Ronald E. Harrison- 2014 All Nominees (alpha order), Answers to all supporting documentation questions Table of Contents Ronald E. Harrison Snap Shot grid………………………………………………………………………………………………………………………………………………………………………….2 Question 1: Detail your professional achievements .................................................................................................................................................... 4 Question 2: How have these achievements advanced the principles of franchising as a viable business strategy, and its positive visibility? ...... 8 Question 2a: How have your achievements helped to promote diversity within your organization and/or the franchise industry?..........................................................................................................................................................................................................11 Question 3: List the leadership and/or committee/task force positions you have held at IFA ......................................................................... 15 Question 4: List other awards and honors bestowed upon you by the franchising community ....................................................................... 16 Question 5: Detail your history of community involvement ........................................................................................................................... 18 Question 6: Demonstrate how this has transcended commercial benefit and heightened the positive awareness of franchising ..................... 22 Question 7: Provide details on any pertinent legal actions that concern franchise systems with which you have been affiliated ..................... 24 Question 8: Include any other information that you believe may be helpful to IFA in its consideration of you as an honoree .......................... 25 Question 9: Are there legal, financial or other issues or situations that your selection as the recipient of an IFA award might raise which have the potential to attract negative publicity or attention for the association and/or the franchising industry? ......................................... 27 2014 Ronald E. Harrison Award Documentation Nominee Name Rafael Alvarez Rick Davidson Lowell Hawthorne Ed Krafchow Title President & CEO President & CEO President & CEO Chairman & CEO Century 21 Real Estate Golden Krust Caribbean Better Homes and Gardens Company Name ATAX Franchise, Inc. Real Estate-Mason McDuffie LLC Bakery and Grill Real Estate Founder Yes No Yes No (Yes/No) Industry Accounting/Tax Services Real Estate Services Food: Caribbean Real Estate Services Units (number of 40 3700 114 units per brand) N/A Years in Franchising 7 41 16 N/A (company) IFA Leadership Positions: None None None None IFA Committees None None None as of now None FranPAC donor N/A No No No since 2006 No/ Omar Hawthorne my son and Franchise Development Manager CFE (Yes/No) No No graduated as a Certified Franchise No Executive IFA Educational Foundation No N/A No No Nominated By: Supplier Franchisor Franchisor Corporate Supplier Firm 2014 Ronald E. Harrison Award Documentation Nominee Name Sue Thirlwall Anthony Lolli Kendal Tyre Title Founder & CEO President & CEO Partner Rapid Realty Franchise, Company Name MiniLuxe Nixon Peabody LLC Founder No (Yes/No) Yes No Health Aides and Industry Real Estate Services Services Law Units (number of 60 3 units per brand) 16 Years in Franchising 5 3 (person and 18 company) IFA Leadership Positions: None None None IFA Committees None None None FranPAC donor No No No since 2006 CFE (Yes/No) No Enrolled Plan to enroll this year IFA Educational N/A Foundation No No Nominated By: Franchisor Franchisor Supplier-Law Firm Affiliated Questionnaire Response No. 1 Nominee Company Detail your professional achievements Graduated from City College of the City University of New York 1991 in Computer Science. Founded the first Franchise in the Tax Preparation Industry owned by a Latino 1n 2007. ATAX Franchise, Build one of the Largest Tax Preparation Practice in the USA preparing more than 10,000 personal tax Rafael Alvarez Inc returns and about 500 corporate tax returns. Lest than 0.5% Tax Preparer and Accountant has accomplished this in the USA. Rick was appointed president and chief executive officer of Century 21 Real Estate LLC in February 2010. In his role, Davidson leads the world’s largest residential real estate sales organization of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with more than 100,000 sales professionals. He has served in franchise senior executive roles since 2006, and prior to that was a franchise owner of a Commercial company in the Washington, DC metropolitan area. Prior to his current post, Rick served in a dual capacity as chief operating officer of Coldwell Banker Real Estate LLC (CB) and as president and chief operating officer of Coldwell Banker Commercial Affiliates. In Rick Davidson Century 21 Real this role, he was responsible for overseeing the Coldwell Banker residential franchise operations on a Estate global basis after having led the brand’s commercial operations since May 2006. Specifically, he was responsible for directing the operations, field services, education, and mortgage services programs across this global residential real estate network. During his tenure with CB, Rick received several national awards, including Manager of the Year in 1994 and 1996, and the J. Frank Mahoney and James Didion Chairman’s Leadership Award for Real Estate Excellence in 1997, 1998 and 2000 Founder, President and CEO of Golden Krust Caribbean Bakery and its affiliates since 1989. Golden Krust is a world renowned baking empire engaged in the manufacture, wholesale and retail distribution of Jamaica style fresh breads, pastries, Jamaican Style Patties, Marinated Jerk Chicken, exotic seasoning, sauces and other Caribbean products. Golden Krust Transformed Golden Krust into a highly profitable brand to achieve revenue in excess of $100M annually; Lowell Hawthorne Caribbean maintaining steady growth rate. Bakery and Grill In 1996 Golden Krust in its ambitious quest to carve out its own niche in the market place for Caribbean products sought and gained its license to franchise, becoming the first Caribbean food concept store to be granted a franchise license in the United States as well as the first Caribbean minority-owned franchise operation to offer immigrants the opportunity to accomplish their American dream of becoming business owners. Today, Golden Krust Caribbean Bakery & Grill operates over 100 restaurants. Expanded product reach beyond franchising through rapid growth of hand held frozen food segment. Lowell Hawthorne Golden Krust Customers include club stores, retail chains (supermarkets) Institutions and alternate channel stores. (cont.) Caribbean Clients are located the Eastern, Western and Mid West United States and include , Costco, Sam’s Bakery and Grill Club. Pathmark, Dollar Tree: 7-Eleven, and Shop Rite. In 1984, I began my career as a part-time agent at the real estate agency, Mason-McDuffie. The company, which was always known for its pioneering spirit, was a great fit for me because I’ve always been one to thrive on challenges. When I bought the company in 1991 the industry was in the midst of an economic downturn and new newest technology that we are accustomed to today was just starting to reach the consumer market. I knew the biggest challenge for me was to look down the road and make the decisions that would affect the future of our business. In 2010, Mason-McDuffie aligned with Better Homes and Gardens Real Estate to become the 19th largest real estate services firm in the nation, and fourth overall Better Homes throughout the Bay Area. and Gardens Ed Krafchow Real Estate Mason McDuffie Under my guidance, Better Homes and Gardens Real Estate Mason-McDuffie has grown to over $3 billion Real Estate in annual sales, with more than 1,200 agents and 30 offices. The success of my career has been highlighted by three specific accomplishments: growth of the company, technology innovation, and a focus on training agents to meet our consumer needs. I have been closely involved in the development of the company’s proprietary WebTop Intranet, a technology platform that has generated leads and created efficient business processes for our sales associates. I started my own real estate company--the original Rapid Realty--in 1998 at the age of 21. The NYC real estate market at the time was entirely focused on Manhattan sales, but I chose to specialize in outer borough rentals, an underserved and overlooked market. Unlike the few other companies that even handled apartment rentals at that time, I put rentals front and center and worked at all ends of the economic spectrum, not just the most expensive luxury properties. With just one location, Rapid Realty became Brooklyn’s top rental firm. And in 2009, I broke away from the rest of the industry once again. It was the height of the recession, and real estate companies were hurting. Rapid Realty But because Rapid Realty specialized in rentals, the one sector of the real estate industry that booming, we Anthony Lolli Franchise, LLC were able to expand when competitors were closing down offices left and right. In NYC, most real estate companies expand by opening corporate-owned branches. But, after doing extensive research, I chose to expand by franchising. Today, Rapid Realty is a 100% franchise company, with 45 franchises up and running, and