Customer Magazine // November 2012 Eurovision Song Contest 2012 Crystal Hall an Instant Hit Mercedes-Benz Roadshow A-Class Pavilions tour Europe Olympic and Paralympic Games in London Right at the Heart of the Biggest Sports Spectacle in the World EDITORIAL CONTENTS 03 INTERVIEWS INTERVIEWS Eurovision Song Contest 03–04 Expo 2012 Yeosu The Only Constant is Change. Swiss Pavilion 04–05 Photo: marcusbredt.de And Change Means Opportunity. REPORTS The NUSSLI Group has made a name for itself as a reliable part- Sasso San Gottardo 06 ner domestically and internationally. We are very proud of that Live at Sunset 06 fact, and our clients will be able to rely on our continued efforts Festival de Cap Roig 07 now and in the future. As the saying goes: „The only constant Museum del Po 07 is change“, therefore, we continuously adapt to changing market BMW Open Golf 08 Isabelle C. Nüssli requirements. Stage Projects 08 Doha Beach Sport Complex 09 We have initiated various changes on the basis of last year’s experi- Mercedes-Benz Roadshow 09 ences, beginning with changes at the top in terms of leadership Magic Waters 10 and operations: In spring, Isabelle C. Nüssli took on the chairman- Beach Volleyball Tour 10 ship of NUSSLI Group as planned, and Andy Böckli became the Grandstands for SSV Jahn Group’s new CEO. and SV Sandhausen 11 In order to increase our competitive edge and to ensure our sus- tained business success in the long term, the Board of Directors has COVER STORY reviewed and realigned the strategy of the NUSSLI Group in close Olympic Games Andy Böckli cooperation with the CEO. Three key objectives were identified: London 12–13 • Increased proximity to our clients and markets for sustainable growth • Full utilization of our synergy potential for more cost efficiency IMPRESSIONS 2012 14–15 • Dedicated leadership involvement for increased flexibility and efficiency These pillars will help us address the requirements of our clients more fully, while continu- STORIES ing to expand on our traditional NUSSLI values. We had several opportunities this year to Open Tennis Godó 16 demonstrate our qualities: During the construction of Baku Crystal Hall, Sasso San Gottardo, Floriade in Venlo 17–18 Crystal Hall an Instant Hit and in numerous projects for the London Olympics. Even now, we are looking ahead to the Motor Racing USA 18–19 coming year, when we will once again be entrusted with the implementation of large-scale The newly constructed Crystal Hall in the Azerbaidjani capital Baku was exactly the right venue projects, including the arena for the Swiss „Schwing & Älpler“ Festival with 52,000 seats. for the Eurovision Song Contest 2012 – after all, future-oriented construction technology and musical OUTLOOK 20 We are all highly motivated about the future, and are looking forward to working with you, innovation have always gone well together. Harald Dosch, NUSSLI Project Director with overall our valued clients, colleagues, and suppliers. responsibility for the project, which entailed the construction of the impressive structure with 25,000 seats, explains how the realization of the project was possible within the incredibly short time of just eight months. up‘date: The artists on stage had been appointed to oversee up‘date: Constructing a sports Harald Dosch: Absolutely not. at the Eurovision Song Contest the entire project. Overall we and events center for up to In projects like this one, expe- 2012 demonstrated the won- are proud to say that not only 25,000 spectators in just eight rienced teams are the deciding Isabelle C. Nüssli, Chairman Andy Böckli, CEO derful diversity of European was the event a roaring success months – I suppose you had to factor – and we have loads of nations. And NUSSLI feels at – the building has turned out a take a few shortcuts here and those. We were able to deal home in an international envi- huge success, too. there to get it done in time? with the tight timeframe be- ronment, right? cause the building was de- LOCATIONS IMPRINT signed in three separate main Harald Dosch: For an inter- elements: our own NUSSLI nationally active corporation modular stadium system, the NUSSLI is represented by local branches, sales and project offices in: Publisher like us, cross-border coopera- interior roof, and the exterior NUSSLI Group, Hüttwilen tion with global partners is Photo: marcusbredt.de facade. These three key ele- Switzerland: Hüttwilen (headquarters), Lyss // Germany: Roth (Nuremberg), Ludwigsfelde (Berlin), Gießen // Title Image an every day occurrence. The ments were planned, pre-as- Austria: Wels // Italy: Torino // Spain: La Roca del Vallès (Barcelona), Valencia, Fuente el Saz de jahreiss. Hohenberg Crystal Hall in Baku was a very sembled and finally mounted – Jarama (Madrid) // Great Britain: London // USA: Mooresville (IN), Miami (FL) // Canada: Vancouver // Editing special project for us, where in parallel. Of course, logistics Qatar: Doha Karin Ruhland we were able to highlight our posed a particular challenge. [email protected] extensive knowhow, flexibility But we managed to get to the Layout/Image Processing and energy. We planned and finish line in the time given. 2b / gestaltung, St.Gallen implemented the project in close partnership with Alpine up‘date: What about safety nussli.com Bau Deutschland AG, which and comfort – are the stan- If not stated otherwise, photos: NUSSLI INTERVIEWS 04 05 INTERVIEWS dards in Azerbaijan lower than up‘date: Why is that? up‘date: This was not the first And because the city’s foot- container. All the media tech- elsewhere? Eurovision Song Contest which ball team Fortuna Dusseldorf nology arrived in a separate 20- Harald Dosch: The name Baku NUSSLI has worked on. Are didn‘t have a home stadium foot container. The glacier drill Harald Dosch: Not at all: The Crystal Hall is no accident: A your team members particu- for their matches while it was core was dispatched via air car- requirements and standards grand total of 64,400 LEDs al- larly talented in music? occupied with the Eurovision go to South Korea. And not to are very strict and comply with low a multitude of design op- Song Contest, NUSSLI also forget: If you‘re attempting to international norms applica- tions on the outer shell of the Harald Dosch: Only when constructed an interim stadium construct a pavilion in a foreign ble for the implementation of building. Any kind of mood they‘re singing in the show- with 20,000 seats in just three country using local resources, large-scale events. The Crystal can be created to match the er! But let’s get back to your months. That‘s how airberlin there will always be some chal- Hall is absolutely top class when events held in its interior. An question: NUSSLI also con- world came to be. Its initial Switzerland Presence Photo: Swiss Pavilion, © FDFA, lenges involved with regard to it comes to technical standards. incredible ambiance is there- structed the stage substructure main purpose was football, but local culture. And above all: Its outer shell is fore guaranteed – both inside for the 2011 Song Contest even there music took over for absolutely groundbreaking. and out. in Dusseldorf’s ESPRIT Arena. a time. up‘date: In other words: You transported a piece of the Alps to South Korea? Daniel Günther: That’s exactly right. The drill core originated Swiss Glaciers en Route to South-East Asia in the Gorner glacier, near the legendary Matterhorn peak. The Swiss show case at the Expo 2012 in Yeosu, South Korea, stirred a lot of excitement with That piece in particular soon its spectacular concept. „Switzerland definitely made an impression in South Korea“, applauded became an absolute highlight. Nicolas Bideau, Head of Presence Switzerland. The pavilion also exemplified the friendship between It was a sliver of the earth’s his- tory after all: 4,500 years old! the two nations, as the two countries celebrated 50 years of friendly diplomatic relations in 2012. The space containing the drill Project Manager Daniel Günther talks about NUSSLI’s contribution. core was designed specifically for it and was maintained at up‘date: The motto of the visitors frequenting the pavilion up‘date: What part did the a temperature of -5 degrees South Korean Expo was „The over the course of three months NUSSLI team have in this suc- Celsius. Also the room con- living Ocean and Coast” – attested to that fact. Further- cess? taining the spring was received something that seems worlds more, the pavilion received a with much enthusiasm. Here, away for a nation in the Alps number of commendations. Daniel Günther: The imple- a water basin seven meters in with no ocean coastline at all. mentation of the pavilion was a diameter had sounds and im- up‘date: What were they? cooperative effort with Steiner ages projected onto it from Daniel Günther: Nobody in- Sarnen AG für Kommunikation above. A strategically placed tended to „sell“ Switzerland as Daniel Günther: There was and Tamschick Media+Space conical mirror created a very a coastal nation when it came an award for best interpreta- Switzerland Presence Photo: Swiss Pavilion, © FDFA, GmbH. We had the overall re- special ambiance in the room. to the design of the Swiss pavil- tion of the motto, a mention at sponsibility for the client, and The drinking water station was ion. The creators of the pavilion the Exhibitor Magazine’s Expo were also responsible for the another favorite with the visi- focused on the great knowhow 2012 Award in the category construction-related imple- tors. It was in fact a mouthful Switzerland has in terms of sus- „Best Pavilion“, and more. We mentation of the entire exhibit of Korean water, transformed tainability and protection of re- also received a red dot award, – which included planning and into fresh spring water from sources.