Sales manual 2014-2015 omin al de D ique Can Nord-Plage Macouba Grand'Rivière Basse-Pointe JM CRASSOUS DE MEDEUIL Forêt Départementale Ajoupa- Moulin Lorrain Domaniale de la à Cannes Bouillon N1 Fabrique de Manioc Anse Couleuvre Montagne Pelée La Maison et de Cassaves Les Gorges de la Poupée Montagne Pelée de la Falaise Marigot Prêcheur 1395 m N3 N1 Le Tombeau P D15 des Caraïbes a Sainte-Marie rc Morne-Rouge N Réserve Naturelle Edito a Îlets D10 Le Cap 21 tu Coopérative de la Caravelle r Morne Jacob SAINT JAMES Ste Marie e de vannerie D2 DEPAZ Maison N3 l R 884 m D24 Paille Caraïbes Château de la Nature é Presqu’île g Dubuc D25 de la Caravelle D11 io n D1 a Morne des Esses Fond- l HARDY Saint-Pierre D1 d D2 La Sora OCÉAN St-Denis e D15 l a Trinité M N4 Ba on HABITATION D26 ie du Gali ATLANTIQUE NEISSON D20 Morne-Vert a SAINT-ETIENNE N1 r t i D1 Carbet Piton n Aqualand La i Gros-Morne This Sales Manual was designed to help q Miellerie du Carnet u D1 Les îlets du Robert D20 1196 m e Vert-Pré N3 you set up programming and sell the Bellefontaine D3 Havre du Robert D27 An Griyav La Robert D63 Saint-Joseph destination. It will help you design products D14 D15 D47 N4 D13 D45 D3 and tourism packages and answer all Case-Pilote N2 FORT-DE-FRANCE CLEMENTD. 1 N6 v N1 D30 er Les îlets du François your clients’ questions. With this tool, we v s l Lamentin er a D Schoelcher N6 François s om FAVORITE la iniq DILLON D16 Gu ue ad N6 want to present the authentic, modern elou Baie des AÉROPORT pe ie D4 uc AIMÉ CÉSAIRE N5 -L Flamands N6 te Martinique, brimming with inviting activities, n Pointe D5 ai Ducos S du Bout Montagne rs e Anse Mitan Saint-Esprit du Vauclin Vauclin a professional Martinique that ofers an v D17 D5 Anse à l’Âne 504 m Trois-Îlets Rivière- D34 D32 embarrassment of choice. Village D7 Salée de la Poterie D35 N5 Parc Naturel Régional Parc Naturel Régional D8 MER DES CARAÏBES D7 de la Martinique N6 de la Martinique D36 D8 N5 N5 Martinique ofers itself up to you, with its Morne LA MAUNY Anses-d'Arlet Larcher Diamant D17 Rivière-Pilote Sainte-Luce MARIN Point de vue du beaches, its turquoise and emerald-green TROIS RIVIERES Morne Gommier Mémorial N5 Port D33 de l’Anse Cafard du Marin waters, its exuberant nature, its fabulous sea D9 Rocher du Diamant Sainte-Anne Le Jardin de la Mer Îlet Chevalier beds, its extraordinary historical heritage, Pointe Savane des Pétrifications Baie des Anglais du Bout, Montagne Pelée, Grand Saint-Pierre, Grande Anse Etang des Réserve naturelle des des Salines Salines îlets de Sainte-Anne Rocher du Diamant, AOC rum, Château Dubuc: an endless string of riches that let you Îlet Cabrits Table du Diable show your clients an inspiring and varied destination that they can explore at their leisure. C ana l de Sainte-Lucie For you, Martinique is also undergoing a major update: you will fnd our entire tourism ofer in a new space: a chic, modern, exhaustive and interactive Summary Martinique portal. I invite you to explore this bouquet of products, and I truly hope it will satisfy your clients, Unique Martinique .......................................... 4 our future visitors. Daily Martinique ............................................. 8 British Where to stay in Martinique ............................. 20 Virgin Islands Anguilla St. Martin Sint St. Barthélémy Maarten The Martinique brand ..................................... 34 Anyigua and Barbuda Karine Roy-Camille Puerto U.S. Saba Rico Virgin Islands Tourism Commissioner St. Kitts & Navis Explore Martinique ......................................... 46 of the Martinique Tourism Authority Montserrat Guadeloupe Isla Aves Cultural Martinique ........................................ 62 Regional Councillor Dominica MARTINIQUE Active Martinique ........................................... 76 FORT-DE-FRANCE St. Lucia St. Vincent Barbados Martinique port of call ..................................... 94 and The Grenadines Grenada Useful addresses ............................................ 102 Tobago Some key dates Location Geography Climate Population in the history & Culture of Martinique UNIQUE artinique > Wood prepared to maintain the balance of the round yole Some key dates Location Geography Climate Population in the history & Culture of Martinique UNIQUE artinique Location Climate Some key dates in the history of Martinique Located in the heart of the Caribbean archipelago, Martinique Martinique has a fairly mild climate and the heat is never is one of the Windward islands in the Lesser Antilles group. Its excessive. Thanks to the average temperature of 79°, It was in 1502, on his fourth trip to the New World, that eastern coastline borders the Atlantic Ocean while its western Christopher Columbus landed in Martinique. At the time, the Martinique is the island of the “never-ending summer”. coast is fanked by the Caribbean Sea. The island is 4 350 miles island was inhabited by the Carib Indians who had displaced the away from France, 3 688 km from Montreal, 1 950 miles from New The trade winds from the east and northeast provide a Arawaks. Both of these groups were originally from the Orinoco York and 275 miles from the closest South American coastline. steady breeze that constantly refreshes the air. basin. Martinique was known as Madinina, the island of fowers. The closest neighboring islands are to the north: Dominica, 16 Due to the tropical climate conditions in Martinique, the Prior to 1493: the Lesser Antilles were inhabited by miles away, Guadeloupe, 75 miles away, and to the south: Saint island is lush with vegetation: lavish tropical forests, groves, the Arawaks and the Caribs who originally came from Lucia, 23 miles away. Martinique is equidistant from the coasts savannas, countless species of trees, fruits, plants and northwestern South America (Orinoco - Venezuela). of Venezuela and Haiti/Dominican Republic (497 miles). fowers, not to mention the mangrove forests. All in all, the 1502: Christopher Columbus landed in Martinique. September 1635: Pierre Belain d’Esnambuc landed in island is an extraordinary garden. Martinique and established the Saint-Pierre fort The fauna, consisting mainly of birds, marine mammals right on the spot, the site would later become the city of Geography (whales, dolphins ...), turtles, fsh and shellfsh, is also Saint-Pierre that we know today. enriched with small lizards, called «Mabouya» or «anolis», 1635 to 1658: a period of chaos between the settlers and Martinique specifc iguana. The «manicou», a kind of the native Caribs. The Caribs were confned to the windward Martinique has a surface area of 425 square miles. At its opossum, is one of rare mammals installed in the Caribbean. zone (from Grand-Rivière to le François). greatest length and width it measures 50 miles and 24 However, mongoose was introduced by human. 1636: the frst African slaves were brought to the French miles, respectively. The rugged mountainous landscape Antilles. to the north is geologically young. Mount Pelée is the 1658: the Caribs were practically exterminated by the island’s highest peak, culminating at 4 500 feet. The north Europeans. is characterized by dense forests, rivers and waterfalls. In 1685: Colbert’s “Black Code” was established, a text of 60 the center, the Lamentin Plain transitions to the south’s Population and Culture articles that ofcially governed the life ofslaves until 1848. gentler and geologically older landscape of rolling hills. The 1662 to 1848: the height of the plantation economy and southern coast is dotted with many picturesque bays and slavery. Martinique has a multiethnic population. This diversity coves. In the southernmost part of the island, a savanna of 1848: slavery was abolished and Indian laborers were petrifed trees is an unusual geological sight. is due to a mix between the successive occupants of the gradually introduced. island. Approximately one quarter of the population resides May 8th 1902: the eruption of Mount Pelée and the in the administrative capital, Fort-deFrance. subsequent destruction of the city of Saint-Pierre, Martinique is truly a land of tradition and culture, with a rich the “little Paris of the Caribbean”. 30,000 people perished in history of crafts and literature by renowned authors and the disaster. famous poets, music and dance, lifestyle and gastronomy. March 19th 1946: Martinique acquired the status of a French overseas department. Today, Martinique is represented by Numerous religious denominations are present in 4 members of parliament and 2 senators. Martinique. The ofcial language is French, although 1982: Martinique acquired French regional status following everyone speaks Creole, a language that is a blend of Old the decentralization law. Today, Martinique has a double French, English, and African languages, as well as surviving status; it is both a region and a French department. Saint-Pierre Amerindian terms. In 2015, it will become a unique community. Savane des Esclaves - Trois îlets 6 7 How to get Useful contacts Useful infos to Martinique? How to get around? DaILy artinique > ruineS du théatre de Saint-pierre CommentHow to se getrendre Comment se deplacer UsefulContacts contacts utiles UsefulInfos utiles infos ento MartiniqueMartinique? ? How tosur get l’ile around? ? DaILy artinique ENTRY REQUIREMENTS POLICE HEADQUARTERS ITALY UNITED KINGDOM For short stays (up to three months) no visa is required for the 3 Rue Victor Sévère - 97200 FORT DE FRANCE M. Vincent Landi Mme. Alison ERNOULT 97200 FORT-DE-FRANCE following nationalities: Nationals who hold a valid ID card or Phone 05 96 59 40 00 / 05 96 71 36 90 97200 FORT DE FRANCE Phone 05 96 61 56 30 - Fax. 05 96 61 33 89 passport from a European Union member country or other Phone / Fax. 05 96 70 54 75 - [email protected] European Economic Area (EEA) countries, Andorra, Monaco and CONSULATES IVORY COAST Switzerland.