THE POTENTIAL DEVELOPMENT OF TOURISM ATTRACTION IN TOURISM DESTINATION OF IKAN SAKTI SUNGAI JANIAH, SUBDISTRICT BASO, DISTRICT AGAM, WEST SUMATRA Hendri Azwar1,Dr. Himawan Brahmantyo, SE., MM 2, Ir. Henky Hermantoro, MURP / MPA3 1,2,3Trisakti School of Tourism [email protected] ABSTRACT This study aims to analyze the potential development of a tourist attraction in Tourism Destinations of Ikan Sakti Sungai Janiah Kecamatan Baso Kabupaten Agam. This study used qualitative and SWOT analysis. The data source is Head of Tourism, Youth and Sports, the Chief Manager of Tourism Destinations, Community Leaders, and tourists. The techniques of data collection were through interviews, observation, and documentation. Data were analyzed qualitatively including reduction, data presentation, and conclusions. The results showed that the potential development of tourist attraction in this tourists destination is tracking, flying fox, fishing pond, bathhouse, camping area, playground, park, packaging art such as; Randai, dances, Debus, Talempong Pacik, Pupuik, Makan Bajamba, and Martial Arts Performances. Development strategies of a tourist attraction by optimizing the natural resources that already exist, giving training in tourism awareness to the community, building cooperation with local governments, managers and the public in the packaging of a tourist attraction, improve human resources by providing training and looking for investors in the development of tourist attraction, and increasing community involvement in the management of a tourist attraction. Keywords: Potential, Development, Attractions, Destinations, SWOT INTRODUCTION (kemenpar.go.id). Besides, it is also Indonesia is one country seen from the development of where the tourism is a major sector tourism industry in various regions in to improve the national economy in Indonesia. overcoming poverty. It is proved in World Tourism Organization 2011 where the ranking of tourism describes the “Tourism comprises the foreign exchange reached the fifth activities of persons traveling to and rank of eleven exports of goods in staying in places outside their usual Indonesia, which reached USD environment for not more than one 8,544.39 million and increased by consecutive year for leisure, 2015 to USD 12,225.89 million Management, and other purposes ”. 1 2 The tourism development of a 19.19 KM2 is located at an altitude region needs the support and of 800-900 m above sea level. cooperation of relevant stakeholders The attractions are owned by such as governments, employers or these tourist destinations are the Management as well as the beautiful nature, flora, and fauna and surrounding community, particularly the air is still fresh. Then, the cultural in exploring the potential of existing attraction has unique characteristics attraction. It aims to increase tourists such as customs and life in society. visits to an area that can have a Furthermore, the attraction made in positive impact on revenue and the existing form of heritage economic areas. buildings hereditary form of the According to Law No.10 of Rumah Gadang (traditional house of 2009 on tourism, Tourist Attractions Minangkabau tribe), which is still is anything that has a uniqueness, maintained up to this day. With the beauty and value in the form of attraction of it, if it is well natural diversity, cultural and man- developed, could increase tourist made outcome target or destination visits to tourist destinations of Ikan of tourists visit. Basically, tourist Sakti Sungai Janiah. attraction is also a motivating factor In fact, nowadays, the level of tourist visited tourist destination, tourists’ visits to this tourist both a natural attraction (Natural destination is still less stable. It can Attraction), the attraction of culture be seen from the low number of (culture attraction) and the tourists’ visits and the destination is attractiveness of artificial (Man still little known by tourists. Made of Attraction). Meanwhile, the tourist attraction Tourism Destinations of Ikan strongly supports the survival and Sakti Sungai Janiah is one of the growth of regional tourism destinations in the district of Agam competitive basis and be able to have Baso will be developed by the a competitive edge and more value government. This is seen in tourism than other tourism destinations. development master plan of Agam Therefore, this study was aimed to 2016 which makes this destination as analyze the potential for tourists’ the Top Fourth Destination of Agam destination development in Ikan (DUPK4). This tourist destination is Sakti Sungai Janiah Kecamatan Baso geographically located between 0 ° - Kabupaten, West Sumatra. 3° S, 100.28 ° E, with an area of REVIEW OF RELATED No.10 of 2009 on tourism, "Tourism LITERATURE is a wide range of tourist activities Tourism and supported a variety of facilities Tourism is an activity, and services provided by service, and products of the tourism communities, Management, gover- industry to create new experiences nments, and local governments" for travelers. According to Law . 3 Tourism activities cannot be attraction of nature (natural separated from tourism Management attractions), (b) cultural attractions, aimed at providing tourism services, (c) a tourist attraction artificial / supply, object seek, attractions, target man (man-made attractions)". Management tourism facilities, and Elements of natural attraction other related Management that field. is the sea, beaches, mountains, lakes, In these activities occurred economic rivers, flora and fauna, landscapes activity due to the demand on the and others; cultural attraction s is the part of tourists and offers from tradition of customs, clothes of providers of tourism services customs, ceremonies, cultural provided by communities, Manage- heritage, buildings and historic ment, governments, and local heritage, festivals and cultural governments. performances, handicrafts, and others; and man-made attraction Tourism Destination results are facilities for sports, According to Law No. 10 of entertainment games, recreation 2009 on tourism, "tourism parks, national parks, shopping, and Destinations or a tourist destination souvenirs etc . is a geographical region located in one or more administrative regions in RESEARCH METHODOLOGY which there is a tourist attraction, Research on Potential for public facilities, tourism facilities, Development Attractions in Ikan accessibility, and community are Sakti Sungai Janiah Kecamatan Baso interrelated and complementary Kabupaten, West Sumatra was using realization of tourism. qualitative methods and SWOT In contrast to what was stated analysis. According to Sugiyono by Kelly and Narkervis (2011: 306) "Qualitative researchers (2001),"Effective coordination of a as human instruments, serves to destinations tourism operations establish the focus of the problem, depends upon a clear understanding select informants as a source of data, of the resources available, the extent collecting data, assessing data to which tourism development has quality, data analysis, interpret the ready occurred, and the data and make conclusions on its interrelationship among this findings". development" This research was conducted by observation, interviews, and Attractions documentation. Sources of data in Attractions is anything that has this study are the Head of Tourism, a uniqueness, beauty, and value in Youth, and Sports of Agam, the form of natural diversity, cultural Chairman of the Management of and man-made outcome target or Ikan Sakti Sungai Janiah Tourism destination tourist visits (Act No.10 Destination, public recommended by of 2009). Suchaina (2014) presents the Chief Manager of Tourism three classification of tourist Destinations of Ikan Sakti Sungai attraction, namely: "(a) the tourist Janiah and tourist. 4 Researchers tested the data weaknesses, opportunities, and credibility so that research results threats. (Rangkuti, 2011). can be accounted for. According to Sugiyono (2011: 365), "test the DESCRIPTION OF THE credibility of the data or confidence OBJECT OF RESEARCH in the results of a qualitative study Sungai Janiah is one Jorong among others the extension of (village) surrounded by the expanse observation, increased diligence in of Bukit Barisan (the longest research, triangulation, discussions mountain in Sumatra) located in the with colleagues, negative case district of Agam Baso. Sungai analysis, and member check". Janiah has its own uniqueness and Techniques of data analysis beauty as beautiful nature and forests used were qualitative and SWOT are still awake, uphold cultural analysis. Techniques of Qualitative mores with and its inhabitants. data analysis used the interactive Most of Sungai Janiah model of Miles and Huberman mainland is forest, rice fields, and (1984) in Sugiyono (2011: 334) plantations which are very beautiful "Activities in the data analysis that is and attractive. Sungai Janiah is data reductions, the data display, geographically located between 0 ° - and conclusion drawing/ 3°S, 100.28 ° E, with an area of ± 4.2 verification". Thus the qualitative km2 at an altitude of 800-900 meters data analysis techniques included above sea level. three grooves; reduction, data Sungai Janiah tourism presentation, and conclusions ". destinations had long been managed Formulating a Potential for by the local community but at the Development in Ikan Sakti Sungai end of 2016 a new cooperation with Janiah Tourism Destination, the the Department of Tourism, Youth researchers identified factors of