Deadline Checklist January Conference Program Ads Order Deadline January 2 Lead Retrieval Early Bird Discount Deadline January 3 Conference Digital Advertising Deadline January 11 Exhibitor Description for Conference Program January 18 February Lead Retrieval Advanced Deadline February 7 Innovation Stage Sign Up Deadline February 12 New Product Showcase Sign Up Deadline February 12 Exhibitor Appointed Contractor Deadline February 21 Advanced Warehouse Opens February 21 Compressed Air & Water Discount Deadline February 28 Booth Security Order Deadline February 28 Electrical Discount Deadline February 28 Telecommunications Discount Deadline February 28 Food & Beverage Deadline February 28 Labor Order Discount Deadline February 28 Rigging / Hanging Sign Order Discount Deadline February 28 Booth Furnishings Discount Deadline February 28 Booth Carpet Discount Deadline February 28 Booth Cleaning Discount Deadline February 28 March AV Discount Pricing Deadline March 1 Exhibitor Registration Deadline March 1 Booth Insurance Order March 1 Press Mailing List Request March 1 Attendee Mailing List Request March 1 Advanced Shipping Warehouse Closed March 12 Kentucky Sellers Permit Deadline March 1 Target Move-In Begins March 18 General Move-In Begins March 19 USITT Stage Expo March 21-23 Show Schedule Venue Kentucky International Convention Center 221 S 4th Street Louisville, KY 40202 Move In Target Move-In This time is reserved for booths 400 sq ft and larger. Refer to the target floorplan here for your target time. If you qualify, you will receive additional messaging from USITT regarding additional procedures. Monday, March 18, 2019- 8:00am-5:00pm General Move-In Tuesday, March 19, 2019- 8:00am-8:00pm Wednesday, March 20, 2019- 8:00am-8:00pm * Exhibitor Services will be available between 8:00am and 5:00pm Dark Zone USITT 2019 will have a “Dark Zone” in Halls B&D. In this area of the show, USITT intends to turn out all applicable building lights for exhibitors to have an optimal exhibiting experience. Note that some lights may remain on as fire marshal required lighting. The immediate 60’ around the Dark Zone will have gradually increased lighting to a full brightness. Halls B&D will go to Dark for focus on Wednesday, March 20 from 8:00am to 6:00pm. Show Hours Thursday, March 21 11:00am- 5:30pm Friday, March 22 11:00am- 5:30pm Saturday, March 23 9:30am- 2:00pm Move Out Saturday, March 23 2:00pm- 8:00pm Sunday, March 24 8:00am- 12:00pm www.usittshow.com/exhibitor USITT Contacts Ron Procopio David Grindle Mark Blackmon Expo Director Executive Director Director of Marketing 800-938-7488 x 107 800-938-7488 x 108 800-938-7488 x 103 [email protected] [email protected] [email protected] Scott Oser Monica Merritt Jenn Shuron Ad Sales Director of Member Services Content Specialist 301-279-0468 800-938-7488 x 104 800-938-7488 x 109 [email protected] [email protected] [email protected] Christine Troscher Carol Carrigan Gabrielle Chiddy Direction of Education & Training Director of Finance Marketing Strategist 800-938-7488 x 105 800-938-7488 x 106 800-938-7488 x 113 [email protected] [email protected] [email protected] Karen Greenfield Lori Furcinito David Armelino Education & Training Coordinator Financial Assistant Social Media Specialist 800-938-7488 x 112 800-938-7488 x 111 800-938-7488 x 110 [email protected] [email protected] [email protected] Lizz Allers Lea Ann Quimby Member Services Assistant Office Administrator 800-938-7488 ext 101 800-938-7488 x 10 [email protected] [email protected] www.usittshow.com/exhibitor Registration Registration for exhibitors will open in early November. Please complete your registration by Friday, March 1. If you have specific questions about the online registration process for exhibitors, please contact Monica Merritt in USITT office at 800-938-7488 x 104, or by e-mail at mon- [email protected]. Tuesday, March 19 1:00pm - 6:00pm Wednesday, March 20 7:30am - 6:00pm Thursday, March 21 7:30am - 5:30pm Friday, March 22 7:30am - 5:30pm Saturday, March 23 8:00am - 1:00pm Badge Types Exhibitors have access to two different types of badges: Full Conference: Those with Exhibitor Full-Conference registration badges are invited to attend all conference programming sessions and All Conference events. Booth Staff Only: Those with Exhibitor Stage Expo Only registration badges will only have access to Stage Expo. Badge Allotment Exhibitors are given an allotment of badges based on the exhibit size. (4) Full Conference and (4) Booth Staff Only badges for each 100 sq ft (2) Full Conference and (2) Booth Staff Only badges for each table space Work Passes During move-in and move-out, exhibitor work passes will be available at the table at the entrance to the expo hall. Children at Stage Expo Children under the age of 12 are not permitted at Stage Expo. Promotion Codes You are assigned a dedicated VIP code which you may offer your clients. This grants them complimentary access to Stage Expo; and you'll be able to track who utilizes the code in the exhibitor registration system. Check your exhibi- tor bulletins for your promo code starting in November. Exhibitor Recruitment Tool This new tool will be available beginning in November in the exhibitor registration portal. As an exhibitor, you'll be able to search for attendees that are looking for college programs, internships and job opportunities. Attendees will include their LinkedIn profile hyperlink if they are interested in such programs. In the exhibitor portal, you'll be able to run reports from some attendee demographics and collect their names and LinkedIn contact links. USITT Exhibitor Marketing Kit Exhibiting at any tradeshow involves more than just setting up literature and standing in your booth. Successful exhibitors will tell you that there are several steps they take before an event to increase their brand awareness and connection to the attendees. As an association, USITT does as much as possible to get you in front of the audience you seek. By taking these steps you can increase your ROI and get the most of your exhibiting at USITT experience. Table of Contents ✓ Launch a Product at USITT ✓ Invite Your Customers ✓ Send out Press Releases ✓ Participate in Demos and Receptions ✓ Use Digital Marketing to Connect to @USITT ✓ Fill Out the Virtual Booth ✓ Sponsorship, Advertising, and Product Donation/Loans Marketing Checklist Launch a Product Use Digital Marketing to Connect to USITT Review USITT Marketing Kit for Incentives Follow USITT’s Social Media Channels Facebook, Twitter, Instagram, LinkedIn Invite Your Customers Request Attendee Mailing List Upload Press Releases to your Virtual Booth Send out Invitations to Customers Post booth info on website and Social Media Complete Your Virtual Booth Post your Feathr link to social media Print Profile for the Conference Program Add New Products to be showcased Request Press List Add Show Specials being offered Add your Social Media Links Sign Up for Product Demos Add your Videos New Product Showcase Embed YouTube Videos Innovation Stage Costume Stage Engagement & Branding Opportunities Console Demo Area Sponsorship Opportunities Conference Program Advertising Plan to Attend Receptions Digital Advertising Opening Night Regional Sections Closing Night Launch a Product at USITT Launching a new product at an event is beneficial for both you as an exhibitor and the event in general. By showcasing an innovation, it generates a feeling of need to be at an event. If USITT is the first place to see a product, it becomes a must attend event for your customers. At USITT, we want to create a culture which rewards companies for launching products and creating that must attend feeling. Let us help you get the word out about your new product. Here’s how we’ll do that for your product debut. At USITT, we look at new products in the industry in two different ways: Product Debut – Product debuts would be classified as products that are new to be released and not having been shown at other tradeshow events. New Products – New Products would be classified as products that are released within the previous 12 months of USITT. Product Debut Insert in the USITT Conference Program – this would be a small sectional program inserted in the conference program highlighting your company and your product Product Debut Showcase page on www.usittshow.com – USITT will host a page of our website dedicated to those companies launching a product which will feature the product, company, and brief descriptions with links Product Debut Showcase icon in the USITT mobile – this icon will link to the www.usittshow.com page featuring your product launch. We have over 89% adoption rate for our attendees at USITT utilizing the mobile app Headline piece in a USITT Conference Bulletin – The Conference Bulletin goes out to over 10,000 members, attendees and subscribers of USITT. We would create a headline article to a bulletin close to the event promoting the launch of these products in Fort Lauderdale. Submit your paragraph, logo, and product photo by Jan 31st for inclusion. “Debuting a Product” carpet sticker – These would be placed in front of the booth space People’s Choice Best New Product Award – Attendees will have the opportunity to select their favorite launch of the USITT event. Awards will be announced the week following for you to promote all year long. New Product Showcase – This event is part of our exciting Opening Night on Wednesday, March 20 from 7:00pm-10:00pm. Get up on stage for just a short few minutes; dazzle and amaze the frenzied audience; toss out swag which the attendees will take home with them and keep year-round. Due to increased demand for participation in this event and the need to keep the event fresh, USITT is instituting a priority system.