Volume 4, Issue 11, November – 2019 International Journal of Innovative Science and Research Technology ISSN No:-2456-2165 HOMESTAY in Rural Tourism, is it Attractive for Urban Communities in Indonesia? Surya Fadjar Budiman Lestari Ningrum Trisakti School of Tourism Trisakti School of Tourism Jakarta, Indonesia Jakarta, Indonesia Abstract:- In 4.0 time era, millennial generation became In Indonesia, homestay is one of the efforts in a potential market for Indonesian tourism today and community empowerment in rural tourism that continues to during the next 10 years, one of the attractions of a be supported by the government in achieving the goals of rural tourist for millennial generation is their homestay. the Ministry of Internal Affair Regulation (Permendagri) Apart from offering lower prices, homestays also No 66/2007 which target the village development planning provide opportunities for tourists to get to know more [2]. The planned development in the village is a about the culture and habits of local residents. Seeing participatory development model, which is a development this, this study was made to ascertain the interests of management system in the village together through urban communities in Indonesia and Jakarta to stay at deliberation, consensus and mutual cooperation which is a homestays in the village with the Transactional Interest, way of life of the community which has long been rooted in Refrential Interest, Preferential Interest and culture in Indonesian. As mentioned in article 5 (1) Explorative Interest variables. Permendagri No. 66 of 2007, the characteristics of participatory development include planned with The research method used is descriptive research empowerment and participatory. Empowerment, which is with a quantitative approach on a social media-based an effort to realize the ability and liberty of the community survey with 707 respondents (probability sampling). in the society and nation, while participatory, that is the Data processing methods used are validity, reliability active participation and involvement of the community in and statistical descriptive testing. the development process. The results of the study stated that the majority of The Indonesian Ministry of Tourism has a target to respondents were Y generation aged 20-30 years build 100,000 homestays in rural tourism by 2019, which is (42.6%), women (58.8%), had worked (45.3%), supported by the Ministry of Public Works and Public frequency of vacationing twice a year (36.4%), Housing (PUPR) conducted in 25 regions [3] and with a vacationing with families (67.9%) with fixed total of 1,902 villages with potential to become rural destinations in Indonesia (78.9) and beach tourism tourism. which consists of 787 marine rural tourism, 576 objects (35.4%). Reliability Test and Validity Test of river rural tourism, 165 irrigation rural tourism, and 374 each item questionnaire declared reliable and valid. lake rural tourism. [4]. Respondents expressed interest in staying in homestays in the village with Transactional Interest (3.0806) and The homestay development based on several Preferential Interest (3.0). However, interest in staying previous studies shows a positive direction. In planning a at a homestay is not the first choice for respondents tour trip, people tend to choose tourist destinations and (3.0375), because they will first choose their destination accommodation. Some of the visitor in general, plan their object (beach is the highest) and then they think of accommodation, choose accommodation type of hotel and accommodation in the form of a homestay, even though some others choose the type of accommodation such as it still makes them interested in staying, Explorative inns, villas, guest houses and homestays. Some tourists who interest (2.8769). choose home sharing or homestay type of accommodation due to lower price factors than hotels [2], but in certain Keywords - homestay, Transactional Interest, Refrential situations a destination does not have many accommodation Interest, Preferential Interest and Explorative Interest. options except homestay. If the results of this study are related to the current phenomenon in Indonesia, the I. INTRODUCTION tendency of urban communities choosing tourist destinations as a manifestation of their motivation to travel Homestay is another form of accommodation that for relaxation, having fun, resting, etc., there are some involves tourists staying with selected families where they tendencies to look for the concept of "back to nature" for can connect and carry out activities that the family carries vacation choices [5]; [2], the accommodation choice in the out daily as well as experiencing the culture in the country form of homestay has been recognize by tourists from the [1] and seems to be identical with the Community Based beginning, even some tourists feel a sensational experience Tourism (CBT) program. that they will not get when staying in a hotel [5] this phenomenon is also in accordance with the results of the IJISRT19NOV497 www.ijisrt.com 537 Volume 4, Issue 11, November – 2019 International Journal of Innovative Science and Research Technology ISSN No:-2456-2165 study [6]. Not only in Indonesia, village community Class Interval Perception participation has been active, in Malaysia village 1,00 < 1,75 Very uninterested community participation has been able to influence 1,75 < 2,50 Not Interested sustainable homestay development [7]; [8]. Thus, the 2,50 < 3,25 Interested development of this homestay is expected to increase the 3,25 < 4,00 Very Interested selling value of national tourism because the homestay Table 1:- Interpretation of Intervals Variable program not only offers amenities, but also sells local attractions and culture to tourists [9]. Some tourists who III. THEORY have felt the sensation of staying at a homestay give testimonials, including suggesting to try homestay in the Interest is one of the psychological aspects that has a village of Mana Gaon India when looking for fresh air and considerable influence on behavior. And interest also a seemed to be in heaven, another impression of tourists who source of motivation that will direct someone to do what are fond of yoga and solitude to relieve fatigue from targets they do. Interest to buy is part of the behavioral component work, give recommendations also namely staying in a in the consuming attitude. According to [16] buying interest homestay in Rishikesh and Nainital villages in India, this is is a part of the consumer behavior component in consuming in accordance with the results of the study [10], [11]. In attitude, the tendency of respondents to act before buying Malaysia, with the development of homestays, people decisions are actually implemented. Interest is described as realize the commercial and social value placed on their a person's situation before taking action that can be used as natural and cultural heritage through tourism. This includes a basis for predicting the behavior, buying interest is social benefits such as the exchange of knowledge, moral something that is related to consumers' plans to buy a contribution in the community as a whole, and economic particular product and how many units of product are contribution to the whole community, increasing levels, needed in a certain period, it can be said that buying interest increasing purchasing power and increasing life expectancy is a statement mentality of consumers who reflect the plan [12]. Individually, the benefits of community-based to purchase a number of products with a particular brand. homestays can be in the form of guest experience, the Buying interest [17] can be identified through the following experience of the host and family, as well as economic indicators: benefits and cross-cultural interactions. 1. Transactional Interest, namely a person's tendency to buy products. In conclusion, this homestay program was quite 2. Refrential Interest, namely a person's tendency to refer successful. This was concluded because of feelings of products to other people. general satisfaction and experience gained by the guests 3. Preferential interest, which is an interest that describes and also the homestay owner. Looking at some of the the behavior of someone who has the main preference results of previous studies on homestays, the purpose of on the product. This preference can only be replaced if this study is to ensure that urban communities in Indonesia something happens with the preference product. and Jakarta specifically have an interest or not to stay at a 4. Explorative interest, this interest illustrates the behavior homestay in the village. of someone who is always looking for information about the product of interest and looking for II. MATERIAL AND METHOD information to support the positive qualities of the product. The research method considered suitable to achieve the research objectives is descriptive quantitative approach Understanding of consumer behavior can not be with 707 respondents in social media-based survey on separated from buying interest, because buying interest is random sampling techniques (probability sampling). one of the stages on the subject before making a decision to According to the area (cluster) of respondents, the buy. According to [18] there are two factors that influence a responden living in several cities in Indonesia. The person's buying interest in the decision-making process, instruments in the questionnaire distributed to respondents namely an unexpected situation and an attitude towards