Herefordshire Profile Insight to enable sport and physical activity to improve the health and wellbeing of the people of Herefordshire Herefordshire County Profile Sports Partnership Herefordshire and Worcestershire (SPHW) is the strategic lead for Sport and Physical Activity across Herefordshire and Worcestershire. Our purpose is to create a more active and healthier Herefordshire and Worcestershire by enabling a thriving, sustainable environment of physical activity and sport. We are a not-for-profit organisation and part of a network of Active Partnerships across England. We work with the eight local authorities, the two public health teams, Sport England, the University of Worcester and other key organisations. This profile highlights key information about thecounty of Herefordshire. It focusses on local needs where we know that sport and physical activity can have a positive impact, as well as the local resources that are available to help address these needs. SPHW will work with partners to use this information to identify local opportunities and priorities. We encourage use of this information to inform and strengthen funding bids, and are keen to support any organisation looking to use sport and physical activity to improve the lives of the people across Herefordshire and Worcestershire. If you would like more information on SPHW, and how we can work with you to develop sport and physical activity, please contact us: Sports Partnership Herefordshire & Worcestershire, c/o University of Worcester, Hines Building, Worcester, WR2 6AJ [email protected] / 01905 855498 SportsPartnershipHW @SportsPartHW @SportsPartHW 02 | Sports Partnership Herefordshire and Worcestershire Overview Herefordshire is a large county in the south-west of the West Midlands region. It is a predominantly rural county with one city, Hereford, located in the centre, and the three large market towns of Leominster, Ross-on-Wye and Ledbury. Total population Area 1 2 189,300 2,180 sq km Leominster Hereford Ledbury Ross-on-Wye Population density Around 87 42% 2 people per km of Herefordshire residents live in Compared to Worcestershire - 335 people3 per km2, the most rural areas, compared West Midlands - 446 people per km2, England and with 7.8% across England. Wales - 387 people per km2 32% 15% 11% 42% live in live in other live in ‘rural towns live in ‘rural village Hereford ‘urban’ areas and fringe’ and dispersed’4 England average 9.2% England average 7.8%5 Herefordshire Profile | 03 Demographics Herefordshire has a population that is older than the national average overall. The ‘rural and dispersed’ parts of the county have an older population (27% aged 65+) than the city of Hereford (18% aged 65+, matching the national average). 51% 49% female male6 31% are under 30 45% are aged 30-64 24% are aged 65+ England 37% England 37% England18%7 Population increased by Projected population Herefordshire’s population 8% since 2001, increase of is ageing, with estimates but growth is not even: that by 0.35% per year ‘other urban areas’ like England 0.5% per year9 Holmer and Credenhill increased by 19% 2031 30% will be aged 65+, Hereford and Ross-on-Wye with increased by 11% 10 ‘Rural villages and dispersed’ 5.3% aged over 85 . increased by 5%8 The population of Herefordshire is predominantly White British. The second largest ethnic grouping is ‘Other White’, predominantly people of Eastern European origin.11 White British Other White Asian/Asian Mixed/Multiple Black/Black Other Ethnic 94% 4% British Ethic Group British Group 0.8% 0.7% 0.2% 0.1% 04 | Sports Partnership Herefordshire and Worcestershire The LSOAs falling with the Lower super-output areas (LSOAs) are most deprived 20% of areas of around 1,500 people LSOAs in England are: that are used to assess local variations in income, employment, skills, health, crime and other areas related to deprivation. The map above South Hereford shows the level of deprivation in each of Herefordshire’s 116 LSOAs relative to all LSOAs across England. Overall, Herefordshire has a slightly above Golden Post- Newton Farm average level of deprivation. The most deprived areas of the county are in Hunderton the south of Hereford city and Leominster. Bishop’s Meadow - Hunderton The Index of Multiple Deprivation is split into seven domains. Redhill - Belmont Road The 152 upper tier local authorities in England are ranked for each Newton Farm - Brampton Road domain, with 1 indicating the most deprived and 152 the least deprived. Herefordshire experiences below average crime, but above average Leominster barriers to housing and services13: Ridgemoor Income 108 Leominster - Gateway Leominster Grange Indoor Living Employment 112 Environment 37 Ross John Kyrle Barriers to Housing Education, Training and Services 18 and Skills 83 Health Deprivation Crime 141 and Disability 115 Herefordshire Profile | 05 Employment Herefordshire has lower unemployment, but also lower wages and a lower proportion of full-time employees, than both the regional and national averages. Herefordshire has around The three biggest industries by employee job numbers in 113,000 Herefordshire account for 16-64 year olds. 50% of all jobs. of 16-64 year olds 63% are in full time jobs 82% 19 are ‘economically active’ 37% in part time jobs (either in employment or available to start work) GB average: 68% full time, compared to 77% in West Midlands 32% part time and 79% across GB Wholesale and Retail Trade 2.7% are unemployed GB 15.2% compared to 4.6% in West Midlands 17.3% and 4.2% across GB Human Health and Social 16.4% are self-employed Work Activities compared to 9.6% in West Midlands 17.3% GB 13.3% and 10.6% across GB Manufacturing GB 8.2%17 18% of 16-64 year olds 16.0% are ‘economically inactive’ represent around (not in employment and not available to start work). Agricultural Workers in Herefordshire, compared to Of these: 1 in 19 jobs 1 in 143 jobs across the UK. 27.1% want a job compared to 17.8% in West Midlands and 21.4% across GB16 Volunteering 45% volunteered at least once over past year Residents of Herefordshire have levels of qualifications higher than the regional average 32% but lower than the national average21 volunteered at least monthly NVQ4 and above 20% 36% West Midlands: 32%, GB 39% volunteered at least weekly22. NVQ2 and above This is broadly in line with national figures for rural 74% West Midlands: 69%, GB 75% areas, which have higher levels of formal volunteering than urban areas23 Gross weekly pay for full time workers is lower than both the regional and national average £486 compared to £536 in West Midlands, £571 across GB20 06 | Sports Partnership Herefordshire and Worcestershire Quality of Life Herefordshire has low levels of crime, with around 77% of crime recorded in the centre of the county’s towns and city. Over 80% of Herefordshire residents Are satisfied with the local area as a place to live Are satisfied with their home as a place to live 89 Feel safe when outside in their crimes and anti-social behaviour incidents local area during the day26 per 1,000 residents were reported in 2018 24, On average, life satisfaction in compared to Herefordshire is similar to nationally. 105 However, crimes and anti-social behaviour incidents per 1,000 residents across West Mercia. 10% express low life satisfaction, Of these: compared to 5% in the UK27 were Anti-Social37% Behaviour were26% violent crime Approximately 52% of recorded crime in Herefordshire is in the city of Hereford, with 25% close to the centre of Leominster, Ross-on-Wye, Ledbury and Bromyard25. Herefordshire Profile | 07 Physical Activity Levels of physical activity in Herefordshire are in line with national averages, and slightly above the national average for children and young people. However, there are still 46,000 people undertaking significantly less than the recommended level of physical activity, at an estimated cost of £13.3million. Levels of physical activity for adults aged 16+ Levels of physical activity for are in line with national children aged 5-16 averages are a bit higher than the national average 59% Active 150+ minutes per week 21% Active every day at least 60 minutes every day England 17% England 62% 29% Active across the week 15% Fairly active an average of at least 60 minutes a day, but not every day England 26% 30-149 minutes per week England 13% 26% Fairly active an average of 30-59 minutes a day England 24% 26% Inactive less than 30 minutes per week 24% Less active England 25%28 less than an average of 30 minutes a day England 33%29 This means that there are around This means that there are around 41,000 physically inactive 5,000 less active adults in Herefordshire children and young people in Herefordshire. Physical inactivity Volunteers in Herefordshire has been estimated to result in 16% of adults aged 16+ additional yearly health and social care costs of volunteered at least twice in the last year to support sport and physical activity, up from 13% in 2016-2017. £1.8 million £13.3 million This is in line with the England average of 14%.30 for Herefordshire for other public CCG31 services32,33,34 08 | Sports Partnership Herefordshire and Worcestershire Sports Facilities Herefordshire has a large number of sports facilities, but these are concentrated in the urban areas of the county. Over half of the facilities are based in schools and other education settings. 679 Sports Facilities in Herefordshire 35 Access Type 457 Grass Pitches 56% Education 67 Tennis Courts 35 Health and Fitness 22% Studios Local Authority 31 Activity Halls 10% 21 Sports Halls Sports Club or Community Association 21 Swimming Pools 18 Golf Courses 10% Commercial 12 Artificial Grass Pitches 12 Squash Courts 2% Other 2 Athletics Tracks 2 BMX-Pump Tracks 1 Indoor Bowls Around 63% 85% 65% felt it easy to access felt it easy to access found it easy to access leisure centre facilities green open spaces recreational areas36 Herefordshire has two areas of outstanding natural beauty: 37 The Malvern Hills to the east The Wye Valley to the south38 Herefordshire Profile | 09 Health Key health indicators across Herefordshire are broadly in line with the national average.