WORLD TIME ATTACK CHALLENGE + FACTS & FIGURES 12 - 13 OCTOBER 2018 SYDNEY MOTORSPORT PARK Time attack is the ultimate battle against the clock. The fastest lap time wins. Each year thousands of fans arrive at Sydney Motorsport Park for the annual World Time Attack Challenge. WTAC is the highest attended event at Sydney Motorsport Park even more than the Sydney Supersprint round of Supercars. But it’s more than just a race. Spectators can get up close to legendary race cars off-track and see them in action on-track. + MAZDA 767B LE MANS WTAC brings motorsport fans from all walks of life together. It is a celebration of racing and car culture. + EARL BAMBER + Top International Drivers Due to the unique format, World Time Attack Challenge attracts top drivers from Australia and internationally. WTAC drivers have included Earl Bamber (World Endurance Championship), Tim Slade (Supercars), Shane Van Gisbergen (Supercars), Nobertu Tanaguchi (Super GT), Cole Powelson (Pikes Peak) and many others. + Lively Trader Area With vendors from around Australia and around the world displaying the some of the best products on the market the WTAC Trader Area always draws a huge crowd. + Broadcast Worldwide In 2017 World Time Attack Challenge was live streamed to 48 countries worldwide and watched by just under 1,000,000 viewers. The event was also broadcast on free-to-air TV as part of the SBS Speedweek show to a national audience of 409,591 people as well as a 1-hour special on Fox Sports. Hero Cars And Manafacturer Partnerships + PAGANI HUAYRA BC + Mazda 767B Le Mans WTAC partnered with Mazda Australia to bring,the historic LeMans Mazda 767B from Japan to WTAC 2014. The activation included both an on-track component and a Mazda branded display in the paddock. A massive hit with WTAC fans and media alike, the Mazda 767B has been one of the most popular special events ever featured at WTAC. + Pagani Huayra BC The Pagani Huayra BC - a $3,000,000 hypercar limited to a production of only 20 in the world. WTAC partnered with Pagani for the Australia launch of this exclusive car with an on-track activation featuring Japanese driving legend Keiichi Tsuchiya as well as an off-track display. + Volkswagen Amarok V6 Volkswagen invited a team of top apprentices from their dealer network to prepare a V6 Amarok faster than their Golf GTi. Running a 1:57 lap time during their on-track activation, the team were successful in their goal and the car was displayed on the Volkswagen stand in the Trader Area. + Toyota Genuine Parts AE86 WTAC worked on a partnership with Toyota as Beau Yates rebuilt his Toyota Genuine Parts Drift Car to be unveiled at WTAC 2016. The story was covered as part of a series on Car Advice culminating in a drift demonstration performed by the man who invented the sport of drifting - Keiichi Tsuchiya. + JGTC GT300 SHOWDOWN + HOT VERSION N2 AE86 From racing royalty to over the top Italian hypercars. Our fans can always count on seeing something unique at WTAC. + ROD MILLEN AND HIS PIKES PEAKS WINNING CELICA RALLY CAR + HOT WHEELS STADIUM TRUCK + NISSAN / CALSONIC R88C LE MANS WEBSITE VISITS TOTAL EVENT ONLINE REACH SPECTATORS 186,492 22,000+ Source: Google Analytics October 2017 4,395,308 Source: Ticketek October 2017 Source: Google, Facebook, Instagram Stats October 2017 VIEWERSHIP ON COMPETITORS FREE-TO-AIR TV 409,591 152 Source: AVE / SBS Speedweek 2017 WTAC Source: WTAC October 2017 FACEBOOK FANS BY NUMBERS INSTAGRAM 345,002 37,400 Source: Facebook Insights - October 2017 TOTAL LIVE STREAM VIEWS Source: Instagram October 2017 FACEBOOK REACH INSTAGRAM IMPRESSIONS 2,693,659 924,079 591,078 Source: LiveStream.com + Facebook Insights October 2017 Source: Facebook Insights - October 2017 Source: Instagram October 2017 SUPER STREET SPEED CAFE CAR ADVICE + Monthly Visits: 490,000 + Facebook: 780,855 + Facebook Fans: 3.8 million NZ PERFORMANCE CAR + Monthly Audience: 705,000 + Print Circulation: 57,000 THE CHRONICLES + Facebook Fans: 925,897 + Print Circulation: 20,000 DRIVE.COM.AU DOWNSHIFT AUS THE-LOWDOWN.COM THE MOTORHOOD + Facebook Fans: 620,653 + Monthly Visits: 25,000 + Monthly Visits: 240,000 + Facebook: 489,000 + Facebook Fans: 404,571 + Monthly Audience: 199,834 SPEED NATION OPTION MAGZINE + Print Circulation: 4,000 TOTAL GLOBAL REACH WHEELS AUTO ACTION + Online: 1,463,854 + Monthly Visits: 40,000 + Facebook: 99,273 + Facebook Fans: 74,000 + Print Circulation: 32,471 + Print Circulation: 15,000 24,639,128 AUTO ACTION D-SPORT REV SPEED FULL BOOST + Monthly Visits: 685,000 + + Facebook Fans: 690,750 HP ACADEMY Print Circulation: 30,000 + Facebook Fans: 898,415 HP ACADEMY + Print Circulation: 137,126 GRIP SHIFT SLIDE BANZAI UK MOTOR MAGAZINE + Facebook Fans: 263,655 SPEEDHUNTERS.COM + Facebook Fans: 29,000 + Readership: 246,000 MOTOIQ.COM + Monthly Visits: 1.4 million ZEN GARAGE + Monthly Visits: 270,000 + Facebook Fans: 608,815 + Facebook Fans: 91,795 + KEY DEMOGRAPHICS + KEY DEMOGRAPHICS SPECTATOR AGE 25-34 SPECTATOR GENDER 35-44 45-54 WTAC DEMOGRAPHICS 92% 1.5% 13 - 17 92% 40% 18 - 24 10% 45 - 54 + KEY DEMOGRAPHICS 18-24 29% 25 - 34 4% 55 - 64 SPECTATOR / LIVE STREAM COUNTRY OF ORIGIN 8% 12% 35 - 44 2.5% 65 + Canada: 2.8% 8% United States: 19.3% United Kingdom: 4.4% + KEY PURCHASING FACTORS Finland 2.1% PLANNED PURCHASES IN THE NEXT YEAR Japan: 5.8% CAR OWNERSHIP BY BRAND Sweden: 0.8% Tyres Australia: 43.8% Nissan New Zealand: 8.5% Suspension Exhaust 1 1 Honda % + OTHER: 12.5% % 1 2 0 1 Wheels Subaru % Mitsubishi Brakes 7 % % 4 1 1 1 % Engine Management Other + KEY DEMOGRAPHICS % 1 2 0 1 Transmission 2 Toyota % 4 OTHER INTERESTS % % Mazda 7 Cooling 22 % 24% Computer Games 11% Extreme Sports % 4 Forced Induction BMW 1 22% 10% Drifting Supersprint Ford Aero 2 14% Formula 1 7% WRC / Rallycross VW 4 Interior % 2% GM/Holden 12% Drag Racing 2 Paint Wrap + KEY PURCHASING FACTORS + KEY PURCHASING FACTORS + KEY PURCHASING FACTORS HOW IMPORTANT IS BRAND REPUTATION? HOW MUCH WORK DO YOU DO ON YOUR OWN CAR? WHAT MAKES YOU BUY A SPECIFIC PRODUCT? Very important None Brand reputation Price Some Maintenance Somewhat important Peer recommendation Most Maintenance Not very important Racer endorsement Most Mechanical Press reviews Not at all important Mechanical and Maintenance Packaging YOU ARE IN GOOD COMPANY JOIN THE EXCLUSIVE CLUB OF WTAC PARTNERS AND SUPPORTERS WORLD TIME ATTACK CHALLENGE ‘18 + EXHIBITOR MAP S9 S7 S5 S3 S1 S S S S S 6x3 6x3 6x3 6x3 6x3 S10 S8 S6 S4 S2 S S S S S F500 6x3 6x3 6x3 6x3 6x3 Pits STYLIZED CAR SHOW AREA 14x6 STYLIZED SPONSOR S13-L S12-L S11-L 6x6 6x6 6x6 WTAC P54 P55 P56 P57 P58 P59 P60 P61 P62 P63 P64 P65 P66 P67 P68 B13-XL P69 P70 P71 P72 P73 P74 P75 P76 P77 P78 P79 P80 P81 P82 P83 P84 P85 P86 MERCH 12x6 WTAC OPERATIONS NO ACCESS BRONZE AREA SILVER AREA GOLD AREA PLATINUM AREA E2-S E1-S 3x3 3x3 C9-L C1-XL A20-L A9-XL A2-XL A1-L E5-L E3-M 6x6 12x6 B8 9x6 A19-L A16-L 12x6 6x3 C8-L C7-L 12x6 9x6 9x6 9x6 9x6 SPONSOR B7-L B6-L B5-L 9x6 A18-L A17-L 9x6 C6-L C5-L 12x9 YOKOHAMA E4-M C10-M 12x6 12x6 12x6 12x6 12x6 A21-M 12x6 12x6 A10-M 6x3 6x3 NAMING SPONSOR 6x3 6x3 12x12 A3-XL B10-S 12x6 Drift Challenge E6-L PRO AM 3x3 A4 C11-L A11-L SPONSOR CLASS SPONSOR DRIFT 12x6 6x6 B11-S 6x6 SPONSOR CLUBSPRINT 12x12 3x3 B9 PRO OPEN 12x9 12x6 Pits CLASS SPONSOR SPONSOR B1-M CLASS SPONSOR CLASS SPONSOR A12-M E7-XL C12-L 12x12 B12 12x9 B4-XL 6x3 12x12 12x12 6x3 M A13-S A14-S 12x6 6x6 C4-M C3-S C2-M 6x3 12x6 B3-S B2-S A8-M A7-S A9-M A6-S A5-S 6x3 3x3 6x3 3x3 3x3 3x3 3x3 6x3 3x3 3x3 3x3 3x3 GRANDSTANDACCESS To book your sponsorship package today, or for more information contact us at: + WTAC SALES AND PARTNERSHIPS 36 Mary Parade, Rydalmere Phone: +61 477 639 604 NSW 2116 Australia Email: [email protected].