2020 v. 1 BRANDING GUIDELINES A visual identity guide for New Orleans Baptist Theological Seminary and Leavell College New Orleans Baptist Theological Seminary and Leavell College 01 2020 v. 1 CONTENTS COLORS 3 Primary Color 3 Secondary Colors 4 Grays LOGOS 5 Graduate Logo 7 Undergraduate Logo 9 Combining both Logos TYPOGRAPHY 10 Roboto Font Family 11 Utopia Font Family 12 Combining both Fonts 13 Branding Statements LAYOUT GUIDELINES Text and Images Margins and Bleeds White Space EXAMPLE PAGES New Orleans Baptist Theological Seminary and Leavell College 02 2020 v. 1 The primary purple and secondary colors should be utilized COLORS for all seminary and college designs. Generally, gray or white should be used for text. Limited use of primary and secondary colors is acceptable for headlines. The primary purple is Primary and intentionally contrasted and complemented by the secondary Secondary Colors colors. A balanced design is structured by the weight, proximity, and alignment of shapes, text, and photos. Photos should be bright and saturated. NOTE: If a printer is not accurate or the material does not hold ink effectively, the purple can easily skew to either a reddish or blueish hue. Primary Purple Secondary Gold Secondary Light Blue Cyan = 80 Cyan = 21 Cyan = 67 Magenta = 88 Magenta = 22 Magenta = 0 CMYK Yellow = 36 Yellow = 100 Yellow = 18 Black = 29 Black = 0 Black = 0 Red = 68 Red = 209 Red = 48 RGB Green = 48 Green = 180 Green = 192 Blue = 90 Blue = 43 Blue = 210 #44305a #d1b42b #30c0d2 HEX 2627 C 110 C 2627 U 110 U PANTONE New Orleans Baptist Theological Seminary and Leavell College 03 2020 v. 1 Grays serve as the support colors for the brand. A true black COLORS should be avoided. Instead, utilize the dark gray in places you would otherwise consider using black. For the most part, all text should appear in either a gray or white. Grays Gray 1 Gray 2 Gray 3 Gray 4 Gray 5 Cyan = 75 Cyan = 10 Cyan = 5 Cyan = 1 Cyan = 1 Magenta = 67 Magenta = 7 Magenta = 5 Magenta = 1 Magenta = 1 CMYK Yellow = 66 Yellow = 0 Yellow = 0 Yellow = 0 Yellow = 0 Black = 82 Black = 85 Black = 65 Black = 35 Black = 15 Red = 17 Red = 67 Red = 111 Red = 174 Red = 216 RGB Green = 19 Green = 68 Green = 112 Green = 176 Green = 217 Blue = 19 Blue = 75 Blue = 119 Blue = 180 Blue = 220 #111313 #43444b #6f7077 #aeb0b4 #d8d9dc HEX New Orleans Baptist Theological Seminary and Leavell College 04 2020 v. 1 The seminary logos should be presented in either purple or GRADUATE white. If these are not conducive to the design, then gray or black can be considered. The logo should never be printed in one of the secondary brand colors or another color outside of LOGO the brand. In rare cases, the seminary logo may be presented using Vertical Versions gold foil or embossing. Please consult the Office of Communications regarding these usages. New Orleans Baptist Theological Seminary and Leavell College 05 2020 v. 1 The seminary logos should be presented in either purple or GRADUATE white. If these are not conducive to the design, then gray or black can be considered. The logo should never be printed in one of the secondary brand colors or another color outside of LOGO the brand. In rare cases, the seminary logo may be presented using Horizontal, NOBTS, gold foil or embossing. Please consult the Office of and Steeple Only Communications regarding these usages. New Orleans Baptist Theological Seminary and Leavell College 06 2020 v. 1 The seminary logos should be presented in either purple or UNDERGRADUATE white. If these are not conducive to the design, then gray or black can be considered. The logo should never be printed in one of the secondary brand colors or another color outside of LOGO the brand. In rare cases, the seminary logo may be presented using Vertical Versions gold foil or embossing. Please consult the Office of Communications regarding these usages. New Orleans Baptist Theological Seminary and Leavell College 07 2020 v. 1 The seminary logos should be presented in either purple or UNDERGRADUATE white. If these are not conducive to the design, then gray or black can be considered. The logo should never be printed in one of the secondary brand colors or another color outside of LOGO the brand. In rare cases, the seminary logo may be presented use gold foil Horizontals, Leavell, and or embossing. Please consult the Office of Communications Shield Only Versions regarding these usages. New Orleans Baptist Theological Seminary and Leavell College 08 2020 v. 1 The seminary logos should be presented in either purple or COMBINING white. If these are not conducive to the design, then gray or black can be considered. The logo should never be printed in one of the secondary brand colors or another color outside of BOTH LOGOS the brand. In rare cases, the seminary logo may be presented using Steeple and Shield gold foil or embossing. Please consult the Office of Communications regarding these usages. New Orleans Baptist Theological Seminary and Leavell College 09 2020 v. 1 The Roboto font family is the primary font of the NOBTS and ROBOTO FONT Leavell College brand. It is owned by Google and is available as a free download in Roboto, Roboto Condensed, and the derivative, Roboto Slab. The latest version of the font was FAMILY released in 2017. The seminary brand does not utilize Roboto Mono or Roboto 2014. Italics should be used only when necessary. In lieu of italics in a Roboto font, consider using the secondary font family Utopia which has an italic that blends well with Roboto fonts. Generally, all text should appear in either grays or white. ROBOTO ROBOTO CONDENSED ROBOTO SLAB ROBOTO REGULAR ROBOTO CONDENSED REGULAR ROBOTO SLAB REGULAR a b c d e f g h i j k l m n o p q r s t u v a b c d e f g h i j k l m n o p q r s t u v w x y a b c d e f g h i j k l m n o p q r s t u w x y z A B C D E F G H I J K L M N z A B C D E F G H I J K L M N O P Q R S v w x y z A B C D E F G H I J K L M O P Q R S T U V W X Y Z 1 2 3 4 5 6 T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! ? N O P Q R S T U V W X Y Z 1 2 3 4 5 7 8 9 0 ! ? 6 7 8 9 0 ! ? ROBOTO CONDENSED BOLD ROBOTO BOLD a b c d e f g h i j k l m n o p q r s t u v w x y ROBOTO SLAB BOLD a b c d e f g h i j k l m n o p q r s t u v z A B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q r s t u w x y z A B C D E F G H I J K L M N T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! ? v w x y z A B C D E F G H I J K L M O P Q R S T U V W X Y Z 1 2 3 4 5 6 N O P Q R S T U V W X Y Z 1 2 3 4 5 7 8 9 0 ! ? For over 100 years, God has been at work 6 7 8 9 0 ! ? through New Orleans Baptist Theological For over 100 years, God has been at Seminary and Leavell College. Our mission For over 100 years, God has been at work through New Orleans Baptist is to prepare servants to walk with Christ, work through New Orleans Baptist Theological Seminary and Leavell proclaim His truth, and fulfill His mission. Theological Seminary and Leavell College. Our mission is to prepare College. Our mission is to prepare servants to walk with Christ, proclaim servants to walk with Christ, His truth, and fulfill His mission. FONT WEIGHTS proclaim His truth, and fulfill His mission. Roboto Condensed can be used in the FONT WEIGHTS weights of Light, Regular, Bold, and italics of each. FONT WEIGHTS Roboto can be used in the weights of Thin, Light, Medium, Regular, Bold, Roboto Slab can be used in the Black, and italics of each. weights of Thin, Light, Regular, and Bold. New Orleans Baptist Theological Seminary and Leavell College 10 2020 v. 1 The Utopia font family is the secondary font of the NOBTS and UTOPIA FONT Leavell College brand. It is owned by Adobe and is available as a free download for those with a Creative Cloud subscription. The font is available, for a fee, to non-Adobe CC users through FAMILY fontspring.com. There are 25 weights available in the Utopia family. The ones that are currently in use by the Office of Communications include Subhead, Regular, Semibold, Bold, and the italics of each. Utopia Black Headline was used for the cover of Vision Magazine and Utopia Subhead was generally utilized for all paragraph text.