The most familiar brand in sports Providing fans with the complete sports experience 2 3 DISTRIBUTION: DISTRIBUTION: Growing Growing 4 5 SURROUND THE FAN: SURROUND THE FAN: Live games, and the Live games, and the “Game Around the Game” “Game Around the Game” BIGGEST GAMES – REACHING FANS 24/7 Regular and Championship Games Multiple digital opportunities – Streaming, Mobile, Social, Sweepstakes, Countdown Clocks, Podcasting… IN PROGRAM OPPORTUNITIES CONNECT All week long Providing fans with the complete sports experience 6 7 FANS: FANS: Reaching them Reaching them everywhere everywhere 8 9 ESPN AUDIO: ESPN AUDIO: Strong Impact Generates high levels on Brand Awareness of WOM for brands Percentage of Platform Users Engaging in Word-of-Mouth about Brands – Past Week Size of bubble= Reach INDEXED TO TOTAL PUBLIC Speed 184 190 177 (Highest Effect Per Exposure) Per Effect (Highest 145 135 123 Potential (Strongest Impact Possible) 81 TV and Audio drive brand awareness long term Non ESPN ESPN TV ESPN TV ESPN.com ESPN Mobile ESPN The Audience Live Games News & Info Magazine Traditional media has the highest maximum effect possible Word of Mouth leads to purchase intent Source: 2013 ESPN XP Tracker; Media Mix Model Based on a Six-Month Average Aggregate of 24 Source: 12-14 ESPN XP Tracker, August ‘12 – March ’14; 10 Advertisers Weighted Equally By Platform and KPI’s Average of 10 brands included in both XP Tracker & Keller-Fay WoM data 11 ON AIR: RADIO: Talk TV Executions 24/7 Sports Talk – Features Top Personalities – Live Reads Seasonal Sports Programming - Screenshots, video, logo graphics and product placement Fan Interactive Segments Experts Analysts Year Round – Content Interstitials - Run movie trailers for upcoming feature films, custom content and branded commercial segments 12 13 ON AIR: ON AIR: Live Sports Live Sports – Season-long sports action and – Live Sports Broadcasts are cross promoted across championships to listeners nationwide ESPN Branded Media that reaches over 100 million people every week – Includes the World Series, NBA Finals, NEW College Football Playoff and more – Many broadcasts streamed live via ESPNRadio.com – All events with pre and post-game coverage, respected and seasoned announcers/commentators 14 Source: ESPN All Day Everyday 15 LIVE SPORTS ON THE RADIO: ESPN AUDIO LIVE SPORTS: Best Available “Screen” Did YOU Know? when TV isn’t an option Live Sports Broadcast on ESPN Radio listeners are nearly as engaged Listen on the radio 49% with the game as TV viewers Check scores on smartphone/tablet 13% Check scores on computer 12% Follow Pitch by Pitch on computer 12% Follow Pitch by Pitch on Smartphone/tablet 11% 64% 67% Listen to half or 86% among “Must-Hear” more of the game game listeners 76% 94% among “Must-See” game viewers 2013 Lieberman Research Worldwide, Fall Post Season MLB Study, ESPN Radio vs. MLB on Fox 16 2013 Lieberman Research Worldwide, MLB Post Season - Attention Paid To Broadcast(Full Attention or Near-full Attention) 17 ESPN AUDIO LIVE SPORTS: ESPN AUDIO LIVE SPORTS: Did YOU Know? Did YOU Know? Live Sports Broadcast on ESPN Radio Playoff and Championship games show advertisers have nearly the same strength a dramatic increase in audience and the and breakthrough as TV counterparts… opportunity of live sports in the stream with a fraction of the spend Aware 83% 91% Recall 18% 26% Ad Breakthrough 21% 28% Record Setting Day: USA vs. Germany 6/26/14 Peak number of concurrent listeners: 318,000 2013 Lieberman Research Worldwide, Fall Post Season MLB Study, ESPN Radio vs. MLB on Fox - Recall on platform, Ad Breakthrough: conversion of 18 overall awareness to recall of ad Source: Abacast 19 ESPN AUDIO: ESPN AUDIO: Digital Digital – One of the most visited pages in ALL of ESPN.com Top Sports Podcasting provider in the world with weekdays, 9:00 AM - 12:00 PM 200 million+ yearly podcast downloads – 75% of ESPN Radio online listeners are more likely – 9 out of 10 listen to over 75% of every to be actively listening, and less likely to just have it podcast they download on as background noise – 87% of downloaded ESPN podcasts – Only 27% of online ESPN Radio listeners will switch are listened to the station during commercial breaks – 80% typically play podcasts rather than download, implying immediate listening 20 Source: ESPN FANography, August 2014 Source: ESPN FANography, August 2014 21 DIGITAL: DIGITAL: What’s New What’s New New daily fixed rotational placement The ESPN Audio live stream is now on the ESPN.com homepage featured prominently within the #1 Sports App (55MM Downloads) 22 23 DIGITAL: DIGITAL: Turnkey Promotions Turnkey Promotions 24 25 ON SITE: ON SITE: Home to Championship Events Home to Championship Events Remote stops throughout the Unique sponsor activations year at the biggest events like: – “The Subway Green Room” – “Listen Closely to Linda Cohn” – College Football Playoff Robust digital extensions – Super Week – “Super Week Live” – NBA All-Star Game – Countdown Clocks – NBA Finals – Baseball Opening Week On-air promotion, signage, giveaways, – MLB All-Star Game sampling, talent interaction – College GameDay Tour – Fall Football Tour – World Series 26 27 .