Jamestown 2007 2004 Report to the General Assembly Implementation was the resounding theme for 2003 as the Jamestown 2007 Steering Committee moved from conceptualization to execution of plans and projects. Focusing on several key initiatives, the committee, under the guidance of chairman Stuart W. Connock, created several new key alliances and partnerships on a statewide, national and international level. In 2003, the Steering Committee kicked off the Virginia 2007 Community program, welcoming forty new communities in its first six months of operation; hosted and briefed the newly appointed federal Jamestown 400th Commemoration Commission; expanded the 2007 staff, including hiring William W. Cone as president & executive producer to begin high level presentations to bring on corporate sponsors, and Stuart W. Connock developed state and national media contacts to help promote Jamestown 2007 across the state, the nation and the world. The committee, working hand in hand with Virginia’s congressional delegation and 2007 partners and consultants secured significant support in the House of Representatives and the U. S. Senate for the passage of the Jamestown commemorative coin bills. Committee and staff also assisted in William W. Cone the completion of Phase II and the onset of Phase III of the Jamestown 2007 transportation plan, supported a partnership with the Jamestown Stamp and Cachet Committee for the issuance of commemorative stamps and supported cultural initiatives with the Virginia African-American Forum and Virginia Indian organizations. Throughout 2003, Virginia’s 400th anniversary was consistently marketed through several different mediums including the 2007 Ambassador Speakers Bureau, the Jamestown 2007 Quarterly Update, the newly revised 2007 Web site, the standard and vanity license plates, various newspapers across the country, as well as several trade publications and magazines with distributions to America’s top marketing, manufacturing and advertising executives. More than one hundred volunteer members of 2007 committees, subcommittees, working groups and task forces representing over 50 localities and communities are investing thousands of volunteer hours of their time and expertise in planning projects, programs and events that are being designed to help make Virginia’s 400th anniversary in 2007 a resounding success that generates new tourism, expands economic development and renews awareness that Virginia is our nation’s birthplace. For a more in-depth report of plans for 2007 we encourage you to visit our Web site at www.jamestown2007.org or E-mail the Jamestown 2007 offices for a copy of our 2003 brochure Come Home to Virginia at [email protected]. January 2004 National Outreach guest speaker at a luncheon for top Wash- of Education and the American ington executives, and through its legislative Management Association (AMA). The web sticker promoting the coins passage on Department of Education has agreed to In mid 2003, Jamestown 2007 the NAM and Jamestown 2007 Web sites. assist with curriculum development, and welcomed the National Association of Through the hard work of Senator with arranging working partnerships with Manufacturers (NAM) as its first national Warner and Senator George Allen, Congress- educational associations and promotional partner. Since that time, woman JoAnn Davis, Congressmen Frank organizations. Virginia Secretary of NAM has been instrumental in providing Wolf and Tom Davis, House Deputy Majority Education, Dr. Belle Wheelan has been specific in-kind services, including high- Whip Eric Cantor; and Ben Dendy, a member helpful to Jamestown 2007 in providing level corporate introductions allowing of both the 2007 Steering Committee and the introductions to leading national Jamestown 2007 to reach America’s federal Jamestown 400th Commemoration educational associations. In the first part leading manufacturing companies to Commission, in the fall of 2003 Jamestown of 2004, Jamestown 2007 will continue to 2007 successfully reached 296 co-sponsor pursue additional partnerships for representatives for passage of the promoting Virginia’s 400th anniversary. Jamestown Commemorative Coin bill in the Jamestown 2007’s goal for 2004 is to propose sponsorship opportunities. U.S. House of Representatives surpassing complete recruitment of approximately six NAM has donated full page advertising the required level of 2/3 members. Currently to eight educational associations; and space, totaling over $22,000, in its publica- on the U.S. Senate side, there are 31 co- about five to six business associations tion Leadership for Manufacturers which sponsors of the 67 required. Having met the including the U.S. Chamber of Commerce has a distribution of over 30,000 manufac- required level in the House, this year’s effort with whom an initial meeting was held. turing executives nationwide. In addition, will focus exclusively on the Senate. Pro- Committee and staff continue to work NAM has been key in garnering support ceeds from the sale of the coins will support closely with the Governor’s office as well for the Jamestown Commemorative Coin educational programs at both Jamestown as other strategic partners to set up bill by having Senator John Warner, who sites. introductory meetings and pitch introduced the bill in the U.S. Senate, as a Jamestown 2007 welcomed two new sponsorship opportunities. national partnerships in 2003, the Department Statewide Outreach Statewide Partnerships formed in 2003 Jamestown 2007 is working to establish partnerships with a number of statewide historical, cultural, educational Virginia Museum of Fine Arts - 3 state exhibits focusing on 2007 and membership organizations. Partnerships provide Exhibits made available to schools, museums, libraries and galleries across the Commonwealth. educational, marketing and outreach benefits, while helping to expand the statewide Community Program. Virginia Association of Museums - Time Travelers Program Partnerships are selected based on their ability to: 1) An educational incentive tool for students and parents to visit museums throughout the state. support and advance the three primary goals of the Jamestown 2007 commemoration project, (advancing Virginia Commission for the Arts - Theater IV Productions tourism, improving economic development opportunities, An educational tool to reach elementary schools throughout the state. and enhancing educational awareness), 2) provide an Virginia Foundation for the Humanities - African American Heritage opportunity to leverage funds, 3) to have state, national Program and/or international impact, 4) provide positive media State, national, and international educational effort focused on African American exposure, 5) ability to leverage marketing, communication Heritage in Virginia and beyond. and outreach resources, and 6) expand the statewide Science Museum of Virginia - IMAX film on the Jamestown Story Community Program. Promoted and available to IMAX theaters statewide and nationally. Jamestown 2007 continues to work with the University Virginia Arts Festival - Symphonic Work of Virginia Center for Politics to partner on educational This piece, specifically composed to commemorate 2007, will be performed statewide, initiatives for school children, including a civics program nationally, and internationally. entitled Jamestown to Jefferson and Beyond; and with Virginia Arts Festival - Jamestown Performing Arts Series state agencies including among others, the Virginia Themes represent the cultural diversity in America since the founding of Jamestown. Department of Motor Vehicles, the Virginia Department of Planning and Budget, the Virginia Department of Educa- Library of Virginia - A Little Parliament – The Virginia General Assembly in tion, Virginia Colleges and Universities, Virginia Depart- the 17th Century – by Dr. Warren Billings ment of Transportation and the Virginia Tourism Corpora- Historical documentation of the beginning of our form of government in America. tion on new tourism initiatives. Virginia Historical Society - Jamestown – Quebec – Santa Fe exhibit Jamestown 2007 has a number of other organizations International traveling exhibition, focusing on the simultaneous introduction into North that we are working with and expect signed agreements by America of English, French, and Spanish cultures. the end of the first quarter. Virginia Hospitality and Tourism Association Leveraging of marketing, communications and outreach resources. 2 2003Accomplishments Staffing • The staff of 2007 grew from three to 10 marketing professionals, including a president and executive producer, director of partnerships and sponsorships, manager of promotions and publicity and a director of statewide events and programs. Programming • The scope and nature of the commemoration has expanded to 13 national and international signature events and programs designed to maximize the statewide goals of creating business opportunities, tourism opportunities and educational awareness. Corporate Sponsorships • Developed strategically focused plan and package, along with professional corporate sponsorship kits, to provide 2007 information to potential sponsors. Statewide Outreach • Secured preliminary involvement of the University of Virginia, the College of William & Mary and George Mason University in the Forum on Democracy. • Formed close working relationship with Virginia Tourism Corporation to ensure cooperation on a range of promotional programs. • Worked with key legislators and General Assembly