QS Business Schools QS World MBA Tour QS TopMBA Career Guide QS TopMBA.com Advanced profiles QS World Executive MBA Tour Spring 2014 The leading source of MBA students in classrooms around the world “Really great candidates – diverse industries, strong work experience, international. Hugely qualified” Alexis Mellon, Duke University’s Fuqua School of Business “In an uncertain MBA market, we decided to increase the overall number of fairs and cities that we visited this past year. This combined with other marketing and recruiting tactics has led to a strong increase in applications this year. We know that attending these fairs is crucial in order to meet prospects and talk about why an MBA, and specifically a GW MBA, is a strong investment” Shelly Heinrich, George Washington University School of Business “We would like to thank QS for organizing MBA fairs all over the world. We have been collaborating with QS for many years now, and it is a key institution to our recruiting offers. We have met students from all over the world during the QS fairs, and many of them ended up joining IE Business School. We are looking forward to more successful tours with QS. Great organization, great people, and a lot of potential students!” Eliana El Hage, IE Business School “I have been very impressed with the overall organization of QS events I have personally attended. The quality of service, the willingness to continuously seek improvement , and the friendliness of QS employees is exceptional. In addition, this past year I was pleasantly surprised at the large numbers and quality of participants at fairs in some of the emerging markets. Well done to the QS team!” Melissa Jones, INSEAD “Excellent candidates who seemed particularly interested in Oxford” Paull Hammond-Davies, Oxford University, Said Business School “Great event! Good quality - in my view you’ve targeted the right people for today’s event” Ffion Hughes, Manchester Business School 2 Contents Welcome 4 Vital Statistics 5 Our Global Reach 6 Participating Schools 8 QS Women in Leadership 13 TopMBA Career Guide & TopExecutive Guide 14 TopMBA.com Advanced Profile 15 QS Scholarship Scheme for QS World MBA Tour 16 Candidate Data 18 North America 20 Europe 22 Africa 24 India and the Middle East 25 QS World MBA Tour Rate Card 28 QS MBA Services Booking - Spring 2014 29 3 Welcome Dear Colleagues, Welcome to the Spring 2014 portfolio of QS TopMBA services. On a per candidate basis, we are the most cost-effective provider bar none* We consistently provide the highest numbers of actively seeking MBA candidates for the best value for money Our flat rate fairs mean you access high numbers of candidates for a low fee per lead Schools travelling extensively report that QS provides 10-60% of their MBA Class* We generate over 5 times more web traffic than our nearest competitor Topmba.com received 2.4million visitors last year, and this number has increased by over 20% We list all the cities you are attending on your individual school profile Travelling with QS ensures diversity in your classroom, ensuring a better experience for your students We travel to more markets than anyone else, meaning you can ensure all important diversity in the classroom We have a unique capability to deliver your brand We can promote your brand through an integrated global campaign, utilise media partnerships, social networking, and PR. This is all made possible by our large in house marketing departments Over a 20 year commitment to excellent in customer service, supported by the latest technology Between our core customer service team, we have amounted over 150 years of experience in the MBA recruitment and admissions Our new QS Tap Technology allows schools to instantly connect, rate and contact candidates We look forward to working with you in 2014 The QS World MBA Tour Team *Based on data provided by schools 4 5 Vital Statistics QS World MBA Tour QS World MBA Tour 2014 represents the 19th year of QS events. Each year, we have consistently brought together over 50,000 new MBA candidates at our events. TopMBA.com received 2.4 million visitors in 2012; the number of visitors in the first half of 2013 has increased 22% compared to the same time period last year. This high and rapidly rising number of visitors provides a unique pipeline for our event registration pages and ultimately, your school’s applications. Our newly launched TopMBA.com will see numbers continue to grow and based on this trajectory, we can expect the following number of unique visitors per region by the end of 2013: • North America: 315,000 • Europe: 217,000 • Asia & India: 485,000 QS Our nearest competitor Alexa chart 2013 - Global reach Facebook 45,167 24,427 Twitter 10,501 6,012 Alexa Rank 68,733 175,197 School feedback At QS, we pride ourselves on exceptional customer service. We collect feedback from schools after every event and are proud of the high levels of satisfaction we consistently achieve. In Spring 2013, the QS World MBA Tour achieved the following average ratings in client feedback (see city profile charts for city-specific results): ‘Very Good’ (4.43/6) for ‘candidate quality’ ‘Excellent’ (5.22/6) for ‘team support’ ‘Excellent’ (5.18/6) for ‘organization on the day’ Nearly 82% of candidates rated the QS World MBA Tour/Executive World MBA Tour as their number one source of MBA information, ahead of any other fair provider* *QS TopMBA.com Applicant Survey 2012 4 5 Our Global Reach Media partners QS works with a large list of prominent media partners in every city we visit – over 800 partners in print, online, radio and TV. These partnerships, both in English and local language, ensure we generate top-quality, targeted MBA candidates at each event. Our relationships with these media outlets are long-lasting and have been essential to our success over the years, giving us the competitive edge. Targeted advertising opportunities Of the large list of media partners we work with, many also offer discounts to schools that book our events. Special rates are available, which can include discounted advertising in print and online, as well as options for content, blog listings, email blasts and much more. These partners cover every region we visit and can be up to 50% off the standard rates. We announce updates on these deals in our monthly business school newsletter – if you are not on the mailing list already, please contact Alana Horden on [email protected]. PR excellence Our in-house editorial and public relations team benefit from long-standing relationships with journalists at top media publications globally, producing MBA supplements and features that complement our events and generate high levels of interest and readership. The QS Intelligent Unit produces world-leading research and reports on the MBA market, which in turn stimulate discussion and cultivate interest in MBA education across the globe. It is this commitment which sets us apart from our competitors – as of Spring 2013 there were currently 280,000 exact phrase matches for ‘World MBA Tour’ on Google. Social networks Our social network footprint is large and far-reaching – our constant interaction with candidates stimulates not only registrations for our events, but discussion and interest in MBA education in general. We post and interact with online communities including Facebook, Twitter, LinkedIn, Ecademy, Live Journal, Mixi, Myspace, Vkontakte, Okut, Plaxo, StudyVZ, Xing and many others. Our online marketing team is dedicated to expanding our presence on social media, ensuring the schools we work with benefit from very high exposure. We have over54,800 candidates actively connecting to QS on Facebook and Twitter alone. 6 QS World MBA Tour QS World MBA Tour North America Europe Africa India & Middle East 7 Participating Schools AUSTRALIA IRELAND AGSM Trinity MBA, University of Dublin MGSM ISRAEL Monash University Tel Aviv University, Recanati Sydney Business School ITALY AUSTRIA LUISS Business School TU Wien MIP Politecnico Di Milano BELGIUM SDA Bocconi Solvay Brussels JAPAN Vlerick Business School Waseda Business School CANADA MALAYSIA Brock University University of Malaya Ivey Business School NETHERLANDS McGill University, Desautels McMaster University, DeGroote Duisenberg School of Finance Queen’s School of Business RSM Erasmus Saint Mary’s University, Sobey TIASNIMBAS Business School UBC Sauder PORTUGAL University Concordia, Molson The Lisbon MBA University of Alberta RUSSIA University of Ottawa, Telfer SKOLKOVO University of Toronto, Rotman University of Windsor, Odette SINGAPORE Wilfrid Laurier University Singapore Management University York University, Schulich SOUTH AFRICA CHINA Regenesys Business School Fudan University University of Cape Town Peking University University of Pretoria, Gordon Renmin University of China University of Stellenbosch SAIF University of Witwatersrand, Wits Tongji University SPAIN Tsinghua University ESADE Business School DENMARK European University Copenhagen Business School IE Business School FRANCE IESE Business School EDHEC Business School SWITZERLAND EMLYON Business School Business School Lausanne ENPC Ecole Hôtelière de Lausanne ESCP Europe HEC - University of Lausanne ESSEC Business School IMD Grenoble GSB Montreux School of Business HEC Paris Rochester-Bern INSEAD University of Geneva Reims Management School University of St. Gallen Rouen Business School UNITED ARAB EMIRATES GERMANY British University in Dubai ESMT Heriot-Watt University Frankfurt School of Finance and Management Institute of Management Technology German Graduate