2019 ANNUAL DASHBOARD

EARNED MEDIA HIGHLIGHTS

Media Coverage

1 2019 ANNUAL DASHBOARD

POLITICAL ENGAGEMENT 104 POLITICIAN LAB TOURS COMPLETED

Peta Murphy MP speaking in Australian Parliament House “I was very lucky recently to be given a tour of the path lab at Frankston Hospital, to be introduced to the fascinating work that is done by the doctors and scientists there...It was a privilege to meet them, particularly as I am someone who has and continues to benefit from their work.”

PROSTATE CANCER TESTING EVENT AT PARLIAMENT HOUSE,

Event Highlights • Health Minister and Shadow Health Minister received PSA tests and spoke on the value of pathology. • 50 politicians and staffers tested. • Results received on the same day. • Results uploaded to My Health Record.

2 2019 ANNUAL DASHBOARD

DIGITAL

AGE GROUP FEMALE WEBSITE VISITORS 63% 225,876 18–24 10% 51% INCREASE IN TRAFFIC COMPARED TO 2018 MALE 37% 55–64 25–34 14% 30% 30% South 7% SOURCES: 60% ORGANIC SEARCH 29% 2% 65+ 23% PAID SEARCH (ADS VIA GOOGLE GRANTS) 14% 21% Australian Capital 7% DIRECT (ACCs) 35–44 45–54 18% 8% Territory 2% 15% GOOGLE ADWORDS PROVIDED FREE OF CHARGE 620,002 FACEBOOK REACH $149,120 12,291 FACEBOOK FOLLOWERS

COMMUNITY SERVICE ANNOUNCEMENT $913,518 IN AIRTIME VALUE

SOCIAL MEDIA VIDEOS AACB SCIENTIFIC CONFERENCE

3 2019 ANNUAL DASHBOARD

INTERNATIONAL PATHOLOGY DAY 2019

Earned media reach: 1,284,000 Political engagement reach: 38,000+ KPKH social media reach: 18,700+ Featured politicians: , , , , Newsletter: Open rate: 21% David Smith, , Dr , , Chris Click through rate: 11% Bowen, .

SOCIAL MEDIA

International Pathology Day video (right) Reach: 17,058 Dr Katie Allen’s tour of The Alfred (left) Reach: 1,700

Josh Wilson MP. 11,300 followers Jason Clare MP. 146,100 followers

EARNED MEDIA NEWSLETTER

JASON CLARE MP, Member for Blaxland

Syndicated nationally on Nine News. Reach: 1,284,000

4 LABORATORY TOURS

MR MP DR MICHAEL FREELANDER MP SENATOR GAVIN MARSHALL Liberal Party of Australia Australian Labor Party NSW Health Pathology, Liverpool Member for Macarthur Pathology, Melbourne, Hospital, October 2016 Meeting accepted 7 September March 2016

HON MP HON CATHERINE KING MP HON MP Liberal Party of Australia Australian Labor Party Australian Labor Party Sydpath, St Vincent’s Hospital , Dorevitch Pathology, Ballarat Base Western Diagnostics, Darwin, September 2015 Hospital, February 2015 January 2016

HON MP HON MP SENATOR Liberal Party of Australia Liberal Party of Australia Australian Labor Party Sullivan Nicolaides Pathology, ACT Pathology, Canberra Hospital, Hobart Pathology, Hobart, Tugun, May 2015 September 2015 September 2014

MR JOHN ALEXANDER OAM, MP SENATOR THE HON IAN DR MP Liberal Party of Australia MCDONALD Liberal Party of Australia DHM Pathology, Macquarie Park, Liberal Party of Australia Western Diagnostics Pathology, May 2015 Sullivan Nicolaides Pathology, Perth, September 2014 Townsville, December 2014 HON MP HON MICHAEL MCCORMACK MP MR MP Australian Labor Party The Nationals Liberal Party of Australia Austin Pathology, Austin Hospital, NSW Health Pathology, Wagga Base Dorevitch Pathology, Hamilton March 2015 Hospital, December 2014 Base Hospital, August 2014

SENATOR RICHARD DI NATALE HON MP MR ROB MITCHELL MP Australian Labor Party Australian Labor Party St John of God, Geelong, QML Pathology, Ipswich, Healthscope Pathology, April 2015 October 2014 Seymour Hospital, July 2014

SENATOR DEBORAH O’NEILL MR MP MS GAI BRODTMANN MP Australian Labor Party Australian Greens Australian Labor Party NSW Health Pathology, Gosford, Melbourne Pathology, ACT Pathology, Canberra Hospital, October 2015 Melbourne, December 2015 Hospital, December 2014

SENATOR CLAIRE MOORE SENATOR MR STEPHEN JONES MP Australian Labor Party Independent Australian Labor Party QML Pathology, Brisbane, North West Pathology, Burnie, NSW Health Pathology, Gosford January 2016 January 2016 Hospital, October 2015

HON WARREN SNOWDON MP SENATOR JAN MCLUCAS SENATOR Australian Labor Party Australian Labor Party Australian Labor Party Western Diagnostics Pathology, Sullivan Nicolaides Pathology, Mater Hobart Pathology, Hobart, Darwin, January 2016 Misericordiae Hospital, February 2016 September 2014

SENATOR ROBERT SIMMS SENATOR DOUG CAMERON SENATOR Australian Greens Australian Labor Party Australian Labor Party Australian Clinical Labs, , Barratt and Smith Pathology, Penrith, Launceston Pathology, Launceston March 2016 April 2016 General Hospital, February 2016

SENATOR SENATOR HON MP Australian Labor Party Australian Labor Party Liberal Party of Australia PathWest, Perth, Western Diagnostics Pathology, Dorevitch Pathology, Frankston June 2016 Perth, June 2016 Hospital, August 2015

HON MP MR MP MR MP Liberal Party of Australia Australian Labor Party Liberal Party of Australia Dorevitch, Frankston Hospital, Royal Melbourne Hospital, Dorevitch, Frankston Hospital, June 2017 June 2017 June 2017

MS MP HON MP SENATOR Australian Labor Party The Nationals Maitland Hospital, NSW, Laverty, Coffs Harbour, SA Pathology, Adelaide, 3 July 2017 May 2017 May 2017

DR DAVID GILLESPIE MP MR MP MS MP The Nationals Australian Labor Party Australian Labor Party Laverty Pathology, NSW Health Pathology, Belmont NSW Health Pathology, Westmead Mayo Private Hospital, Hospital, September 2016 Hospital, September 2016 October 2016 5 LABORATORY TOURS

MS CLARE O’NEIL MP MR MATT WILLIAMS MP MR MP Australian Labor Party Liberal Party of Australia Liberal Party of Australia Monash Pathology, Clayton, Abbott Pathology, Adelaide, SA Health Pathology, April 2016 November 2015 Royal Adelaide Hospital, November 2016

HON MP MR ROSS HART MP MR BRIAN MITCHELL MP Liberal Party of Australia Australian Labor Party Australian Labor Party Sullivan Nicolaides Pathology, Launceston Pathology, Launceston, Launceston Pathology, Sunshine Coast University Private January 2016 Launceston, January 2016 Hospital, December 2015 MR LUKE GOSLING MP MS MP MS EMMA HUSAR MP Australian Labor Party Australian Labor Party Australian Labor Party Western Diagnostics Pathology, Barratt and Smith Pathology, Barratt and Smith Pathology, Darwin, January 2016 Penrith, April 2016 Penrith, April 2016

MR MP MR TIM WILSON MP HON AM, MP Australian Labor Party Liberal Party of Australia Liberal Party of Australia Pathology Queensland, QEII Hospital Alfred Pathology, Alfred St John of God Pathology, Brisbane, November 2016 Hospital, December 2016 Midland Hospital, October 2016

MS MP HON JASON CLARE MP SEN DERRYN HINCH Australian Labor Party Australian Labor Party Justice Party John Hunter Hospital, NSW, Medlab, NSW, Melbourne Pathology, February 2017 February 2017 6 April 2017

MS CATHY MCGOWAN MP HON MP HON TREVOR EVANS MP Independent Australian Labor Party Liberal Party of Australia Dorevitch, NSW, Hobart Pathology, Hobart, SNP, Brisbane, March 2017 July 2017 August 2017

MS JULIA BANKS MP MR MP HON SHARON BIRD MP Liberal Party of Australia Australian Labor Party Australian Labor Party ACL, Clayton, ACL, Clayton, NSW Health, , August 2017 August 2017 August 2017

MS NICOLLE FLINT MP MS MP MP Australian Labor Party Australian Labor Party Australian Labor Party SA Health, Adelaide, North West Pathology, Burnie, Abbott Pathology, Adelaide, October 2017 September 2017 November 2017

SEN SEN MR MP Centre Alliance, Australian Labor Party Indepenedent SA Pathology, Adelaide, Clinpath Lab, Adelaide, Hobart Pathology, Hobart, May 2017 January 2018 March 2018

HON MP MP HON MP Australian Labor Party Australian Labor Party Australian Labor Party NSW Health, Canterbury, Pathology Queensland, Logan, Frankston Hospital, March 2018 March 2018 May 2018

SEN SIMON BIRMINGHAM SEN DAVID SMITH HON Liberal Party of Australia Australian Labour Party MP Abbott Pathology, Capital Pathology, Canberra, Australian Labor Party May 2018 July 2018 Pow/Randwick Hospital, July 2018 CATHY O’TOOLE MP MP SEN STEVEN MARTIN Australian Labor Party Australian Liberal Party The National Party Mater Hospital, Knox Private Hospital, Launceston Pathology, August 2018 August 2018 August 2018

SEN DAVID BUSHBY MP MR ROSS VASTA MP Australian Liberal Party Australian Labor Party Liberal Party of Australia Launceston Pathology, Lyell McEwin Hospital, QML Pathology, 8 August 2018 August 2018 September 2018

JIM CHALMERS MP SEN LISA SINGH HON MP Australian Labor Party Australian Labour Party Liberal Party of Australia Logan Hospital, Tasmania, Hobart Pathology, Western Diagnostics, Myaree, September 2018 November 2018 November 2018

6 LABORATORY TOURS

MR JOSH WILSON MP HON MP SEN HON Liberal Party of Australia Liberal Party of Australia Liberal Party of Australia PathWest, Fremantle Hospital, Clinipath, Osborne Park, Capital Pathology, Canberra, November 2018 November 2018 20 March 2019

MR MP MS PETA MURPHY MP MR MP Australian Labour Party Australian Labour Party Liberal Party of Australia NSW Health Pathology, Dorevitch Pathology, NorthWest Pathology, Westmead Hospital, Frankston Hospital, 16th August 2019 15 July 2019 6th August 2019

MR DAVE SHARMA MP MR MP DR KATIE ALLEN MP Liberal Party of Australia Australian Labour Party Liberal Party of Australia SydPath, St Vincent’s Hospital, The Alfred, The Alfred, 20th August 2019 27th August 2019 12th November 2019

MR JASON CLARE MP MS MP Australian Labour Party Liberal National Party of Kossard Dermatopathologists Queensland 13th November 2019 Gold Coast University Hospital 27th August 2019

7