CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2013 Culture and Axiology is a semiannual peer-reviewed journal devo- 2 2013 Vol X No 2 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages the submission of manuscripts based on original research that are judged to make a novel and important contribution to understan- ding the values and cultural phenomena in the contemporary world. CULTURE AND AXIOLOGY CULTURE INTERNATIONAL JOURNAL OF PHILOSOPHY INTERNATIONAL ISBN 978-3-631-64973-2 www.peterlang.com CULTURA 2013_264973_VOL_10_No2_GR_A5Br.indd 1 10.01.14 KW 02 15:23 CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2013 Culture and Axiology is a semiannual peer-reviewed journal devo- 2 2013 Vol X No 2 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages the submission of manuscripts based on original research that are judged to make a novel and important contribution to understan- ding the values and cultural phenomena in the contempo rary world. CULTURE AND AXIOLOGY CULTURE INTERNATIONAL JOURNAL OF PHILOSOPHY INTERNATIONAL www.peterlang.com CULTURA 2013_264973_VOL_10_No2_GR_A5Br.indd 1 10.01.14 KW 02 15:23 CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE AND AXIOLOGY Cultura. International Journal of Philosophy of Culture and Axiology E-ISSN (Online): 2065-5002 ISSN (Print): 1584-1057 Advisory Board Prof. Dr. David Altman, Instituto de Ciencia Política, Universidad Catolica de Chile, Chile Prof. Emeritus Dr. Horst Baier, University of Konstanz, Germany Prof. Dr. David Cornberg, University Ming Chuan, Taiwan Prof. Dr. Paul Cruysberghs, Katholieke Universiteit Leuven, Belgium Prof. Dr. Nic Gianan, University of the Philippines Los Baños, Philippines Prof. Dr. Marco Ivaldo, Department of Philosophy “A. Aliotta”, University of Naples “Federico II”, Italy Prof. Dr. Michael Jennings, Princeton University, USA Prof. Dr. Maximiliano E. Korstanje, University of Palermo, Argentina Prof. Dr. Richard L. Lanigan, Southern Illinois University, USA Prof. Dr. Christian Lazzeri, Université Paris Ouest Nanterre La Défense, France Prof. Dr. Massimo Leone, University of Torino, Italy Prof. Dr. Asunción López-Varela Azcárate, Complutense University, Madrid, Spain Prof. Dr. Christian Möckel, Humboldt University of Berlin, Germany Prof. Dr. Devendra Nath Tiwari, Banaras Hindu University, Varanasi, India Prof. Dr. José María Paz Gago, University of Coruña, Spain Prof. Dr. Mario Perniola, University of Rome “Tor Vergata”, Italy Prof. Dr. Traian D. Stănciulescu, Alexandru Ioan Cuza University Iassy, Romania Prof. Dr. Steven Tötösy de Zepetnek, Purdue University & Ghent University Editorial Board Editor-in-Chief: Co-Editors: Prof. dr. Nicolae Râmbu Prof. dr. Aldo Marroni Faculty of Philosophy and Social- Dipartimento di Lettere, Arti e Scienze Sociali Political Sciences Università degli Studi G. d’Annunzio Alexandru Ioan Cuza University Via dei Vestini, 31, 66100 Chieti Scalo, Italy B-dul Carol I, nr. 11, 700506 Iasi, Romania [email protected] [email protected] PD Dr. Till Kinzel Executive Editor: Englisches Seminar Dr. Simona Mitroiu Technische Universität Braunschweig, Human Sciences Research Department Bienroder Weg 80, Alexandru Ioan Cuza University 38106 Braunschweig, Germany Lascar Catargi, nr. 54, 700107 Iasi, Romania [email protected] [email protected] Editorial Assistant: Dr. Marius Sidoriuc Designer: Aritia Poenaru Cultura International Journal of Philosophy of Culture and Axiology Vol. 10, No. 2 (2013) Editor-in-Chief Nicolae Râmbu Guest Editor: Prof. Aldo Marroni Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de. Umschlagabbildung: © Aritia Poenaru ISSN 2065-5002 ISBN 978-3-631-64973-2 © Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2014 All rights reserved. Peter Lang Edition is an Imprint of Peter Lang GmbH. Peter Lang – Frankfurt am Main · Bern · Bruxelles · New York · Oxford · Warszawa · Wien All parts of this publication are protected by copyright. Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems. www.peterlang.com CONTENTS AESTHETICS VALUES AND THE PROCESS OF CIVILIZATION Aldo Marroni 7 The Aesthetic Crisis of Society Evan Osborne 23 Art as a Capital Asset Mario Perniola 41 Knowledge, Power and Politic-Cultural Civilization Geoffrey Skoll 49 The Art of Living Together: How Artistic Work Makes the Moral Bonds of a Community Paolo Bartoloni 71 The Aesthetics of Renunciation, and the Irregularities of the 20th Century Montserrat Martínez García 93 A Panoramic Overview of British Eighteenth-Century Aesthetics Pedro Sargento 113 New Materialism and Neutralized Subjectivity. A Cultural Renewal? VARIA Lingling Peng & Yang Geng 127 Cultural Semiosis in Artistic Chinese Calligraphy Janez Strehovec 141 Algorithmic Culture and E-Literary Text Semiotics A.A. Gede Rai Remawa & Imam Santosa & Biranul Anas Zaman 157 Aesthetic and Space Concept of Visual Composition in Interior and Architecture of Bali Madya Dwelling Joseph S. Fulda 173 Value-Sensitive Design as an Ongoing Process of Market Discovery 10.5840/cultura201310210 Cultura. International Journal of Philosophy of Culture and Axiology 10(2)/2013: 7–22 The Aesthetic Crisis of Society VARIA Aldo Marroni Department of Humanities, Arts and Social Sciences University “Gabriele d’Annunzio” Lingling Peng & Yang Geng 127 Via dei Vestini, 31 66100 Chieti, Italy Cultural Semiosis in Artistic Chinese Calligraphy [email protected] Abstract. The evaluation of subjectivity and the birth of aesthetics represent the pre- Janez Strehovec 141 suppositions of the modern idea of civilization, intended as an endless progress of Algorithmic Culture and E-Literary Text Semiotics society. In the contemporary world, the degeneration of subjectivity into narcissism and aesthetics into intimism has destroyed the productive relationship between indi- vidual sentiments and society, leading to the phenomenon of neo-cynical de- civilization. A.A. Gede Rai Remawa & Imam Santosa & Biranul Anas Zaman 157 Keywords: modernity, subjectivity, civilization, aesthetics, neo-cynicism. Aesthetic and Space Concept of Visual Composition in Interior and Architecture of Bali Madya Dwelling THE CRISIS OF AESTHETIC CIVILIZATION The term “aesthetic civilization” points to an unavoidable question: what Joseph S. Fulda 173 kind of correspondence can be established between the idea of civiliza- Value-Sensitive Design as an Ongoing Process of Market tion and aesthetics? Apparently none, if to be civilized means to observe Discovery impersonal social conventions or if aesthetics is exclusively committed to a fixed definition of metaphysical beauty. Fortunately, this is not how things are. For when we think about civilization, our thoughts immedi- ately turn to all the various ways in which people have structured their lives in material, social and spiritual terms. Furthermore, when aesthetics is freed from the limitations of beauty, we realize that in the category of the sentiments we can include the soul and the aspirations of an entire century. This clarification makes it obvious that the term “aesthetic civi- lization” is not a forced concept, but a definite historically motivated correspondence between two ideas on which the West has established its identity. The relationship between culture and aesthetics, however, would appear artificial and incomprehensible if it were not thought of as an acquisition deriving mainly from modern thought, at the center of which lies a subjectivity which has become hypertrophic. On the other hand, the birth of aesthetics is only imaginable in the context of a mo- dernity that is committed to bestowing a philosophical status to sensa- tions and sentiments, just as the triumph of subjectivity takes on full 7 Aldo Marroni / The Aesthetic Crisis of Society meaning only against the background of an aesthetic type of emotion. The modern co-presence of aesthetics and subjectivity (which is certainly not accidental) has given rise to the concept of civilization, the philo- sophical legitimacy of which has been the basis for verifying how much socially relevant energy is available for the sentiments and how much his- torically significant faith should be put into recognizing a power for the self-foundation of the individual. The birth of the modern consciousness is normally made to coincide with the discovery of the American continent. The desire to face the un- known, which is implicit in the desire to venture beyond the known world, had a profound cultural significance, since it clearly allowed the recovery of autonomous thought. This factor symbolically marked the transition from the closed world of the Medieval Age to the open world of modernity.