FACULTY PROFILE 19-20 Name Dr Hemanth Kumar S ǣ ǣǤ̷ Ǥ Ǥǣ Ǥ̷Ǥ Having over 16 years of teaching experience and 10 years of Qualification corporate training, is a certified Neuro Linguistic Practitioner x Ph. D (Marketing- from NFNLP, USA, certified French council trainer (on personal Sensory growth practices). Has corrected Guinness book of world Marketing), records titled “Longest unit of time measure in Hindu Gulbarga University, chronology – equated to earthly years” and Limca book of Gulbarga. world records titled “Oldest metallic coin”. Has Published 59 National and International referred journal articles, 45 x MPhil (Banking- International conference papers and National conference Asset Liability papers and he is in the editorial board Many journals and Management), Career authored a book titled “Impact of Subsidy and Promotional Periyar Summary Strategies on Farming Patterns”, in Googles scholar. He is University. awarded with Rajya Parashar and Rashtrapathi awards in x Master of Scouts. Has conducted 12 workshops on Research Business Methodology using SPSS and AMOS, 9 workshops on innovative Administration teaching methods in classroom environment and more than 35 (Marketing guest lectures in top institutions across Karnataka. He has also Management) participated as a panellist in more than 12 business & budget related discussions in popular TV news channels. Has hands on x Master of experience in preparing documentation and process map for Business Administration NAAC, AICTE, CRISIL and ISO accreditations. (Education Administration) Sensory Marketing, Ethical Conflicts, Buying Behaviour, channel Allagappa Management, Visual Merchandising, Private Labels, Study on University. Research Expatriates Innovative Teaching Methods Brand Management, Interest Advertising, Study on Government Policy, International x Post Graduate Conflicts Diploma in Marketing x 22-12-2019 Expectations from MOOCs – Are they Effective, Management Thematics Journal of Geography, Vol-8, Issue-12, Pages-1277- (PGDMM) (Annamalai Research 1287 University) Publications (Since 2015) x 10-12-2019 Consumer Behaviour Towards Chemical and x Master of Herbal Cosmetics Products Think India Journal, Vol-22, Issue- Business 14, Pages-15537-15538 CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in Administration x 15-12-2019 Acceptance of Erectile Dysfunction Drug Among (General Gen Y Men, History Research JournalVol-5, Pages-2732-2747, Management), Allagappa Issue-6 University. x 30.04.2019 An Empirical Study on Decathlon “Flx” Bats and Its x M.Com (Costing Potential Opportunity in International Market” Vol. 9, Issue & Taxation), 4(2), April-2019, ISSN: 2249-2496 Impact Factor: 7.081 Bangalore University. x 25.02.2019 Changing Face of Automotive: Hybrid Care Buying Behaviors and Expectations Issn: -2321-788x x Master of Financial x 20.02.2019 Introspecting the Antecedents of Changing Management Dynamics in Talent Acquisition and Talent Management, Vol. 9 (Finance) Annamalai Issue 4(2), April 2019, ISSN: 2249-0558 Impact Factor: 7.119 University x 19.02.2019 Trends & Challenges Of E-Banking Service of x Post Graduate Private Banks in India, ISSN: 2394-2770, Impact Factor: 6.303, Diploma in Volume 6 Issue 1(1), March -2019, Pages:126-133 Foreign Trade (PGDFT) x 01.06.2019 A Study on Factors Influencing Plus Size Fashion (Annamalai University) Apparel Ssmrv. Ijhrmr (1) Management and Research (IJHRMR) ISSN (P): 2249-6874; ISSN (E): 2249-7986 Vol. 9, Special Issue, x BCom – Commerce, Jun 2019, 66-73 © TJPRC Pvt. Ltd. Vijaya College, x 01.01.2019 A Study on Customer Engagement and Its Print Bangalore University. ISSN: 2277–3142, SJIF Impact Factor :5.142, Volume: 7 |January December | 2019 x 2018 Ethical Conflicts of Coca-Cola Company and Its Influence Work Experience on Consumers Buying Behavior 2018 IJCRT | Volume 6, Issue 2 x Professor, CMS April 2018 | ISSN: 2320-2882 Business School, Jain Deemed to be x 01.8.2018 Women Marketers Inclusiveness and University, x Opportunities For 01.10.2018 conf-15275-1537345707- Bangalore, Since August 2017 102.IJMPERDSPL2018102 x Influence of E-Commerce on Buying Behaviour Of Customers x Associate Professor, Volume - 6, Issue- 9, September 2018, e-ISSN: 2347 - 9671| p- M.P. Birla Institute ISSN: 2349 – 0187 of Management, x 22.10.2018 The Role of Human Senses in Consumer Buying Bharatiya Vidya Behaviour Of A High Involvement Product Category the Case of Bhavan Branded Apparel Pezzottaite Journals Paper Published x 2018, The Acceptance of Facial Care and Makeup Products in Beauty Salon, ISSN.2347-9671 P-ISSN 2349-0187 EPRA CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Faculty in St. International Journal of economic and business review, Vol-6, Joseph’s College of Issue-1, A48-A55 Commerce x 2018,” An Empirical Study on Farmer Acceptance of Surya Raitha Schem By Government of Karnataka”, International journal of applied and Pure Science and Agriculture, ISSN 2394- 5532 & P-2394823X, Vol-04, Issus 3-page 4-17 Impact Factor 4.447 x 2018, A Study to Align and Optimize the Internal Process of The Courses Facilitated x Marketing Existing Supply Chain Management with Reference To KS&DI, Management Bangalore, Singaporean Journal of Business Economics, and x Consumer Behaviour Management Studies, ISSN 2301-3621, Vol -6 Issue -2, page 31- x Sales & Distribution 41 Impact Factor 5.023 x Supply Chain x Management 2017, Determinants Of Capital Structure Evidence From Indian x Retail Management Stock Market With Special Reference To Capital Goods, FMCG, x Advertisement & Infrastructure And It Sector, SDMIMD Journal of Management, Media Management x Integrated ISSN: 0976-0652 | Online ISSN: 2320-7906, Vol-8, Issue-1, 55- Marketing 73. Communication x International x 2017, Canteen Store Department in GST ERA, International Business journal of Indian, economic light, Vol-6, Issue-1, Page 89-92. x Stock Market Analysis Impact factor 4.324. x Business x 2017, A Study on Secured Cashless Economy in India With Environment x Cost Management Special Reference to Initiatives Taken by Reserve Bank of India x Financial Accounting Towards Digital Payment, EPRA International Journal of x Management Accounting economic and business review, Vol-5, Issue-5, Page-21-27. 81- x Financial 88. Impact factor 7.14. Management x 2017, Relationship Between Advertising and Brand Perception Across Rural Markets with Reference to Birla Sun Life Insurance, IOSR journal of Business and Management, Vol-19, Member on Committees / Editorial Boards Issue-9, 81-88. Impact factor 3.71. x Editorial Board x 2017, Analysis of Brand Positioning with Special Reference to Member of Consumers (Patients) Of Micro Labs Private Limited Products, Singaporean Journal International Journal of applied service marketing Business Economics perspectives, Vol-6, Issue-3, 28-34. Impact factor 7.056. and Management x 2017, An Empirical Study of Farmers Awareness and Studies, the impact Implementation of Agricultural Automated Products with CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in factor of the Journal Special Reference to Gipzonics, International Journal of applied is 5.023. and pure science and Agriculture, Vol-3, Issue-9, 7-15, Impact factor 7.056. x 2017, Impact of Significant Variables on Customer Relationship Management, Specific to Sheet Metal Industry, International Journal of innovative research in Science, Engineering and Professional Technology, Vol-6, Issue-12, 22532-22544. Impact factor Memberships 6.209. Ǧ x 2017, Empirical Study of Organic and Inorganic Android Mobile Application Marketing Techniques, Singaporean Journal of ȋȌ Business economics, and management Studies (SJBem), ISSN 2301-3621 VOL. 5, NO. 6, 29-38. Impact factor 5.024. x Impact of Brexit On Tata Groups, International Journal of Business from Bharatiya Vidya Bhavan's M. P. Birla Institute of Management, Bengaluru, ISSN 0974-0082. Vol.11, #1 (2017) pp. 29-32. x January 2016, A Study on The Television Viewing Habits of Generation Z with Special Reference to Bangalore City, EPRA International Journal of Economic and Business Review, Vol.4, Issue-1, pg. 109-111.ISSN-2347-9671. Impact factor 4.618 x October 2016, A Study of Various Factors, Which Influence in Decision Making of Customer & Impact of Work of Mouth Marketing with Respect to Restaurants. IOSR Journal of Engineering, ISSN: 2250-3021, ISSN (p): 2278-8719, Vol.06, Issue 10, V3, PP 25-31. Impact factor 3.712. x November 2016, A Study on Assessment of a Need for Digital Signatures and The Company Preference. EPRA International Journal of Economic and Business Review, ISSN: 2347-9671, ISSN (p): 2349-0187, Vol.4, Issue-11, PP 16-24. Impact factor 6.89. x November-December 2016, Role of Event Organizing Companies in Increasing the Brand Image of The Client Companies. International Journal of Management (IJM), ISSN Print: 0976-6502 & ISSN Online: 0976-6510, Vol.7, Issue-7, and PP 303-312. Impact factor 8.1920. CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x November – December 2016, A Study on Marketing Techniques of Organic and Inorganic Mobile Applications in Android Operating System. International Journal of Management (IJM), ISSN Print: 0976-6502 & ISSN Online: 0976-6510, Vol.7, Issue-7, PP 352-362. Impact factor 8.1920. x December 2016, Anil Bokil’s Vision and Narendra Modi’s Action A Critical Analysis. ERPA International Journal of Economic and Business Review, ISSN: 2347-9671, ISSN (p): 2349-0187, Vol.4, Issue-12, PP 119-123. Impact factor 6.89. x 2016, An Empirical Study of Organic and Inorganic Android Mobile Application Marketing Techniques. Singaporean Journal of Business Economics and Management Studies. Impact factor 5.28. x 2016, Study on Relationship Between Dividend Policy and The Value of The Firm, International Journal of applied financial management perspectives, ISSN 2301-3621 Vol.5, Issue-4, 2696-2689.