Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 52 President Jokowi Instagram Oriented to The Character Education in The Disruption Era Indonesian Journal on Learning and Advanced Education http://journals.ums.ac.id/index.php/ijolae The Politeness Comments on The Indonesian President Jokowi Instagram Official Account Viewed From Politico Pragmatics and The Character Education Orientation in The Disruption Era Harun Joko Prayitno1, Hari Kusmanto2, Yakub Nasucha3, Laili Etika Rahmawati4, Norliza Jamaluddin5, Samsuddin6, Awla Akbar Ilma7 1,2,3,4Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, In- donesia 5Faculty of Language and Communication, UPSI, Malaysia 6Faculty of Social and Humanitarian, UPSI, Malaysia 7Faculty of Arts and Humanitiez, Suez Canal University, Egypt DOI: 10.23917/ijolae.v1i2.8785 Received: September 7th, 2019. Revised: September 25th, 2019. Accepted: September 30th , 2019 Available Online: September 30th, 2019. Published Regulary: Juli 1st, 2019 Abstract Politeness of expression and character education are both crucial aspects and related to Indonesian education. In the context of communication where the advancement of the internet and technology has now made communication without limit, a new problem arises. The social media, e.g. Instagram, gives space to their users to be more open in expressing his ideas and political opinions. This study aims to identify the forms of positive politeness acts of followers' comments on President Jokowi's official Instagram account and describe the intent of politico pragmatic power of positive politeness of followers of Jokowi's Instagram accounts. The data source of this study was the speech of followers on the official Instagram account of Indonesian President Jokowi #MenujuIndonesiaMaju managed by the President's Digital Communication Team for the period October-November 2018. The study data were in the form of comments from Jokowi's Instagram account followers who had positive politico pragmatic politeness. The data collection technique was carried out using documentation, note-taking techniques, and continued with heuristic listening techniques. Data analysis was performed with an intralingual equivalent technique which was strengthened by an extra lingual equivalent and sharpened with Levinson's politeness analysis technique based on the principle of harmony in Javanese culture. The results of the study showed that the form of positive politeness acts that were most used by followers was by giving attention to the speech partners. Political propaganda power of dominant followers’ comments was in the form of the power to ask and support rather than the power of praise, the power of influence, the power of motivation, and the power of suggestion. It shows that Instagram account followers have an optimistic attitude towards Jokowi's leadership. Jokowi's managerial, and leadership performance has a positive face among followers. The ability to praise, motivate, and advise is an essential component in the formation of children's character education in the disruptive era in education. Keywords: political comments, positive politeness, language act, character education, disruption era. Corresponding Author: Harun Joko Prayitno, Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia, email: [email protected] Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 53 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era 1. Introduction Politeness in language act needs special run smoothly. It is as stated by Tamrin attention from and given examples by teach- (2014) politeness is an effective communica- ers, lecturers, and the community in general. tion strategy to avoid conflict between indi- Politeness is not only related to language; viduals in a communication. politeness is also related to politics (polite- Positive politeness acts can be realized ness in politics). If the politeness matter is in several forms. Brown and Levinson (in watched out for, it is not impossible, and Fauziati, 2016) mentions that there are fif- there will be a shift and even a deficit. teen positive forms of politeness which in- Politeness matter of language usage at clude: (1) paying attention to the wishes, this time is very terrible. It is seen based on likes, and needs of the speech partner; (2) some previous research findings which state giving attention; approval, and sympathy of that there has been a use of impolite lan- speech partners; (3) intensifying the attention guage. The following forms of impoliteness of the speaker by dramatizing events and in language: ridicule and use of harsh words facts; (4) using identity markers; (5) seeking (Mansor et al. 2014); direct criticism, spread approval; (6) avoiding disagreements with hatred, and attack the personality of others the speech partner; (7) shows similarities (Kusno & Rahman, 2016); shifts and deficits with speech partners (8) using jokes in com- in the politeness of language usage in stu- munication; (9) shows understanding with dents (Noor & Prayitno, 2016); and the use speech partners when communicating; (10) of dysphemia on social media (Ulum & showing an optimistic attitude; (11) involv- Kusmanto, 2018). ing speech partners in speech activities; (12) The country's official Instagram account, asking questions or asking for reasons; (13) Jokowi, is one of the social media accounts offering or promising; (14) stating reciprocal that have the most followers. Jokowi's Insta- relations; and (15) giving a gift. gram account has 17.7 million followers. Politeness, according to Brown and Lev- The politeness strategy dialectics in com- inson (in Leech, 2014) is an effort to keep menting on Jokowi's Instagram account is the face of the other person. It means that interesting to be studied. How the politeness more speakers appreciate the speech partner strategy used by followers in commenting is the more it shows her polite personality interesting to study the positive politeness (Fitriani, 2015). An act of politeness in values and the formation of children's char- communication is not only seen from the acter education. Children's character educa- selection of diction. It means that the context tion is an important aspect in the develop- of a speech in communication plays an es- ment of a nation (Aisyah, 2014; Koussouhon sential role in understanding language (Su- & Dossoumou, 2015; Zurqoni, Retnawati, karno, 2015). There are several aspects de- Apino, & Anazifa, 2019). termine an act of communication which can Acts of politeness in the language is a be said politely, namely age, social distance, communication behavior that must pay atten- situation, time, place, and purpose in com- tion to ethics. Ethics or manners in commu- munication acts (Jahdiah, 2018; Najeeb, Ma- nication must connect power and meaning ros, & Nor, 2012; H. K. Tan, Teoh, & Tan, (Kusno dan Rahman, 2016). Speech partici- 2016). pants' compliance with communication eth- Politico pragmatic power is the meaning ics can make harmonious speech relations or that is implied behind an utterance, which Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 54 President Jokowi Instagram Oriented to The Character Education in The Disruption Era can move someone to do something that is dren's character education is still in the pro- meant in the implied meaning. Yuliana et al. cess of growth and development in the era of (2013) state power include meaning and se- disruption of education as it is today. An era mantically, power at the same time can be of global computing that the aspects, pro- derived from meaning. Politico pragmatic cesses, and outcomes of education are chang- power cannot be interpreted based on the ing very quickly. Therefore, the results and rules of grammar but through the principle of discussion of this study would focus on how cooperation. Through the study of the princi- a positive politeness manifestation of follow- ple of cooperation, a new interpretation was ers comments on Jokowi's Instagram ac- found which obeys the principle of coopera- count; and how the politico pragmatics pow- tion and thus is referred to as a politico er of the positive politeness comments of pragmatic power. Jokowi's Instagram account followers in the The use of language is essentially a rep- perspective of identity formation and charac- resentation of the personality of the speaker. ter education of children in the era of disrup- As stated by Leech (2014) assumes that tion of education. meaning can be portrayed through semantic representation in a language, whereas power 2. Method is given through implicature. Furthermore, The main approach developed in this indirect illocutionary power is sufficiently study is in the form of qualitative (Tojo & expressed through implicature. Implicatures Takagi, 2017; Zurqoni et al., 2019). The are statements that refer to the speaker's qualitative approach in this study is to mental state. In simple terms, it can be said produce a theoretical generalization in the that politico pragmatic power is the intention political comments on Jokowi's Instagram to be conveyed
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