Ford Motor Company Company Profile Publication Date: 3 Nov 2008 www.datamonitor.com Datamonitor USA Datamonitor Europe Datamonitor Germany Datamonitor Hong Kong 245 5th Avenue Charles House Kastor & Pollux 2802-2803 Admiralty Centre 4th Floor 108-110 Finchley Road Platz der Einheit 1 Tower 1 New York, NY 10016 London NW3 5JJ 60327 Frankfurt 18 Harcourt Road USA United Kingdom Deutschland Hong Kong t:+1 212 686 7400 t:+44 20 7675 7000 t:+49 69 9754 4517 t:+852 2520 1177 f:+1 212 686 2626 f:+44 20 7675 7500 f:+49 69 9754 4900 f:+852 2520 1165 e:[email protected] e:[email protected] e:[email protected] e:[email protected] Ford Motor Company ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. 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Ford Motor Company Page 2 © Datamonitor Ford Motor Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................4 Key Facts...............................................................................................................4 Business Description...........................................................................................5 History...................................................................................................................7 Key Employees...................................................................................................10 Key Employee Biographies................................................................................12 Major Products and Services............................................................................17 Revenue Analysis...............................................................................................18 SWOT Analysis...................................................................................................19 Top Competitors.................................................................................................26 Company View.....................................................................................................27 Locations and Subsidiaries...............................................................................31 Ford Motor Company Page 3 © Datamonitor Ford Motor Company Company Overview COMPANY OVERVIEW Ford Motor Company (Ford) is one of the largest automotive manufacturers in the world. It manufactures and distributes automobiles in over 200 markets across six continents.The company's automotive vehicle brands include Ford, Lincoln, Mazda, Mercury and Volvo.The company primarily operates in the US and Europe. It is headquartered in Dearborn, Michigan, and employed 246,000 people as on December 2007. The company recorded revenues of $172,455 million during the fiscal year ended December 2007, an increase of 7.7% over 2006. The operating profit of the company was $5,631 million during fiscal year 2007, as compared to an operating loss of $8,190 million in 2006. The net loss was $2,723 million in 2007, as compared to a net loss of $12,613 million in 2006. KEY FACTS Head Office Ford Motor Company Ford Motor Company 1 American Road Dearborn Michigan 48126 USA Phone 1 313 322 3000 Fax 1 313 845 6073 Web Address http://www.ford.com Revenue / turnover 172,455.0 (USD Mn) Financial Year End December Employees 246,000 New York Ticker F Ford Motor Company Page 4 © Datamonitor Ford Motor Company Business Description BUSINESS DESCRIPTION Ford Motor Company (Ford) is one of the Big Three manufacturers of cars and trucks in the US. The company manufactures and distributes automobiles in 200 markets across six continents. With 95 manufacturing facilities worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mazda, Mercury and Volvo. It also owns a 33.4% controlling stake in Mazda. The company conducts its business through two divisions: automotive and financial services. Within these divisions, Ford’s automotive business is further divided into reportable segments based upon its geographical and organizational structure. The automotive business division consists of the design, development, manufacture, sale and service of cars, trucks and service parts. Through this division, Ford produces a wide range of vehicles including cars for the small, medium, large and premium segments; trucks; buses/vans (including minivans); full-size pickups; sport utility vehicles and vehicles for the medium/heavy segments. The company's automotive business is organized into five segments: Ford North America, Ford South America, Ford Europe, Premier Automotive Group (PAG), and Ford Asia Pacific and Africa/Mazda. The Ford North America segment primarily includes the sale of Ford, Lincoln and Mercury brand vehicles and related service parts in North America (the US, Canada and Mexico), together with the associated costs to design, develop, manufacture and service these vehicles and parts. The Ford South America segment includes primarily the sale of Ford brand vehicles and related service parts in South America. The Ford Europe segment includes primarily the sale of Ford brand vehicles and related service parts in Europe, Turkey, and Russia. The PAG* segment includes primarily the sale of PAG-brand vehicles (i.e., Volvo, Jaguar, and Land Rover) and related service parts throughout the world (including North America, South America, Europe, Asia Pacific and Africa). Ford Asia Pacific and Africa/Mazda segment primarily includes the sale of Ford-brand vehicles and related service parts in the Asia Pacific region and South Africa, and Ford's share of the results of Mazda Motor Corporation and certain of other Mazda-related investments. In March 2008, Ford sold Jaguar and Land Rover operations to Tata Motors. Beginning with the first quarter of 2008, Ford would reflect the sale by restructuring its operating segments by eliminating the PAG segment and replacing it with a segment that will consist of its Volvo operations and, until it completes the sale of its Jaguar and Land Rover operations, a segment consisting of its held-for-sale Jaguar and Land Rover operations. In addition to producing and selling cars and trucks, Ford also provides a range of after sales services and products through its dealer network. In addition to the products that are sold to dealers for retail sale, Ford also sells cars and trucks to its dealers for sale to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. The company provides services such as maintenance and light repair, heavy repair, collision, vehicle accessories and extended service warranty. In North America, the company markets these products and services Ford Motor Company Page 5 © Datamonitor Ford Motor Company Business Description under several brands, including Genuine Ford and Lincoln-Mercury Parts and Service, Ford Extended Service Plan (ESP) and Motor Craft. The financial services division operates through the company subsidiary, Ford Motor Credit Company (Ford Credit). Ford Credit offers a wide variety of automotive financing products to, and through automotive dealers throughout the world. The predominant share of Ford Credit's business consists of financing Ford vehicles and supporting the company's dealers. Ford Credit's primary financial products fall into three categories: retail financing, wholesale financing, and other financing. In retail financing, Ford engages in purchasing retail installment sale contracts and retail lease contracts from