FACULTY PROFILE 19-20
Name Dr Hemanth Kumar S ǣ ǣǤ̷ Ǥ Ǥǣ Ǥ̷Ǥ
Having over 16 years of teaching experience and 10 years of Qualification corporate training, is a certified Neuro Linguistic Practitioner x Ph. D (Marketing- from NFNLP, USA, certified French council trainer (on personal Sensory growth practices). Has corrected Guinness book of world Marketing), records titled “Longest unit of time measure in Hindu Gulbarga University, chronology – equated to earthly years” and Limca book of Gulbarga. world records titled “Oldest metallic coin”. Has Published 59 National and International referred journal articles, 45 x MPhil (Banking- International conference papers and National conference Asset Liability papers and he is in the editorial board Many journals and Management), Career authored a book titled “Impact of Subsidy and Promotional Periyar Summary Strategies on Farming Patterns”, in Googles scholar. He is University. awarded with Rajya Parashar and Rashtrapathi awards in x Master of Scouts. Has conducted 12 workshops on Research Business Methodology using SPSS and AMOS, 9 workshops on innovative Administration teaching methods in classroom environment and more than 35 (Marketing guest lectures in top institutions across Karnataka. He has also Management) participated as a panellist in more than 12 business & budget
related discussions in popular TV news channels. Has hands on x Master of experience in preparing documentation and process map for Business Administration NAAC, AICTE, CRISIL and ISO accreditations. (Education Administration) Sensory Marketing, Ethical Conflicts, Buying Behaviour, channel Allagappa Management, Visual Merchandising, Private Labels, Study on University. Research Expatriates Innovative Teaching Methods Brand Management, Interest Advertising, Study on Government Policy, International x Post Graduate Conflicts Diploma in Marketing x 22-12-2019 Expectations from MOOCs – Are they Effective, Management Thematics Journal of Geography, Vol-8, Issue-12, Pages-1277- (PGDMM) (Annamalai Research 1287 University) Publications (Since 2015) x 10-12-2019 Consumer Behaviour Towards Chemical and
x Master of Herbal Cosmetics Products Think India Journal, Vol-22, Issue- Business 14, Pages-15537-15538
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in Administration x 15-12-2019 Acceptance of Erectile Dysfunction Drug Among (General Gen Y Men, History Research JournalVol-5, Pages-2732-2747, Management), Allagappa Issue-6 University. x 30.04.2019 An Empirical Study on Decathlon “Flx” Bats and Its
x M.Com (Costing Potential Opportunity in International Market” Vol. 9, Issue & Taxation), 4(2), April-2019, ISSN: 2249-2496 Impact Factor: 7.081 Bangalore University. x 25.02.2019 Changing Face of Automotive: Hybrid Care Buying
Behaviors and Expectations Issn: -2321-788x x Master of Financial x 20.02.2019 Introspecting the Antecedents of Changing Management Dynamics in Talent Acquisition and Talent Management, Vol. 9 (Finance) Annamalai Issue 4(2), April 2019, ISSN: 2249-0558 Impact Factor: 7.119 University x 19.02.2019 Trends & Challenges Of E-Banking Service of x Post Graduate Private Banks in India, ISSN: 2394-2770, Impact Factor: 6.303, Diploma in Volume 6 Issue 1(1), March -2019, Pages:126-133 Foreign Trade (PGDFT) x 01.06.2019 A Study on Factors Influencing Plus Size Fashion (Annamalai University) Apparel Ssmrv. Ijhrmr (1) Management and Research (IJHRMR) ISSN (P): 2249-6874; ISSN (E): 2249-7986 Vol. 9, Special Issue, x BCom – Commerce, Jun 2019, 66-73 © TJPRC Pvt. Ltd. Vijaya College, x 01.01.2019 A Study on Customer Engagement and Its Print Bangalore University. ISSN: 2277–3142, SJIF Impact Factor :5.142, Volume: 7 |January December | 2019
x 2018 Ethical Conflicts of Coca-Cola Company and Its Influence Work Experience on Consumers Buying Behavior 2018 IJCRT | Volume 6, Issue 2 x Professor, CMS April 2018 | ISSN: 2320-2882 Business School, Jain Deemed to be x 01.8.2018 Women Marketers Inclusiveness and University, x Opportunities For 01.10.2018 conf-15275-1537345707- Bangalore, Since August 2017 102.IJMPERDSPL2018102
x Influence of E-Commerce on Buying Behaviour Of Customers x Associate Professor, Volume - 6, Issue- 9, September 2018, e-ISSN: 2347 - 9671| p- M.P. Birla Institute ISSN: 2349 – 0187 of Management, x 22.10.2018 The Role of Human Senses in Consumer Buying Bharatiya Vidya Behaviour Of A High Involvement Product Category the Case of Bhavan Branded Apparel Pezzottaite Journals Paper Published
x 2018, The Acceptance of Facial Care and Makeup Products in Beauty Salon, ISSN.2347-9671 P-ISSN 2349-0187 EPRA
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Faculty in St. International Journal of economic and business review, Vol-6, Joseph’s College of Issue-1, A48-A55 Commerce x 2018,” An Empirical Study on Farmer Acceptance of Surya Raitha Schem By Government of Karnataka”, International journal of applied and Pure Science and Agriculture, ISSN 2394-
5532 & P-2394823X, Vol-04, Issus 3-page 4-17 Impact Factor
4.447 x 2018, A Study to Align and Optimize the Internal Process of The Courses Facilitated x Marketing Existing Supply Chain Management with Reference To KS&DI, Management Bangalore, Singaporean Journal of Business Economics, and x Consumer Behaviour Management Studies, ISSN 2301-3621, Vol -6 Issue -2, page 31- x Sales & Distribution 41 Impact Factor 5.023 x Supply Chain x Management 2017, Determinants Of Capital Structure Evidence From Indian x Retail Management Stock Market With Special Reference To Capital Goods, FMCG, x Advertisement & Infrastructure And It Sector, SDMIMD Journal of Management, Media Management x Integrated ISSN: 0976-0652 | Online ISSN: 2320-7906, Vol-8, Issue-1, 55- Marketing 73. Communication x International x 2017, Canteen Store Department in GST ERA, International Business journal of Indian, economic light, Vol-6, Issue-1, Page 89-92. x Stock Market Analysis Impact factor 4.324. x Business x 2017, A Study on Secured Cashless Economy in India With Environment x Cost Management Special Reference to Initiatives Taken by Reserve Bank of India x Financial Accounting Towards Digital Payment, EPRA International Journal of x Management Accounting economic and business review, Vol-5, Issue-5, Page-21-27. 81- x Financial 88. Impact factor 7.14. Management x 2017, Relationship Between Advertising and Brand Perception
Across Rural Markets with Reference to Birla Sun Life
Insurance, IOSR journal of Business and Management, Vol-19, Member on Committees / Editorial Boards Issue-9, 81-88. Impact factor 3.71. x Editorial Board x 2017, Analysis of Brand Positioning with Special Reference to Member of Consumers (Patients) Of Micro Labs Private Limited Products, Singaporean Journal International Journal of applied service marketing Business Economics perspectives, Vol-6, Issue-3, 28-34. Impact factor 7.056. and Management x 2017, An Empirical Study of Farmers Awareness and Studies, the impact Implementation of Agricultural Automated Products with
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in factor of the Journal Special Reference to Gipzonics, International Journal of applied is 5.023. and pure science and Agriculture, Vol-3, Issue-9, 7-15, Impact factor 7.056.
x 2017, Impact of Significant Variables on Customer Relationship
Management, Specific to Sheet Metal Industry, International
Journal of innovative research in Science, Engineering and Professional Technology, Vol-6, Issue-12, 22532-22544. Impact factor Memberships 6.209.
Ǧ x 2017, Empirical Study of Organic and Inorganic Android Mobile Application Marketing Techniques, Singaporean Journal of ȋȌ Business economics, and management Studies (SJBem), ISSN
2301-3621 VOL. 5, NO. 6, 29-38. Impact factor 5.024. x Impact of Brexit On Tata Groups, International Journal of Business from Bharatiya Vidya Bhavan's M. P. Birla Institute of Management, Bengaluru, ISSN 0974-0082. Vol.11, #1 (2017) pp. 29-32. x January 2016, A Study on The Television Viewing Habits of Generation Z with Special Reference to Bangalore City, EPRA International Journal of Economic and Business Review, Vol.4, Issue-1, pg. 109-111.ISSN-2347-9671. Impact factor 4.618 x October 2016, A Study of Various Factors, Which Influence in Decision Making of Customer & Impact of Work of Mouth Marketing with Respect to Restaurants. IOSR Journal of Engineering, ISSN: 2250-3021, ISSN (p): 2278-8719, Vol.06, Issue 10, V3, PP 25-31. Impact factor 3.712. x November 2016, A Study on Assessment of a Need for Digital Signatures and The Company Preference. EPRA International Journal of Economic and Business Review, ISSN: 2347-9671, ISSN (p): 2349-0187, Vol.4, Issue-11, PP 16-24. Impact factor 6.89. x November-December 2016, Role of Event Organizing Companies in Increasing the Brand Image of The Client Companies. International Journal of Management (IJM), ISSN Print: 0976-6502 & ISSN Online: 0976-6510, Vol.7, Issue-7, and PP 303-312. Impact factor 8.1920.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x November – December 2016, A Study on Marketing Techniques of Organic and Inorganic Mobile Applications in Android Operating System. International Journal of Management (IJM), ISSN Print: 0976-6502 & ISSN Online: 0976-6510, Vol.7, Issue-7, PP 352-362. Impact factor 8.1920. x December 2016, Anil Bokil’s Vision and Narendra Modi’s Action A Critical Analysis. ERPA International Journal of Economic and Business Review, ISSN: 2347-9671, ISSN (p): 2349-0187, Vol.4, Issue-12, PP 119-123. Impact factor 6.89. x 2016, An Empirical Study of Organic and Inorganic Android Mobile Application Marketing Techniques. Singaporean Journal of Business Economics and Management Studies. Impact factor 5.28. x 2016, Study on Relationship Between Dividend Policy and The Value of The Firm, International Journal of applied financial management perspectives, ISSN 2301-3621 Vol.5, Issue-4, 2696-2689. Impact factor 7.067. x 2016 “A Study on Impact of Demographic Factors on Online Shopping Behaviour” in the International Journal of Marketing and Technology IJMT, Vol. 6, Issue 2. ISSN 2249-1058. x 2016, “A Study on The Expectations of Prospective, Pursuing and Graduating Students in Selecting A B-School with Special Reference to MBA Degree in Bangalore”. EPRA International Journal of Climate and Resource Economic Review ISSN 2374- 7431. Impact factor 0.499. Vol. 3. x 2016, “A Study on Challenges and Adjustment of Expatriates in Cross Cultural Context”. SS international journal of multidisciplinary research (ISSN 2395-7964) Volume 2. Issue 5, Impact factor 2.96. x 2016, A Study of Consumer Loyalty Towards Private Labels in Bangalore – With Special Reference to Food and Grocery. EPRA International Journal of Socio-Economic and Environmental Outlook. ISSN 2348-4101. SJIF Impact factor 4.312. Vol. 3. x 2016, A Study on The Farming Patterns Opted by Farmers with Reference to Subsidy and Promotional Strategies.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in International journal of applied and pure science and agriculture. ISSN 2394-5532. Impact factor 3.762. Vol 2. Issue 4. x 2016, A Study on Impact of In-Tunnel Advertising with Special Reference to Namma Metro In-Tunnel Near Vidhana Soudha, Bangalore. The international journal of Social Sciences and humanities invention. ISSN 2349-2031. Vol. 3, issue 4. Impact factor 1.024 x 2016, Role of Brand Management Companies in Making an Average Brand A Super Brand. International Journal in Management and social science ISSN: 2321-1784. Impact factor 5.276. Vol. 04 issue -03. x 2, Nov 2016, “Recent Trends in Service Marketing: Marketing Strategies for Stem Cell Banking”. PEZZOTTAITE journals. Vol. 5. Impact factor. 6.622. x 2016, A Diagnostic Study on Impact of Pradhan Mantri Jeevan Bima Yojana With Special Reference to Select Public Sectors Banks. EPRA International journal of economic and business review. Vol. 4, Issue-6, Impact factor. 1.259. x 2016, “A Study on Video Display as Visual Merchandising Tool and Its Influence the Buying Behaviour Of Consumer with Special Reference to Groceries”. International journal of retailing and rural business perspectives. An indexed and referred journal. ISSN: 2279-0942, Vol. 5, number 1. Impact factor 6.622. x July 2016, An Empirical Study on Innovations and Its Impact on Purchase Intention of Residential Real Estate Projects. International journal of management and social science. ISSN: 2321-1784, Vol.4, Issue 07, Impact factor 5.276. x Dec 2015, A Study on The Expectations of Prospective, Pursuing and Graduating Students in Selecting A B-School with Special Reference to MBA Degree in Bangalore, EPRA International Journal of Climate and Resource Economic Review, Vol.3, ISSN-2347-7431. Impact factor .0499
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Dec 2014, A Study of Customer Switching Behaviour-The Factors Affecting Mobile Users, SJCC Management Research Review-Vol.4, No.2, pg. 101-117, ISSN-2249-4359. x 2014, A Study on Impact of Demographic Factors on Online Shopping Behaviour, International Journal of Marketing and Technology, ISSN: 2249-1058, Vol. 6, Issue 2. Impact factor 5.292 x Impact of Prime-Time Revolution on Radio Advertising in Bangalore City, International Journal of Marketing & Technology, Vol.5, Issue-1, pg. 120-126, ISSN-2249-1058. Impact factor (IJMT) 3.833. x A Study on Visual, Auditory and Kinesthetic Impact in Brand Recall-With Special Reference to Mobile Network Service Providers, in International Journal of applied services marketing perspectives, VOL.4, NO-1, PG. 1427-1433, ISSN- 2279-0977. Impact factor 6.04 x Impact of Merger on Brand Image of Acc Cement – An Analytical Study. IOSR Journal of Business and Management. ISSN: 2319-7668, Vol. 18, Issue 8. Impact factor 3.28.
Articles / Case Studies
Consultancy / Projects
Title of the Book “Impact of Subsidy and Promotional Strategies on Farming Patterns”, ISBN-13: 978-3-659-83999-3, ISBN-10: Books / Chapters 365983999X, EAN: 9783659839993.
x Conducted FDP training programme at CCTEK, S.J. (Govt) Polytechnic, Bengaluru, the topic of “Conflict Management, Decision Making and Problem Skills” on 14/12/2019 to
Activities 24/12/2019 x Conducted FDP Training programme at CCTEK, S.J. Polytechnic, Bengaluru, the topic “Leadership, Teamwork & Personal Effectiveness” on 03/12/2019 to 09/12/2019.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Conducted NAAC Awareness Workshop on 13-02-2019 & 14- 02-2019 on CMS Business School Bengaluru. x Seshadripuram Institute of Commerce and Management. x Net Training Program, Marketing management on 24-10-2019 at Sava Bharathi. x Global Marketing Management on 13/10/2019 at ASC Degree College. x Diversity & Inclusion - A Business Imperative" on 21/09/2019 at CMS Business School, JAIN (Deemed-to-be) University x Workshop on 19/07/2019 Management Development & Consultancy, The Corporate Training Arm of MDIS x FDP Training programmed “Management and Leadership Skills for Academicians” on 17/06/2019 to 27/06/2019 at S.J. (Govt) Polytechnic x Stepping the Research ladder with analytics using SPSS on 31/10/2019 at Seshadripuram. x Invitation for Guest Lecture/ Consumer Psychology In Millennium World on 22/10/2018 FDP at ASC Degree Collage, Bangalore. x National level Conference, Invitation for national Symposium as Chairperson on 03/10/2018 at ASC Degree Collage. x Invitation for Guest Lecture, Consumer Behaviour on 22/10/2018 at ASC Degree Collage. x Conducted Teacher Training Programmes on Research Methodology at ASC Degree College (2014) x Conducted Teacher Training Programme on Innovation and Classroom Teaching at St. Clarent Degree College, BEL Road (2013). x Conducted one day training programme at Mico Bosch HR Employees title Implementation of Management Skills in Employee Development (2014). x Conducted Certificate Programs for Students on Global Marketing and Consumer Psychology at ASC Degree College, Bengaluru.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Conducted Certificate Programs for Students on Global Marketing and Consumer Psychology at Seshadripuram and ASC Degree College, Bengaluru. x Conducted 3 Faculty Seminars at MPBIM: o Sensory Analysis o Who am I? x Conducted Student Training Programme on “Filling the Big shoes of decision makers” at CMS Business School, Jain University 0n 9th January 2018 x Corrected Guinness Book of World Records, on the subject of “Longest measure of time in Hindu chronology when equated to earthly years.” x Corrected Limca book of Records on the topic of the oldest metallic coin. x Received Rashtrapathi Puraskar (President Award) and Rajya Puraskar (Governor Award) in Scouts. x Was invited as a panelist for the discussion in various news channels. Sl. Date/Time Topic News No. Channel
Recognition / 1 20th April 2017, Impact of Doklam on Digvijaya Awards India-China Relationship 6:00-7:00 pm
2 28th June 2017, Implications of Indo- Digvijaya China War 6:00-7:00 pm
3 12th Oct 2017 Income and exports of Digvijaya Karnataka 9:00-10:00 pm
4 7th November Impact of Digvijaya 2017, Demonetisation
6:00-7:00 pm
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in 5 8th November Impact of Digvijaya 2017, Demonetization on consumers 10:00 am - 12:00 pm
6 8th November Impact of Digvijaya 2017 Demonetization on consumers 9:00-10:00 pm
7 1st Feb 2018, Pre and Post Discussion Digvijaya on Union Budget 11:00 am – 3:00 pm
8 16th Feb 2018, State Budget Discussion TV5 Kannada
11:30 am – 1:30 pm
9 3rd March 2018 Narendra Modi or Rahul Digvijaya Gandhi...Who has better 9.30pm- Charisma? 10.00pm
x Title on “Aadhar privacy challenges and opportunities” at Reva University, Bengaluru in International Conference on “Innovations in Business Environment: Economic growth and sustainable” held on 23/01/2020 and 24/01/2020 x Paper presented on “A study on Factors Influencing Plus Size
Seminar Fashion Apparel” International Conference held at SSMRV Conferences Attended College, Jayanagar, Bengaluru on 24/01/2019 and 25/01/2019 x Paper presented and published on “A Study on customer experience of Teaching AIDS with special reference to PSG Enterprise” two days National Level Seminar “INDUSTRY 4.0” held at St. Joseph’s College of Commerce (Autonomous) on 18/02/2019 and 19/02/2019
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Paper presented and published on “A Study on Ethical conflicts of Coca Cola Company and Its Influence on Consumers Buying Behavour” two days National Level Seminar “INDUSTRY 4.0” held at St. Joseph’s College of Commerce (Autonomous) on 18/02/2019 and 19/02/2019 x Paper presented on “Trends & Challenge of E-Banking Service of Private Banks in India” National Conference – ‘Emerging Trends in Business and Finance’ held at Center for Management Studies, JAIN (Deemed-to-be) University on 08/03/2019 x Paper presented on “An Empirical Study on Decathlon “Fix” Bats and its potential opportunity in International Market” National Conference – ‘Emerging Trends in Business and Finance’ held at Center for Management Studies, JAIN (Deemed-to-be) University on 08/03/2019 x Paper presented on “A study of Consumer Behaviour towards Chemical & Herbal Cosmetics Products & its impact on Marketing Strategies” National Conference held at M.P. Birla Institute of Management, Bengaluru on 30/08/2019. x Two Days National Level Seminar, A Study on Ethical Confects of Coca Cola Company and Its Influence on Consumers Buying Behavior on 19-02-2019 at St Joseph College of Commerce x A Study on Expectation and Effectiveness of Mooc, One Day Multi-Disciplinary National Conference ERUDITE on 20-09- 2019 at Seshadripuram Institute of Commerce and Management x HR Conclave on Diversity & Inclusion - A Business Imperative on 21-09-2019 at CMS Business School Bengaluru x Three Day Multidisciplinary World Summit Resource Management and Sustainable Development on 22-02-2019 at University of Mysore x National Conference on Expectations from Moocs Are They Effective, Revisiting Industry Academia Collaboration Exploring New Paradigms in Value Creation on 24-08-2019 at CMS Business School Bengaluru
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Two Days National Level Seminar, A Study on Ethical Confects of Coca Cola Company and Its Influence on Consumers Buying Behavior on 19-02-2019 at St Joseph College of Commerce x A Study on Expectation and Effectiveness of Mooc, One Day Multi-Disciplinary National Conference ERUDITE on 20-09- 2019 at Seshadripuram Institute of Commerce and Management x HR Conclave on Diversity & Inclusion - A Business Imperative on 21-09-2019 at CMS Business School Bengaluru x Three Day Multidisciplinary World Summit Resource Management and Sustainable Development on 22-02-2019 at University of Mysore x National Conference on Expectations from Moocs Are They Effective, Revisiting Industry Academia Collaboration Exploring New Paradigms in Value Creation on 24-08-2019 at CMS Business School Bengaluru x A Study of Consumer Behavior Towards Chemical & Herbal Cosmetics Products & Its Impact on Marketing Startup, National Conference on Contemporary Trends in Management Research on 30-08-2019, at M P Birla Institute of Management National Conference E- Commerce: A Phenomena on Buying Behaviour Of Customer, One Day National Symposium New India Emerging Challenges and Evolving Strategies on 12-10- 2018 at ASC Degree College x A Study of Consumer Behavior Towards Chemical & Herbal Cosmetics Products & Its Impact on Marketing Startup, National Conference on Contemporary Trends in Management Research on 30-08-2019, at M P Birla Institute of Management National Conference E- Commerce: A Phenomena on Buying Behaviour Of Customer, One Day National Symposium New India Emerging Challenges and Evolving Strategies on 12-10- 2018 at ASC Degree College x One day national conference on " issues pertaining to talent acquisition with generational diversity in developing economies" A Study on Opportunities for Career Growth &
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in Advancement for Women Marketers on 19-09-2018 at Seshadripuram Institute of Commerce and Management x National Conference on Contemporary Management Practices in Digital India, A Scient metric Analysis of Social Entrepreneurship on 26-04-2018 at VELS School of Management Studies x An Empirical Study on Decathlon Fix Bats and Its Potential Opportunity in International Market, National Conference on Emerging Trends in Business and Finance on 08-03-2019 at CMS Business School Bengaluru x Trends & Challenges Of E- Banking Service of Private Banks in India, National Conference on Emerging Trends in Business and Finance on 08-03-2019 at CMS Business School Bengaluru x “A Study on Customer Gap Analysis by Using Servqual At Narayana Health, Bengaluru” in International Conference on International Conference on Advancements and Challenges in Social Sciences & Business management –Interdisciplinary Research and Practice at MES Institute of Management (24- 25.02.2018)
x "An Analysis of Calendar Anomalies in the Indian Stock Market: Evidence from CNX Nifty Fifty" in International Conference on "Emerging Trends in Finance & Accounting" at Shri Dharmasthala Manjunatheshwara Institute of Management Development (21 - 22.08.2015).
x "A study on the critical analysis of buying behaviour of generation X & Y towards condoms" in International Conference on "Outcome Based Competitive Strategies: Issues & Challenges" at PES Institute of Technology, Bangalore & Indian University of Pennsylvania, USA (22 - 23.11.2013).
x "Role of Brand Management Companies in Making an Average Brand a Super Brand" in National Level Conference on "Disruptive Marketing - The Way Forward?" at Department of Management Program (27.04.2012).
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in
x "Role of Brand Management Companies in Making an Average Brand a Super Brand" in National Level Conference on "Disruptive Marketing - The Way Forward?" at Department of Management Program (27.04.2012).
x "Study of Consumer Loyalty towards Private Lables in Bangalore with special reference to Food and Grocery" in International Conference on "Global Business - Opportunities & Challenges" at PES Institute of Technology (22 - 23.11.2012).
x "Talent Retention Challenges" in International Conference on Excellence in Management Practices (ICEMP) at Kristu Jayanti College (15 - 16.04.2011).
x "Managerial Challenges in Contemporary Business" in International Conference at The Oxford College of Business Management (29 - 30.09.2011).
x "In-Tunnel Advertising with Special Reference to Namma Metro In-Tunnel near Vidhana Soudha, Bangalore" in International Conference on "Changing Global Dynamics & Business Opportunities in India" at Acharya's Bangalore B- School (29 - 30.09.2011). x Two Days National Level Seminar, A Study on Ethical Confects of Coca Cola Company and Its Influence on Consumers Buying Behavior on 19-02-2019 at St Joseph College of Commerce x A Study on Expectation and Effectiveness of Mooc, One Day Multi-Disciplinary National Conference ERUDITE on 20-09- 2019 at Seshadripuram Institute of Commerce and Management x HR Conclave on Diversity & Inclusion - A Business Imperative on 21-09-2019 at CMS Business School Bengaluru x Three Day Multidisciplinary World Summit Resource Management and Sustainable Development on 22-02-2019 at University of Mysore
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x National Conference on Expectations from Moocs Are They Effective, Revisiting Industry Academia Collaboration Exploring New Paradigms in Value Creation on 24-08-2019 at CMS Business School Bengaluru x A Study of Consumer Behavior Towards Chemical & Herbal Cosmetics Products & Its Impact on Marketing Startup, National Conference on Contemporary Trends in Management Research on 30-08-2019, at M P Birla Institute of Management National Conference E- Commerce: A Phenomena on Buying Behaviour Of Customer, One Day National Symposium New India Emerging Challenges and Evolving Strategies on 12-10- 2018 at ASC Degree College x Paper presented on “Contemporary Management Practices in Digital India” National Conference – ‘A Sciento metric analysis of Social Entrepreneurship’ held at School Management Studies, Chennai, on 26/04/2018 and 27/04/2018 x Paper presented on “E-Commerce: A Phenomena on Buying Behaviour of Customer” National Symposium held at ASC Degree College on 12/10/2018 x One day national conference on " issues pertaining to talent acquisition with generational diversity in developing economies" A Study on Opportunities for Career Growth & Advancement for Women Marketers on 19-09-2018 at Seshadripuram Institute of Commerce and Management x National Conference on Contemporary Management Practices in Digital India, A Scient metric Analysis of Social Entrepreneurship on 26-04-2018 at VELS School of Management Studies x An Empirical Study on Decathlon Fix Bats and Its Potential Opportunity in International Market, National Conference on Emerging Trends in Business and Finance on 08-03-2019 at CMS Business School Bengaluru x Trends & Challenges Of E- Banking Service of Private Banks in India, National Conference on Emerging Trends in Business and Finance on 08-03-2019 at CMS Business School Bengaluru
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x “Determinants of Capital Structure: Evidence from Indian Stock Market with Special Reference to Capital Goods, FMCG, Infrastructure and Its Sector”. 5th International conference on Emerging trends in Finance, Accounting and banking: August 19-20, 2016. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). x “An Analysis of Calendar Anomalies in The Indian Stock Market: Evidence from CNX Nifty Fifty” International conference on Emerging trends in Finance and Accounting: “Global recovery: Indian Story” August 21-22, 2015. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). x "Role of Brand Management Companies in Making an Average Brand a Super Brand" in National Level Conference on "Disruptive Marketing - The Way Forward?" at Department of Management Program held on 27th April 2012. x "Implementing Culture Change in Health Care" in National Seminar on "Service Management Strategy and Challenges in the Era of Globalization" at Indian Academy held on 19th & 20th April 2012. x "A Study on Impact of Prime-Time Revolution on Radio Advertising in Bangalore" in National Conference on "Global Economic Crisis and its Impact on Indian Corporates and Government" at Rajarajeswari College of Engineering held on 15th & 16th March 2012. x "Issues & Challenges Pertain to Employee Engagement in Economic Turbulent Times: A Diagnostic Study" in National Conference on "Global Economic Crisis and its Impact on Indian Corporates and Government" at Rajarajeswari College of Engineering held on 15th & 16th March 2012. x "An Exploratory Research On-Optimizing the Retail Stores Revenue Through Square Foot Sales Management" in National Conference on Emerging Trends in Business - NCETB 2012 held on 21st & 22nd February 2012.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x "A Research on Unorganised Retailer Perception towards Introduction of BIG Retail GIANTS in India with special reference to Bangalore Retailors" in National Conference on "Global Issues and Challenges in the 21st Century on Emerging International Business" at Vivekananda Institute of Technology held on 24th & 25th May 2012.
x "Challenges & Adjustment of Expatriates in Cross Cultural Context" in National Conference on "Global Issues and Challenges in the 21st Century on Emerging International Business" at Vivekananda Institute of Technology held on 24th & 25th May 2012. x "An Exploratory Research on Effects of Whistle Blowing" in National Conference on "Corporate Governance" at Surana College held on 15th & 16th September 2011. x "Innovate Teaching Methods & Techniques for Management Education" in UGC Sponsored National Seminar on "Parameters of Excellence in Higher Education" at St. Joseph's College of Commerce held on 15th & 16th September 2011. x "Marketing Strategies for Stem Cell Banking" in National Conference on "Challenges & Opportunities in Services Sector" at M S Ramaiah Institute of Technology Department of Management Studies held on 20th & 21st April 2011. x "Innovation in Classroom Teaching" in National Conference on "Contemporary Issues in Quality Assurance in Higher Education" at St. Anne's Degree College for Women held on 25th & 26th September 2009. x "Innovation in Classroom Teaching" in National Conference on "Contemporary Issues in Quality Assurance in Higher Education" at St. Anne's Degree College for Women held on 25th & 26th September 2009. x "New Teaching Methodologies in Classroom Environment" in National Seminar on "Emerging Contours in Higher Education - Exploring Excellence" at St. Joseph's College of Commerce held on 6th & 7th October 2006.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in x Attended National Seminar on Repositioning Business Education - Compulsions & Strategies at Bangalore University held on 21st & 22nd February 2006. x Presented a paper on the “Impact of Metro Rail on Bangalore” in a national seminar. x Presented paper on “New Teaching Methods In Class Room Studies”, based on the National Level Seminar Global Convergence of Commerce Education, Kuvempu University, Shimoga. x Presented Paper in National Level Paper on New teaching Methodology in Management Orientation in St. Anne’s Degree College for Women in Bangalore. x Presented paper titled “Marketing Strategies for Stem Cell Banking” in National Conference conducted at M.S. Ramaiah Institute of Technology. x Paper presented on “Innovative Teaching Methods & Techniques for Management Education” at National Seminar conducted at St. Joseph’s College of Commerce. (Autonomous) x Presented paper titled “An Exploratory Research on ‘Effects of Whistle Blowing’ at National Conference held at Surana College, Centre for Post Graduate Studies. x Paper presented on “Contemporary Issues in Quality Assurance in Higher Education” held at St. Anne’s Degree College for Women.
CMS Business School, JAIN (Deemed-to-be University), No.17, Sheshadri Road, Gandhi Nagar, Bangalore – 560009 | bschool.cms.ac.in