Our Colors in Print - Texas A&M University Brand Guide http://brandguide.tamu.edu/print/colors.html More About... OUR COLORS IN PRINT Aggie Maroon Color alone can help to strengthen our brand. Because Texas A&M HOME Commercial Printing colors are an essential component of our identity, it's critical that OUR LOGOS the color is accurate. Our visual identity guide includes a color In-house Printing palette to help our printed pieces to achieve a consistent look and OUR STATIONERY feel. Following are the Pantone® color numbers and their CMYK equivalents. OUR COLORS IN PRINT OUR TYPOGRAPHY OUR WORDS OUR PHOTOS PRINT MEDIA DOWNLOADS Texas A&M University | Web Accessibility | Policy Statements | Webmaster 1 of 1 11/30/2010 8:38 AM Our Typography - Texas A&M University Brand Guide http://brandguide.tamu.edu/print/typography.html More About... OUR TYPOGRAPHY Purchase Fonts Consistent use of typography makes an impression on the viewer, HOME Type Tips consciously or not. Specifying typefaces for Texas A&M helps OUR LOGOS reinforce a clear, consistent identity for the university. Two type Type vs Font families were carefully selected for communications materials: ITC OUR STATIONERY New Baskerville and Frutiger. ITC New Baskerville is a traditional Script Type serif typeface. Frutiger is a sans serif typeface with a clean, modern OUR COLORS IN PRINT look. These typefaces complement each other and work well with OUR TYPOGRAPHY our Primary Mark. OUR WORDS A third typeface, Aachen, is offered to create emphasis. This typeface is appropriately used when you have a bold statement to OUR PHOTOS make, or your message is appealing to a younger audience. PRINT MEDIA DOWNLOADS Because Aachen can dominate a layout, we recommend you use it sparingly. The fourth, Sloop, is a script typeface which is to be used only in certain instances. Texas A&M University | Web Accessibility | Policy Statements | Webmaster 1 of 1 11/30/2010 8:40 AM 332C2C 5F574F 717071 8F8F8C 500000 565252 7F7972 807F80 999997 848282 9F9A95 9D9C9D AEAEAC B0AFAF BFBCB9 BEBDBE C8C8C7 D9D9D9 DFDDDC DFDFDF E3E3E3 6C491D 836E2C 998031 B7A66D 4F552A 7C634C 8F7E52 AD995A BCAD7D 676B51 9A8B7F A79B82 C1B383 C8BD9B 8D8F82 BCB4AE C3BDAF D6CCAD D9D1BD B5B6AF DEDBD8 E1DED9 EAE6D6 EBE8DE DBDCD9 A99A6F D3BF96 EEE1C6 E7DED0 EDDD9E B0A37E D6C49F EFE3CA E9E0D3 F1E4B1 BFB59C DDCEB2 F2E8D3 ECE5DB F4EBC5 D3CCBD E7DDCB F5EEE0 F1ECE5 F8F1D8 E8E5DF F2EDE5 FAF6EF F8F5F1 FBF8EC 7E7A00 1D3362 104554 5B447A F4AF00 989533 4A5C81 406A76 7C6995 F6BF33 B2AF66 7785A1 708F98 9D8FAF F8CF66 CBCA99 A5ADC0 9FB5BB BDB4CA FBDF99 E5E4CC D2D6E0 CFDADD DEDAE4 FDEFCC Fonts Online - Texas A&M University Brand Guide http://brandguide.tamu.edu/electronic/fontsOnline.html More About... Electronic Media COLORS AND TYPE ONLINE Hex Color Palette (PDF) HOME Fonts Online RGB Color Palette (PDF) OUR WEBSITES While in print publications, a designer can control the fonts used Fonts Online and how they render, there's less control on the Web. That being OUR COLORS AND TYPE the case, it's important to provide a number of possibilities if a ONLINE specific font is not available on the end-user's device. OUR PRESENTATIONS Serif fonts OUR EMAIL For printing, the serif font choice is New Baskerville. Since New OUR SOCIAL MEDIA Baskerville may not be on every device, an acceptable substitution would be either Georgia or Times New Roman. ELECTRONIC MEDIA DOWNLOADS For coding, we recommend the following "font-family" list: "New Baskerville", Georgia, "Times New Roman", Times, serif Sans Serif fonts For printing, the sans serif font is Frutiger. While we put Frutiger into our font-family, Microsoft's Segoe UI is a really close substitute system font. However, in case Segoe is not there, the default Arial and Helvetica are acceptable replacements. Verdana can also be used, but be aware that Verdana by design is larger than other similar fonts at the same size. The font-family order and list for sans serif fonts is: Frutiger, "Segoe UI", Arial, Helvetica, Verdana, sans-serif Texas A&M University | Web Accessibility | Policy Statements | Webmaster 1 of 1 11/30/2010 8:34 AM.