Directory of Canadian Stations By Call Letters CKAC °Not yet in operation Jan. 1, 1942 CCA ____ Sackville, N. B. CHLN. Three Rivers, Que. CKLW Windsor, Ont. CKAC CBF Montreal, Que. CHLP_______Montreal, Que. CKMC Cobalt, Ont. CIJJJ _...____Chicoutimi, Que. CHLT_____ Sherbrooke, Que. CKMO _. Vancouver. B. C. CDK Watrous, Seak. CHML.______Hamilton, Ont. CKNB___Campbellton, N. B. CBL _.- Toronto. Ont CHNC__New Carlisle, Que. CKNX Wingham, Ont. CBM Montreal, Que. CHNS. Halifax, N. S. CKOC Hamilton, Ont. CBO Ottawa, Ont. CHRC Quebec, Que. CKOV Kelowna, B. C. CBR Vancouver. B. C. CUSS St. John, N. B. CKPC Brantford, Ont. CKAC CBV Quebec, Que. CHWK._ Chilliwack, B. C. CKPR____Port Arthur. Ont. CBY Toronto, Ont. CJAT Trail, B. C. CKRC Revelstoke, B. C. CFAC Calgary, Alta. CJBR. Rimouski, Que. CKRN Rouyn, Que. CFAR Fiin Flon, Man. CJCA Edmonton, Alta. CKSO Sudbury, Ont. CFCF Montreal. Que. CJCB Sydney, N. S. CKTB__St. Catharines, Ont. CFCH North Bay, Ont. CJCJ Calgary, Alta. CKU._ Edmonton, Alta. CFCN Calgary. Alta. CJCS Stratford. Ont. CKVD Val d'Or, Que. CKAC CFCO. CJGX _. Yorkton, Chatham, Ont. Cask. CKWX____Vancouver, B. C. CFCT Victoria, B. C. CJIC Sault Ste. Marie, Ont. CFCY Charlottetown, P.E.I. CJKL._Kirkland Lake, Ont CKX Brandon, Man. CFGP, Grande Prairie. Alta. CJLS. Yarmouth. N. S. CKY_ ______ Winnipeg. Man. CFJC _ Kamloops, B. C. CJOC - Lethbridge, Alta. CFLC Prescott, Ont. CJOR . ___Vancouver, B. C. SHORT WAVE CARRIES CFNB._ Fredericton, N. B. CJRC. Winnipeg, Man. CFOS ___Owen Sound, Ont. CJRM Regina, Sask. CJCX_ Sydney, N. S. CFPL London, Ont. CKAC Montreal, Que. CJRO Winnipeg. Man. CFPR__Prince Rupert, B. C. CKBI ._Prince Albert, Sask. CJRX Winnipeg, Man. CFQC Saskatoon, Sask. CKCA Kenora. Ont. CFRX Toronto, Ont. THE CFRB Toronto, Ont CKCH Hull, Que. CFVP Calgary, Ont. CFRC Kingston, Ont. CKCK___. Regina, Sask. CHNX Halifax, N. S. CFRN Edmonton, Alta. CKCL._____.._Toronto. Ont. CKFX____Vencouver, B. C. CHAR___. Moose Jaw, Sask. CKCO Ottawa, Ont. CBFW Montreal, Que. CHCK Charlottetown, P.E.I. CKCR Kitchener, Ont. MOST CHEX___Peterborough, Ont. CKCV__ Quebec, Que. CBFX Montreal, Que. CHGB St. Anne de la CKCW Moncton, N. B. CBFY Montreal, Que. Pocatiere, Que. CKGB. Timmins, Ont. CBFZ__ .Montreal. Que. IMPRESSIVE CHGS.__Summerside. P.E.I. CKLN__.. Nelson, B. C. CFCX Montreal, Que. LIST Advertising Men OF Shocked ADVERTISERS Advertising men of Detroit were amazed some time ago when there appeared in the annual radio number of the world - IN famous "Adcrafter" of Detroit an advertisement as follows: THE . There are no less than half a dozen good radio stations in southeastern Michigan. We believe that an advertising campaign COUNTRY on any one of them, intelligently and ade- quately planned, will prove satisfactory. WE KNOW -and an increasingly large number of important national advertisers with impressive names are daily proving to them- selves -that a surprisingly moderate appro- priation used on WCAR will deliver a potent message to a large, loyal audience with far CKAC more than ordinary results. MONTREAL W C A R- P o n t i a c Advertising men were astonished that any radio station 5000 Watts 730 Kc. should admit: (1) that there are other stations in the vicinity; (2) that anybody ever advertises on them; (3) that any misguided advertiser could ever be happy in so doing. "CANADA'S BUSIEST STATION" But was WCAR's admittedly unorthodox copy so "screwy" after all? Hasn't an eminent half -Englishman, half- American, Columbia Outlet recently taught all propagandists (including advertising media and men) the irresistible effect of plain speaking, and U.S.A. TORONTO the secret of his tremendous force-which is that he is a posi- tive genius at overwhelming, by understating. Joseph H. McGillvra C. W. Wright WCAR hopes it will be accepted as excessive understatement, that "advertising on WCAR is a good investment ". WCAR -PONTIAC, Michigan ... 1,000 Watts Page 66 1942 Yearbook Number BROADCASTING Broadcast Advertising .