Tameside Retail & Leisure Study (TRLS) 2018 Volume 1 - Main Report Tameside Metropolitan Borough Council December 2018 HV128 FINAL REPORT Tameside Retail & Leisure Study (TRLS) - December 2018 Contents 1 THE COUNCIL’S BRIEF AND OUTLINE OF REPORT 1 Introduction ................................................................................................................................. 1 The Council’s Brief ..................................................................................................................... 1 Empirical Survey Evidence ......................................................................................................... 3 Outline of Report ......................................................................................................................... 3 Price Base .................................................................................................................................. 4 2 NATIONAL PLANNING POLICY CONTEXT 5 Introduction ................................................................................................................................. 5 Sustainable Development .......................................................................................................... 5 The Presumption in Favour of Sustainable Development .......................................................... 6 Plan-Making ................................................................................................................................ 6 Examining Plans ......................................................................................................................... 9 The Planning Practice Guidance (the PPG) ............................................................................... 9 3 RECENT AND ANTICIPATED CHANGES IN THE RETAIL AND LEISURE SECTORS 12 Introduction ............................................................................................................................... 12 Historic, Recent and Projected Changes in Retail and Leisure Expenditure ........................... 13 E-Commerce and Multi-Channel Retailing ............................................................................... 19 Consequences of Recession and the Growth in E-Commerce ................................................ 24 Leisure Trends .......................................................................................................................... 34 Influential Town Centre Reports ............................................................................................... 39 Implications for Tameside’s Town Centres .............................................................................. 42 4 ASSESSMENT OF THE HEALTH OF TAMESIDE’S CENTRES 45 Introduction ............................................................................................................................... 45 Ashton-under-Lyne Principal Town Centre .............................................................................. 45 Hyde Town Centre .................................................................................................................... 63 Denton Town Centre................................................................................................................. 72 Stalybridge District Centre ........................................................................................................ 80 Droylsden District Centre .......................................................................................................... 89 Hattersley District Centre .......................................................................................................... 96 Mossley Local Centre ............................................................................................................... 96 Summary Table of Health Checks ............................................................................................ 97 5 PATTERNS OF RETAIL SPENDING AND LEISURE VISITS 98 Survey Area .............................................................................................................................. 98 Survey Questionnaire ............................................................................................................... 98 Population and Expenditure ..................................................................................................... 99 Comparison Goods Spending Patterns .................................................................................. 100 Convenience Goods Spending Patterns ................................................................................ 105 Pattern of Leisure Visits .......................................................................................................... 111 Conclusions in Relation to Retail and Leisure Spending Patterns ......................................... 114 6 QUANTITATIVE AND QUALITATIVE RETAIL & LEISURE NEEDS 119 Introduction ............................................................................................................................. 119 Methodology for Assessing Quantitative Need in the Retail Sector ...................................... 120 Quantitative Need in the Comparison Goods Sector ............................................................. 123 Quantitative Need in the Convenience Goods Sector............................................................ 126 Distribution of Quantitative Need in the Comparison Goods Sector ...................................... 129 Qualitative Need in the Retail and Leisure Sectors ................................................................ 134 Overall Conclusions in Relation to Retail and Leisure Needs................................................ 143 HV128 | December 2018 FINAL REPORT Tameside Retail & Leisure Study (TRLS) - December 2018 7 RECOMMENDATIONS FOR OVERALL TOWN CENTRE BOUNDARIES AND PRIMARY SHOPPING AREAS 147 Introduction ............................................................................................................................. 147 NPPF Definitions .................................................................................................................... 148 Ashton-under-Lyne Town Centre ........................................................................................... 148 Hyde Town Centre .................................................................................................................. 152 Denton District Centre ............................................................................................................ 155 Droylsden District Centre ........................................................................................................ 158 Stalybridge District Centre ...................................................................................................... 161 Mossley Local Centre ............................................................................................................. 164 Hattersley District Centre ........................................................................................................ 166 8 OTHER RECOMMENDATIONS 168 Introduction ............................................................................................................................. 168 Network, Hierarchy and Role of Centres ................................................................................ 168 Local Impact Thresholds for Retail and Leisure Assessments .............................................. 170 Policy Mechanisms for A5 and Other Non-A1 Uses in Town Centres ................................... 172 Policy Mechanisms for A5 Uses Outside Town Centres ........................................................ 176 HV128 | December 2018 FINAL REPORT Tameside Retail & Leisure Study (TRLS) - December 2018 1 THE COUNCIL’S BRIEF AND OUTLINE OF REPORT Introduction 1.1 In June 2017, Tameside Metropolitan Borough Council instructed HollissVincent to prepare a borough-wide Retail and Leisure Study that is compliant with the National Planning Policy Framework (the NPPF). Thus, the Study is intended to provide a robust evidence base to underpin the retail and town centre policies in the emerging local plan. The previous Tameside Retail Study, prepared by WYG, was published in May 2010, in the context of the Government’s earlier Planning Policy Statement 4 (PPS4) of December 2009. However, PPS4 was superseded by the NPPF, which was originally published in March 2012, but replaced by the revised NPPF of July 2018. Moreover, much of the empirical work that underpinned the WYG study, including a telephone survey of shopping patterns, dates from 2009; hence the urgent need for this new Study. The Council’s Brief 1.2 The full Specification for the Tameside Retail & Leisure Study (TRLS) is reproduced as Item 1 in Volume 2, but the key requirements, as set out in Section 2 of the Council’s Brief, were: a) to provide a résumé of recent and projected changes in the structure of the retail and leisure industry, including e-commerce and multi-channel retailing and the potential consequences for the retail and leisure function of the hierarchy of centres identified in Policy S1 of the Tameside Unitary Development Plan (the UDP), namely Ashton- under-Lyne, Hyde, Denton, Droylsden, Stalybridge, Hattersley and Mossley; b) to identify the overall catchment area of the Borough and provide an analysis of shopping patterns and leisure visits within and beyond the catchment area,