2019 ANNUAL DASHBOARD EARNED MEDIA HIGHLIGHTS Media Coverage 1 2019 ANNUAL DASHBOARD POLITICAL ENGAGEMENT 104 POLITICIAN LAB TOURS COMPLETED Peta Murphy MP speaking in Australian Parliament House “I was very lucky recently to be given a tour of the path lab at Frankston Hospital, to be introduced to the fascinating work that is done by the doctors and scientists there...It was a privilege to meet them, particularly as I am someone who has and continues to benefit from their work.” PROSTATE CANCER TESTING EVENT AT PARLIAMENT HOUSE, CANBERRA Event Highlights • Health Minister and Shadow Health Minister received PSA tests and spoke on the value of pathology. • 50 politicians and staffers tested. • Results received on the same day. • Results uploaded to My Health Record. 2 2019 ANNUAL DASHBOARD DIGITAL AGE GROUP FEMALE WEBSITE VISITORS 63% 225,876 18–24 10% 51% INCREASE IN TRAFFIC COMPARED TO 2018 MALE 37% 55–64 25–34 14% 30% Victoria 30% South Australia 7% SOURCES: 60% ORGANIC SEARCH New South Wales 29% Tasmania 2% 65+ 23% PAID SEARCH (ADS VIA GOOGLE GRANTS) 14% Queensland 21% Australian Capital 7% DIRECT (ACCs) 35–44 45–54 18% Western Australia 8% Territory 2% 15% GOOGLE ADWORDS PROVIDED FREE OF CHARGE 620,002 FACEBOOK REACH $149,120 12,291 FACEBOOK FOLLOWERS COMMUNITY SERVICE ANNOUNCEMENT $913,518 IN AIRTIME VALUE SOCIAL MEDIA VIDEOS AACB SCIENTIFIC CONFERENCE 3 2019 ANNUAL DASHBOARD INTERNATIONAL PATHOLOGY DAY 2019 Earned media reach: 1,284,000 Political engagement reach: 38,000+ KPKH social media reach: 18,700+ Featured politicians: Peta Murphy, Josh Wilson, Ross Vasta, Simon Birmingham, Newsletter: Open rate: 21% David Smith, Sharon Bird, Dr Katie Allen, Jason Clare, Chris Click through rate: 11% Bowen, Dave Sharma. SOCIAL MEDIA International Pathology Day video (right) Reach: 17,058 Dr Katie Allen’s tour of The Alfred (left) Reach: 1,700 Josh Wilson MP. 11,300 followers Jason Clare MP. 146,100 followers EARNED MEDIA NEWSLETTER JASON CLARE MP, Member for Blaxland Syndicated nationally on Nine News. Reach: 1,284,000 4 LABORATORY TOURS MR CRAIG KELLY MP DR MICHAEL FREELANDER MP SENATOR GAVIN MARSHALL Liberal Party of Australia Australian Labor Party Australian Labor Party NSW Health Pathology, Liverpool Member for Macarthur Melbourne Pathology, Melbourne, Hospital, October 2016 Meeting accepted 7 September March 2016 HON MALCOLM TURNBULL MP HON CATHERINE KING MP HON BILL SHORTEN MP Liberal Party of Australia Australian Labor Party Australian Labor Party Sydpath, St Vincent’s Hospital Sydney, Dorevitch Pathology, Ballarat Base Western Diagnostics, Darwin, September 2015 Hospital, February 2015 January 2016 HON KAREN ANDREWS MP HON SUSSAN LEY MP SENATOR CATRYNA BILYK Liberal Party of Australia Liberal Party of Australia Australian Labor Party Sullivan Nicolaides Pathology, ACT Pathology, Canberra Hospital, Hobart Pathology, Hobart, Tugun, May 2015 September 2015 September 2014 MR JOHN ALEXANDER OAM, MP SENATOR THE HON IAN DR DENNIS JENSEN MP Liberal Party of Australia MCDONALD Liberal Party of Australia DHM Pathology, Macquarie Park, Liberal Party of Australia Western Diagnostics Pathology, May 2015 Sullivan Nicolaides Pathology, Perth, September 2014 Townsville, December 2014 HON JENNY MACKLIN MP HON MICHAEL MCCORMACK MP MR DAN TEHAN MP Australian Labor Party The Nationals Liberal Party of Australia Austin Pathology, Austin Hospital, NSW Health Pathology, Wagga Base Dorevitch Pathology, Hamilton March 2015 Hospital, December 2014 Base Hospital, August 2014 SENATOR RICHARD DI NATALE HON SHAYNE NEUMANN MP MR ROB MITCHELL MP Australian Greens Australian Labor Party Australian Labor Party St John of God, Geelong, QML Pathology, Ipswich, Healthscope Pathology, April 2015 October 2014 Seymour Hospital, July 2014 SENATOR DEBORAH O’NEILL MR ADAM BANDT MP MS GAI BRODTMANN MP Australian Labor Party Australian Greens Australian Labor Party NSW Health Pathology, Gosford, Melbourne Pathology, ACT Pathology, Canberra Hospital, October 2015 Melbourne, December 2015 Hospital, December 2014 SENATOR CLAIRE MOORE SENATOR JACQUI LAMBIE MR STEPHEN JONES MP Australian Labor Party Independent Australian Labor Party QML Pathology, Brisbane, North West Pathology, Burnie, NSW Health Pathology, Gosford January 2016 January 2016 Hospital, October 2015 HON WARREN SNOWDON MP SENATOR JAN MCLUCAS SENATOR CAROL BROWN Australian Labor Party Australian Labor Party Australian Labor Party Western Diagnostics Pathology, Sullivan Nicolaides Pathology, Mater Hobart Pathology, Hobart, Darwin, January 2016 Misericordiae Hospital, February 2016 September 2014 SENATOR ROBERT SIMMS SENATOR DOUG CAMERON SENATOR HELEN POLLEY Australian Greens Australian Labor Party Australian Labor Party Australian Clinical Labs, Adelaide, Barratt and Smith Pathology, Penrith, Launceston Pathology, Launceston March 2016 April 2016 General Hospital, February 2016 SENATOR SUE LINES SENATOR GLENN STERLE HON BRUCE BILLSON MP Australian Labor Party Australian Labor Party Liberal Party of Australia PathWest, Perth, Western Diagnostics Pathology, Dorevitch Pathology, Frankston June 2016 Perth, June 2016 Hospital, August 2015 HON GREG HUNT MP MR PETER KHALIL MP MR CHRIS CREWTHER MP Liberal Party of Australia Australian Labor Party Liberal Party of Australia Dorevitch, Frankston Hospital, Royal Melbourne Hospital, Dorevitch, Frankston Hospital, June 2017 June 2017 June 2017 MS MERYL SWANSON MP HON LUKE HARTSUYKER MP SENATOR STIRLING GRIFF Australian Labor Party The Nationals Centre Alliance Maitland Hospital, NSW, Laverty, Coffs Harbour, SA Pathology, Adelaide, 3 July 2017 May 2017 May 2017 DR DAVID GILLESPIE MP MR PAT CONROY MP MS JULIE OWENS MP The Nationals Australian Labor Party Australian Labor Party Laverty Pathology, NSW Health Pathology, Belmont NSW Health Pathology, Westmead Mayo Private Hospital, Hospital, September 2016 Hospital, September 2016 October 2016 5 LABORATORY TOURS MS CLARE O’NEIL MP MR MATT WILLIAMS MP MR ROWAN RAMSEY MP Australian Labor Party Liberal Party of Australia Liberal Party of Australia Monash Pathology, Clayton, Abbott Pathology, Adelaide, SA Health Pathology, April 2016 November 2015 Royal Adelaide Hospital, November 2016 HON MAL BROUGH MP MR ROSS HART MP MR BRIAN MITCHELL MP Liberal Party of Australia Australian Labor Party Australian Labor Party Sullivan Nicolaides Pathology, Launceston Pathology, Launceston, Launceston Pathology, Sunshine Coast University Private January 2016 Launceston, January 2016 Hospital, December 2015 MR LUKE GOSLING MP MS SUSAN TEMPLEMAN MP MS EMMA HUSAR MP Australian Labor Party Australian Labor Party Australian Labor Party Western Diagnostics Pathology, Barratt and Smith Pathology, Barratt and Smith Pathology, Darwin, January 2016 Penrith, April 2016 Penrith, April 2016 MR GRAHAM PERRETT MP MR TIM WILSON MP HON KEN WYATT AM, MP Australian Labor Party Liberal Party of Australia Liberal Party of Australia Pathology Queensland, QEII Hospital Alfred Pathology, Alfred St John of God Pathology, Brisbane, November 2016 Hospital, December 2016 Midland Hospital, October 2016 MS SHARON CLAYDON MP HON JASON CLARE MP SEN DERRYN HINCH Australian Labor Party Australian Labor Party Justice Party John Hunter Hospital, NSW, Medlab, NSW, Melbourne Pathology, February 2017 February 2017 6 April 2017 MS CATHY MCGOWAN MP HON JULIE COLLINS MP HON TREVOR EVANS MP Independent Australian Labor Party Liberal Party of Australia Dorevitch, Albury NSW, Hobart Pathology, Hobart, SNP, Brisbane, March 2017 July 2017 August 2017 MS JULIA BANKS MP MR JULIAN HILL MP HON SHARON BIRD MP Liberal Party of Australia Australian Labor Party Australian Labor Party ACL, Clayton, ACL, Clayton, NSW Health, Wollongong, August 2017 August 2017 August 2017 MS NICOLLE FLINT MP MS JUSTINE KEAY MP STEVE GEORGANAS MP Australian Labor Party Australian Labor Party Australian Labor Party SA Health, Adelaide, North West Pathology, Burnie, Abbott Pathology, Adelaide, October 2017 September 2017 November 2017 SEN REX PATRICK SEN DON FARRELL MR ANDREW WILKIE MP Centre Alliance, Australian Labor Party Indepenedent SA Pathology, Adelaide, Clinpath Lab, Adelaide, Hobart Pathology, Hobart, May 2017 January 2018 March 2018 HON TONY BURKE MP BERT VAN MANEN MP HON MARK DREYFUS MP Australian Labor Party Australian Labor Party Australian Labor Party NSW Health, Canterbury, Pathology Queensland, Logan, Frankston Hospital, March 2018 March 2018 May 2018 SEN SIMON BIRMINGHAM SEN DAVID SMITH HON MATT THISTLETHWAITE Liberal Party of Australia Australian Labour Party MP Abbott Pathology, Capital Pathology, Canberra, Australian Labor Party May 2018 July 2018 Pow/Randwick Hospital, July 2018 CATHY O’TOOLE MP ALAN TUDGE MP SEN STEVEN MARTIN Australian Labor Party Australian Liberal Party The National Party Mater Hospital, Knox Private Hospital, Launceston Pathology, August 2018 August 2018 August 2018 SEN DAVID BUSHBY TONY ZAPPIA MP MR ROSS VASTA MP Australian Liberal Party Australian Labor Party Liberal Party of Australia Launceston Pathology, Lyell McEwin Hospital, QML Pathology, 8 August 2018 August 2018 September 2018 JIM CHALMERS MP SEN LISA SINGH HON BEN MORTON MP Australian Labor Party Australian Labour Party Liberal Party of Australia Logan Hospital, Tasmania, Hobart Pathology, Western Diagnostics, Myaree, September 2018 November 2018 November 2018 6 LABORATORY TOURS MR JOSH WILSON MP HON JULIE BISHOP MP SEN HON ZED SESELJA Liberal Party of Australia Liberal Party of Australia Liberal Party of Australia PathWest, Fremantle Hospital, Clinipath, Osborne Park, Capital Pathology, Canberra, November