Annual Report 2012 Big Ideas. Big Results Since 2004, HeadCount has registered 250,000 voters and rallied millions to be informed, active citizens — primarily through our work with musicians. We use culture, technology, and creativity to drive civic participation. We make it easy for people to vote, to volunteer, and support causes they believe in. By unleashing the power of musicians and fans to make a difference, we harness our collective power to shape the future. Here’s how... 1 www.HeadCount.org www.HeadCount.org 2 The Ingredients: • The power of music • The passion of Fans • The hard work of volunteers We are a part of a long tradition of music and activism — and we’re taking it to a whole new level through technology and the massive reach of the modern music industry. We work with over 100 nationally-touring acts, including Dave Matthews Band, Wilco, Jay-Z, Pearl Jam, Phish, The Roots and Amanda Palmer. When they put on concerts, some of our more than 10,000 volunteers are there with clipboards and smiles, inviting fellow fans to participate in democracy. 3 www.HeadCount.org www.HeadCount.org 4 The Methods: • Voter registration at concerts • Innovative digital media • Strategic collaboration We have perfected voter registration at concerts, staging 1,170 voter registration drives in 2012 through our 50+ local street teams. Online, our National Voter Registration Day “Clipboard Project” was the largest social media- driven voter registration campaign in history, featuring 50 Cent, Stephen Colbert, George Lopez and nearly 200 other notables. Each took a photo with one of our “Register to Vote” clipboards. Then, on September 25th, they tweeted and posted their photos on Facebook with a link to an online voter registration form, generating over 35,000 registrations. National Voter Registration Day was one of HeadCount’s many collaborative efforts. We work with everyone from GLAAD to the NAACP, the 9:30 Club to Live Nation, Patagonia to Pitchfork. We are a strategic connector, acting as a bridge between non-profits, the music industry and all aspects of our network. 5 www.HeadCount.org www.HeadCount.org 6 2012 Results: • 111,198 voter registrations • 16,390 volunteer hours • Over 100 million media impressions 2012 was HeadCount’s best year ever. We registered more voters than any non-profit with a budget of less than $1 million, with more online registrations than MTV or Google. Our Get Out the Vote phone banking doubled in reach. Outlets like USA Today, Rolling Stone, and Mashable relayed our message. Meanwhile, we continued to develop a pipeline for young music fans to become community leaders. Another highlight was The Bridge Session, a live webcast on Yahoo! where our board member Bob Weir teamed up with members of The National for a performance and live roundtable discussion that generated over 2 million views. Our field campaign went on the road with Wilco, Dave Matthews Band, Phish, J. Cole and Furthur, and also hit 47 festivals including Bonnaroo and Lollapalooza. On National Voter Registration Day, we hit the streets in 33 cities. As the election campaign came to a close, we staged the four-city “Participation Tour” and directed all $12,000 in profits to Superstorm Sandy relief efforts. 7 www.HeadCount.org www.HeadCount.org 8 The Future: Making it easy to get behind what you believe in HeadCount innovates and executes, bringing original ideas to artists and partners — and then making those ideas a reality. In 2013, we developed SoundOff, a technology that allows anyone to easily tweet at elected officials. We created “Capitol Community,” a program to embed activism and philanthropy right into the business model of an historic theater. And we continue to foster discussions of issues among our sizable social media audience. Most importantly, we develop music fans into leaders. By empowering young people to mobilize their peers, we amplify the voices of many. We’ve also helped more than a dozen of our volunteers get full-time jobs with our partners – a stat we’re as proud of as our voter registration total. Look for HeadCount to break new ground in the years to come. Midterm elections are just around the corner, and we’ve got some big ideas... 9 www.HeadCount.org www.HeadCount.org 10 HeadCount Financials Income by Type Voter Outreach and Registration Registrations by Source REVENUE Foundations $442,335 TOTAL REGISTRATIONS: 111,198 Individuals $39,261 Music Industry Corporate & Sponsorship $123,651 27% TOTAL FIELD Field Registrations 36,731 33% Music Industry $223,239 REGISTRATIONS Foundations Investments and Interest $4,920 % Age Range Total Registrations Corporations & 53 TOTAL REVENUE $833,406 Sponsorships 18-24 18,301 Online Registrations 15% 67% EXPENSES 25-29 8,214 Program Services 30+ 10,216 Field Programs $221,050 Individuals Other Outreach Programs $242, 396 5% TOTAL PROGRAM SERVICES $463, 446 Registered Voters by Age Supporting Services Consolidated Expenses Online & Field Registrations Management & General $119,140 Fundraising $63,210 Fundraising TOTAL ONLINE TOTAL EXPENSES $645, 796 10% 74,467 30+ Years REGISTRATIONS 35% Field Programs % Age Range Total Registrations CHANGE IN NET ASSETS $187,610 34 Management, 18-24 30,873 Unrealized Gain on Investments $4,043 G&A 18% 25-29 15.416 NET ASSETS 18-24 Years 30+ 28,178 25-29 Years 44% 21% Beginning of Year $280,111 Other Programs 38% NET ASSETS End of Year $471,764 11 www.HeadCount.org 12 Special Thanks to our Generous Supporters Board of Directors Benefactors: Erin O’Brien Peter Bahouth Jonathan Levine AEG Live! Rex Foundation U.S. Climate Action Network Paradigm Talent Agency Air Traffic Control (Bassnectar) Rockefeller Family Fund Andy Bernstein Dave Margulies Aria Foundation The Sam Klein Foundation HeadCount (Co-Chair & Executive Director) High Sierra Music Festival (Bonnie Raitt) The Stephen M. Sander Foundation Diane Blagman John McCrea Bama Works Fund String Summit Greenberg Traurig, LLP CAKE (Dave Matthews Band) Summer Camp Music Festival Nicole Boxer Philip Bonous Virginia McEnerney Tides Foundation Fuschia Film LTD Alliance for Young Artists and Writers Nicholos Boulukos (Youth Engagement Fund) Marc Brownstein Nadia Prescher Cedar Tree Foundation TRI Studios The Disco Biscuits (Co-Chair) Madison House Inc. CrossCurrents Foundation Walther Productions Kevin Duncan (The All Good Music Festival) Matt Busch Stefani Scamardo Manager, Bob Weir Hard Head Management The East Tennessee Foundation The Waterwheel Foundation (Phish) (Bonnaroo) Sponsors & Corporate Partners: Andrew Dreskin Jonathan Schwartz Ellen Fox Virgin Mobile Festival Sirius XM Jam Cruise/Cloud 9 Entertainment Ford Foundation Magic Hat Brewing Co. Andy Gadiel Peter Shapiro The Gap Inc. JamBase Brooklyn Bowl Patagonia Robin Goldsand Pitckfork Media Richard Goodstone Stephen Simon The Glancy Foundation Relix Magazine Superfly Productions Simon Equity Partners Clifford Greenberg Rockstar Promotions Ken Hays Ami Spishock Dr. Bruce Kaufman Sonos Founder, Gathering of the Vibes Fort William Management Melanie Little Ticketfly Gordon Hensley Don Strasburg MCP Presents (Camp Bisco) Toyota Scion Strategic Media Inc. AEG North American Shippers Association Volkswagen Quintin James Jessy Tolkan Sierra Student Coalition Nissan Photo Credits: Jim Bennett (Pearl Jam), Elizabeth Daniels (Aziz Ansari), Adam Davila Patrick Jordan Robert Weir (Amanda Palmer), Taylor Hill (Voter Registration Day), Patrick Jordan (Trey Anastasio), Red Light Management Furthur, Grateful Dead Scott Leemon (50 cent), Kizzy O’Neil (Jack Johnson, John Legend), Dino Perrucci (Warren Haynes, Jon Stewart), Chris Reed (Sharon Jones), Bryan Strickland (Dave Matthews), Annie Ben Levin Steven Yalof Utley (Stephen Colbert, George Lopez), Dave Vann (The Bridge Session) Tony Marghereta Management Polo Ralph Lauren www.HeadCount.org 14 HeadCount unleashes the power of musicians and fans to make a difference. Since 2004, we have registered over 250,000 voters and rallied millions to be informed, active citizens. We use culture, technology, and grassroots organizing to drive democratic participation in every form. www.HeadCount.org.