VENUESCORE 2017 UK Shopping Venue Rankings JAVELIN GROUP EXECUTIVE SUMMARY JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 02 | CONTENTS Contents 1 Introduction 03 2 Methodology 05 3 Findings 10 Location Grade – Leading 180 venues represent ~24% of UK’s total VENUESCORE 10 Top Shopping Venues – Manchester pips Glasgow to the post 11 Major Movers – John Lewis’s opening increases Chelmsford’s retail rank by 23 places 12 Top Shopping Centres – Westfield continues to dominate14 Top Retail Parks – Fort Kinnard climbs the retail rankings 16 Top Factory Outlet Centres – Cheshire Oaks defends its title 17 Dominant City Centres – Conurbation performance is unchanged 18 Malls vs. High Streets – Dominance of malls is a regional trend 19 London Focus – Spending remains concentrated in Central and Inner London 20 Market Position – London venues continue to lead 22 Food Orientation – London dominates in the foodservice offer 24 Travel – Retail continues to grow in importance within travel hubs 26 Fashion Position – Spitalfields paves the way for progressive retailers 28 Age Position – Carnaby Street attracts the youngest consumers 29 Tourist Venues – Travel hubs lead the way 30 Internationalisation – Regent Street is a destination for international retailers 31 Regional Analysis – Many regions continue to be under-shopped 32 Order VENUESCORE 2017 34 About Javelin Group 35 Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 03 | CHAPTER ONE | INTRODUCTION INTRODUCTION 1 VENUESCORE™ 2017 provides retailers, brands, property developers and owners with an up-to- date, straightforward tool for understanding some of the key differences between shopping venues across the UK such as scale of offer, market positioning, fashionability and age positioning. VENUESCORE is Javelin Group’s annual ranking of the UK’s retail venues (including town centres, standalone malls, retail warehouse parks and factory outlet centres). VENUESCORE is one of a series of proprietary location insight datasets created by Javelin Group to help clients (including retailers, brands, local authorities, private equity, shopping centre owners and investors) to understand the full potential of their retail property assets and to shape these in response to the structural changes that are delivering a seismic shift to the UK’s retail landscape. Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 04 | CHAPTER ONE | INTRODUCTION For retailers and brands trading nationally, and across a range of different location types, the development of an effective 'shape of chain' strategy requires the segmentation of the store estate so that the performance of outlets trading in venues of similar retail status can be better understood, and potential new store opportunities can be benchmarked in this context. For shopping centre developers and investors, an understanding of the retail hierarchy in an area, overlaid with consumer spending dynamics, helps to highlight opportunities for new development and/or tenant requirements for existing schemes. For private equity investors, a clear vision of the UK retail landscape can help evaluate the deliverability of roll-out plans and store performance assumptions presented as part of investment theses. For local authorities, a clear understanding of the hierarchy of retail venues within the area can help to determine trends in multiple occupancy, establish strategic priorities for future investment and provide the core input for area benchmarking studies and capacity assessments. Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 05 | CHAPTER TWO | METHODOLOGY METHODOLOGY 2 The retail offer of each shopping venue in the VENUESCORE UK is evaluated using a straightforward and 2017 is a dataset comprising 3,295 transparent scoring system, reflecting its relative individual multiple consumer appeal. retailer fascias trading nationwide Retailer Scoring in April 2016 from over 126,184 stores VENUESCORE 2017 evaluates each venue in terms of its provision of multiple (using raw data retailers – including anchor stores, fashion operators, and non-fashion multiples. supplied by Retail Locations). The sectors covered include foodservice, which in recent years has become increasingly integrated in helping to define and differentiate successful retail offers, as well as all comparison and convenience-based product sectors. Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 06 | CHAPTER TWO | METHODOLOGY The score attached to each operator is weighted to reflect its overall impact on shopping patterns. For example, anchor stores (e.g. John Lewis, Marks & Spencer, Selfridges) receive a higher score than unit stores. The resulting aggregate score for each venue is called its VENUESCORE. Classification Illustrative example retailers VENUESCORE Premier Department Store Harrods, Selfridges (London) 50 Major Department Store Harvey Nichols, John Lewis 30 Premier Variety Stores Ikea 15 Hypermarkets Tesco Extra, Asda Supercentre 10 Department Store Chains Debenhams, House of Fraser 10 Supermarkets Sainsbury’s, Morrisons, Asda, Waitrose 8 Variety Stores Dunnes, Beales 4 Local Anchors Marks & Spencer 4 Destination Speciality B&Q, Next, Toys R Us 3 Clothing Destination TK Maxx, Abercrombie & Fitch 3 Multiple Clothing Retailers H&M, Topshop, New Look, River Island 2 Leisure Goods Destination Halfords, Hobbycraft, Sports Direct 2 Other Multiple Retailers 99p Stores, Clarks, JD Sports 1 Source: Javelin Group (VENUESCORE 2017) Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 07 | CHAPTER TWO | METHODOLOGY Venue Definitions Venues are defined using a common- Venue definitions have been fully updated in VENUESCORE 2017, reflecting the sense approach, evolving status and extent of the UK’s commercial centres. which describes the retail offer The area defined for each retail venue uses a common-sense approach, which as a single venue describes the retail offer as one venue where there is a concentration of stores that shoppers would consider as part of the same 'walkable' shopping offer. To illustrate: where there is a concentration of • Example 1: In central Cambridge, the area around the Grafton Centre shopping stores that shoppers mall is defined as a distinct retail venue separate from Cambridge, Centre, consider part of which comprises Grand Arcade, Lion Yard, Petty Cury etc. This is because (a) the same walkable although both offers are located in the centre of Cambridge, the retail offer is not shopping offer. continuous from one area to the other and (b) shoppers will generally shop in one area or the other as part of one shopping trip, and when they shop both they might generally travel from one to the other either by car or public transport. • Example 2: In central Glasgow, Argyle Street and Sauciehall Street are both allocated to one venue Glasgow, Centre despite being some distance apart. This is because (a) the retail offer is relatively unbroken from one end of Sauciehall Street right through to the far end of Trongate and (b) a proportion of shoppers would visit both extremes of the retail offer as part of one shopping trip. • Example 3: In Warrington, the town centre offer including the Golden Square shopping centre and the Cockhedge Retail Park is allocated to the same retail venue Warrington, Centre – although it is then also possible to assess The Grafton Centre, Cambridge Cockhedge Retail Park as a distinct zone within the Warrington, Centre venue. • Exceptions: In London, the retail offer of the West End (e.g. Oxford Street, Regent Street, Covent Garden, Bond Street, Carnaby Street) is broken down into constituent offers for the purposes of venue ranking – although London, West End, London, Midtown and London, City can also be assessed as aggregates of their constituent retail venues. Javelin Group is a trading name of Accenture (UK) Limited | www.javelingroup.com | Copyright © 2017 Accenture. All Rights Reserved. JAVELIN GROUP EXECUTIVE SUMMARY | VENUESCORE 2017 | PAGE 08 | CHAPTER TWO | METHODOLOGY Venue Scoring The VENUESCORE for each location is created by combining the retailer scoring matrix (described on page 6) within the venue’s area definition, and therefore reflects the presence and importance of the multiple retailers trading in each venue. The resulting VENUESCORE rankings generally correlate closely with the actual market sizes of these shopping venues (in terms of consumer spending). However, there are some notable exceptions. For example, the mega-malls such as Trafford Centre, Bluewater and Meadowhall will tend to generate spending levels that are well in excess of their relative VENUESCORE. The same is true of several London venues, with Oxford Street and the two Westfield schemes the most notable outliers to this rule. Westfield Shopping Centre, London London city centre venues are defined as distinct aggregate venues to reflect their true status as powerful