THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Fans of John Oliver DEMOGRAPHICS LIFESTYLE DEMOGRAPHICS ANNUAL INCOME TOP STATES HOBBIES & ACTIVITIES GENERAL INTERESTS FAVOURITE DISHES Gender: Male $50,000 - $99,999 California Visiting museums Politics Pasta with Pesto Sauce Age: 18-29 New Mexico Visiting historical sites Podcasts Tuna Maki Urban POLITICS Oregon Exhibitions Technology Miso soup PROFESSIONS FAVOURITE SPORTS MOST LIKELY PET Performing arts Soccer Cat Media and Journalism Baseball Politics and Government MLB Legal Creative and Design Anyone who watches Fox News for American infrastructure has fallen behind news is dumb Europe in recent years George Bush should be tried for war I'm happy to spend money to support my crimes “ “ favorite music artists “ Describes themselves as... empathetic, “...But on occasionprocrastinating, loner “ curious and kind “ and lazy. ENTERTAINMENT BRANDS FAVORITE MOVIES CUSTOMER OF The Matrix Google Comedy Central Rent Netflix Skype THX 1138 Microsoft Twitter Religulous WikiPedia Electronic Arts FAVORITE MUSICS ARTISTS CLOTHING BRANDS RESTAURANTS Modest Mouse Starbucks Death Cab for Cutie Cold Stone Creamery Eurythmics Chipotle MGMT California Pizza Kitchen FAVORITE CELEBRITIES MOST LIKELY CAR Stephen Colbert Honda Jon Stewart Bill Maher SHOPS AT Wyatt Cenac WinCo Foods MEDIA ONLINE WATCHES TV FOR... TOP TV NETWORKS TOP WEBSITES VISITED TOP FACEBOOK PAGES HOURS Comedy Central Daily Kos Bill Nye The Science Guy PER/WEEK Less than 1 PBS Wikipedia Cyanide & Happiness BBC America TED.com The Onion ONLINE FOR... HBO The Nation The Smashing Pumpkins HOURS Adult Swim The Huffington Post Robot Chicken 50+ PER/WEEK Cartoon Network Hulu The Oatmeal Salon V For Vendetta STREAMING SERVICE BBC Online V for Vendetta MAGAZINES READ Spotify TOP MOBILE APPLICATIONS Out Magazine ONLINE NEWS Wired Tumblr App Harvard Business Review New York Times IMDb Salon Vine The Daily Telegraph, UK YouGov profiles is the new segmentation and media planning product for agencies and brands. Contact: [email protected] It is powered by the YouGov Cube - our connected data vault which holds over 100,000 data points from more than 150,000 respondents. www.yougov.com This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population..