1 M.A.D – Legacy Handbook #WT20 #AmericasLegacy ` 2 TABLE OF CONTENTS 1. Introduction . ...................................................................................................................................... 8 2. Core Programme – M.A.D .................................................................................................................. .9 3. Cricket For Good – M.A.D Charity ……………………………………………………………………………………………….10 4. M.A.D Pack ....................................................................................................................................... 11 5. M.A.D Communication – Social Media ….. .................................................................................... ….12 6. ICC Womens T20 License Coverage ................................................................................................. 13 7. M.A.D Competition .......................................................................................................................... 14 8 (1) Introduction What is M.A.D? The M.A.D program is an ICC Americas, WWT20 legacy programme that focuses on Mothers and Daughters cricket. It offers fun, basic skills and fitness, as well as a platform for social interaction within a family / community atmosphere. To maximise from opportunity of the WWT20 being hosted in the Caribbean in November 2018. ICC Americas is using the event to create awareness and increase participation in Women and Girls cricket in the Americas. The programme will be delivered with seven Associate Members in the Americas region, leading up to & during the WWT20 event. Canada USA Bermuda Mexico Peru Brazil Argentina 9 (2) M.A.D Core Programme Six Sessions The programme consists of six sessions this will be delivered by Member countries themselves, at local cricket clubs, multi-sport clubs and community clubs as appropriate. The timings are determined by the Member and their preferred method of sessions from below. The sessions are supposed to be fun, enjoyable, & interaction with a newer audience. All members are provided with a spreadsheet and are responsible for recording participants details. As well as good photos and videos!. Session 1: Induction - Social Activity o Introduction to M.A.D Cricket to include: o WWT20 highlights / live stream being shown o YouTube Video links on previous Women’s T20 (example) https://www.bing.com/videos/search?q=youtube+women%27s+world+t20&qpvt=y outube+women%27s+world+t20&view=detail&mid=890E303019D9F1BDA76F890 E303019D9F1BDA76F&&FORM=VRDGAR o WWT20 players and other high profile females (mothers and daughters) relaying messages about the importance of females in sport and endorsing the M.A.D programme. o Q&A – Knowledge of the game, discussion with Mothers and Daughters. Sessions 2, 3, & 4: Introduction to the basics of the game & fitness Basic Skills – Throwing, Catching, Bowling, Batting & Fielding. o Basic Skills & Games o Coaching & Fitness Session 5 & 6: Mini Tournaments o Mini Cricket Tournament – Participants adopting a team participating in the WWT20. Diamond Cricket / Pair Cricket o Watching WWT20 highlights / Live stream the final (see ICCWT20 – Live coverage Licensees) 10 (3) Cricket for Good – M.A.D Charity Cricket for Good strategy will be utilized through the legacy programme, its aim to assist with “Empowering Adolescent Women & Girls”. What this means to M.A.D. Cricket, is for the legacy to empower the next generation of mothers and daughters, by providing basic life skills as well as cricket skills and fitness. Therefore, each member will be tasked to partner with a local Charitable partner, whom can in return leverage from this program and provide basic education, life skills / workshops to all MAD participants. 11 (4) M.A.D PACK – All members will receive the M.A.D accessories and equipment. M.A.D Legacy Handbook . M.A.D Packs: Plastic Cricket sets . T-Shirts . Wrist Bands / Bottles . Logos - png files to create marketing / promotional – M.A.D Logos . Spreadsheet to record participation activity 12 (5) M.A.D Communication – Social Media All members are encouraged to upload pictures and videos using hashtag #WT20AmericasLegacy Facebook Page https://www.facebook.com/ICC.Worldcup.20.Twenty.2014/?_rdc=1&_rdr Twitter Tag us in all your pics and video uploads WWT20 @WorldT20 & ICC AMERICAS @iccamericas Websites Check for scores, schedules, teams & latest videos for the WWT20 on ICC and Cricket West Indies websites. ICC website – www.icc-cricket.com CWI Website https://www.windiescricket.com/ 13 (6) ICC Women’s T20 – Live Coverage Licensees Territory TV Website Mobile Comment Willowtv.com Willowtv.com Hotstar App USA Willow Hotstar.com Hotstar App Canada CBN & ATN Cricket Hotstar.com Historically no broadcast – we may be able to agree something digitally, by Hotstar Mexico ESPN Play Caribbean Bermuda ESPN Caribbean ESPN.com/watch TBC Have been covered digitally via Argentina TBC TBC ESPN.com/watch and various TBC ESPN Apps (ESPN North & ESPN South) Brazil TBC TBC 14 (7) M.A.D Competition All members participating in the WWT20 Legacy Program will have the opportunity to compete for the following. 1. Best M.A.D initiative – send supporting documents (a-e via email ICC Americas Regional Manager [email protected] a. A statement outlining why ‘you should be winner of the ‘2019 M.A.D investment’. b. Participants Spreadsheet completed c. Pics (all 6 sessions) d. Videos (all 6 sessions) e. Local Charitable Partner involvement statement 2. Best Photo – Upload pic on twitter with using #WT20AmericasLegacy #BestPic 3. Best Mother & Daughter Team - Based on participation OR & scores Upload pic and statement on twitter with using #WT20 #AmericasLegacy 4. Best M.A.D Charity partnership – Initiative in a few sentences, pic and videos uploaded to twitter #WT20 #AmericasLegacy #MyMadCharity Winners will be selected by ICC Americas & Partners Cricket West Indies. Closing date for all submissions is 24th November 2018. Winners will be announced at the ICC Americas Regional Conference 25th November 2018. .