure that we have the right were a whole lot of them to invest in. being replaced in favor of kind of infrastructure to showcase to Competition among these cities is in - potential investors. Although we do tense, and this is where key differen - “employee engagement have some infrastructure, it is not tiators can come into play to help enough to support the amount of busi - with cost reductions. In terms of so - of these, but investors should be ness that can potentially come to our cial displacement, the use of Tier II made aware that these are available shores. What I mean by “infrastruc - and III cities makes use of what you together in one place. This calls for ture ” in this context goes beyond of - might call an IT “necklace strategy” solid marketing on behalf of the gov - fice buildings and telecom facilities that builds mega-centers offering em - ernment. While a beautiful country - to include aspects such as a decent ployment opportunities to the masses side is nice to have, it is hardly way of life, civic amenities, enter - in more dispersed areas around, enough. Investors need to be con - tainment options , and security . Em - rather than in the country’s biggest vinced of the commercial advantages ployees must be confident that there cities. Eliminating much of the social they can expect from investing in a is a sufficient supportive infrastruc - displacement in this way is one of the country like India. I can speak from ture in town to justify bringing their biggest social benefits of Information UST Global’s experience of expand - families to live there. Sajan Pillai Technology. And being a service in - ing operations into Manila, Philip - In fact, some of our clients, after dustry, there are no environmental pines and Chile. In both cities, the they have seen Kerala while visiting hen we started our opera - the potential of a service economy. We de - concerns to worry about, either. governments welcomed us with open our facilities, are so impressed that tions in 1999, we were cided: Kerala had to be the right place. Attrition is a costly affair in most arms. They promised us the best re - they want to bring their own busi - looking for the perfect loca - Today, we have grown to 500 times our organizations—the cost of replacing sources, and most importantly, deliv - nesses here. Unfortunately, a bit of re - tion for our offshore devel - original strength, largely because about 60 per - an employee is estimated to be 1.5 ered on their promises with prompt search into the geographical, opment centers. Our choice cent of our workforce is located in Kerala. times the employee’s annual compen - follow ups. These are the kind of political , and economic climate of the surprised everyone around us. “Why would When we looked at the big cities—what we sation. UST Global has been success - cities that are competing with India state reveals an unattractive side as you choose Kerala?” asked our well-wishers. now call Tier I, at least in the Indian context— ful in keeping attrition to a level well for investments . well . While we might have convinced WKerala’s industrialization in 1999 below industry standards, primarily Most cities in South East Asia them in earlier times that the advan - included ER&DC, Keltron , and a Attrition is a costly affair in most due to efficient employee engage - have a rich culture and heritage like tages we have to offer easily out - ment practices. Since employment the one we often boast of. Cities like weigh the disadvantages, there are so few small private companies pep - organizations—the cost of replacing an pered over Technopark. No global must have consequences more far- Thailand and Shanghai offer the same many options available today that company had a significant presence employee is estimated to be 1.5 times reaching than simple contentment or even better cost advantages than they just don’t have to take the risk. in the state , and prospects were hes - the employee’s annual compensation with a job well done, a well-engaged India does. So these two points will What we do have in our favor is itant to take the plunge. workforce results in happy employ - no longer set us apart from the crowd. the abundance of skilled talent and We decided to look at the facts ees, which in turn reduces attrition. India still needs to work on a few crit - the cost factor. If the government rather than believe the propaganda. The qual - we saw the advent of a whole lot of industrial Traditionally, businesses have tried to ical aspects like education, industry steps in at the right time, bringing in - ity of education in Kerala is among the best in clusters, corridors, estates, hubs, and other speak the language of “employee sat - regulations , and communication. vestment to our cities will be a cake - this part of the world. The people , too, are sur - business units. When looking at possible target isfaction,” but that is being rapidly re - When I speak of education in Tier walk.