Table of Contents Table of Contents .......................................................................................................3 Chairman’s Report .................................................................................................... 4 ICA Fight against Cancer Budget Distribution for 2008 ............................................ 8 Medical Services ....................................................................................................... 9 ICA Supported Medical Institutions ........................................................................ 11 Public Information and Education ........................................................................... 12 Early Detection ....................................................................................................... 32 Rehabilitation and Welfare ...................................................................................... 37 The Sir Charles Clore Hostel .................................................................................... 70 Professional Seminars and Conferences .................................................................. 71 Professional Training ............................................................................................... 80 International Conferences ....................................................................................... 88 Research ................................................................................................................. 90 Memorial Funds Donated to the ICA .................................................................... 100 Data Collection and Follow-up ............................................................................. 102 Equipment, Construction and Development ......................................................... 105 Volunteers and Special Events ............................................................................... 107 Friends of the ICA Abroad .................................................................................... 108 Annual “Door Knock” Fundraising Campaign – 2007-2008 .................................. 112 3 Annual “Door Knock” Fundraising Campaign Chairmen ...................................... 122 Bequests, Legacies and Commemorations ............................................................ 124 Committee Members ........................................................................................... 125 ICA Branches Abroad .......................................................................................... back Editing Or-Tal Huri • Graphic Design Billet Studio • Printed by Ayalon-Print • Translation Rona Hilu © All rights reserved by the Israel Cancer Association, 2009 A Message from the Chairman As in past years, this year has been one of productive and diverse endeavor. We have invested unique efforts in promoting our activities in various sectors of the population. We marked the observance of Breast Cancer Awareness Month, Prostate Cancer Awareness Day, Colorectal Cancer Awareness Month, World Cancer Day, Skin Cancer Awareness Month and no tobacco day, all of which evoked great resonance. We have continued investing resources to increase public awareness about cancer diseases Prof. Eliezer and ways of preventing them through numerous informational and educational activities. Robinson Chairman, Israel Cancer We also held conferences and seminars for professional staff, patients and their families as Association well as for the general population. We launched many new media campaigns regarding the harmful effects of smoking and uncontrolled sun exposure as well as a new campaign on the importance of energy balanced – avoiding obesity and adopting a healthy lifestyle including physical exercise. We have continued investing a great deal in promoting cancer research, purchasing medical equipment, renovating institutes and clinics, and updating and supporting a professional network dealing with cancer patients on a daily basis. We also focused on enhancing quality of life and endeavoring for the welfare of cancer patients and their families. This year a "Laughter Room" was inaugurated for the welfare of children with cancer at Sheba Medical Center, Tel Hashomer, as well as the Reuben Foundation Comprehensive Breast Care Center at the Linn Clinic in Haifa. The Sarah Markovich Breast Care Center at the Kaplan Medical Center is still under construction and is anticipated to be inaugurated by the end of 2009. The Suzy Eban oncology unit at Ziv Medical Center in Safed is under expansion through the contribution of Clore Foundation and we continue vigorously to promote new projects for the benefit of cancer patients, survivors and their families. This past year the Israel Cancer Association lost its beloved and dedicated President, Benny Gaon of blessed memory, who passed away of cancer at the age of 73, and we mourn his untimely demise. May his memory be blessed. 4 Sincerely, Prof. Eliezer Robinson Chairman, Israel Cancer Association We congratulate ICA Chairman, Prof. Eliezer Robinson, on his being appointed Chairman of the International Relations Council of ASCO, the American Society of Clinical Oncology. Prof. Eliezer Robinson, ICA Chairman, was appointed Chairman of the International Relations Council of the ASCO, American Society of Clinical Oncology, in June. This appointment is for a three year period and is carried out on a voluntary basis. Prof. Robinson, an oncologist by profession, served as the Director of the Oncology Institute at Rambam Health Care Campus and served in the past as Chairman of the International Union Against Cancer – UICC. The American Society of Clinical Oncology is a registered association uniting about 25,000 oncologists around the world. We also extend our congratulations to Prof. Robinson on his appointment as a member of the UICC Appointments Committee. ICA employees and volunteers congratulate Vice Chairman of the ICA, Mr. Leon Recanati on receiving "the Volunteer Industrialist Award" from the President of the Manufacturers Association of Israel for voluntary work as an Industrialist who contributed significantly to education and for his faith in the young generation, out of his sense of responsibility. The award was presented to him by Shraga Brosh, President of the Israel Manufacturers Association, Yoav Chelouche, Chairman of the "Taasiyeda" Educational Non-Profit Association and Aviva Mishael, Director Leon Recanati Vice Chairman, Israel General of the "Taasiyeda" Educational Non-Profit Association. Cancer Association 5 Benjamin (Benny) David Gaon (11 February 1935 – 10 May 2008) was born in Jerusalem, the son of Moshe David Gaon and Sara (Hakim) Gaon, brother to three siblings: Yigal, Klila Armon and Yehoram. Following his military service and two years in the career army, Gaon was discharged from the IDF with the rank of Master Sergeant. In the 60th he worked as an electrician in the "Hatarnegolim" band along with his brother the famous singer Yehoram Gaon who sang in the Benjamin Gaon band. Subsequently, he worked as a service manager at Electra company. In 1962 Former President, Israel Cancer he was appointed Marketing Dept. Director of Air Conditioners and after he climbed Association the corporate ladder, he assumed the position of Managing Director of Tadiran 1993-2008 Consumer Products. Gaon studied Business Administration in Geneva. In 1988 the Secretary General of the Israeli Trade Union-Histadrut, Israel Keisar, offered him the job of Chief Executive of Koor Industries, which teetered on the edge of financial collapse. Gaon, who succeeded in rehabilitating Koor, and garnered praise from the Israeli business world, served in the position of CEO until 1998, when he resigned and established B. Gaon Holdings. Benny agreed to assume the position of ICA President after great hesitation and doubt. He admitted in his books as well that he always made sure to skip the articles dealing with cancer. He, like many others, had a strong aversion to the subject and to the disease. Only after he began collaborating with the ICA, as Chairman of the Annual "Doorknock" Fundraising Campaign in 1993, while he was CEO of Koor, did he come to learn of ICA's numerous activities, and in turn, understood the importance of the fight against cancer to save lives. Benny enlisted his services, with typical "bulldozer" qualities, and his first contribution was to provide financial assistance for the purchase of the "Michal" Mobile Mammography vehicle, which provided female residents of the periphery and economically disadvantaged women with the significant opportunity to undergo mammography screening close to home. In view of his great success in this position and the warm and exceptional relationship which formed that year between ICA and Benny of blessed memory, he was appointed President of the ICA in 1993. Ever since then, and up to the very last moment, he devoted all his energy and time to promote the ICA objectives and considered his job an imperative mission of the highest order. Seven years later, he 6 himself contracted kidney cancer. In 1997 he published his first book "Only those who dare win" in which he devoted a special chapter to the cancer that struck him twice and which he beat, and emphasized the importance of coping with the disease out in the open. He fought the disease with great gallantry. One needs great courage and emotional strength to expose the details of one`s disease in public. Benny did so, because he thought that it was important