He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Mur- der • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End CENTRIC BOOKS of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friend- ship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Busi- ness: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • King- doms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cook- book • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App... and Other Parenting Tips • 1917: The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Betrayal and Murder • ’Tis the Season to be Vegan: A Christmas Cookbook • Kickstart Your Business: An Entrepreneur’s Toolkit for Success • Tinder Isn’t a Babysitting App...andAUTUMN Other Parenting Tips • 1917:2017 The Beginning of the End of the War to End All Wars • Kingdoms of Artifce • He is Here Always: A True Story of Girlhood, Friendship, Be- C E N T R I C B O O K S COMPANY DESCRIPTION Centric Books is a UK-based imprint of HarperCollins. We specialize in intellectually creative but socially relevant non-fiction and fiction. With an eye for on-trend frontlist titles, our publishing programme includes a diversity of material ranging from political histories and commentaries to humour and cookery. We publish mid-profile authors and the occasional celebrity. Our Autumn 2017 list includes only non-fiction titles. We publish around 20 titles per year with an average annual turnover goal of £12 million. STAFF Jake Lans Robin Wane CEO/PUBLISHER MARKETING & PROMOTION MANAGER Kelsey Everson and Jasmine Horsey Rucy Cui EDITORS SUBSIDIARY RIGHTS MANAGER Elizabeth Mattson Samantha Brace SALES MANAGER BUSINESS MANAGER Maddie Tavis Anastasia Symecko PUBLICITY MANAGER DESIGN DIRECTOR I. COMPANY BACKGROUND In 1986, shortly before the Harper & Row-Collins merger, owner Rupert Murdoch decided his literary corporation was not focusing enough on titles that appealed to a rising generation of readers immersed in popular culture. With the death of disco and the emergence of a post- punk sensibility, Murdoch could sense the new culture on the horizon, but he recognised he was just too old to grasp it: he found The Smiths unpleasant, his rough Aussie skin was irritated by rubber-based outfits, and he was (and remains to this day) not quite sure what the point of feathered hair was. Yet, as he read his morning broadsheet, he could sense that readers were becoming more engaged in global affairs. He knew there was a market for exciting new titles that seized on the latest world events in business, television, film and other mainstream pop culture. Murdoch decided he had to assemble the youngest staff in publishing for a new imprint – a team that would understand the tides rolling in. He wanted an electrifying group of wunderkinds with a fresh perspective on all things from editorial to marketing, whose members had a finger on the pulse of the next big trend. He needed artistic types, emerging publishers, people eager to prove their creative prowess while still delivering profits to the parent corporation. Murdoch realised the UK was a better market to launch this innovative publishing imprint and called up revolutionary editor Colden Haulfield to fill the role of publisher. Colden rounded up a staff and launched the debut list in the Autumn of 1987. Their name: Centric Books. In the early years Colden focused on trend-based and relatively high-brow titles. He targeted the imprint at 20- to 50-somethings looking for smart content delivered in an exciting manner. From business to cookery, Centric’s list appealed to a wide general readership. The format of Centric was in many ways a good fit for the HarperCollins model. They produced 20 titles a year, 5 non-fiction and 15 fiction, until 1992 when Madonna’s book, Sex, hit the market and sold like wildfire. Murdoch, enthused by Madonna’s wonderful body and the appeal of such a racy non-fiction title, called up Colden immediately and demanded that Centric move its focus from fiction to non-fiction. Accordingly, Centric began publishing 12 non-fiction and eight fiction titles per year. Their financial model became more frontlist heavy, but their fiction and several non-fiction titles from the first five years provided a lucrative backlist that continues to grow annually. Now, Centric’s non-fiction ranges across pop culture, biography, parenting, sport, business, cookery, history, true crime and more. Colden remained publisher until the day of his 70th birthday in 2007. It had suddenly become evident that he was no longer fit to run a young team. (He kept referring to iPhones as ‘thingymajigs’ and often confused social media sites, calling Facebook ‘Myface’ during an early pitch meeting with Mark Zuckerberg, to the mortification of his editors.) Accordingly a new publisher, Jake Lans, decided to take the reins after Colden gracefully stepped down. Since then, Centric Books has kept its average title count at 20 and remains focused on non- fiction. Centric has gained a reputation among booksellers and media for dependably delivering strong books inspired by the latest news and the hippest trends in society. As of 2016, Centric Books produces everything from popular celebrity titles such as Ryan Reynolds’ Tinder Isn’t a Babysitting App…and Other Parenting Tips to fresh business books from the likes of Kickstarter CEO Yancey Strickler. Centric heads into its fourth decade determined to continue producing quality titles for its readers. II. COMPANY AT A GLANCE Centric Books’ Total Revenue for 2017 is £11,527,929. TOTAL 2017 REVENUE: FRONTLIST AND BACKLIST SPLIT Centric Books’ 2017 frontlist sales make up 84% of our total net revenue, at £5,053,428.00. Centric Books’ 2017 backlist sales make up 16% of our total net revenue, at £1,863,330.00. TOTAL 2017 REVENUE: PRINT AND DIGITAL SPLIT Centric Books’ print sales make up 92% of our total net revenue at £5,981,313. Centric Books’ digital sales make up 8% of our total net revenue at £935,445. TOTAL 2017 REVENUE: KEY SALES CHANNELS Centric Books’ key sales channels consist of mid- market retailers such as Amazon, WHSmith, WHSmith Travel and Waterstones in the UK. We primarily export to North America (Canada and the United States) as well as Australia and Europe. TOTAL 2017 TITLES: FRONTLIST AND BACKLIST SPLIT In 2017, Centric Books will have 220 titles available on the market. Frontlist titles will make up 9% of these and Backlist, 91%. NUMBER OF NEW TITLES PER YEAR In 2017, Centric Books will publish 20 new titles. We plan to perform consistently according to this model. Columbia Publishing Procedures Course 2016 Centric Books Business Manager - Samantha Brace