ANNUAL REPORT CONTENTS OUR VISION AND OUR VALUES 1 CHAIR AND CHIEF EXECUTIVE OVERVIEW 2 2019–2020 AT A GLANCE 4 OUR YEAR IN DETAIL 2019–2020 8 FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2020 27 MOTAT LEADERSHIP AND GOVERNANCE 63 IN APPRECIATION 66 TŌ MĀTAU MOEMOEĀ OUR VISION Mō Te Pai Nui THE WAY WE WORK Our actions and the way we implement our strategy will contribute to the greater good of the museum Tō Mātau Moemoeā OUR VISION To be the “must experience” Museum that uses past, present and future Kiwi technology and ingenuity to educate and inspire the innovators Ō Mātau Uara of tomorrow Pātaitai OUR VALUES THE WAY WE THINK Innovation We will provoke and Collaboration challenge ourselves Integrity and others to have a positive Sustainability transformative impact on others Ō MĀTAU UARA OUR VALUES INNOVATION We will be courageous and try new things COLLABORATION We will work as a team that respects and supports others INTEGRITY We will act ethically and with respect and transparency We will foster knowledge and promote technology that is SUSTAINABILITY beneficial to our community and environment ANNUAL REPORT 2019–2020 MUSEUM OF TRANSPORT AND TECHNOLOGY 1 CHAIR AND CHIEF EXECUTIVE OVERVIEW This Annual Report covers the 2019-2020 financial year, which is the first year under our revised 10-year Strategy. It supports the achievement of our Vision/Tō Mātau Moemoeā - to be the must experience Museum that uses past, present and future Kiwi technology and ingenuity to educate and inspire the innovators of tomorrow, and transition MOTAT from being “a collection of things” to a “lightbulb institution”. MOTAT is customer-focused, vision-based and has a transformative impact on our community. Our approach is deliberately aligned to the the Dodd-Walls Centre and the MacDiarmid Māori world view of ‘Kia whakatōmuri te haere Institute), Machine Makers, and new exhibits and whakamua/‘my past is my present is my future, experiences were added to Accelerate. I walk backwards into the future, with my eyes When we reopened to the public in late May fixed on my past’; as our nation has a rich history we did so with a flourish with the Science of technological innovation starting with tangata Photographer Of The Year exhibition, followed by whenua who developed cutting edge waka to sail Parapara/Ingenious - celebrating Kiwi innovation, across the Pacific to Aotearoa. before ending the year with a preview of Slice of The financial year covered by this report has been Life – the Dunedin Study. a story of three distinct chapters. While our year We ran a range of public events and monthly Live started positively, we closed our doors on Friday Days including the popular Fire and Emergency 20 March, in response to the Covid-19 pandemic Event and attracted over 40,000 visitors over and the subsequent lockdown mandated by the the 12 consecutive nights of Christmas Lights @ New Zealand Government. We, like most of the MOTAT, which was a phenomenal result! other institutions in New Zealand, remained closed for over nine weeks, re-opening to the public on In November we launched a digital sign on our Tuesday 26 May. Our visitor offering recovered Great North Road site with our partner JCDecaux. strongly, despite us being unable to implement The sign not only enables us to promote MOTAT’s several of the events, projects and other initiatives exhibitions and events in a new, exciting and highly outlined in our Annual Plan for 2019-2020, and visible way but it also generates additional revenue we were able to reengage with our audience, the for the museum. local community and support the sector within Research carried out by Morris Hargreaves Auckland and further afield with their recovery. McIntyre (MHM) during the year (while MOTAT Prior to the Covid-19 lockdown, we created several was open to the public) found that 77% of our new exhibitions: Mighty Small Mighty Bright audience were families and that our audience (developed in conjunction with Otago Museum, base had continued to diversify in line with the 2 MUSEUM OF TRANSPORT AND TECHNOLOGY ANNUAL REPORT 2019–2020 region’s demographics. In particular it is pleasing Auckland and the rest of New Zealand, and even to note that our Māori and Pasifika audiences as far away as Canada! have significantly increased over the last three MOTAT acquired some amazing examples of Kiwi years (i.e. our Māori audience has gone from 3% technology and innovation during the year; the to 9%) and there was a similar, but less significant world’s first hydrofoil electric bike being one. We increase in our engagement with the Chinese and also continued the preservation and conservation Indian communities. of several core collection objects including the The MHM research also indicates that there has restoration of the 1935 steel-panelled passenger been a significant increase in our young adult carriage numbered ‘A1819’. audience (i.e. 16 to 24 year olds) over the last We responded rapidly to Auckland Council’s two years. request to reconsider our 2020-2021 levy March saw the launch of our Visitor Experience submission in light of Covid-19’s impact on Plan. The plan identifies our core audiences (e.g. available funding. We were delighted to provide families) and outlines how we intend to build those input into Auckland Council’s CCO Review and audiences and maximise the outcomes of their Cultural Review processes and we look forward MOTAT experience by ensuring our team lives and to assisting with the implementation of Council’s breathes our vision and values. recommendations, as and when required. MOTAT also continued to reach out across the Looking forward, we are continuing to explore Auckland region and beyond. We engaged with with Regional Facilities Auckland (RFA), and school and other groups from most if not all of specifically Auckland Zoo, the development of the the local board areas and delivered outreach Western Springs area into a Science, Technology activations with external partners at events like and Environmental Precinct. We hope to present the Sculpture in the Gardens (Auckland Botanic this initiative to Auckland Council together in 2021. Gardens) and collaborating with The New Zealand We are pursuing a strategic relationship with Ngāti Maritime Museum, at the SeePort Festival run by Maniapoto to acknowledge their role in the history Ports of Auckland over Auckland Anniversary of New Zealand’s transport and technology weekend. While our successful partnership with heritage, the construction of Te Ara-o-Tūrongo / The Mind Lab came to an end, we embraced the Main Trunk Railway and to support and facilitate successes and learnings of that initiative to extend their STEAM aspirations for their Tamariki. our education offer through a mix of on-site and online programmes and via our STEAM (Science, Finally, we would like to thank the MOTAT Team of Technology, Engineering, Arts, Maths) Cells mobile employees and volunteers who have contributed education programme which went to 29 schools in not only their knowledge and skills, but their time the region and beyond. and a lot of energy and passion in helping us achieve our strategic objectives and vision. Digital engagement was a major priority and in June we launched a new website with a specific Ehara taku toa i te toa takitahi he toa takitini focus on inspiring content. The new site reflects our vision and inspires our audience to savour the full MOTAT experience from fresh exhibitions, operating collections and workshops, collections and research to world-class events. As an innovative response to Covid-19 we created and rapidly deployed an interactive educational platform MOTAT.FUN so that our audience, in particular school teachers, parents and children, could remain engaged with the Museum while Sue Wood Michael Frawley we were all in lockdown. We also developed a BOARD CHAIR CHIEF EXECUTIVE/ planning tool outlining the Museum’s response MUSEUM DIRECTOR to each Alert Level and we made this available to other galleries, libraries, archives and museums in ANNUAL REPORT 2019–2020 MUSEUM OF TRANSPORT AND TECHNOLOGY 3 2019–2020 AT A GLANCE 4 MUSEUM OF TRANSPORT AND TECHNOLOGY ANNUAL REPORT 2019–2020 KEY TRENDS 90% VISITOR SATISFACTION 197 657 VOLUNTEERS COLLECTION ITEMS ACCESSIONED 22,278 374,207 EDUCATIONAL OUTREACH IMPACT AUDIENCE $3.5m 148,037 NON-LEVY INCOME TRAM PASSENGERS 205,842 133 VISITORS EMPLOYEES ANNUAL REPORT 2019–2020 MUSEUM OF TRANSPORT AND TECHNOLOGY 5 KEY TRENDS 283,577* VISITORS 262,943 260,211 248,668 TOTAL VISITORS 205,842 2015 2016 2017 2018 2019 2016 2017 2018 2019 2020 * Includes 18,347 visitors to Pasifika Vibes @MOTAT TRAM PASSENGERS 209,627 203,843 208,592 184,700 148,037 2015 2016 2017 2018 2019 2016 2017 2018 2019 2020 REVENUE ADMISSION SHOP REVENUE 2019/2020 $1,268,270 2019/2020 $155,713 2018/2019 $1,689,223 2018/2019 $238,770 2017/2018 $1,554,516 2017/2018 $283,992 2016/2017 $1,345,782 2016/2017 $280,413 2015/2016 $1,229,976 2015/2016 $250,504 6 MUSEUM OF TRANSPORT AND TECHNOLOGY ANNUAL REPORT 2019–2020 MOTAT was closed to the public for nine weeks during the Government mandated lockdown. The lockdown, and ongoing uncertainty surrounding Covid-19 significantly impacted MOTAT's overall visitor numbers and our ability to generate revenue in the last quarter of the 2019-2020 financial year. COLLECTIONS 773 COLLECTION ITEMS ACCESSIONED 659 657 430 409 2015 2016 2017 2018 2019 2016 2017 2018 2019 2020 MOTAT TEAM Permanent, Full Time 82 EMPLOYEES Permanent, Part Time 41 Māori Team Members increase 33% Pasifika Team Members increase 17% 133 Fixed Term, Full Time 6 Gender Representation of Senior Management Team Female 50% Fixed Term, Part Time Male 50% 3 Gender Representation of Leadership Team Parental Leave Female 56% Male 44% 1 VOLUNTEERS Museum Support 8 Road Transport Tramway 13 59 Public Programmes 197 16 Communications & Print Rail & Steam 33 34 Aviation 34 ANNUAL REPORT 2019–2020 MUSEUM OF TRANSPORT AND TECHNOLOGY 7 OUR YEAR IN DETAIL 2019–2020 8 MUSEUM OF TRANSPORT AND TECHNOLOGY ANNUAL REPORT 2019–2020 OUR YEAR IN DETAIL 2019-2020 As outlined in the Chair and Chief Executive The number of people who engaged with MOTAT Overview, 2019-2020 was a year of three parts.
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