Einhell Germany AG Jan Teichert / CFO 1 „Solid key figures and long-term successful track record in DIY“ Production and distribution of power tools and garden tools for the Do-it-yourself-industry Brief profile Founding year: 1964 Employees worldwide: approx. 1600 Subsidiaries: 39 Partner companies: 19 Equity ratio 31.12.2019: 54% (Bookvalue of the Equity per Share approx. 57 Euro) Net-cash 31.12.2019: 687 TEuro Turnover 2015: 444 Mio. Euro EBT: 2,7% Turnover 2016: 487 Mio. Euro EBT: 3,5% Turnover 2017: 553,4 Mio. Euro EBT: 6,5% Turnover 2018: 578 Mio. Euro EBT: 6,2% Turnover 2019: 605,7 Mio. Euro EBT: 5,4% Guidance 2020: approx. 700 Mio. Euro EBT: ca. 7% 2 Einhell group structure Einhell Germany AG (Share in brackets) kwb Germany GmbH ELTEC Einhell Holding Gesellschaft Einhell France SAS Einhell Romania S.R.L Einhell Holding Australia Pty. Ltd. (100%) Einhell Electro Machinery m.b.H (100%) (100%) (100%) (100%) Stuhr / Germany Technology Co., Ltd. Wels / Austria Villepinte / France Bukarest / Romania Melbourne / Australia (100%) Kunshan / China Hans Einhell Österreich Einhell Benelux B.V. iSC GmbH Einhell-Unicore s.r.o. Ozito Industries Pty. Ltd. Gesellschaft m.b.H (100%) (100%) (100%) (100%) (100%) Vienna / Austria Breda / Netherlands Landau / Germany Hans Einhell (China) Chongqing Karlovy / Czech Republic Melbourne / Australia Co., Ltd. (100%) Chongqing / China Einhell Croatia d.o.o. Einhell UK Ltd. ECOmmerce System GmbH Einhell Turkey Dis Ticaret A.S. Einhell Chile SA (100%) (100%) (100%) (100%) (100%) Sveti Kriz Zacretje / Merseyside / Great Britain Landau / Germany Hansi Anhai YOUYANG Istanbul / Turkey Santiago / Chile Croatia Import & Export Co., Ltd. (100%) Einhell Schweiz AG ECOmmerce System s.r.o Einhell d.o.o. Beograd Einhell Argentina S. A. Youyang / China (100%) Einhell Hungaria Kft. (90%) (100%) (100%) Winterthur / Switzerland (100%) Prague / Czech Republic Belgrad / Serbia Budapest / Hungary Buenos Aires / Argentina Hans Einhell (Shanghai) Trading Co., Ltd. (100%) Einhell Nordic ApS Shanghai / China Einhell BiH d.o.o. (51%) Einhell Polska Sp. z o.o. Einhell Colombia S.A.S. (66,7%) Lystrup / Denmark (90%) (100%) Vitez / Bosnia Wroclaw / Poland Bogota / Colombia Hansi Anhai Far East Ltd. (100%) Einhell Italia s.r.l. Svenska Einhell AB Einhell US Holding, Inc. Hong Kong / China (100%) (100%) Hans Einhell Ukraine TOV (100%) Milan / Italy Malmö / Sweden (100%) Kiev / Ukraine Dover / State of Delaware HAFE Trading Ltd. (100%) Comercial Einhell, S. A. Einhell Bulgaria OOD Einhell LLC Lawn Star Ltd. Hong Kong / China (100%) (67%) (100%) (51%) Madrid / Spain Varna / Bulgaria St. Petersburg / Russia Cape Town / South Africa Einhell Portugal – Comércio Einhell Hellas A.E. Int., Lda. (98,1%) (100%) Athen / Greece Arcozelo / Portugal 3 11-2020 „Einhell Shares: Sustainable dividends and share price increase“ SHARE PRICE DEVELOPMENT SHAREHOLDERS DIVIDEND POLICY 2003 - 2020 Thannhuber AG Free Float (Common Share) 93% Annually 20 – 30% of the consolidated 1.680.000 2.094.400 45% 55% net income Premium Common Axxion > 5% „Long-term sustainable increase in value“ „Stable shareholder structure thanks to „Regular dividends“ the founding family as common Dividend - History shareholders“ In Euro 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Total 1.761.536 2.138.976 2.516.416 2.893.856 3.271.296 2.138.976 2.138.976 2.893.856 2.893.856 2.138.976 1.384.096 1.384.096 2.138.976 2.893.856 4.403.616 5.158.496 5.158.496 Common 0,44 0,54 0,64 0,74 0,84 0,54 0,54 0,74 0,74 0,54 0,34 0,34 0,54 0,74 1,14 1,34 1,34 Shares 4 Premium 0,50 0,60 0,70 0,80 0,90 0,60 0,60 0,80 0,80 0,60 0,40 0,40 0,60 0,80 1,20 1,40 1,40 Shares Financial figures 5 Turnover (Mio. €) per Quarter „Q 2/20 and Q 3/2020 strongest sales quarters in the company‘s history“ 1 - 09/2019: 463,0 Mio. € (5,8%) 1 - 09/2020: 529,6 Mio. € (7,1%) 1 - 12/2019: 605,7 Mio. € (5,4%) FC 2020: approx. 700 Mio. € 6 EBT per Quarter (Mio. €) „Q2/2020 and Q 3/2020 with further increased profitability“ 1 - 09/2019: 26,6 Mio. € (5,8%) 1 - 09/2020: 37,4 Mio. € (7,1%) 1 - 12/2019: 32,5 Mio. € (5,4%) FC 2020 approx. 7% EBT 7 Long-term sales target: 1 bn. Euro turnover Initial planning: 2000 2019 2020 2021 2022 2023/2024 161 Mio. € 605,7 Mio. € 620-630 Mio. € 650 Mio. € 680 Mio. € 750 Mio. € FC Plan Plan Plan Revised planning: 2000 2019 2020 2021 2022 2023/2024 approx. Budget to be to be 161 Mio. € 605,7 Mio. € 700 Mio. € under revised revised FC planning „Continued sustainable and profitable sales growth“ 8 Sales Development Einhell Brand Brand Development: Einhell in relation to Private Label Target 2010 2015 2016 2017 2018 2019 2022 Einhell* 68,4% 77,8% 80,5% 82,9% 84,5% 87,8% > 90% Private 31,6% 22,2% 19,5% 17,1% 15,5% 12,2% Label Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0% * Incl. Einhell, Bavaria, Ozito & KWB „Successful strengthening of the Einhell Brand“ 9 Sales development Power X-Change – battery platform „Power X-Change as a growth and technology driver“ 10 TextSales Channel Development Text „E-Commerce with further growth“ 11 Strategic Development International Expansion CANDIDATES FOR PARTNERSHIP OR ACQUISITION 12 MÄHROBOTERFocus Product Groups and Category Leadership 13 Strategic Development Focus Product Groups and Category Leadership We offer the widest product range of tools with one battery and one charger With PXC we want to become category leader for our key customers, the private house and garden owner „Everything for house and garden – one battery, one solution“ Within the next 3 years, our PXC assortment will be further expanded by integrating every article, which is currently available with petrol or cable. End of 2018: 87 Skins End of 2019: 130 Skins End of 2020: approx. 180 Skins „Continued high investments into the battery platform. “ 14 Einhell wins test with the best battery ahead of Metabo, Bosch and Makita 15 16 Brand Strategy 17 Strategic Development Brand Positioning of Einhell as an A-Brand Activities to strengthen our brand TV Distribution Corporate PoS International campaign winning design excellence marketing „Continuous high investments in marketing.“ 18 Official Partner of BMW i Motorsport as part of Formula E 19 RTL Charity Marathon 20 GfK Figures 2019 21 GfK Figures 2019 (01-12) – Powertools POWER TOOLS - TOTAL POWER TOOLS - CORDLESS Einhell No 3 on the market 10% Einhell No 3 on the market 10% 33% 39% 40% 39% 11% 18% Einhell Bosch Makita Rest Einhell Bosch Makita Rest Einhell grows Market share Einhell in % (units) Einhell on conquest Market share Einhell in % (units) year after year 12,0% course with 9,5% Power X-Change 10,1% 10,0% 8,7% 9,2% . Market share (units) 8,0% 10,0% increased by 58% 6,8% . Market share (units) 8,0% 6,0% since 2015 6,0% increased by 10% vs. 2018 5,0% . Average growth per 4,0% + 9,2% + 9,8% year: +15% 2,0% . 27% more items sold than last year 0,0% 0,0% 2015 2016 2017 2018 2019 2018 2019 22 GfK Figures 2019 (01-12) - Gardentools POWERED GARDENING - TOTAL POWERED GARDENING - CORDLESS 16% 19% Einhell No 2 on the market Einhell No 1 on the market 14% 47% 51% Market- 18% 19% LEADER 16% Einhell Bosch Gardena Rest Einhell Bosch Gardena Rest Einhell on the way to Einhell doubles the Market share Einhell in % (units) Market share Einhell in % (units) No 1 in 2020? number of PXC items 20,0% sold in 2019 19,1% . Market share (units) 15,5% 20,0% increased by 104% 15,0% 11,9% . Market share (units) since 2015 10,9% 15,0% 12,1% 9,0% increased by almost 10,0% 7,6% . Einhell with the 58% compared to 2018 10,0% + 57,9% + 30,3% highest increase 5,0% . Sales volume (€) more 5,0% among all relevant than doubled competitors 0,0% compared to the 0,0% 2018 2019 2015 2016 2017 2018 2019 prev. year 23 GfK Figures 2019 (01-12) – Stationary Tools BENCHTOP TOOLS Einhell is by far number 1 (units and €) . Well ahead of Bosch, Scheppach and Metabo Market- 25% 37% . More than every 3rd stationary tool is from Einhell . Approx. 3 times more items sold than number 2 on LEADER the market (Scheppach) 10% 13% 15% Einhell Bosch Scheppach Metabo Rest Market share Einhell in % (units) 40,0% 37,1% 32,9% 35,0% 30,1% 31,5% 31,6% Einhell is expanding its market leadership 30,0% and is growing double-digit year after year 25,0% +12,8% 20,0% +4,1% . Market shares (units) increased by 23% since 2015 +0,3% and 12,8% since 2018 15,0% 10,0% +4,7% . Increase in sales (units) by 22% compared 2018 5,0% 0,0% 2015 2016 2017 2018 2019 24 Einhell‘s pros at a glance: 1. INTERNATIONAL EXPANSION Further high market opportunities due to international expansion High opportunities by scaling the sales base with the current range of products Successful Track-record over many years 2. FOCUS PRODUCT GROUPS Leading position in battery platforms High market growth rates, high sales growth rates in the area of cordless tools 3. BRAND STRATEGY Development of Einhell to an internationl A-Brand Increased attention to Formula E High gain of market shares for cordless items under the Einhell Brand 4.