TALK RADIO DOMINATES IN SYDNEY AND MELBOURNE WITH CLEAR YEAR-ON-YEAR GROWTH 2GB and 3AW best Survey 1 result in a decade March 11, 2021 3AW and 2GB are the clear number #1 radio stations in Melbourne and Sydney after recording their best GfK Survey 1 results in more than a decade. Across Australia Nine’s talk radio stations (3AW, 2GB, 4BC & 6PR) have also grown their audience by 6.4% year-on-year and retained their #1 position in the key 40+ demographic with a 28.1% share. Station Survey 1, 2021 Survey 1, 2020 Increase 2GB 14.4% 13.2% +1.2 points 2GB Breakfast Ben Fordham Live 18.1% 14.8% +3.3 points 3AW 16.3% 13.3% +3 points 3AW Breakfast with Ross and Russ* 23.1% 16.4% +6.7 points Source: GfK Radio Ratings Survey 1 2020 vs Survey 1 2021, Sydney 2GB, Melbourne 3AW, Mon-Sun 5.30am-12MN, Market Share %, AP10+. 2GB Breakfast Mon-Fri 5.30am-9am, 3AW Breakfast 5.30am-8.30am Greg Byrnes, Nine Radio’s Head of Content said: “This survey proves that 3AW and 2GB are the “must listen” radio stations in their cities. We are way out in front as #1 and the audiences are getting even bigger. More than 100,000 new listeners are turning in each week when compared to a year ago. “Ben Fordham in Sydney and Ross and Russ in Melbourne have again recorded stunning results while in Perth, Gareth Parker has grown the 6PR Breakfast audience by 26% year-on-year. “Right across the country talk audiences are growing stronger year-on-year, with more and more people turning to us for live and local news and opinion.” The results around the country are: *timeadjusted 2GB 873 is the clear leader in Sydney - #1 across Breakfast, Mornings, Evenings and Weekends recording its 131st consecutive survey win, with an 14.4% audience share (up 1.2 points year-on-year). This is 2GB’s best Survey 1 result in a decade. Ben Fordham Live has started 2021 with its best-ever result - retaining the #1 Breakfast crown with an audience share of 18.1% (up 3.3 points year-on-year). The Ray Hadley Morning Show remains dominant in Mornings. Survey 1 saw the show recording an audience share of 16.1% and three points clear of his nearest competitor. This is Ray’s 131st consecutive win. Afternoons with Deborah Knight continued its strong performance, with an audience share of 11% (up 1.6 points year-on-year). Drive with Jim Wilson performed well in the competitive Drive timeslot, with an 8.3% audience share (time adjusted). Nights with John Stanley leaves daylight between him and his competitors with an audience of 24.4% (up 5.2 points year-on-year), well ahead of its competitors (time adjusted). 2GB Weekends (including The Garden Clinic, Chris Smith, The Two Murrays and Saturday Night Live with Stevie Jacobs) continues to grow with its audience share at 14.8% (up 2.4 points year-on-year). Networked programs Wide World of Sports with Mark Levy (2GB) and Money News with Brooke Corte (2GB, 3AW, 4BC) continue to perform strongly in their early evenings timeslot holding their audience. Source: GfK Radio Ratings, 2GB Sydney Survey 1 2021, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon- Fri 3pm-6pm, Mon-Fri 8pm-12MN, Sat-Sun 5.30am-12MN, Market Share %, AP10+ This is 3AW’s best Survey 1 result in 14 years. 3AW maintains its dominance in Melbourne - #1 across Breakfast, Mornings, Drive, Evenings and Weekends. In Survey 1, 3AW recorded an audience share of 16.3% (up 3 points year-on-year). • Breakfast with Ross Stevenson and Russel Howcroft posted a 23.1% share in their timeslot (time adjusted) and retained the #1 Melbourne’s Breakfast show crown. The show is up 6.7 points year-on-year and this marks 151 consecutive surveys and a total of 222 wins for 3AW as Melbourne’s #1 Breakfast show. (time adjusted). • Neil Mitchell is the clear dominant leader in his timeslot. 3AW Mornings recording a 19% share (up 4 points year-on-year) (time adjusted). • Dee Dee Dunleavy’s Afternoons performed strongly post midday drawing a 11.5% share (up 0.5 points year-on-year) (time adjusted). • Tom Elliott is #1 in the highly competitive Drive timeslot. 3AW Drive had a share of 13.9% (up 1.4 points year-on-year) (time adjusted). • Denis Walter’s Nights program remains #1 in its timeslot in Melbourne recording a 15.4% share (time adjusted). Source: GfK Radio Ratings, 3AW Melbourne Survey 1 2021, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm- 3pm, Mon-Fri 3pm-6pm, Mon-Fri 8pm-12MN, Market Share %, AP10+ Brisbane’s 4BC 1116 return to local programming continues to see audience improvement posting a share of 6.7% among all people 10+ in Survey 1. • Breakfast with Neil Breen has recorded a growth in cumulative audiences (year-on- year), posting a 7.9% share in Brisbane for the first survey of 2021. • The Ray Hadley Morning Show holds strong in Brisbane with a 9.8% share in his timeslot (9-11am) this is up 1.2 points year-on-year (time adjusted). • Afternoons with Deborah Knight has recorded a 6.4% share in the timeslot (time adjusted). • Drive with Scott Emerson posts an audience share of 4.2% share in the timeslot. (time adjusted). • Nights with John Stanley had a 9.0% share in his timeslot (time adjusted). Source: GfK Radio Ratings, 4BC Brisbane Survey 1 2021, Mon-Fri 5.30am-9am, Mon-Fri 9am-11am, Mon-Fri 11am-2pm, Mon- Fri 3pm-6pm, Mon-Fri 8pm-11pm, Sat-Sun 5.30am-12MN, Market Share %, AP10+ Perth’s 6PR 882 has achieved an audience share of 8.2% in the first survey of 2021 after relaunching its on-air line up. The station is up 1.9 points year-on-year. • Breakfast with Gareth Parker has grown its cumulative audience by 26% (year-on-year), posting a 10.8% share (up 2.8 points year-on-year) for Gareth’s first survey in the Breakfast timeslot. • Mornings with Liam Bartlett had a 8.1% share in his first survey in the morning timeslot (up 2 points year-on-year). • Steve Mills’ new afternoons show Millsy at Midday recorded a share of 7.2% on its debut, up 1.1 points year-on-year (time adjusted). • Perth Live with Oliver Peterson has held strong its audience with a 6.9% share up 1 point year-on-year, (time adjusted). • The Nightshift with Tod Johnston grew its timeslot drawing a share of 11.5% (up 3.3 points) for his first survey (time adjusted). Source: GfK Radio Ratings, 6PR Perth Survey 1 2021, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Fri 8pm-12MN, Market Share %, AP10+ For more information: Nic Christensen Head of Corporate Affairs, Nine 0404 460 607 [email protected] .