LGBTIQ RIGHTS IN MEDIA - BEFORE, DURING AND AFTER THE PRIDE PARADE Media ,onitoring 21 August – 22 September 2019 METODOLOGY Monitoring includes both qualitative and quantitative research: • Number of media announcements about the LGBTIQ community (by media type and per media individually) • Number of announcements compared to subjects talking about a topic • Planning of announcements • Number of announcements in different tones • Number of announcements in relation to predefined topics • Number of announcements that have identified use of inadequate terminology or derogatory names • Number of announcements relative to gender of interviewee • Relation between LGBTIQ Community information and other information contained in the observed announcements (FOCUS) • Selected announcements position (VISIBILITY) Observation period : 21 August – 22 September 2019 15 media were monitored: • Televisions: TVCG1, TV Vijesti, TV Prva - the main central-informative show (Dnevnik 2, Vijesti u pola 7, Žurnal) • Daily Newspaper: Vijesti, Dan, Pobjeda, Dnevne novine and Večernje novosti • Portals: Vijesti, CdM, Analitika, Antena M, RTCG, IN4S and FOS media NUMBER OF ANNOUNCEMENTS ABOUT THE TOPIC The total number of announcements related to the LGBTIQ community in all three types of monitored media was 270 posts, with most of them on portals 67% (on average, 6 posts were posted on portals daily) and the least in television content (9%) 200 181 180 160 9% 140 120 24% 100 80 65 67% 60 40 24 20 0 Televisions Print media Internet Televisions Print media Internet NUMBER OF ANNOUNCEMENTS PER MEDIA INDIVIDUALLY The most announcements on this topic were on the Vijesti portal (13% of the total corpus), Pobjeda and TV Vijesti, and the least in Večernje novosti, on TV Prva and IN4S. 36 32 26 26 25 24 17 18 14 11 12 8 9 5 7 ND Vijesti Pobjeda Dnevne Dan Večernje RTCG TV Prva Vijesti TV FOS IN4S AntenaM Analitika Portal CDM Portal Novine novosti Media RTCG Vijesti TREND OF ANNOUNCEMENTS Most announcements were made on 20 and 21 September 2019 (Pride Parade), and at least on the first monitoring day (21 August). The topic also gained significant publicity on 31 August (assault on a transgender person in Kolašin). VALUE CONTEXT – TONE OF THE ANNOUNCEMENTS In the observed period, media and other entities had predominantly neutral approach when presenting information regarding members of the LGBTIQ community. Of total amount of announcement, 40% are affirmative, while 7% are negative about the LGBTIQ community. Positive Negative Neutral 40% 144 107 53% 19 Positive Neutral Negative 7% VALUE CONTEXT – TONE OF THE ANNOUNCEMENTS PER MEDIA INDIVIDUALLY The most positive announcements were on Antena M and Vijesti portals, and the most negative at the IN4S portal. Viewed individually per media, the highest percentage of negative ones compared to the total number of published posts was found on IN4S portal (67%), positive on public broadcaster RTCG (62%), and neutral in the daily newspaper Vijesti (76.47%). There was no negative publicity in the television content. POS NEU NEG 21 17 16 15 14 14 13 12 1212 12 11 8 8 8 8 8 7 6 5 5 4 4 4 3 3 3 3 3 2 2 2 1 1 1 1 1 0 0 0 0 0 0 0 0 ND Pobjeda Dnevne Dan Večernje RTCG TV Prva Vijesti FOS IN4S AntenaM Analitika Portal CDM Portal Vijesti Novine novosti TV Media RTCG Vijesti INSTITUTUONS’ STANCE/POSITION Members of the LGBTIQ community were mostly mentioned by NGOs that primarily deal with this community issues (109 posts). They are followed by the state authorities and other state institutions (51 publications) and individuals (45 publications). Planned outbursts of NGOs primarily addressing the LGBTIQ community issues had a 43.33% share. The media initiative was spotted in 12 publications (4% of the total corpus), most of them on Vijesti portal (5) and in daily paper Vijesti (3). 40% Planned outbursts Unplanned mentions 19% 17% 43% 57% 0% 5% 5% 7% 4% 3% State bodies and National Local self- NGOs primarily Other NGO International Political parties Individuals Media initiative other state coordinator for government dealing with the community institutions implementation LGBTIQ of LGBTIQ community rights policies INSTITUTIONS’ POSITION – TONE OF THE POSTS In a negative context, the topic was mostly discussed by individuals and members of particular political parties. The position of state bodies and other state institutions, as well as local self-governments, is dominated by neutral mentions. When it comes to unplanned mentions of the LGBTIQ community, men appeared in 74% of the interviewees, and women in 24% posts. Men Women POS NEU NEG 64 26% 45 33 30 18 74% 14 8 11 12 7 7 7 6 0 5 0 3 0 0 0 0 0 0 0 0 0 0 State bodies and National Local self- NGOs primarily Other NGOs International Political parties Individuals Media initiative other state coordinator for government dealing with the community institutions implementation LGBTIQ of LGBTIQ community rights policies THEMATIC REVIEW OF ANNOUNCEMENTS Promotional activities (Pride Parade and other events), as well as specific cases of violence, are the most represented topics in the total thematic corpus with 41%, i.e. 27% share. Other important topics for the LGBTIQ community, such as legal framework, employment and similar, were hardly discussed. Legal framework 0% Other 12% Other 31 Same-sex unions Same-sex unions 13 5% Promotional activities Violence (concrete cases) 74 (Pride Parade and other manifestations) Attitude of institutions and individuals towards 41% LGBTIQ 36 Violence (concrete cases) Health care system 5 27% Employment 0 Promotional activities (Pride Parade and other 110 manifestations) Employment Attitude of 0% Legal framework 1 institutions and individuals towards Health care system LGBTIQ 2% 13% *Although questions were raised before and during the Pride Parade about the life partnership of persons of the same sex, the issue of legislation, as well as the attitude of institutions and individuals towards the LGBTIQ community, all of these topics were addressed sporadically and covered by the theme: Promotional Activities, as the aim is to examine how much other topics were presented in the period before the Parade. FOCUS and VISIBILITY - the ratio/relationship between LGBTIQ community information and other information When the media report on the LGBTIQ community, these topics then appear in the majority of cases as primary (64% of the posts deal with the LGBTIQ community entirely or mostly). With the highest number of announcements (79%), the topic was in the most visible position - in the header. FOCUS 11% VISIBILITY 20% 1% 25% 64% 79% 214 212 4 54 42 14 Primary Secondary Tertiary Header First 20% of the post The rest THE USE OF INADEQUATE TERMINOLOGY OR DEROGATORY NAMES In 7 announcements, use of inadequate terminology or derogatory names was noted, of which the use of inadequate terminology was recorded in 5 publications, and the use of derogatory names in 2 cases. Inadequate terminology Derogatory names 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ND Vijesti Pobjeda Dnevne Dan Večernje TVCG 1 TV Prva Vijesti TV FOS IN4S AntenaM Analitika Portal CDM Portal Novine novosti Media RTCG Vijesti *Inadequate terminology mainly referred to the use of sexual preference or commitment instead of sexual orientation, or the terminology typical for the members of the LGBTIQ community was put in a different context (describing others), while derogatory names included the mention of term fagots and derivatives. .