E-Scorecard Newsletter for the International Network of Golf April 2014 Conference Registration Low Price Deadline This FRIDAY!th April 18 See You In Atlantic City June 1-4 24th Annual ING Spring Conference June 1-4, 2014 Resorts Casino Hotel Atlantic City, NJ Newsletter for the International Network of Golf Golf Marketing Seminar At ING Spring Conference To Be Conducted By Jon Last As the Internet becomes more and more integrated headquarters into our daily lives, creating and facilitating a of the successful marketing plan is more of a challenge conference, than ever before. hosting What do the latest trends tell us about the future of all of the marketing and communicating in the golf industry? educational That will be the featured topic in an educational sessions and session at the 24th Annual ING Spring Conference, most of the scheduled for June 1-4 at Resorts Casino Hotel in meal and Atlantic City. networking elements of the meeting. It was the first The Marketing Trends seminar, set for 10:15 casino hotel to open in Atlantic City, back in 1978. It a.m. on the first full day of the conference, will be has since undergone a major renovation, including conducted by Jon Last, Founder and President of the addition of the spectacular Margaritaville Sports and Leisure Research Group, a full service entertainment complex. marketing research consultancy that supports Nearly everyone at the conference can benefit from leading brands in sports, travel and media. participation in the ING One-On-One Appointment Last’s 25-plus years of professional experience Show, which will be held over two days at this includes seven years as VP Corporate Marketing year’s conference. It was created to place an for Golf Digest Companies, and eight years at the emphasis on business relations between the media PGA of America, where he oversaw marketing and golf companies, resorts, destinations and research, consumer marketing and retailing. entrepreneurs. A frequent speaker and featured columnist for Participating companies set up tabletop displays. Media Post’s Marketing: Sports, Last holds an Beginning at 8 a.m., private meetings will be held M.B.A. from Wharton and a B.A. from Tufts. He is every 20 minutes, for five hours over two days – a former national president of the U.S. Marketing Monday and Tuesday mornings of the conference. Research Association (MRA) and presently serves Another key element of the conference for on the national board of directors for the Executive exhibiting companies is the Demo Lab on Tuesday Women’s Golf Association and Marketing Research afternoon. Historic Atlantic City Country Club will Institute International. host this year’s ING Demo Lab, where companies Last will share recent research in his presentation, with golf equipment and training aids set up on the helping attendees gain a greater understanding range and putting green where attendees try the of how the utilization of Internet and Social Media products first hand. Companies that have verbally Marketing can blend with traditional marketing committed to participating in the Demo Lab so far methods in delivering messages to the golf include Bridgestone, Freedom Golf Association, consumer. RadiusRoll Putters, Personal Golf Fan, Razor Golf, Approximately 150 people will attend the 24th SNAG, and TaylorMade Golf. A total of nearly 20 Annual ING Spring Conference in Atlantic City. companies are expected to take part. Resorts Casino Hotel will serve as the official Newsletter for the International Network of Golf Interactive Social Media Workshops At ING ABOUT ING Spring Conference Will Offer Choices For CONTACT: 556 Teton Street Beginners, Advanced Lake Mary, FL 32746 PH: 407- 328- 0500 A pair of workshops at the 24th Annual ING FX: 407-878-4928--NEW! Spring Conference will help attendees en- mike@ jamisongolf. com hance their Social Media communication skills, www. inggolf. com based upon their current level of expertise. The conference is scheduled for June 1-4 at Resorts Casino Hotel in Atlantic City. SOCIAL MEDIA: Attendees will choose which workshop to at- • Facebook: tend, based on their current knowledge of So- facebook. com/ InternationalNet- cial Media. The interactive Social Media work- workofGolf shops will help individuals learn how to best • LinkedIn: utilize Social Media in their lives and business- linkedin. com/groups?about= es. Should your company be on social media? &gid=2011921 What is coming down the pike and what does • Twitter: the future look like? Can social media benefit www. twitter. com/intlnetofgolf your company’s Google search ranking? Taylor Trusty, CEO of Blackstone Media in New York, will conduct a STAFF: workshop for those with intermediate or advanced skills in Social Me- Executive Director dia. He is a valued speaker with many past engagements, including Mike Jamison the Kentucky Press Association Annual Conference, Direct Marketing Association of Long Island, Louisville Chapter of the Kentucky Medi- Membership Director cal Group Management Association, and the Greater Louisville Inc. He has also conducted Social Media seminars each month for the Linda Jamison past three years at Blackstone Media. Charley Fitzwilliam, co-founder of The Brand Amp marketing agency Membership Coordinator in Southern California, will lead a workshop for beginners. Fitzwil- Michelle Maier liam’s company amplifies some of the biggest consumer lifestyle, electronics and fitness brands. He leads the agency’s digital and Sales Executives social media practice. The Brand Amp’s dynamic client roster (Tay- Jane Dally lorMade adidas-Golf, Qualcomm, VIZIO, Red Bull and Mizuno) has Jamie Davidson provided his team the ability to create innovative social media tactics and campaigns that amplify brands’ PR and advertising initiatives. Events Assistants The two workshops will take place at 11:15 on the first full day of the Mandy Bumgarner conference, June 2. It will immediately follow a Golf Marketing Trends Maddie Schiefelbein seminar conducted by Jon Last, Founder and President of Sports and Jim Smith Leisure Research Group, a full service marketing research consul- Jack O’Leary tancy that supports leading brands in sports, travel and media. Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer. Newsletter for the International Network of Golf TV Personality Mitch Laurance Myrtle Beach’s Award winning television show “On To Serve As Emcee For ING the Green Golf Video Showcase,” and is a Video Spring Conference Contributor and Host for Golf Getaways Magazine. Television and radio personality Mitch Laurance will In the world of entertainment, Laurance got his start serve as Master of Ceremonies for the 24th Annual in television as an Associate Director and Producer ING Spring Conference June 1-4 at beautiful Resorts on NBC’s “Saturday Night Live.” He then went on Casino Hotel in Atlantic City, NJ. to a career in front of the camera that has continued Laurance currently is Host of “Golf Connections with for more than 30 years. He was a series regular on Mitch Laurance” on TheGolfDirector.com, winner of HBO’s “Not Necessarily the News” and has had ING 2013 Outstanding Achievement in Radio award. numerous recurring roles on shows such as “LA Law,” A long list of prominent guests on his show includes “Matlock” and “Dawson’s Creek.” He most recently Annika Sorenstam, Tony Jacklin, Peter Jacobsen, Ben appeared on the FX Channel shows “The Riches” and Wright and Charlie Rymer. “Prison Break,” and the Lifetime series “Drop Dead Laurance has been the play-by-play commentator Diva.” for ESPN’s Championship Billiards for two decades. He is the Producer, Writer, Director and Host of Newsletter for the International Network of Golf Travel Information To Help You Airport (20 minutes from hotel) and Philadelphia Plan Your Trip To The Conference International Airport (1 hour from hotel). Note that registration deadline to receive the Early GROUND TRANSPORTATION Bird fee is April 18 – quickly approaching. ING will provide bus transportation to and from golf courses on Monday, Tuesday and Wednesday. HOST HOTEL Resorts Casino Hotel, 1133 Boardwalk, Atlantic City, For transport from airports to hotel, we recommend NJ 08401 AC BIG VAN -- WWW.BIGVANAC.COM 609-335-5485. They offer a $70 roundtrip fee from Reservations must be made by calling 888-797-7700 Philly to Resorts Casino Hotel and $20 from Atlantic before the cut-off date, May 20. You must identify City to Resorts Casino Hotel (minimum 4 passengers yourself with group code (VING14) in order to receive per trip). Send us your flight time and we will assist the group discount rate of $83 per night plus tax and in helping to pair you up with other attendees with fees. Resorts requires a one-night’s room deposit, per similar flights. room, to guarantee individual accommodations. If you have any questions, please give us FLIGHTS a call or email. The two closest airports are Atlantic City International Newsletter for the International Network of Golf 24th Annual ING SPRING CONFRENCE June 1-4, 2014 Resorts Casino Hotel, Atlantic City, NJ Plus One Deadline: April 18, 2014 Plus One Individual Attendees Referring ING Member!s Name Registration Form ____________________ (Exhibiting Companies & Sponsors use a different form) Active Media (Definition: You have a recognized and creditable outlet for producing stories from this conference) ___4-Day Conference Package: $200 $125 if paid by April 18, 2014 - OR - ___Day-By-Day Fee: $50 per day Agency (Definition: You are employed by or contracted with a PR or Advertising Agency, or you sell media space for mags, TV, etc) ___4-Day Conference Package: $600 $395 if paid by April 18, 2014 - OR - ___Day-By-Day Fee: $125 per day Association (Definition: You are employed by or contracted with a creditable golf-related association ___4-Day Conference Package: $600 $395 if paid by April 18, 2014 - OR - ___Day-By-Day Fee: $125 per day Business (Anyone involved in the industry who does not fit in categories above; i.e.